Trust & Proof: The Sun in Scawsby – Signal Evidence & AI Readability

The Sun in Scawsby

(https://www.thesunscawsby.co.uk) 📸 Data Snapshot: May 21, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
7 Impact Weight: 20 / 100
35% Reputation

The site displays a review_count of 23 to 35 across pages, yet the proof_links_count remains at 1, indicating a lack of verifiable outbound paths to third-party review platforms. Claims like ‘legendary grills’ and ‘first-class events’ are presented as facts but lack any external validation, awards, or customer testimonials to substantiate them. No food hygiene rating is explicitly mentioned in the text, which is a primary proof expectation for this industry.

The ratio of verifiable evidence to assertions is low; for every concrete fact (like opening hours or the presence of an electric car charging station), there are multiple unsubstantiated claims about food quality and atmosphere. The absence of pricing on the menu page and the lack of a named supplier list significantly reduces the proof density for a ‘Food & Restaurant’ entity. The promo code is the only specific technical deliverable, but its generic format weakens its impact as unique proof.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
150Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
/ (home) 23 1
/worldcup/ 35 1
/our-pub/ 23 1
/results/ 23 1
/menus/ 23 1
/bankholiday/ 23 1
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": [
                "WebPage",
                "LocalBusiness"
            ],
            "@id": "https://www.thesunscawsby.co.uk",
            "url": "https://www.thesunscawsby.co.uk",
            "name": "The Sun in Scawsby - Pub & Restaurant",
            "isPartOf": {
                "@id": "https://www.thesunscawsby.co.uk#website"
            },
            "datePublished": "2024-07-29T09:56:26+00:00",
            "dateModified": "2026-05-18T15:03:28+00:00",
            "description": "Whether you stand at the bar for a chat or prefer settling into a comfy chair with a pint, you’ll find everything you need at The Sun in Scawsby.",
            "breadcrumb": {
                "@id": "https://www.thesunscawsby.co.uk#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.thesunscawsby.co.uk"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.thesunscawsby.co.uk#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.thesunscawsby.co.uk"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "The Sun",
                    "item": "https://www.thesunscawsby.co.uk"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.thesunscawsby.co.uk#website",
            "url": "https://www.thesunscawsby.co.uk",
            "name": "The Sun",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.thesunscawsby.co.uk?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "Barnsley Rd",
                "addressLocality": "Scawsby",
                "addressRegion": "Doncaster",
                "postalCode": "South Yorkshire",
                "addressCountry": "United Kingdom"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "53.5370273",
                "longitude": "-1.168408532"
            },
            "openingHours": [
                "Mo 12:00 - 23:00",
                "Tu 12:00 - 23:00",
                "We 12:00 - 23:00",
                "Th 12:00 - 23:00",
                "Fr 12:00 - 00:00",
                "Sa 12:00 - 00:00",
                "Su 12:00 - 23:00"
            ],
            "telephone": "01302 784109",
            "sameAs": [
                "https://www.facebook.com/1420640088180450",
                "",
                ""
            ],
            "acceptsReservations": "True"
        }
    ]
}
/worldcup/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": [
                "WebPage",
                "LocalBusiness"
            ],
            "@id": "https://www.thesunscawsby.co.uk/world-cup-8",
            "url": "https://www.thesunscawsby.co.ukworldcup",
            "name": "Watch the World Cup at The Sun, Scawsby - Showing the Biggest Matches",
            "isPartOf": {
                "@id": "https://www.thesunscawsby.co.uk#website"
            },
            "datePublished": "2026-05-08T09:18:07+00:00",
            "dateModified": "2026-05-21T12:26:12+00:00",
            "description": "Watch the biggest World Cup matches at The Sun in Scawsby. Your local pub for live football, great atmosphere, fast service and matchday offers. Book now.",
            "breadcrumb": {
                "@id": "https://www.thesunscawsby.co.ukworldcup#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.thesunscawsby.co.ukworldcup"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.thesunscawsby.co.ukworldcup#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.thesunscawsby.co.uk"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "World Cup"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.thesunscawsby.co.uk#website",
            "url": "https://www.thesunscawsby.co.uk",
            "name": "The Sun",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.thesunscawsby.co.uk?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "Barnsley Rd",
                "addressLocality": "Scawsby",
                "addressRegion": "Doncaster",
                "postalCode": "South Yorkshire",
                "addressCountry": "United Kingdom"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "53.5370273",
                "longitude": "-1.168408532"
            },
            "openingHours": [
                "Mo 12:00 - 23:00",
                "Tu 12:00 - 23:00",
                "We 12:00 - 23:00",
                "Th 12:00 - 23:00",
                "Fr 12:00 - 00:00",
                "Sa 12:00 - 00:00",
                "Su 12:00 - 23:00"
            ],
            "telephone": "01302 784109",
            "sameAs": [
                "https://www.facebook.com/1420640088180450",
                "",
                ""
            ],
            "acceptsReservations": "True"
        }
    ]
}
/our-pub/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": [
                "WebPage",
                "LocalBusiness"
            ],
            "@id": "https://www.thesunscawsby.co.uk/our-pub",
            "url": "https://www.thesunscawsby.co.uk/our-pub",
            "name": "Local pub in Scawsby | Find out more about The Sun",
            "isPartOf": {
                "@id": "https://www.thesunscawsby.co.uk#website"
            },
            "datePublished": "2024-07-29T10:07:29+00:00",
            "dateModified": "2025-10-01T08:32:22+00:00",
            "description": "Everything you need to know about The Sun, from the facilities on offer to when you can join us for lunch and dinner. Plan your visit with us today.",
            "breadcrumb": {
                "@id": "https://www.thesunscawsby.co.uk/our-pub#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.thesunscawsby.co.uk/our-pub"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.thesunscawsby.co.uk/our-pub#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.thesunscawsby.co.uk"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "The Sun",
                    "item": "https://www.thesunscawsby.co.uk"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Our Pub"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.thesunscawsby.co.uk#website",
            "url": "https://www.thesunscawsby.co.uk",
            "name": "The Sun",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.thesunscawsby.co.uk?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "Barnsley Rd",
                "addressLocality": "Scawsby",
                "addressRegion": "Doncaster",
                "postalCode": "South Yorkshire",
                "addressCountry": "United Kingdom"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "53.5370273",
                "longitude": "-1.168408532"
            },
            "openingHours": [
                "Mo 12:00 - 23:00",
                "Tu 12:00 - 23:00",
                "We 12:00 - 23:00",
                "Th 12:00 - 23:00",
                "Fr 12:00 - 00:00",
                "Sa 12:00 - 00:00",
                "Su 12:00 - 23:00"
            ],
            "telephone": "01302 784109",
            "sameAs": [
                "https://www.facebook.com/1420640088180450",
                "",
                ""
            ],
            "acceptsReservations": "True"
        }
    ]
}
/results/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": [
                "WebPage",
                "LocalBusiness"
            ],
            "@id": "https://www.thesunscawsby.co.uk/results",
            "url": "https://www.thesunscawsby.co.ukresults",
            "name": "Results - The Sun",
            "isPartOf": {
                "@id": "https://www.thesunscawsby.co.uk#website"
            },
            "datePublished": "2023-07-07T13:31:06+00:00",
            "dateModified": "2026-05-19T09:25:35+00:00",
            "description": "View information & frequently asked question about The Sun in Scawsby.",
            "breadcrumb": {
                "@id": "https://www.thesunscawsby.co.ukresults#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.thesunscawsby.co.ukresults"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.thesunscawsby.co.ukresults#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.thesunscawsby.co.uk"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Results"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.thesunscawsby.co.uk#website",
            "url": "https://www.thesunscawsby.co.uk",
            "name": "The Sun",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.thesunscawsby.co.uk?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "Barnsley Rd",
                "addressLocality": "Scawsby",
                "addressRegion": "Doncaster",
                "postalCode": "South Yorkshire",
                "addressCountry": "United Kingdom"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "53.5370273",
                "longitude": "-1.168408532"
            },
            "openingHours": [
                "Mo 12:00 - 23:00",
                "Tu 12:00 - 23:00",
                "We 12:00 - 23:00",
                "Th 12:00 - 23:00",
                "Fr 12:00 - 00:00",
                "Sa 12:00 - 00:00",
                "Su 12:00 - 23:00"
            ],
            "telephone": "01302 784109",
            "sameAs": [
                "https://www.facebook.com/1420640088180450",
                "",
                ""
            ],
            "acceptsReservations": "True"
        }
    ]
}
/menus/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": [
                "WebPage",
                "LocalBusiness"
            ],
            "@id": "https://www.thesunscawsby.co.uk/menus",
            "url": "https://www.thesunscawsby.co.uk/menus",
            "name": "The Sun food menu | Pub classics & juicy burgers",
            "isPartOf": {
                "@id": "https://www.thesunscawsby.co.uk#website"
            },
            "datePublished": "2024-07-29T10:06:45+00:00",
            "dateModified": "2026-05-20T14:50:58+00:00",
            "description": "Check out our craveable menus at The Sun and start planning your meal in advance. Satisfying starters, mouth-watering mains and delicious desserts.",
            "breadcrumb": {
                "@id": "https://www.thesunscawsby.co.uk/menus#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.thesunscawsby.co.uk/menus"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.thesunscawsby.co.uk/menus#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.thesunscawsby.co.uk"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "The Sun",
                    "item": "https://www.thesunscawsby.co.uk"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Menus"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.thesunscawsby.co.uk#website",
            "url": "https://www.thesunscawsby.co.uk",
            "name": "The Sun",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.thesunscawsby.co.uk?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "Barnsley Rd",
                "addressLocality": "Scawsby",
                "addressRegion": "Doncaster",
                "postalCode": "South Yorkshire",
                "addressCountry": "United Kingdom"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "53.5370273",
                "longitude": "-1.168408532"
            },
            "openingHours": [
                "Mo 12:00 - 23:00",
                "Tu 12:00 - 23:00",
                "We 12:00 - 23:00",
                "Th 12:00 - 23:00",
                "Fr 12:00 - 00:00",
                "Sa 12:00 - 00:00",
                "Su 12:00 - 23:00"
            ],
            "telephone": "01302 784109",
            "sameAs": [
                "https://www.facebook.com/1420640088180450",
                "",
                ""
            ],
            "acceptsReservations": "True"
        }
    ]
}
/bankholiday/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": [
                "WebPage",
                "LocalBusiness"
            ],
            "@id": "https://www.thesunscawsby.co.uk/bank-holiday-15",
            "url": "https://www.thesunscawsby.co.ukbank-holiday",
            "name": "Bank Holiday - The Sun",
            "isPartOf": {
                "@id": "https://www.thesunscawsby.co.uk#website"
            },
            "datePublished": "2026-05-14T08:45:17+00:00",
            "dateModified": "2026-05-14T08:45:17+00:00",
            "description": "Plan ahead and book for May Bank Holiday 2026. Join us for great food, drinks and a delicious pub Sunday lunch.",
            "breadcrumb": {
                "@id": "https://www.thesunscawsby.co.ukbank-holiday#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.thesunscawsby.co.ukbank-holiday"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.thesunscawsby.co.ukbank-holiday#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.thesunscawsby.co.uk"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Bank Holiday"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.thesunscawsby.co.uk#website",
            "url": "https://www.thesunscawsby.co.uk",
            "name": "The Sun",
            "description": "",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.thesunscawsby.co.uk?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "Barnsley Rd",
                "addressLocality": "Scawsby",
                "addressRegion": "Doncaster",
                "postalCode": "South Yorkshire",
                "addressCountry": "United Kingdom"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "53.5370273",
                "longitude": "-1.168408532"
            },
            "openingHours": [
                "Mo 12:00 - 23:00",
                "Tu 12:00 - 23:00",
                "We 12:00 - 23:00",
                "Th 12:00 - 23:00",
                "Fr 12:00 - 00:00",
                "Sa 12:00 - 00:00",
                "Su 12:00 - 23:00"
            ],
            "telephone": "01302 784109",
            "sameAs": [
                "https://www.facebook.com/1420640088180450",
                "",
                ""
            ],
            "acceptsReservations": "True"
        }
    ]
}