Identity & Authority: Strada – Signal Evidence & AI Readability

Strada

(http://www.strada.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
5 Impact Weight: 15 / 100
33% Reputation

A major authority gap exists in the technical implementation: the Schema.org data identifies the site as ‘Just another WordPress site,’ which contradicts the ‘contemporary’ brand positioning. There is no Person schema for a head chef or founder, leaving the ‘chef-driven’ or ‘authentic’ claims without a named authority. Furthermore, the sustainability authority is undermined by the temporal anchor; claiming to work on performance ‘in 2020’ while operating in 2026 suggests a neglected digital presence and a lack of current authority.

Strada claims a ‘provenance of 100% of our ingredients’ but fails to name a single specific supplier, farm, or artisan partner across 6 pages. The claim ‘we serve better meat’ is backed by a commitment to the BCC by 2026, which is the current year of analysis, yet there is no update on whether these standards were met. This creates a disconnect between bold ethical claims and verifiable current-day results.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://strada.co.uk/",
            "url": "https://strada.co.uk/",
            "name": "Strada - Italian Restaurants - Serving simple, freshly prepared dishes",
            "isPartOf": {
                "@id": "https://strada.co.uk/#website"
            },
            "datePublished": "2018-05-31T10:59:19+00:00",
            "dateModified": "2026-04-27T14:43:43+00:00",
            "description": "Strada is a group of contemporary Italian restaurants serving simple, freshly prepared dishes using the finest and freshest ingredients",
            "breadcrumb": {
                "@id": "https://strada.co.uk/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://strada.co.uk/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://strada.co.uk/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://strada.co.uk/#website",
            "url": "https://strada.co.uk/",
            "name": "Strada",
            "description": "Just another WordPress site",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://strada.co.uk/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/privacy-policy/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://strada.co.uk/privacy-policy/",
            "url": "https://strada.co.uk/privacy-policy/",
            "name": "Privacy Policy - Strada",
            "isPartOf": {
                "@id": "https://strada.co.uk/#website"
            },
            "datePublished": "2018-05-31T10:59:19+00:00",
            "dateModified": "2021-11-10T17:55:44+00:00",
            "breadcrumb": {
                "@id": "https://strada.co.uk/privacy-policy/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://strada.co.uk/privacy-policy/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://strada.co.uk/privacy-policy/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://strada.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Privacy Policy"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://strada.co.uk/#website",
            "url": "https://strada.co.uk/",
            "name": "Strada",
            "description": "Just another WordPress site",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://strada.co.uk/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/locations/southbank-london/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://strada.co.uk/locations/southbank-london/",
            "url": "https://strada.co.uk/locations/southbank-london/",
            "name": "Southbank - London - Strada",
            "isPartOf": {
                "@id": "https://strada.co.uk/#website"
            },
            "datePublished": "2018-05-31T11:16:48+00:00",
            "dateModified": "2026-04-25T10:12:21+00:00",
            "breadcrumb": {
                "@id": "https://strada.co.uk/locations/southbank-london/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://strada.co.uk/locations/southbank-london/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://strada.co.uk/locations/southbank-london/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://strada.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Locations",
                    "item": "https://strada.co.uk/locations/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Southbank – London"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://strada.co.uk/#website",
            "url": "https://strada.co.uk/",
            "name": "Strada",
            "description": "Just another WordPress site",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://strada.co.uk/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/sustainability/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://strada.co.uk/sustainability/",
            "url": "https://strada.co.uk/sustainability/",
            "name": "Sustainability - Strada",
            "isPartOf": {
                "@id": "https://strada.co.uk/#website"
            },
            "datePublished": "2020-03-17T12:44:26+00:00",
            "dateModified": "2020-03-17T12:44:26+00:00",
            "breadcrumb": {
                "@id": "https://strada.co.uk/sustainability/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://strada.co.uk/sustainability/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://strada.co.uk/sustainability/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://strada.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Sustainability"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://strada.co.uk/#website",
            "url": "https://strada.co.uk/",
            "name": "Strada",
            "description": "Just another WordPress site",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://strada.co.uk/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/service-charge/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://strada.co.uk/service-charge/",
            "url": "https://strada.co.uk/service-charge/",
            "name": "Service Charge Policy - Strada",
            "isPartOf": {
                "@id": "https://strada.co.uk/#website"
            },
            "datePublished": "2019-01-31T11:16:24+00:00",
            "dateModified": "2019-01-31T12:25:55+00:00",
            "breadcrumb": {
                "@id": "https://strada.co.uk/service-charge/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://strada.co.uk/service-charge/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://strada.co.uk/service-charge/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://strada.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Service Charge Policy"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://strada.co.uk/#website",
            "url": "https://strada.co.uk/",
            "name": "Strada",
            "description": "Just another WordPress site",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://strada.co.uk/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
/terms-conditions/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://strada.co.uk/terms-conditions/",
            "url": "https://strada.co.uk/terms-conditions/",
            "name": "Terms & Conditions - Strada",
            "isPartOf": {
                "@id": "https://strada.co.uk/#website"
            },
            "datePublished": "2019-09-26T10:41:17+00:00",
            "dateModified": "2025-09-16T09:09:11+00:00",
            "breadcrumb": {
                "@id": "https://strada.co.uk/terms-conditions/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://strada.co.uk/terms-conditions/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://strada.co.uk/terms-conditions/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://strada.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Terms & Conditions"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://strada.co.uk/#website",
            "url": "https://strada.co.uk/",
            "name": "Strada",
            "description": "Just another WordPress site",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://strada.co.uk/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
18Review mentions (all pages)
7External proof links (all pages)
PageReviewsProof links
/ (home) 2 1
/privacy-policy/ 7 1
/locations/southbank-london/ 2 2
/sustainability/ 2 1
/service-charge/ 3 1
/terms-conditions/ 2 1