Information Density: Tyrrells – Signal Evidence & AI Readability

[H1] A TyrrellblyTyrrellbly Tastyjourney
Welcome to Tyrrells.Take a peek intoour little world
[H2] Take a look at ourTyrrellbly Tyrrellbly Tasty products
[H3] Potato Crisps
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[H3] Veg Crisps
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[H3] Lentil Crisps
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[H3] Furrows Crisps
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[H2] The process
1

[H2]
From Field
[H4]
TO STORE

We get our tatties from British soil with many of our potatoes coming from local farmers.

2

[H2]
Only the
FINEST SPUDS
[H4] are good enough

We specially select our potatoes from British farmers.

3

[H2] Have a gander

[H3] AROUND THE FARM BELOW

[IMG: Click to view more]

[H2]
Handcooked
[H4]
IN SMALL BATCHES
In our book there’s only one way to cook
crisps, and that’s by hand

4

[H2]
Our signature
CRUNCH
[H4] For less greasy fingers!

It’s a subtle science. The moment they leave the
fryer, our crisps go into our "Big Spinny Thing™".
Not dissimilar from your mother’s tumble drier,
our clever contraption drives off any excess oil.

[IMG: View our Range]

[IMG: Best enjoyed with your favourite tipple!]

[IMG: Oh Derek, that]

5

[H2]
Oodles of
[H3]
FLAVOUR
[H5] (to tickle your tastebuds)

MSG, disodium 5 – we wouldn’t dream of
using any of these in our crisps..

[H2] Delve a little deeperand discover more about us
We’re frightfullygreen-fingeredDiscover
A homefrom homeExplore
[H2] WE’VE CREATED SOMEdelectable delicacies for you to try

[H2] Scrumptious savoury egg custard, paired with Tyrrellbly, Tyrrellbly tasty Tyrrells black truffle & sea salt crisps
Serves 4 (you’ll need 4 ramekins)
Ingredients: 100ml single cream, 200ml double cream, 1 clove of garlic cut in half, 1 sprig of thyme, 50g grated Gruyère or similar hard cheese, 25g Parmesan, 2 egg yolks, a pinch of cayenne pepper, softened butter for greasing, sea salt and ground white pepper to taste, and Tyrells back truffle & sea salt crisps, to serve.

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[H2] We’re a social bunchwho like to entertain!
Join our community of crisp conversationalists for reflections, musings and entertainment!
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Apart from our potatoeswe don’t dress up for show!

[H1] Let’s get digginginto our history
Over the years, our range has grown to include a vast variety of scoffable snacks, but we still call the Herefordshire countryside our home. (It’s where all the good fields and pubs are.)
[IMG: Tyrrells Court Farm]
[H2] We’re Tyrrells ofTyrrells Court Farm Herefordshire
A day on the farmwith Henrietta
It’s an early wakeup call on TyrrellsFarm each day
[H2] The History
We started making Crisps at Tyrrells Court Farm back in 2002, and we’re still here today! Scroll down to take a look at our timeline.
[H2] British Potatoes
We use British potatoes from carefully selected farmers.
[IMG: Tyrrells Court Farm]
[H2] 2002
In a small converted potato shed at Tyrrells Court Farm, the first hand-cooked Tyrrells crisps tumbled out of a fryer and were sent to our favourite local farm shops and delis to try.
[H2] 2003
With five potato crisp seasonings in the bag, the team turned their hand to making parsnip, beetroot and carrot crisps creating a celebration of roots at their most resplendent.
[H2] 2004
Our crisps seem to be appealing overseas, a craving we felt obliged to cater for so we popped some on a voyage to France & Ireland.
[H2] 2006
Strawberry & Sweet Chilli “Love crisps” were brought to life and we hand wrote 2000 valentine cards for our beloved Tyrrellers.
[H2] 2008
The Duchess of Cornwall was airdropped by a chopper in our garden specially to taste test our scrumptious crisps. She was quite impressed if we do say so ourselves!
[H2] 2010
Out popped our perfectly popped kernels, producing our famous Poshcorn.
[IMG: Furrows Sea Salt & Vinegar]
[H2] 2011
With the gentleman’s palette in mind, we seeked the land for a sturdy hummus shovel. Our Furrows, crinkly cut crisps were born.
[H2] 2012
[H3] Happy birthday to us!
10 years, 120 months, 3652 days, 87660 hours, 5259600 minutes, 315576000 seconds creating our splendid crisps.
[H2] 2012
In true Downton Abbey style, we met Her Majesty The Queen and told her all about the farm. She commented that “it’s all about the flavours these days I suppose!”.
We couldn’t agree more Ma’am!
To celebrate her Diamond Jubilee, we inaugurated our British red, white & blue crisps. All with natural colourings, that’s right, blue spuds!
[H2] 2014
In a true sporting manner, we created our Cricket Tea Crisps limited edition for the summer.
[H2] 2016
Beep Beep! We offered our Tyrrellers the chance to win a mini with every pack they crunched.
[H2] 2017
The finest ingredients are always at the centre of what we do, with that in mind we used the most sumptuous of culinary delicacies, the black truffle to create a crisp ideal for ritzy get togethers.
[IMG: Black Truffle & Sea Salt]
[IMG: Tyrrells Strawberry Black PepperScoop]
[H2] 2018
Jolly Good Scoop! We churned our thoughts into one big tub of delicious ice cream using every last crumb of our crisps. We do love a good April fools!!
[H2] 2018
We raised a crisp of sparkle to the wonderful union of Prince Harry and Meghan Markle with our Ginger & Sparkle royal wedding pack.
[IMG: Tyrrells ginger & sparkle]
[IMG: Tyrrells aphrodisiac]
[H2] 2019
To celebrate Valentine’s day, we launched our Aphrodisiac crisps. A tenderly bracing duo of the tantalising tingle of chilli with sweet and sticky honey. A helping hand to get your heart racing.
[H2] 2020
We cracked open the Tyrrells Nut Medley range, offering a spiffingly superior breed of nibble. Combining the finest nuts we could forage with delightfully delectable seasonings, they’re perfect for adding some nutty pizzazz to any soiree.
[IMG: Nut Medley]
[H2] 2021
Our new Lentil crisps are tyrrellbly tyrrellbly tasty! An exquisitely light and crunchy crisp, with oodles of flavour, they may just be too good to share!
[H2] Meet the characters
We use potatoes from UK farmers.
Meet the characters
[H2] Delve a little deeperand discover more about us
We’re frightfullygreen-fingeredDiscover
A homefrom homeExplore

[H1] Sustainability
[H1] 2024
[H2] Introducing Recycled Plastic Into Our Packs
As part of our ongoing commitment to help protect our planet and reduce the use of virgin materials, we’ve introduced 25% recycled plastic within our packaging, this is based on the ISCC mass balance approach.
For now, due to availability, this recycled material features across our most popular Tyrrellbly Tyrrellbly Tasty 150g sharing packs; Tyrrells Lightly Sea Salted, Tyrrells Mature Cheddar & Chive, Tyrrells Sea Salt & Cider Vinegar, and Tyrrells Sweet Chilli & Red Pepper.
[H1] 2022
[H2] Cutting back on packaging
Although crisp packets keep our Tyrrells crisps fresh and tasty, the nature of the plastic film means you can’t yet put them in your normal domestic recycling. This is because the infrastructure to recycle this material is not currently available at scale in the UK. Therefore, to help combat this, we are taking action to cut back on our plastic packaging usage.
Our packs might feel a bit thinner than they used to but don’t worry chaps and chapesses, our crisps are just the same and still Tyrrellbly Tyrrellbly Tasty!
* 25% less packaging by weight versus 2021 across the Tyrrells Potato & Veg Crisps range
[H2] Recycling your crisp packets
[IMG: Recycle with bags at large supermarket (don]
[H2] Potatoes
Only the finest spuds are good enough for Tyrrells.
That’s why we have established relationships with our carefully selected spud growers. Our close ties mean we source the finest quality British potatoes.
[H2] We cover our crop
We have an initiative which promotes positive practices such as the use of cover crops to promote soil health within our supply chain.
This activity means we are always keeping a living root in the soil. By growing selected cover crops in the window between food crops such as cereals and potatoes on the land we create soil cover over the winter period when the soil would traditionally be left bare. This practice is a key component of regenerative agriculture and offers a nature-based solution to climate mitigation.
[H3] Terrific benefits include:
improved water infiltration, reducing flood risk
recycling & retention of major nutrients such as Nitrogen, Phosphorus, & Potassium
reduced risk of soil erosion and nutrient leaching into water courses
broken disease cycles
healthier soil & encouragement of microbes that feed and protect other crops
enhanced biodiversity, providing a habitat for pollinators and other species

[H1] Explore ourTyrrellbly, Tyrrellbly tasty range
Here at Tyrrells we are proud to offer a Tyrrellbly, Tyrrellbly tasty range of treats.
[H3] Potato Crisps
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[H3] Veg Crisps
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[H3] Lentil Crisps
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[H3] Furrows Crisps
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