The Ginger Pig
(https://thegingerpig.co.uk) 📸 Data Snapshot: May 24, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
16
Impact Weight: 20 / 100
80% Reputation
Trust theatre is minimal. While the site shows a review_count of 12-13 across pages with only one proof_link_count, it avoids the typical ‘Trust Theatre’ traps of unverified five-star badges or vague award claims. It leverages specific external authority figures like ‘Simon Thorpe MW’ and ‘Diana Henry’ to validate its wine and book offerings, providing a higher form of proof than generic star ratings.
The proof density is exceptionally high. Out of 1622 characters on the homepage, a significant portion is dedicated to naming specific products, collaborators (Simon Thorpe MW, Rebecca Seal), and television appearances (Sunday Brunch). The Butchery Classes page is a repository of evidence, providing specific group sizes (10-18 people) and direct contact information for a named coordinator, which is rare in standard marketing fluff.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
49Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 12 | 1 |
| /butchery-classes/ | 11 | 1 |
| /product-category/deli/ | 13 | 1 |
| /product-category/gifts/ | 13 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Place",
"@id": "https://thegingerpig.co.uk/#place",
"address": {
"@type": "PostalAddress",
"streetAddress": "122-124 Druid St",
"postalCode": "SE1 2HH",
"addressCountry": "United Kingdom",
"addressLocality": "Bermondsey",
"addressRegion": "London"
}
},
{
"@type": "Organization",
"@id": "https://thegingerpig.co.uk/#organization",
"name": "The Ginger Pig",
"url": "https://thegingerpig.co.uk",
"email": "hello@thegingerpig.co.uk",
"address": {
"@type": "PostalAddress",
"streetAddress": "122-124 Druid St",
"postalCode": "SE1 2HH",
"addressCountry": "United Kingdom",
"addressLocality": "Bermondsey",
"addressRegion": "London"
},
"logo": {
"@type": "ImageObject",
"@id": "https://thegingerpig.co.uk/#logo",
"url": "https://thegingerpig.co.uk/wp-content/uploads/2026/05/black.png",
"contentUrl": "https://thegingerpig.co.uk/wp-content/uploads/2026/05/black.png",
"caption": "The Ginger Pig",
"inLanguage": "en-GB",
"width": "433",
"height": "361"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "02038697800",
"contactType": "customer support"
}
],
"description": "The Ginger Pig is a premium London butcher, specialising in nose to tail butchery of native breed, high welfare and naturally reared animals. We are led by masters of their craft with decades of experience - from butchers, to bakers to chefs - to serve only the tastiest ingredients for the proudest home cooks.",
"legalName": "Gingerpigltd",
"location": {
"@id": "https://thegingerpig.co.uk/#place"
}
},
{
"@type": "WebSite",
"@id": "https://thegingerpig.co.uk/#website",
"url": "https://thegingerpig.co.uk",
"name": "The Ginger Pig",
"alternateName": "Ginger Pig",
"publisher": {
"@id": "https://thegingerpig.co.uk/#organization"
},
"inLanguage": "en-GB",
"potentialAction": {
"@type": "SearchAction",
"target": "https://thegingerpig.co.uk/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "ImageObject",
"@id": "https://thegingerpig.co.uk/wp-content/uploads/2026/05/GingerPighamper-2-1.jpg",
"url": "https://thegingerpig.co.uk/wp-content/uploads/2026/05/GingerPighamper-2-1.jpg",
"width": "1200",
"height": "702",
"caption": "Ginger Pig meat hamper presented on a platter by a Head Butcher",
"inLanguage": "en-GB"
},
{
"@type": "WebPage",
"@id": "https://thegingerpig.co.uk/#webpage",
"url": "https://thegingerpig.co.uk/",
"name": "Click, Cook, Enjoy: Premium Meats Delivered By The Ginger Pig",
"datePublished": "2023-07-10T13:39:03+01:00",
"dateModified": "2026-05-20T15:23:25+01:00",
"about": {
"@id": "https://thegingerpig.co.uk/#organization"
},
"isPartOf": {
"@id": "https://thegingerpig.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://thegingerpig.co.uk/wp-content/uploads/2026/05/GingerPighamper-2-1.jpg"
},
"inLanguage": "en-GB"
},
{
"@type": "Person",
"@id": "https://thegingerpig.co.uk/#author",
"name": "admin",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/738d28ef0af07c2ac66aaffc662296a395ba7499e0ffdc9abed0f0e321129547?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/738d28ef0af07c2ac66aaffc662296a395ba7499e0ffdc9abed0f0e321129547?s=96&d=mm&r=g",
"caption": "admin",
"inLanguage": "en-GB"
},
"sameAs": [
"http://thegingerpig-co-uk.stackstaging.com"
],
"worksFor": {
"@id": "https://thegingerpig.co.uk/#organization"
}
},
{
"@type": "Article",
"headline": "Click, Cook, Enjoy: Premium Meats Delivered By The Ginger Pig",
"keywords": "The Ginger Pig",
"datePublished": "2023-07-10T13:39:03+01:00",
"dateModified": "2026-05-20T15:23:25+01:00",
"author": {
"@id": "https://thegingerpig.co.uk/#author",
"name": "admin"
},
"publisher": {
"@id": "https://thegingerpig.co.uk/#organization"
},
"description": "Farm-fresh meats delivered to your doorstep. The Ginger Pig makes online ordering easy. Crafted cuts at your convenience. We deliver quality with every order.",
"name": "Click, Cook, Enjoy: Premium Meats Delivered By The Ginger Pig",
"@id": "https://thegingerpig.co.uk/#richSnippet",
"isPartOf": {
"@id": "https://thegingerpig.co.uk/#webpage"
},
"image": {
"@id": "https://thegingerpig.co.uk/wp-content/uploads/2026/05/GingerPighamper-2-1.jpg"
},
"inLanguage": "en-GB",
"mainEntityOfPage": {
"@id": "https://thegingerpig.co.uk/#webpage"
}
}
]
}
/butchery-classes/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Place",
"@id": "https://thegingerpig.co.uk/#place",
"address": {
"@type": "PostalAddress",
"streetAddress": "122-124 Druid St",
"postalCode": "SE1 2HH",
"addressCountry": "United Kingdom",
"addressLocality": "Bermondsey",
"addressRegion": "London"
}
},
{
"@type": "Organization",
"@id": "https://thegingerpig.co.uk/#organization",
"name": "The Ginger Pig",
"url": "https://thegingerpig.co.uk",
"email": "hello@thegingerpig.co.uk",
"address": {
"@type": "PostalAddress",
"streetAddress": "122-124 Druid St",
"postalCode": "SE1 2HH",
"addressCountry": "United Kingdom",
"addressLocality": "Bermondsey",
"addressRegion": "London"
},
"logo": {
"@type": "ImageObject",
"@id": "https://thegingerpig.co.uk/#logo",
"url": "https://thegingerpig.co.uk/wp-content/uploads/2026/05/black.png",
"contentUrl": "https://thegingerpig.co.uk/wp-content/uploads/2026/05/black.png",
"caption": "The Ginger Pig",
"inLanguage": "en-GB",
"width": "433",
"height": "361"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "02038697800",
"contactType": "customer support"
}
],
"description": "The Ginger Pig is a premium London butcher, specialising in nose to tail butchery of native breed, high welfare and naturally reared animals. We are led by masters of their craft with decades of experience - from butchers, to bakers to chefs - to serve only the tastiest ingredients for the proudest home cooks.",
"legalName": "Gingerpigltd",
"location": {
"@id": "https://thegingerpig.co.uk/#place"
}
},
{
"@type": "WebSite",
"@id": "https://thegingerpig.co.uk/#website",
"url": "https://thegingerpig.co.uk",
"name": "The Ginger Pig",
"alternateName": "Ginger Pig",
"publisher": {
"@id": "https://thegingerpig.co.uk/#organization"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"@id": "https://thegingerpig.co.uk/wp-content/uploads/2026/05/GingerPighamper-2-1.jpg",
"url": "https://thegingerpig.co.uk/wp-content/uploads/2026/05/GingerPighamper-2-1.jpg",
"width": "1200",
"height": "702",
"caption": "Ginger Pig meat hamper presented on a platter by a Head Butcher",
"inLanguage": "en-GB"
},
{
"@type": "WebPage",
"@id": "https://thegingerpig.co.uk/butchery-classes/#webpage",
"url": "https://thegingerpig.co.uk/butchery-classes/",
"name": "Master Butchery Skills With Butchery Classes At The Ginger Pig",
"datePublished": "2023-11-24T15:35:42+00:00",
"dateModified": "2026-05-18T15:39:56+01:00",
"isPartOf": {
"@id": "https://thegingerpig.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://thegingerpig.co.uk/wp-content/uploads/2026/05/GingerPighamper-2-1.jpg"
},
"inLanguage": "en-GB"
},
{
"@type": "Person",
"@id": "https://thegingerpig.co.uk/butchery-classes/#author",
"name": "admin",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/738d28ef0af07c2ac66aaffc662296a395ba7499e0ffdc9abed0f0e321129547?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/738d28ef0af07c2ac66aaffc662296a395ba7499e0ffdc9abed0f0e321129547?s=96&d=mm&r=g",
"caption": "admin",
"inLanguage": "en-GB"
},
"sameAs": [
"http://thegingerpig-co-uk.stackstaging.com"
],
"worksFor": {
"@id": "https://thegingerpig.co.uk/#organization"
}
},
{
"@type": "Article",
"headline": "Master Butchery Skills With Butchery Classes At The Ginger Pig",
"keywords": "Butchery Classes",
"datePublished": "2023-11-24T15:35:42+00:00",
"dateModified": "2026-05-18T15:39:56+01:00",
"author": {
"@id": "https://thegingerpig.co.uk/butchery-classes/#author",
"name": "admin"
},
"publisher": {
"@id": "https://thegingerpig.co.uk/#organization"
},
"description": "Elevate your culinary skills with butchery classes at the Ginger Pig in London. Book today and unlock the secrets of butchery with our focused workshops.",
"name": "Master Butchery Skills With Butchery Classes At The Ginger Pig",
"@id": "https://thegingerpig.co.uk/butchery-classes/#richSnippet",
"isPartOf": {
"@id": "https://thegingerpig.co.uk/butchery-classes/#webpage"
},
"image": {
"@id": "https://thegingerpig.co.uk/wp-content/uploads/2026/05/GingerPighamper-2-1.jpg"
},
"inLanguage": "en-GB",
"mainEntityOfPage": {
"@id": "https://thegingerpig.co.uk/butchery-classes/#webpage"
}
}
]
}
/product-category/deli/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://thegingerpig.co.uk/#organization",
"name": "The Ginger Pig"
},
{
"@type": "WebSite",
"@id": "https://thegingerpig.co.uk/#website",
"url": "https://thegingerpig.co.uk",
"name": "The Ginger Pig",
"alternateName": "Ginger Pig",
"publisher": {
"@id": "https://thegingerpig.co.uk/#organization"
},
"inLanguage": "en-GB"
},
{
"@type": "CollectionPage",
"@id": "https://thegingerpig.co.uk/product-category/deli/#webpage",
"url": "https://thegingerpig.co.uk/product-category/deli/",
"name": "Deli | The Ginger Pig",
"isPartOf": {
"@id": "https://thegingerpig.co.uk/#website"
},
"inLanguage": "en-GB"
}
]
}
/product-category/gifts/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://thegingerpig.co.uk/#organization",
"name": "The Ginger Pig"
},
{
"@type": "WebSite",
"@id": "https://thegingerpig.co.uk/#website",
"url": "https://thegingerpig.co.uk",
"name": "The Ginger Pig",
"alternateName": "Ginger Pig",
"publisher": {
"@id": "https://thegingerpig.co.uk/#organization"
},
"inLanguage": "en-GB"
},
{
"@type": "CollectionPage",
"@id": "https://thegingerpig.co.uk/product-category/gifts/#webpage",
"url": "https://thegingerpig.co.uk/product-category/gifts/",
"name": "Gifts | The Ginger Pig",
"isPartOf": {
"@id": "https://thegingerpig.co.uk/#website"
},
"inLanguage": "en-GB"
}
]
}
Explore the other reputation pillars for The Ginger Pig
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from The Ginger Pig, captured on May 24, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to The Ginger Pig: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://thegingerpig.co.uk to view the most current version of its content and see directly what this company is about and what it offers.