Steers SA
(https://steers.co.za) 📸 Data Snapshot: May 25, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
11
Impact Weight: 20 / 100
55% Reputation
Steers avoids trust theatre by not inflating the site with unverified five-star reviews, as evidenced by the review_count of 0 across all pages. However, the site makes several bold authority claims, specifically that the King Steer has been ‘crowned best burger for 20 years’, without providing a single external link or citation to the awarding body. This lack of a proof path for a major marketing claim creates a 9-point deficit in this pillar.
The ratio of proof to fluff is favorable for a QSR site. For every generic claim like ‘tastes better’, the site provides three or four specific proof points such as exact ingredients (bacon, pineapple, 1000 island sauce) and meal components (2x beef patties, medium portion of chips). Verifiable evidence is primarily found in the menu schema and price points rather than external validation links.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
0Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 2 |
| /menu/real-burgers/ | 0 | 2 |
| /real-food/real-promos/online-only-deals/ | 0 | 2 |
| /download-our-app/ | 0 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://steers.co.za"
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://steers.co.za/#organization",
"name": "Steers",
"url": "https://steers.co.za",
"logo": "https://steers.co.za/images/static/steers-logo.png",
"description": "Steers is a fast food restaurant chain in South Africa, known for flame-grilled burgers, chicken, ribs and hand-cut chips.",
"foundingDate": "1960",
"sameAs": [
"https://www.facebook.com/SteersSA",
"https://www.instagram.com/steers_sa/",
"https://twitter.com/SteersSA"
]
},
{
"@type": "WebSite",
"@id": "https://steers.co.za/#website",
"url": "https://steers.co.za",
"name": "Steers SA",
"description": "Get 100% flame-grilled flavour at Steers SA – burgers, chicken, ribs & hand-cut chips made your way. Order now.",
"publisher": {
"@id": "https://steers.co.za/#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://steers.co.za/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
}
]
/menu/real-burgers/
[
{
"@context": "http://schema.org",
"@type": "Restaurant",
"name": "Steers SA",
"description": "Flame-grilled 100% beef or chicken burgers loaded with real flavour; explore our full burger range at Steers. View menu.",
"url": "https://steers.co.za/menu/real-burgers",
"servesCuisine": "Fast Food",
"address": {
"@type": "PostalAddress",
"addressLocality": "Midrand",
"addressRegion": "Gauteng",
"streetAddress": "478 James Crescent",
"postalCode": "1685",
"addressCountry": "ZA"
},
"hasMenu": [
{
"@type": "Menu",
"name": "Snack Burgers",
"description": "A list of all available Snack Burgers options.",
"hasMenuItem": {
"0": {
"@type": "MenuItem",
"name": "Cheesy BBQ Triple",
"description": "Flavour so nice we had to do it not twice, but thrice! Grab our Phanda Cheesy BBQ Triple Burger with three 100% ground beef patties, two cheese slices, lettuce, dills, drizzles tomato sauce, and our famous BBQ sauce.\nPhanda Burgers are 50g bun & 50g beef patty with small chips. No swop outs.",
"offers": {
"@type": "[DEPTH_TRUNCATED]",
"price": "[DEPTH_TRUNCATED]",
"priceCurrency": "[DEPTH_TRUNCATED]"
},
"image": "https://steers.co.za/images/menu/2024/april/600-x-450px_0011_cheesy-bbq-meal-triple.png"
},
"1": {
"@type": "MenuItem",
"name": "Cheesy BBQ Double",
"description": "Enjoy double the Flame-Grilled flavour for lunch with our Phanda Cheesy BBQ Double Burger. That's two 100% ground beef patties, a cheese slice, tomato sauce, lettuce, dills and drizzles of our famous BBQ sauce.\nPhanda Burgers are 50g bun & 50g beef patty with small chips. No swop outs. ",
"offers": {
"@type": "[DEPTH_TRUNCATED]",
"price": "[DEPTH_TRUNCATED]",
"priceCurrency": "[DEPTH_TRUNCATED]"
},
"image": "https://steers.co.za/images/menu/2024/april/600-x-450px_0012_cheesy-bbq-meal-double.png"
},
"2": {
"@type": "MenuItem",
"name": "Cheesy BBQ",
"description": "Grab a quick burger that’s packed with Real flavour. Come through and enjoy our Phanda Cheesy BBQ burger with a 100% ground Beef patty, cheese slice, lettuce, dills, drizzles of tomato sauce, and our famous BBQ sauce.\nPhanda Burgers are 50g bun & 50g beef patty with small chips. No swop outs.",
"offers": {
"@type": "[DEPTH_TRUNCATED]",
"price": "[DEPTH_TRUNCATED]",
"priceCurrency": "[DEPTH_TRUNCATED]"
},
"image": "https://steers.co.za/images/menu/2024/april/600-x-450px_0013_cheesy-bbq-meal-single.png"
},
"3": {
"@type": "MenuItem",
"name": " King",
"description": "Double up on Flame-Grilled flavour for lunch with our Phanda King Steer burger, perfect for those middle of the month days. It’s a double burger with two 100% ground beef patties, one cheese slice, drizzles of mayo, mustard and our famous BBQ sauce.\nPhanda Burgers are 50g bun & 50g beef patty with small chips. No swop outs.",
"offers": {
"@type": "[DEPTH_TRUNCATED]",
"price": "[DEPTH_TRUNCATED]",
"priceCurrency": "[DEPTH_TRUNCATED]"
},
"image": "https://steers.co.za/images/menu/2023/july/burgers/snack/king-snack-burgerchips.png"
},
"4": {
"@type": "MenuItem",
"name": " Cheese",
"description": "Treat yourself to Real Flame-Grilled flavour on any budget! Get a Phanda Cheese burger with a 100% ground beef patty, a cheese slice, tomato slice, dills, drizzles of our 1000 island sauce, and our famous BBQ sauce. \nPhanda Burgers are 50g bun & 50g beef patty with small chips. No swop outs.",
"offers": {
"@type": "[DEPTH_TRUNCATED]",
"price": "[DEPTH_TRUNCATED]",
"priceCurrency": "[DEPTH_TRUNCATED]"
},
"image": "https://steers.co.za/images/menu/2023/july/burgers/snack/cheese-snack-burgerchips.png"
},
"_items_truncated": true
}
},
{
"@type": "Menu",
"name": "Classic Burgers",
"description": "A list of all available Classic Burgers options.",
"hasMenuItem": {
"0": {
"@type": "MenuItem",
"name": " Mo' Cheese",
"description": "You don’t have to spend more cheese to get mo’ cheese on your Flame-Grilled favourite. Grab our Mo’ Cheese burger to enjoy a 100g ground beef patty topped with bacon, a cheese slice, lettuce, tomato, diced onions, dills, drizzles of mustard, mayo, cheese sauce and our famous BBQ sauce. Enjoy it with a small portion of our Famous Hand-Cut chips.",
"offers": {
"@type": "[DEPTH_TRUNCATED]",
"price": "[DEPTH_TRUNCATED]",
"priceCurrency": "[DEPTH_TRUNCATED]"
},
"image": "https://steers.co.za/images/menu/2023/july/burgers/classic/mocheese.png"
},
"1": {
"@type": "MenuItem",
"name": " Mjojo",
"description": "Here’s a burger for our Real hungry fans! The Mjojo Burger is a 100g ground beef patty, a pineapple slice, cheese slice, bacon, lettuce, tomato slice, drizzles of 1000 island sauce, and our famous BBQ sauce. Now that's Real flavour. Enjoy it with a small portion of our Famous Hand-Cut chips.",
"offers": {
"@type": "[DEPTH_TRUNCATED]",
"price": "[DEPTH_TRUNCATED]",
"priceCurrency": "[DEPTH_TRUNCATED]"
},
"image": "https://steers.co.za/images/menu/2023/july/burgers/classic/mjojo-cheese-burgerchips.png"
},
"2": {
"@type": "MenuItem",
"name": "Bacon & Cheese",
"description": "One of our Real fans’ Flame-Grilled favourites? Our Bacon & Cheese burger. It's a 100g ground beef patty with 2 crispy bacon slices, a cheese slice, lettuce, tomato, drizzles of mustard and our famous BBQ Sauce. Enjoy it with a small portion of our Famous Hand-Cut chips.",
"offers": {
"@type": "[DEPTH_TRUNCATED]",
"price": "[DEPTH_TRUNCATED]",
"priceCurrency": "[DEPTH_TRUNCATED]"
},
"image": "https://steers.co.za/images/menu/2023/july/burgers/classic/baconcheese-burgerchips-generic.png"
},
"3": {
"@type": "MenuItem",
"name": " Prince",
"description": "Real fans love the Real flavour of our Prince burger! It’s a Flame-Grilled favourite with a 100g ground beef patty, lettuce, tomato slice, onion, dills, slice of cheese, gherkins, drizzles of mustard, mayo, and our famous BBQ sauce. Enjoy it with a small portion of our Famous Hand-Cut chips.",
"offers": {
"@type": "[DEPTH_TRUNCATED]",
"price": "[DEPTH_TRUNCATED]",
"priceCurrency": "[DEPTH_TRUNCATED]"
},
"image": "https://steers.co.za/images/menu/2023/july/burgers/classic/prince-burgerchips.png"
},
"4": {
"@type": "MenuItem",
"name": " Cheese",
"description": "Nothing beats our Original Cheese burger when you’re hungry for Real flavour! It’s a Flame-Grilled 100g ground beef patty with a slice of cheese, gherkins, tomato, dills and drizzles of 1000 island sauce and our famous BBQ sauce. Enjoy it with a small portion of our Famous Hand-Cut chips.",
"offers": {
"@type": "[DEPTH_TRUNCATED]",
"price": "[DEPTH_TRUNCATED]",
"priceCurrency": "[DEPTH_TRUNCATED]"
},
"image": "https://steers.co.za/images/menu/2025/april/burgers/cheese-burger-block.png"
},
"_items_truncated": true
}
},
{
"@type": "Menu",
"name": "King Steer Burgers",
"description": "A list of all available King Steer Burgers options.",
"hasMenuItem": [
{
"@type": "MenuItem",
"name": " Mighty",
"description": "Triple the flavour, triple the size and triple the Realness! Grab our Mighty King Steer burger with three 100g ground beef patties, three slices of cheese, tomato, lettuce, onion, dills, and drizzles of mayo, mustard, and our famous BBQ sauce. It's just what you need when you’re Real hungry. Enjoy it with a medium portion of our Famous Hand-Cut chips.",
"offers": {
"@type": "[DEPTH_TRUNCATED]",
"price": "[DEPTH_TRUNCATED]",
"priceCurrency": "[DEPTH_TRUNCATED]"
},
"image": "https://steers.co.za/images/menu/2023/july/burgers/king-steers/mighty-king-steer-burgerchips.png"
},
{
"@type": "MenuItem",
"name": "Big Bacon",
"description": "Love bacon on burgers? Then our Big Bacon King Steer burger is perfect for you! It’s a double burger with two 100g ground beef patties, two crispy bacon slices, two slices of cheese, tomato, lettuce, onion, dills, and drizzles of mayo, mustard, and our famous BBQ sauce. Enjoy it with a medium portion of our Famous Hand-Cut chips.\nGet yours with Macon at a certified Halaal Steers restaurants.",
"offers": {
"@type": "[DEPTH_TRUNCATED]",
"price": "[DEPTH_TRUNCATED]",
"priceCurrency": "[DEPTH_TRUNCATED]"
},
"image": "https://steers.co.za/images/menu/2023/july/burgers/king-steers/big-bacon-king-steer-burgerchips-generic.png"
},
{
"@type": "MenuItem",
"name": "Original King Steer",
"description": "The king of burgers? That's the Original King Steer burger! Our award-winning double burger has two 100g ground beef patties, two slices of cheese, tomato, lettuce, onion, dills, and drizzles of mayo, mustard, our famous BBQ sauce. Enjoy it with a medium portion of our Famous Hand-Cut chips.",
"offers": {
"@type": "[DEPTH_TRUNCATED]",
"price": "[DEPTH_TRUNCATED]",
"priceCurrency": "[DEPTH_TRUNCATED]"
},
"image": "https://steers.co.za/images/menu/2023/july/burgers/king-steers/king-steer-burgerchips.png"
}
]
},
{
"@type": "Menu",
"name": "Real Hungry Burgers",
"description": "A list of all available Real Hungry Burgers options.",
"hasMenuItem": [
{
"@type": "MenuItem",
"name": " Mo' Mjojo",
"description": "Enough just not good enough for you? You’re the type that always does more aren’t you? Then the only meal for you is our Mo’ Mjojo Burger & Chips. It’s got 2x beef patties, 1 strip of bacon back, a fresh slice of grilled pineapple, a slice of cheese and lashings of our unmatched Steers sauces. It also comes with a small portion of our Famous Hand-Cut chips. Now that’s what adding Mo’ to life is all about.",
"offers": {
"@type": "[DEPTH_TRUNCATED]",
"price": "[DEPTH_TRUNCATED]",
"priceCurrency": "[DEPTH_TRUNCATED]"
},
"image": "https://steers.co.za/images/menu/2024/april/600-x-450px_0009_mjojo-double-burger-bbq.png"
},
{
"@type": "MenuItem",
"name": "Double Cheesy Bacon",
"description": "If you’re a fan of cheese, then this burger is for you! It’s a double cheese burger with two 100% pure beef patties topped with a slice of cheese and bacon, plus double servings of our creamy cheese sauce! So, get in on this, cheese lover!",
"offers": {
"@type": "[DEPTH_TRUNCATED]",
"price": "[DEPTH_TRUNCATED]",
"priceCurrency": "[DEPTH_TRUNCATED]"
},
"image": "https://steers.co.za/images/menu/2023/july/burgers/real-hungry/double-cheesy-bacon.png"
},
{
"@type": "MenuItem",
"name": "Mega Ribster",
"description": "Get the grilled goodness of a rack of ribs in a burger. Grab the Mega Ribster to enjoy a burger with a 100g pure beef patty, boneless pork rib patty, a slice of cheese, dills, lettuce and tomato with our delicious Steers sauces and seasonings.",
"offers": {
"@type": "[DEPTH_TRUNCATED]",
"price": "[DEPTH_TRUNCATED]",
"priceCurrency": "[DEPTH_TRUNCATED]"
},
"image": "https://steers.co.za/images/menu/2023/july/burgers/real-hungry/megaribster.png"
}
]
}
],
"_truncated": true,
"_original_size": 14811
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://steers.co.za/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Menu",
"item": "https://steers.co.za/menu/real-burgers"
},
{
"@type": "ListItem",
"position": 3,
"name": "Real Burgers",
"item": "https://steers.co.za"
}
],
"_truncated": true,
"_original_size": 14811
}
]
/real-food/real-promos/online-only-deals/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://steers.co.za/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Real Food",
"item": "https://steers.co.za"
},
{
"@type": "ListItem",
"position": 3,
"name": "Online Only Deals",
"item": "https://steers.co.za"
},
{
"@type": "ListItem",
"position": 4,
"name": "Real Specials",
"item": "https://steers.co.za"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Online Only Deals | Real Meal Specials | Steers SA",
"description": "Steers App deals — unlock exclusive online specials and order favourites with a quick tap. Download now.",
"url": "https://steers.co.za/real-food/real-promos/online-only-deals/",
"isPartOf": {
"@type": "WebSite",
"name": "Steers SA",
"url": "https://steers.co.za",
"publisher": {
"@type": "Organization",
"name": "Steers SA",
"url": "https://steers.co.za",
"logo": {
"@type": "ImageObject",
"url": "https://steers.co.za/images/static/steers-logo.png"
}
}
}
}
]
/download-our-app/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://steers.co.za/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Download Our App",
"item": "https://steers.co.za"
}
]
}
Explore the other reputation pillars for Steers SA
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Steers SA, captured on May 25, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Steers SA: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://steers.co.za to view the most current version of its content and see directly what this company is about and what it offers.