Stone & Wood Brewing Co
(https://stoneandwood.com.au) 📸 Data Snapshot: May 25, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
18
Impact Weight: 20 / 100
90% Reputation
Trust theatre is minimal; the site reports significant review counts (736 for merch, 608 for beer) and maintains a B Corp certification which provides third-party validation. A minor penalty is applied as the ‘carbon-neutral’ claim, while prominent, does not provide a direct outbound link to the certifying audit in the immediate text blocks. The trust_theatre_flag remains false across all analyzed pages, indicating a lack of unverified review displays.
Proof density is high, with a strong ratio of verifiable facts (ABV, tank count, physical location, B Corp status) to vague assertions. The site provides specific food pairing advice (miso-glazed eggplant) rather than generic ‘pairs with food’ claims. External proof paths are suggested via B Corp and Foundation mentions, though more direct links to impact reports would further increase this density.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
2280Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 465 | 3 |
| /collections/gifts-and-merch/ | 736 | 3 |
| /products/easy-pale/ | 608 | 3 |
| /pages/byron-bay/ | 471 | 3 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
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/collections/gifts-and-merch/
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"name": "Force For Good Tee - Black"
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"url": "https://stoneandwood.com.au/products/address-tee-white",
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"url": "https://stoneandwood.com.au/products/the-bay-hemp-short-sleeve-tee-white",
"name": "The Bay Hemp Short Sleeve Tee - White"
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"url": "https://stoneandwood.com.au/products/the-bay-hemp-long-sleeve-tee",
"name": "The Bay Hemp Long Sleeve Tee - Green"
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"url": "https://stoneandwood.com.au/products/stone-wood-x-dean-spinks-tee",
"name": "Stone & Wood x Dean Spinks Tee"
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"name": "Unisex Stone & Wood Hoodie"
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"name": "Unisex Northern Rivers Map Shortsleeve Tee"
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"url": "https://stoneandwood.com.au/products/fisherman-beanie",
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"url": "https://stoneandwood.com.au/products/counter-culture-4-queens-tee",
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"url": "https://stoneandwood.com.au/products/pacific-ale-carton-glass-bundle",
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/products/easy-pale/
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/pages/byron-bay/
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{
"@type": "ListItem",
"position": 2,
"name": "Breweries",
"item": "https://stoneandwood.com.au/pages/breweries-listing"
},
{
"@type": "ListItem",
"position": 3,
"name": "Byron Bay",
"item": "https://stoneandwood.com.au/pages/byron-bay"
}
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Is the Brewery pet friendly?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yep, your furry friends are welcome in our beer garden!"
}
},
{
"@type": "Question",
"name": "Is the Brewery family friendly?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Our Tasting Room welcomes little ones. We have high chairs and colouring in available. Unfortunately, children are not permitted on our Brewery Tours or the brew deck. You must be over 18 years of age to participate in our tours."
}
},
{
"@type": "Question",
"name": "Do you have a kids menu?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, we do! Our blackboard features kids meals."
}
},
{
"@type": "Question",
"name": "Is the brewery wheelchair accessible?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, our Tasting Room and Beer Garden are wheelchair accessible with accessible toilets. Unfortunately, our Brew Deck is not wheelchair accessible. We do have elevator access to our gangway."
}
},
{
"@type": "Question",
"name": "Can I book a table?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We take walk-ins only. Bookings are only required for our Brewery Tours or for groups over 12 guests, email us at tours@stoneandwood.com.au or book a tour here."
}
},
{
"@type": "Question",
"name": "Can you accommodate large group bookings?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Walk-ins are welcome. For groups over 12 guests, please email us at tours@stoneandwood.com.au or for exclusive venue hire, and we can accommodate groups of up to 120 guests."
}
},
{
"@type": "Question",
"name": "Do you have vegetarian, vegan, gluten free options?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We do, see our blackboard menu in our Tasting Room or speak to our friendly staff."
}
},
{
"@type": "Question",
"name": "Do you have a dress code?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, if you’re doing a tour please wear sturdy enclosed shoes. Even though we're in sunny Byron, to enter you'll need shoes and a shirt."
}
},
{
"@type": "Question",
"name": "Do you have parking available nearby?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Free parking is available in our Brewery carpark and on-street parking."
}
},
{
"@type": "Question",
"name": "Are there other modes of transport available?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Taxi & Uber: Byron Bay Taxis (02) 6685 5008 or Uber is available locally.Car: Whether coming from town or via the highway, follow Ewingsdale Road for about 5 minutes and exit into Bayshore Drive, where the BP petrol station is. From there, take the first left at the next roundabout onto Centennial Circuit, and we are 100m on the left, where the fresh beer is. Train: Located on Shirley Street in the Byron CBD, take the elements solar train from town to the North Byron station. Walk about 10-15 minutes along Bayshore Drive until you get to Centennial Circuit, where you turn right at the roundabout. Walk for another 100m, and you will see Stone & Wood on your left, where the fresh beer is."
}
},
{
"@type": "Question",
"name": "What is the Sharer bottle? Can I refill it at the brewery?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The Sharer is a 1L refillable bottle available from our Tasting Room. Find out more here."
}
},
{
"@type": "Question",
"name": "Where can I find information about upcoming events?",
"acceptedAnswer": {
"@type": "Answer",
"text": "You can visit and follow our local Instagram @stoneandwoodbyronbay for the latest events and happenings. See our events blog for annual events, such as Festival of the Stone."
}
},
{
"@type": "Question",
"name": "What is the legal age to do a tasting tour?",
"acceptedAnswer": {
"@type": "Answer",
"text": "You must be over 18 years of age to participate in our tours."
}
},
{
"@type": "Question",
"name": "What if the date I want to attend isn’t on the drop-down list?",
"acceptedAnswer": {
"@type": "Answer",
"text": "If it's a date within the next few months, it means it's sold out. Tours sell out a few weeks in advance. If you are looking at dates well in advance, we do not release bookings until a few months before the date."
}
},
{
"@type": "Question",
"name": "I can only see one tickets available for the date I want? Does this mean I have to book tickets individually?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No, It simply means there is only one ticket left for the tour on this date. On occasion, we can accomodate, please email us tours@stoneandwood.com.au"
}
},
{
"@type": "Question",
"name": "Can you release additional ticket for the date I want so I can book with a friend?",
"acceptedAnswer": {
"@type": "Answer",
"text": "As we work in an operating brewery, we must limit tours to a maximum of 12 people so we can ensure everyone in the group is safe and has a great time on our brewery tours."
}
},
{
"@type": "Question",
"name": "What if I need to get a refund?",
"acceptedAnswer": {
"@type": "Answer",
"text": "If it’s more than 48 hours before the tour then we can refund. Email tours@stoneandwood.com.au to submit a refund."
}
},
{
"@type": "Question",
"name": "My friend would like to come but doesn’t have a ticket. Can I bring them?",
"acceptedAnswer": {
"@type": "Answer",
"text": "If the tour is sold out, then, unfortunately, we can't guarantee we can accommodate, however email us @tours@stoneandwood.com.au and we'll do our best!"
}
},
{
"@type": "Question",
"name": "Can I change dates?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We can change the date if provided with plenty of notice, and there is availability on the desired booking date. Email tours@stoneandwood.com.au to request a change of date."
}
}
]
}
]
Explore the other reputation pillars for Stone & Wood Brewing Co
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Stone & Wood Brewing Co, captured on May 25, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Stone & Wood Brewing Co: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
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To all users: You are encouraged to visit the live site at https://stoneandwood.com.au to view the most current version of its content and see directly what this company is about and what it offers.