Information Density: Truly Hard Seltzer – Signal Evidence & AI Readability

Truly Hard Seltzer

(https://trulyhardseltzer.com) 📸 Data Snapshot: June 20, 2026
Information Density — The Lens

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Info Density Power-words vs. Substance ratio.
12 Impact Weight: 30 / 100
40% Reputation

The site is saturated with fluff-heavy headings such as ‘95% magic by consumption’ and ‘Make Your Dreams Come Truly’ which contain zero technical or product data. Body text frequently leans on vague lifestyle descriptors like ‘fresh adventure’ and ‘whooole lotta refreshment’ instead of specific flavor profiles or production methods. Substance is limited to basic ABV percentages (5% and 8%) and a brief mention of 100 calories in meta-descriptions. Concept repetition is high, particularly the ‘everyone is welcome’ and ‘U.S. Soccer partnership’ claims which are restated across the homepage and about page without new detail.

Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.

📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (https://trulyhardseltzer.com) Keep It Light | Truly Hard Seltzer | Truly Hard Seltzer
[H1] Make Your Dreams Come Truly

[H2] 5% alcohol by volume. 95% magic by consumption.

Explore Flavors

All Summer Long
[H2] Gameday Starts Here

The Official Hard Seltzer of U.S. Soccer. Your home for matches, merch, and more.

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Your New Pre-Game Ritual
[H2] Drink Like a Believer

Join the team with the Official Hard Seltzer of US Soccer. The Star Squad pack is here for a limited time this summer.

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Buy Now

Say hello to Truly Unruly Punch
[H2] Punch with some kick.

The flavors you know, now with the 8% ABV you love.

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Not just a drink – A vacation. (But also a drink.)
[H2] Paradise, now in a pack.

Pick up the new Paradise Pack and experience all the fun of a whirlwind vacation, without any of the travel costs. Your wallet will thank you.

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Truly Party Pack
[H2] The Party Has Arrived!

Piled full of all our favorite flavors, there’s something for everyone in our new Party Pack.

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Buy Now

[IMG: 2025_homepageVid-thumb]

Shop Truly Originals
[H2] Truly x U.S. Soccer

When we say "Wear your drink with pride," we don't mean spill it all over your shirt — we mean score yourself some nice (dry) Truly gear and show the world your true flavor. Check it out:

Visit the Shop

Truly x US Soccer Cooler

Get It

[IMG: soccer-merch_cooler]

Truly x US Soccer Scarf

Get It

[IMG: soccer-merch_scarf]

Truly x US Soccer Ball

Get It

[IMG: soccer-merch_soccer-ball]

Truly x US Soccer Glassware

Get It

[IMG: soccer-merch_glass]

Truly x US Soccer Hat

Get It

[IMG: soccer-merch_hat]

Truly x US Soccer Socks

Get It

[IMG: soccer-merch_socks]

Truly x US Soccer Sweatshirt

Get It

[IMG: soccer-merch_sweatshirt]

Truly x US Soccer Tee Shirt

Get It

[IMG: soccer-merch_t-shirt]

If you're a Truly fan, you're welcome here.
[H2] Just remember to keep the vibes high, and the drinks cold.

About Truly
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SUB-PAGE (https://trulyhardseltzer.com/flavors/) Flavors | Truly Hard Seltzer | Truly Hard Seltzer
[H1] Go Ahead, Find Your Flavor

Every Truly® contains a hint of flavor and a whooole lotta refreshment (the perfect combo, if you ask us). Keep scrolling to find your favorite.

[IMG: 2026_Truly_flavors_header_img]

ALL FLAVORS

Light Flavor

High Alc

Bold Flavor

Limited Release

[H3]
Light Flavor

[H4] Berry Mix Pack

[IMG: berry_mix_pack]

LEARN MORE +
[H6] Berry

[H6] Mix Pack

[H6]

Buy Now

[IMG: wildBerry_can_SM]

LEARN MORE +
[H6] Wild Berry

[H6]

[H6]

Buy Now

[IMG: cherry_can_SM]

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[H6] Cherry

[H6]

[H6]

Buy Now

[IMG: blueberry_can_SM]

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[H6] Blueberry

[H6]

[H6]

Buy Now

[IMG: strawberryLime_can_SM]

LEARN MORE +
[H6] Strawberry

[H6] Lime

[H6]

Buy Now

[H4] Citrus Mix Pack

[IMG: citrus_mix_pack]

LEARN MORE +
[H6] Citrus

[H6] Mix Pack

[H6]

Buy Now

[IMG: lime_can_SM]

LEARN MORE +
[H6] Lime

[H6]

[H6]

Buy Now

[IMG: grapefruit_can_SM]

LEARN MORE +
[H6] Grapefruit

[H6]

[H6]

Buy Now

[IMG: lemon_can_SM]

LEARN MORE +
[H6] Lemon

[H6]

[H6]

Buy Now

[IMG: citrus_squeeze_can_SM]

LEARN MORE +
[H6] Truly

[H6] Citrus Squeeze®

[H6]

Buy Now

[H4] Party Pack

[IMG: party_mix_pack]

LEARN MORE +
[H6] Party Pack

[H6]

[H6]

Buy Now

[IMG: raspberry_can_SM]

LEARN MORE +
[H6] Raspberry

[H6]

[H6]

Buy Now

[IMG: citrus_squeeze_can_SM]

LEARN MORE +
[H6] Truly

[H6] Citrus Squeeze®

[H6]

Buy Now

[IMG: pineapple_can_SM]

LEARN MORE +
[H6] Pineapple

[H6]

[H6]

Buy Now

[IMG: watermelon_can_SM]

LEARN MORE +
[H6] Watermelon

[H6]

[H6]

Buy Now

[H3]
High Alc

[H4] Truly Unruly

[IMG: unrully_mix_pack]

LEARN MORE +
[H6] Truly Unruly

[H6] Mix Pack

[H6]

Buy Now

[IMG: unrulyStrawberrySmash_can_SM]

LEARN MORE +
[H6] Unruly

[H6] Strawberry Smash

[H6]

Buy Now

[IMG: unrulyTropicalTwist_can_SM]

LEARN MORE +
[H6] Unruly

[H6] Tropical Twist

[H6]

Buy Now

[IMG: unrulyBerryBlast_can_SM]

LEARN MORE +
[H6] Unruly

[H6] Berry Blast

[H6]

Buy Now

[IMG: unrulyCitrusCrush_can_SM]

LEARN MORE +
[H6] Unruly

[H6] Citrus Crush

[H6]

Buy Now

[H4] Truly Unruly Lemonade

[IMG: unruly_lemonade_mix_pack]

LEARN MORE +
[H6] Truly Unruly

[H6] Lemonade Mix Pack

[H6]

Buy Now

[IMG: unrulyLemonadeBlueRazz_can_SM]

LEARN MORE +
[H6] Unruly Bumpin' Blue Razz

[H6]

[H6]

Buy Now

[IMG: unrulyLemonadeOriginal_can_SM]

LEARN MORE +
[H6] Unruly OG Original Lemonade

[H6]

[H6]

Buy Now

[IMG: unrulyLemonadePineapple_can_SM]

LEARN MORE +
[H6] Unruly Punched Up Pineapple

[H6]

[H6]

Buy Now

[IMG: unrulyLemonadeWildPink_can_SM]

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[H6] Unruly Wild Pink Lemonade

[H6]

[H6]

Buy Now

[H4] Truly Unruly Punch

[IMG: TRULY_Unruly-Punch-12-Pack]

LEARN MORE +
[H6] Truly Unruly

[H6] Punch Mix Pack

[H6]

Buy Now

[IMG: TRULY_pdp_BerryBlitz_ProductLanding]

LEARN MORE +
[H6] Unruly

[H6] Berry Blitz

[H6]

Buy Now

[IMG: TRULY_pdp_CitrusSlam_ProductLanding]

LEARN MORE +
[H6] Unruly

[H6] Citrus Slam

[H6]

Buy Now

[IMG: TRULY_pdp_FierceFruitPunch_ProductLanding]

LEARN MORE +
[H6] Unruly

[H6] Fierce Fruit Punch

[H6]

Buy Now

[IMG: TRULY_pdp_TropicalThrill_ProductLanding]

LEARN MORE +
[H6] Unruly

[H6] Tropical Thrill

[H6]

Buy Now

[H3]
Bold Flavor

[H4] Lemonade Mix Pack

[IMG: lemonade_mix_pack]

LEARN MORE +
[H6] Lemonade

[H6] Mix Pack

[H6]

Buy Now

[IMG: originalLemonade_can_SM]

LEARN MORE +
[H6] Original

[H6] Lemonade

[H6]

Buy Now

[IMG: strawberryLemonade_can_SM]

LEARN MORE +
[H6] Strawberry

[H6] Lemonade

[H6]

Buy Now

[IMG: blackCherryLemonade_can_SM]

LEARN MORE +
[H6] Black Cherry

[H6] Lemonade

[H6]

Buy Now

[IMG: tropicalLemonade_can_SM]

LEARN MORE +
[H6] Tropical

[H6] Lemonade

[H6]

Buy Now

[H4] Punch Mix Pack

[IMG: punch_mix_pack]

LEARN MORE +
[H6] Punch

[H6] Mix Pack

[H6]

Buy Now

[IMG: berryPunch_can_SM]

LEARN MORE +
[H6] Berry

[H6] Punch

[H6]

Buy Now

[IMG: citrusPunch_can_SM]

LEARN MORE +
[H6] Citrus

[H6] Punch

[H6]

Buy Now

[IMG: fruitPunch_can_SM]

LEARN MORE +
[H6] Fruit

[H6] Punch

[H6]

Buy Now

[IMG: tropicalPunch_can_SM]

LEARN MORE +
[H6] Tropical

[H6] Punch

[H6]

Buy Now

[H3]
Limited Release

[H4] Collectible

[IMG: TRULY_pdp_Front_ProductLanding]

LEARN MORE +
[H6] 24oz Collectible Can

[H6]

[H6]

Buy Now

[H4] Paradise Pack

[IMG: TRULY_Paradise-Pack-12-Pack]

LEARN MORE +
[H6] Paradise

[H6] Mix Pack

[H6]

Buy Now

[IMG: TRULY_pdp_BloodOrangeBreeze_ProductLanding]

LEARN MORE +
[H6] Blood Orange Breeze

[H6]

[H6]

Buy Now

[IMG: TRULY_pdp_MangoTango_ProductLanding]

LEARN MORE +
[H6] Mango Tango

[H6]

[H6]

Buy Now

[IMG: TRULY_pdp_PassionFruitOrangeGuava_ProductLanding]

LEARN MORE +
[H6] Passion Fruit

[H6] Orange Guava

[H6]

Buy Now

[IMG: TRULY_pdp_PineapplePlunge_ProductLanding]

LEARN MORE +
[H6] Pineapple Plunge

[H6]

[H6]

Buy Now

[H4] Star Squad

[IMG: TRULY_Star-Squad-12-Pack]

LEARN MORE +
[H6] Star Squad

[H6]

[H6]

Buy Now

[IMG: TRULY_pdp_BallerBerry_ProductLanding]

LEARN MORE +
[H6] Baller

[H6] Berry

[H6]

Buy Now

[IMG: TRULY_pdp_OrangeSlices_ProductLanding]

LEARN MORE +
[H6] Orange

[H6] Slices

[H6]

Buy Now

[IMG: TRULY_pdp_WatermelonWave_ProductLanding]

LEARN MORE +
[H6] Watermelon

[H6] Wave

[H6]

Buy Now

[IMG: TRULY_pdp_RWT_ProductLanding]

LEARN MORE +
[H6] Red, White & Tru

[H6]

[H6]

Buy Now
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SUB-PAGE (https://trulyhardseltzer.com/about/) About | Truly Hard Seltzer
[H1] About Truly

What's In the can? Good question. The short answer? A whole lot. Inside every can of Truly is a fresh adventure just waiting to be opened (also plenty of seltzer). That’s because you never know where your next sip will take you.

[IMG: aboutUs_dreamers_cta]

[H2] Not Just Drinkers. Dreamers.

If that sounded a little dramatic, good. We want you to feel important. After all, you Truly lovers, are the reason we do all this. Well, that and the morning tasting sessions. Hey, we can’t say no to a noon happy hour.

[H2]

[IMG: aboutUs_welcome_cta]

[H3] At this party, everyone is welcome

When you’re here, you’re family… wait, someone already used that. Okay, let’s put it this way: If you’re a Truly fan, you’re welcome here. Just promise us you’ll keep the vibes high and the drinks cold.

[IMG: aboutUs_lightside_cta]

[H3] Look on the Light Side

The way we see it, every situation has a light side. Speakers in the bar are broken? No worries -- this is exactly why you've been practicing karaoke in your shower for the past 25 years.

[IMG: aboutUs_livetruly_cta]

[H3] Don't worry, live Truly

Our philosophy is simple: Look forward and recline backward. After all, life’s too short to worry that much. So consider this your cue: Kick up your feet, crack open a can, and drink it allllll in.

[IMG: keepItLight_hompageVid_thumb]
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SUB-PAGE · THIN (https://trulyhardseltzer.com/locations/) Locator | Truly Hard Seltzer | Truly Hard Seltzer
[H1] Product Finder
19 chars
🧭 Industry Context — common generic-claim patterns in Food, Restaurants & Delivery to weigh the text against
Generic Claims: the best food in town, authentic flavors, made with love, quality ingredients, unforgettable dining, a culinary journey…
Red Flags: no food hygiene rating displayed, stock food photography, locally sourced claims without naming any supplier, award claims without verifiable source, menu without prices, no allergen information available…
Semantic Drift Patterns: homepage claims fine dining but menu prices are casual, claims locally sourced but no suppliers named, homepage shows plated dishes but delivery menu is different items, claims authentic cuisine but menu is fusion with no cultural specificity…
Proof Expectations: food hygiene rating displayed, named ingredient suppliers and sources, chef background and culinary credentials, real food photography not stock images, current menu with accurate pricing, allergen and dietary information…