Starbucks at Home
(https://starbucksathome.com) 📸 Data Snapshot: June 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The site references a ‘small team of master roasters’ with ‘150 years of combined experience’ but fails to name a single individual or provide Person schema to verify these experts. While the Organization schema is robust and includes social media ‘sameAs’ links, the lack of individual expert footprints creates a gap in personal authority. The technical implementation is professional, using clean JSON-LD for products and recipes, which maintains high technical credibility.
Performance claims are largely flavor-based and subjective, making them difficult to disprove, though ‘80% recycled Aluminium’ is a concrete claim that lacks a direct link to a sustainability audit. The assertion that they use ‘premium Arabica beans’ to provide a ‘coffee shop experience at home’ is a marketing promise that sub-pages attempt to fulfill through detailed recipes and brewing guides. There are no bold revenue or ‘results’ claims, as the site is product-oriented rather than service-oriented.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"sameAs": [
"https://twitter.com/starbucks_gb",
"https://www.instagram.com/starbucksathome_gb/",
"https://www.facebook.com/StarbucksAtHomeGB"
],
"name": "Starbucks",
"url": "https://www.starbucksathome.com/gb/",
"logo": {
"@type": "ImageObject",
"representativeOfPage": "False",
"url": "https://www.starbucksathome.com/gb/sites/default/files/2021-03/logo_global_new.svg"
},
"@id": "https://www.starbucksathome.com/gb/"
}
]
}
/gb/products/
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"name": "Browse coffee",
"description": "Starbucks At Home - Prodcuts",
"url": "https://www.starbucksathome.com/gb/products",
"mainEntity": {
"@type": "ItemList",
"numberOfItems": 11,
"itemListElement": [
{
"name": "Starbucks® Hazelnut Macchiato",
"url": "https://www.starbucksathome.com/gb/products/starbucks-hazelnut-macchiato",
"image": "https://www.starbucksathome.com/gb/sites/default/files/2025-09/SBU_en_SBX_PDP_IMG_OTHER_HAZELNUT_FRONT_1842BY1542PX.png",
"@type": "Product",
"brand": {
"@type": "Brand",
"name": "Starbucks® At Home"
}
},
{
"name": "Starbucks® Pumpkin Spice Latte",
"url": "https://www.starbucksathome.com/gb/products/pumpkin-spice-latte-premium",
"image": "https://www.starbucksathome.com/gb/sites/default/files/2025-07/SBU_en_SBX_PDP_IMG_OTHER_PSL-MIXES-PRODUCT-VIEW_FRONT_1842x1542px_250507_0.png",
"@type": "Product",
"brand": {
"@type": "Brand",
"name": "Starbucks® At Home"
}
},
{
"name": "Starbucks® Ristretto Shot",
"url": "https://www.starbucksathome.com/gb/products/starbucks-ristretto-shot-nespresso",
"image": "https://www.starbucksathome.com/gb/sites/default/files/2025-03/SBU_SBX_PDP_NESP_Ristretto_front_241115_1_1732704053671.png",
"@type": "Product",
"brand": {
"@type": "Brand",
"name": "Starbucks® At Home"
}
},
{
"name": "Starbucks® Chocolate Hazelnut Flavoured Coffee",
"url": "https://www.starbucksathome.com/gb/products/starbucks-chocolate-hazelnut-flavoured-coffee",
"image": "https://www.starbucksathome.com/gb/sites/default/files/2025-11/SBU_en_SBX_NESP_IMG_OTHER_NESP-FRONT_NES_1842X1542PX.png",
"@type": "Product",
"brand": {
"@type": "Brand",
"name": "Starbucks® At Home"
}
},
{
"name": "Starbucks® Hazelnut Mocha",
"url": "https://www.starbucksathome.com/gb/products/starbucks-hazelnut-mocha",
"image": "https://www.starbucksathome.com/gb/sites/default/files/2026-01/SBU_SBX_PDP_HAZELNUT-MOCHA_FRONT_0.png",
"@type": "Product",
"brand": {
"@type": "Brand",
"name": "Starbucks® At Home"
}
},
{
"name": "Starbucks® Pumpkin Spice Latte",
"url": "https://www.starbucksathome.com/gb/products/starbucks-pumpkin-spice-latte",
"image": "https://www.starbucksathome.com/gb/sites/default/files/2024-08/SBU_SBX_PDP_NDG_Pumpkin-Spice-Latte_8445291097063-1_240618_1_1718937530033.png",
"@type": "Product",
"brand": {
"@type": "Brand",
"name": "Starbucks® At Home"
}
},
{
"name": "Starbucks® Vanilla Latte",
"url": "https://www.starbucksathome.com/gb/products/starbucks-vanilla-latte",
"image": "https://www.starbucksathome.com/gb/sites/default/files/2025-03/UK_en_SBX_Packs_IMG_Website_Mixes_Vanilla_250317_1.png",
"@type": "Product",
"brand": {
"@type": "Brand",
"name": "Starbucks® At Home"
}
},
{
"name": "Starbucks® Blonde Espresso Roast Decaf",
"url": "https://www.starbucksathome.com/gb/products/starbucks-blonde-espresso-decaf-pods",
"image": "https://www.starbucksathome.com/gb/sites/default/files/2024-04/FR_fr_SBX_WEB_PACKS_NESP_Blonde-Espresso-Decaf_front_240306_1_1711621270983.png",
"@type": "Product",
"brand": {
"@type": "Brand",
"name": "Starbucks® At Home"
}
},
{
"name": "Starbucks® White Mocha",
"url": "https://www.starbucksathome.com/gb/products/starbucks-white-mocha",
"image": "https://www.starbucksathome.com/gb/sites/default/files/2023-12/SBX_WEB2.0_NDG_White-Mocha_QY_8445290398253_C1C1_EMENA_230922_1_1695705890848.png",
"@type": "Product",
"brand": {
"@type": "Brand",
"name": "Starbucks® At Home"
}
},
{
"name": "Starbucks® Cinnamon Dolce Latte",
"url": "https://www.starbucksathome.com/gb/products/starbucks-cinnamon-dolce-latte",
"image": "https://www.starbucksathome.com/gb/sites/default/files/2022-08/SBUX_Premium-Instant_Cinnamon%20Dolce_Website_8445290231796_LongShadow_1656931804092.png",
"@type": "Product",
"brand": {
"@type": "Brand",
"name": "Starbucks® At Home"
}
},
{
"name": "Starbucks® White Chocolate Mocha",
"url": "https://www.starbucksathome.com/gb/products/starbucks-white-chocolate-mocha",
"image": "https://www.starbucksathome.com/gb/sites/default/files/2022-08/SBUX_Premium-Instant_White%20Mocha_Website_8445290224507_LongShadow_1656931804092.png",
"@type": "Product",
"brand": {
"@type": "Brand",
"name": "Starbucks® At Home"
}
}
]
}
}
/gb/recipes/
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"url": "https://www.starbucksathome.com/gb/recipes",
"mainEntity": {
"@type": "ItemList",
"numberOfItems": 14,
"itemListElement": [
{
"@type": "Recipe",
"name": "Sparkling Mint Espresso Recipe",
"url": "https://www.starbucksathome.com/gb/recipes/sparkling-espresso-mint",
"description": "A Starbucks recipe.",
"image": "https://www.starbucksathome.com/gb/sites/default/files/2024-06/Recipe%20Refresh_Sparkling%20Mint_1842x1542_CS.png"
},
{
"@type": "Recipe",
"name": "Iced Chocolate Almond Shaken Espresso",
"url": "https://www.starbucksathome.com/gb/recipes/iced-chocolate-almond-shaken-espresso",
"description": "A Starbucks recipe.",
"image": "https://www.starbucksathome.com/gb/sites/default/files/2023-08/STARBUCKS-SBU-SBUX_Dairy_Alt_2022-Website_Recipes-Still_IcedChocAlmond_CS-1842x1542_0.png"
},
{
"@type": "Recipe",
"name": "Ristretto Cappuccino ",
"url": "https://www.starbucksathome.com/gb/recips/cappuccino",
"description": "A Starbucks recipe.",
"image": "https://www.starbucksathome.com/gb/sites/default/files/2024-06/Recipe%20Refresh_Cappuccino_1842x1542_CS.png"
},
{
"@type": "Recipe",
"name": "Vanilla Sweet Cream Cold Foam Iced Coffee Recipe",
"url": "https://www.starbucksathome.com/gb/recipes/vanilla-sweet-cream-cold-foam-iced-coffee-recipe",
"description": "A Starbucks recipe.",
"image": "https://www.starbucksathome.com/gb/sites/default/files/2022-08/Sweet%20Cream%20Cold%20Foam%20KV_Contact%20Shadow.png"
},
{
"@type": "Recipe",
"name": "Starbucks® Strawberry Iced Coffee Recipe",
"url": "https://www.starbucksathome.com/gb/recipes/starbucks-strawberry-iced-recipe",
"description": "A Starbucks recipe.",
"image": "https://www.starbucksathome.com/gb/sites/default/files/2022-08/Strawberry%20Cold%20Foam%20KV_Contact%20Shadow.png"
},
{
"@type": "Recipe",
"name": "Iced Mocha Recipe",
"url": "https://www.starbucksathome.com/gb/recipes/iced-mocha-recipe",
"description": "A Starbucks recipe.",
"image": "https://www.starbucksathome.com/gb/sites/default/files/2022-08/Iced%20Mocha%20KV_Contact%20Shadow.png"
},
{
"@type": "Recipe",
"name": "Honey Almond Flat White",
"url": "https://www.starbucksathome.com/gb/recipes/honey-almond-flat-white",
"description": "A Starbucks recipe.",
"image": "https://www.starbucksathome.com/gb/sites/default/files/2023-08/STARBUCKS-SBU-SBUX_Dairy_Alt_2022-Website_Recipes-Still_HoneyAlmondFW_CS-1842x1542.png"
},
{
"@type": "Recipe",
"name": "Strawberry Latte",
"url": "https://www.starbucksathome.com/gb/recipes/strawberry-latte",
"description": "A Starbucks recipe.",
"image": "https://www.starbucksathome.com/gb/sites/default/files/2023-08/Starbucks%20SBU_EvergreenRecipes2023_Website_Recipes_Still_StrawberryLatte_1842x1542_Contact%20Shadow.png"
},
{
"@type": "Recipe",
"name": "Iced Brown Sugar Oat Latte",
"url": "https://www.starbucksathome.com/gb/recipes/iced-brown-sugar-oat-latte",
"description": "A Starbucks recipe.",
"image": "https://www.starbucksathome.com/gb/sites/default/files/2023-08/STARBUCKS-SBU-SBUX_Dairy_Alt_2022-Website_Recipes-Still_IcedBrownSugarOat_CS-1842x1542_0.png"
},
{
"@type": "Recipe",
"name": "Starbucks Cappuccino Recipe",
"url": "https://www.starbucksathome.com/gb/recipes/cappuccino",
"description": "A Starbucks recipe.",
"image": "https://www.starbucksathome.com/gb/sites/default/files/2024-06/Recipe%20Refresh_Cappuccino_1842x1542_CS.png"
},
{
"@type": "Recipe",
"name": "Affogato",
"url": "https://www.starbucksathome.com/gb/recipes/affogato",
"description": "A Starbucks recipe.",
"image": "https://www.starbucksathome.com/gb/sites/default/files/2023-10/4415_Holiday%20Recipes_AFFOGATO_High%20Res_Retouched_0830_CS.png"
},
{
"@type": "Recipe",
"name": "Toffee Nut Latte",
"url": "https://www.starbucksathome.com/gb/recipes/toffee-nut-latte",
"description": "A Starbucks recipe.",
"image": "https://www.starbucksathome.com/gb/sites/default/files/2023-10/4415_Holiday%20Recipes_TOFFEE%20NUT%20LATTE_High%20Res_Retouched_CS.png"
},
{
"@type": "Recipe",
"name": "Oat Cappuccino Recipe",
"url": "https://www.starbucksathome.com/gb/recipes/oat-cappuccino-recipe",
"description": "A Starbucks recipe.",
"image": "https://www.starbucksathome.com/gb/sites/default/files/2023-02/STARBUCKS-SBU-SBUX_Nespresso%20Flavours_2023-Website_Recipes-Still_OatCappuccino_CS-1842x1542_0.png"
},
{
"@type": "Recipe",
"name": "Iced Almond Latte Recipe",
"url": "https://www.starbucksathome.com/gb/recipes/iced-almond-latte-recipe",
"description": "A Starbucks recipe.",
"image": "https://www.starbucksathome.com/gb/sites/default/files/2023-02/STARBUCKS-SBU-SBUX_Nespresso%20Flavours_2023-Website_Recipes-Still_IcedAlmondLatte_CS-1842x1542.png"
}
]
}
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /gb/products/ | 48 | 1 |
| /gb/campaign/roast-spectrum/ | 0 | 1 |
| /gb/recipes/ | 0 | 1 |
This page presents a snapshot of public data from Starbucks at Home, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Starbucks at Home: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://starbucksathome.com to view the most current version of its content and see directly what this company is about and what it offers.