Information Density: The Clare Jam Company – Signal Evidence & AI Readability

The Clare Jam Company

(https://theclarejamcompany.com) 📸 Data Snapshot: May 19, 2026
Information Density — The Lens

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Info Density Power-words vs. Substance ratio.
24 Impact Weight: 30 / 100
80% Reputation

The site exhibits high substance with minimal heading fluff. Headings like Extra Autumn Fruit Jam and Wild Burren Mustard use specific nouns rather than power words. Body text is dense with factual data, including a founding date of 1986 and specific product counts such as 18 jams and 9 unique chutneys. Fluff is limited to occasional industry cliches like delicious jams for every occasion.

Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.

📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (https://theclarejamcompany.com) The Clare Jam Company – The Clare Jam Shop
[H2] Delicious Jams for Every Occasion
The Clare Jam Company produces a wide range of handmade Jams. Come and visit our shop in Doolin and choose a jam, marmalade, jelly, mustard or chutney from our wide variety of artisan, handmade produce.
Shop All

Our Range
[H2] Best Sellers

[IMG: Seville Orange Marmalade]

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Seville Orange Marmalade

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Seville Orange Marmalade

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[IMG: Extra Strawberry & Bailey]

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Extra Strawberry & Bailey's Jam

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Extra Strawberry & Bailey's Jam

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[IMG: Wild Burren Mustard]

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Wild Burren Mustard

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Wild Burren Mustard

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Shop by category
[H2] Extra Autumn Fruit Jam
Our wonderful selection of jams focus on using the best quality fruit and treating it with care. We have a selection of 18 jams, from classic jams, such as Strawberry, Raspberry and Blackcurrant Jam to more unique combinations such as Strawberry and Baileys, Wild Blueberry and Cherry & Redcurrant Jam.
View Product
Discover More Jams

Shop by category
[H2]
Marmalades
Our marmalades are made using the very best oranges, lemons, grapefruit and limes. Our range goes from a classic breakfast marmalade to Connemara Whiskey Marmalade and a very unique Orange marmalade with Poitin and Spices.
View Product

Discover More Marmalades

Shop by category
[H2]
Jellies
Our Jellies are made using Irish Bramley Apples giving it a unique, fresh flavour. We combine the Apple jelly with many wonderful spices and herbs such as clove, cinnamon, rose petals, chilli flakes and mint.
View Product

Discover More Jellies

[H3] Chutneys
Our nine unique, flavoursome chutneys are the perfect accompaniment to a range of dishes, cheese, and sandwiches - ranging from the Spiced Plum chutney to the Irish Bramley Apple Chutney.Explore our range of chutneys

[H3] Mustards
We have four mustards which are the perfect combination of mustard seeds, Irish Cider Vinegar, sea salt, spices, herbs, Guinness and spirits.Explore our range of mustards

[H3] Condiments
At various times throughout the year, we create some wonderful festive products such as Mint Jelly, Rose Petal Jelly, Cranberry Sauce with Port and Cumberland Sauce. Explore our range of condiments

[H2] Meet the Founder
Vera Muir founded the Clare Jam Company in 1986. It was started as a family business and has remained ever since. Vera has a passion for sourcing the very best Irish ingredients and creating unique jam, marmalade and chutney recipes.
About Clare Jam

[H2]
Visit Our Shop
Visit our wornderful shop in the beautiful Doolin, Co Clare just five minutes from the Cliffs of Moher. Here you can see all the products made in the purpose built kitchens just beside the shop.
Get in Touch

Get in Touch

[IMG: jam icon]

[H4]

David
Mchugh

[H3] Review
I've been buying and enjoying French jams for years, but recently, saw the display of Clare Jams in my local Supervalue shop (Clifden).  Being Irish, I decided to support our country and try some.  I picked up two jars, Orange and Apricot.  Forgive my exaggeration, but I believe if Heaven opened a jam and preserves shop, these would be their products.  Good job and thank you!

[IMG: jam icon]

[H4]

Iulia
Pantea

[H3] Review
Fantastic shop just beside the Cliffs of Moher! A great range of jams and marmalades plus lots of other treats! Really enjoyed the chat with the owner and exploring all the different products. ?

[IMG: jam icon]

[H4]

Benoit
Pellet

[H3] Review
Great little shop just beside the Cliffs of Moher, Doolin and the Burren with a wonderful selection of jams, jellies and marmalades! Well worth a visit!

[H2]
Shop Our Social

@theclarejam

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SUB-PAGE · THIN (https://theclarejamcompany.com/pages/contact/) Contact Us – The Clare Jam Company – The Clare Jam Shop
[H2] Get in Touch

[H2] Get in Touch
Have a question or want a product recommendation?Get in touch - we're happy to help.
129 chars
SUB-PAGE (https://theclarejamcompany.com/pages/about-us/) About Us – The Clare Jam Company – The Clare Jam Shop
[H2] About Clare Jam

[H2] About Clare Jam
[H2]
Delicious Jams for Every Occasion

[H2]
Delicious Jams for Every Occasion
The Clare Jam Company is a family business set up in 1986 by Vera and David Muir. The Clare Jam Company has a collection of over thirty preserves, marmalades, chutneys, mustards, jellies and condiments, all steeped in a long standing artisan heritage - a heritage that is as inspiring as the West of Ireland landscape where they’re made.

[H2]
Handmade products using traditional Irish jam-making techniques
Now almost thirty years on, we still use the original recipes and small batch production processes that have gathered them exceptional word-of-mouth praise. We use a traditional open-pan boiling method in small batches to make our jams and marmalades. This method produces a better flavour, texture, colour and ensures that every jar each time will be to the highest standard.

[H2]
100% natural ingredients
We aim to use the best quality Irish ingredients for all our products. Our products are 100% gluten free, vegetarian, and with no additives. We are committed to sourcing the very best ingredients from our local area and the wider province and country. Our goal is to use the best quality Irish ingredients in a sustainable manner in line with our environmental policy and objectives.

[H2] Our Best Selling Products

[IMG: Cranberry Sauce with Port]

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Cranberry Sauce with Port

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Cranberry Sauce with Port

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[IMG: Seville Orange Marmalade]

[H3]
Seville Orange Marmalade

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Seville Orange Marmalade

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[IMG: Fig & Apple Jam]

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Fig & Apple Jam

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Fig & Apple Jam

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[IMG: Spiced Plum Chutney]

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Spiced Plum Chutney

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Spiced Plum Chutney

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[H2] Visit Our Shop
Visit our wornderful shop in the beautiful Doolin, Co Clare just five minutes from the Cliffs of Moher. Here you can see all the products made in the purpose built kitchens just beside the shop.
Visit Us
2561 chars
SUB-PAGE (https://theclarejamcompany.com/collections/all-products/) All Products – The Clare Jam Company – The Clare Jam Shop
[H2]
All Products
The Clare Jam Company is a family owned, artisan jam producer, located in Doolin. We have been making handmade jams for over 30 years and specialise in a variety of extra fruit jams, marmalades, jellies, chutneys, mustards and condiments. The jams are prepared using the traditional open pan boiling method, using only pure, whole and 100 % natural ingredients. Each jam is handmade from start to finish, hand-poured, labelled and packaged.

[IMG: Seville Orange Marmalade]

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Seville Orange Marmalade

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[H3]
Seville Orange Marmalade

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€5,00

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€5,00

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[IMG: Extra Wild Blueberry Jam]

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Extra Wild Blueberry Jam

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Extra Wild Blueberry Jam

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[IMG: Extra Summer Fruit Jam]

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Extra Summer Fruit Jam

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Extra Summer Fruit Jam

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[IMG: Cranberry Sauce with Port]

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Cranberry Sauce with Port

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[H3]
Cranberry Sauce with Port

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€5,00

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€5,00

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[IMG: Fig & Apple Jam]

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Fig & Apple Jam

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[H3]
Fig & Apple Jam

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[IMG: Extra Strawberry & Bailey]

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Extra Strawberry & Bailey's Jam

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Extra Strawberry & Bailey's Jam

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€5,00

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[IMG: Extra Raspberry Jam]

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Extra Raspberry Jam

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Extra Raspberry Jam

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[IMG: Extra Blackberry & Apple Jam]

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Extra Blackberry & Apple Jam

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Extra Blackberry & Apple Jam

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[IMG: Spiced Plum Chutney]

[H3]
Spiced Plum Chutney

[H3]
Spiced Plum Chutney

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€5,00

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€5,00

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[IMG: Extra Gooseberry Jam]

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Extra Gooseberry Jam

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Extra Gooseberry Jam

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[IMG: Extra Blackcurrant Jam]

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Extra Blackcurrant Jam

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Extra Blackcurrant Jam

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[IMG: Extra Apricot Jam]

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Extra Apricot Jam

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Extra Apricot Jam

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[H2] Our Range & Method
Based near the charming coastal village of Doolin, Co.Clare, our products are inspired by the stunning beauty of our captivating West of Ireland surroundings.
More About Clare Jam
3536 chars
SUB-PAGE (https://theclarejamcompany.com/collections/jams/) Jams – The Clare Jam Company – The Clare Jam Shop
[H2]
Jams
Our wonderful selection of jams focus on using the best quality fruit and treating it with care. We have a selection of 18 jams, from classic jams, such as Strawberry, Raspberry and Blackcurrant Jam to more unique combinations such as Strawberry and Baileys, Wild Blueberry and Cherry & Redcurrant Jam.

[IMG: Extra Apricot Jam]

[H3]
Extra Apricot Jam

Sold out

[H3]
Extra Apricot Jam

Regular price
€5,00

Regular price

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€5,00

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Sold out

[IMG: Extra Blackberry & Apple Jam]

[H3]
Extra Blackberry & Apple Jam

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[H3]
Extra Blackberry & Apple Jam

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€5,00

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€5,00

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[IMG: Extra Blackcurrant Jam]

[H3]
Extra Blackcurrant Jam

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[H3]
Extra Blackcurrant Jam

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€5,00

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€5,00

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[IMG: Extra Cherry & Redcurrant Jam]

[H3]
Extra Cherry & Redcurrant Jam

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Extra Cherry & Redcurrant Jam

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€5,00

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€5,00

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[IMG: Extra Gooseberry Jam]

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Extra Gooseberry Jam

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Extra Gooseberry Jam

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€5,00

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€5,00

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[IMG: Extra Raspberry Jam]

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Extra Raspberry Jam

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Extra Raspberry Jam

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€5,00

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[IMG: Extra Rhubarb & Ginger Jam]

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Extra Rhubarb & Ginger Jam

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Extra Rhubarb & Ginger Jam

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€5,00

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[IMG: Extra Strawberry & Bailey]

[H3]
Extra Strawberry & Bailey's Jam

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[H3]
Extra Strawberry & Bailey's Jam

Regular price
€5,00

Regular price

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€5,00

Unit price

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per

Sold out

[IMG: Extra Summer Fruit Jam]

[H3]
Extra Summer Fruit Jam

Sold out

[H3]
Extra Summer Fruit Jam

Regular price
€5,00

Regular price

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€5,00

Unit price

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per

Sold out

[IMG: Extra Wild Blueberry Jam]

[H3]
Extra Wild Blueberry Jam

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[H3]
Extra Wild Blueberry Jam

Regular price
€5,00

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€5,00

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[IMG: Fig & Apple Jam]

[H3]
Fig & Apple Jam

Sold out

[H3]
Fig & Apple Jam

Regular price
€5,00

Regular price

Sale price
€5,00

Unit price

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per

Sold out

[H2] Our Range & Method
Based near the charming coastal village of Doolin, Co.Clare, our products are inspired by the stunning beauty of our captivating West of Ireland surroundings.
Explore our full range
3227 chars
SUB-PAGE · THIN (https://theclarejamcompany.com/collections/marmalades/) Marmalades – The Clare Jam Company – The Clare Jam Shop
[H2]
Marmalades
Our marmalades are made using the very best oranges, lemons, grapefruit and limes. Our range goes from a classic breakfast marmalade to Connemara Whiskey Marmalade and a very unique Orange marmalade with Poitin and Spices. This beautiful marmalade combines ground coriander, ginger with poitin,oranges and lemons.

[IMG: Seville Orange Marmalade]

[H3]
Seville Orange Marmalade

Sold out

[H3]
Seville Orange Marmalade

Regular price
€5,00

Regular price

Sale price
€5,00

Unit price

/
per

Sold out

[H2] Our Range & Method
Based near the charming coastal village of Doolin, Co.Clare, our products are inspired by the stunning beauty of our captivating West of Ireland surroundings.
Explore our full range
799 chars
🧭 Industry Context — common generic-claim patterns in Food, Restaurants & Delivery to weigh the text against
Generic Claims: the best food in town, authentic flavors, made with love, quality ingredients, unforgettable dining, a culinary journey…
Red Flags: no food hygiene rating displayed, stock food photography, locally sourced claims without naming any supplier, award claims without verifiable source, menu without prices, no allergen information available…
Semantic Drift Patterns: homepage claims fine dining but menu prices are casual, claims locally sourced but no suppliers named, homepage shows plated dishes but delivery menu is different items, claims authentic cuisine but menu is fusion with no cultural specificity…
Proof Expectations: food hygiene rating displayed, named ingredient suppliers and sources, chef background and culinary credentials, real food photography not stock images, current menu with accurate pricing, allergen and dietary information…