The SuperNatural Food Market
(https://www.supernatural.ie) 📸 Data Snapshot: May 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is localized but technically weak. While names like Beibhinn and Niall are provided, they are not supported by Person schema or links to professional backgrounds. The site’s technical authority is severely compromised by its stale status; as of May 2026, the site is still welcoming users to ‘2024’ and displaying 2021 bus stop information, creating a massive technical credibility gap.
The boldest claim is being ‘less expensive than any other health food store in the city,’ which is supported by a single anecdotal quote rather than a price-comparison study or current price list. Claims of being ‘100% zero waste in the future’ lack a roadmap or progress metrics, shifting the statement from a business goal to a marketing aspiration.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://www.supernatural.ie/#website",
"url": "https://www.supernatural.ie/",
"name": "Organic Food in Dublin:",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.supernatural.ie/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.supernatural.ie/",
"sameAs": [
"https://www.facebook.com/thesupernaturalfoodmarket/",
"https://www.instagram.com/supernaturalfoodmarket/?hl=en",
"https://www.pinterest.ie/supernaturalu/pins/",
"https://twitter.com/supernaturalU"
],
"@id": "https://www.supernatural.ie/#organization",
"name": "Supernatural",
"logo": "https://www.supernatural.ie/wp-content/uploads/Supernatural-logo-alternative-font.png"
}
]
/at-the-market/
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.supernatural.ie/",
"sameAs": [
"https://www.facebook.com/thesupernaturalfoodmarket/",
"https://www.instagram.com/supernaturalfoodmarket/?hl=en",
"https://www.pinterest.ie/supernaturalu/pins/",
"https://twitter.com/supernaturalU"
],
"@id": "https://www.supernatural.ie/#organization",
"name": "Supernatural",
"logo": "https://www.supernatural.ie/wp-content/uploads/Supernatural-logo-alternative-font.png"
}
/we-are-the-change-youre-looking-for/
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.supernatural.ie/",
"sameAs": [
"https://www.facebook.com/thesupernaturalfoodmarket/",
"https://www.instagram.com/supernaturalfoodmarket/?hl=en",
"https://www.pinterest.ie/supernaturalu/pins/",
"https://twitter.com/supernaturalU"
],
"@id": "https://www.supernatural.ie/#organization",
"name": "Supernatural",
"logo": "https://www.supernatural.ie/wp-content/uploads/Supernatural-logo-alternative-font.png"
}
/xmas-2023-open-sat-23rd-dec/
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.supernatural.ie/",
"sameAs": [
"https://www.facebook.com/thesupernaturalfoodmarket/",
"https://www.instagram.com/supernaturalfoodmarket/?hl=en",
"https://www.pinterest.ie/supernaturalu/pins/",
"https://twitter.com/supernaturalU"
],
"@id": "https://www.supernatural.ie/#organization",
"name": "Supernatural",
"logo": "https://www.supernatural.ie/wp-content/uploads/Supernatural-logo-alternative-font.png"
}
/open-thurs-23rd-dec-9am-1pm/
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.supernatural.ie/",
"sameAs": [
"https://www.facebook.com/thesupernaturalfoodmarket/",
"https://www.instagram.com/supernaturalfoodmarket/?hl=en",
"https://www.pinterest.ie/supernaturalu/pins/",
"https://twitter.com/supernaturalU"
],
"@id": "https://www.supernatural.ie/#organization",
"name": "Supernatural",
"logo": "https://www.supernatural.ie/wp-content/uploads/Supernatural-logo-alternative-font.png"
}
/contact-us/
{
"@context": "https://schema.org",
"@type": "Organization",
"url": "https://www.supernatural.ie/",
"sameAs": [
"https://www.facebook.com/thesupernaturalfoodmarket/",
"https://www.instagram.com/supernaturalfoodmarket/?hl=en",
"https://www.pinterest.ie/supernaturalu/pins/",
"https://twitter.com/supernaturalU"
],
"@id": "https://www.supernatural.ie/#organization",
"name": "Supernatural",
"logo": "https://www.supernatural.ie/wp-content/uploads/Supernatural-logo-alternative-font.png"
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1 | 3 |
| /at-the-market/ | 0 | 4 |
| /we-are-the-change-youre-looking-for/ | 0 | 5 |
| /xmas-2023-open-sat-23rd-dec/ | 0 | 5 |
| /open-thurs-23rd-dec-9am-1pm/ | 0 | 5 |
| /contact-us/ | 0 | 4 |
This page presents a snapshot of public data from The SuperNatural Food Market, captured on May 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to The SuperNatural Food Market: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.supernatural.ie to view the most current version of its content and see directly what this company is about and what it offers.