Umami Burger
(https://umamiburger.com) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is the site’s strongest pillar due to comprehensive Schema JSON-LD. The inclusion of founder Adam Fleischman, a founding date of 2009, and sameAs links to Wikipedia and major social platforms provides a verifiable digital footprint. There is no technical credibility gap as the heading hierarchy and structured data are professionally implemented.
The site claims to be the best burger restaurant in your city, which is a subjective performance claim that is impossible to verify across all its global locations. The ‘Change the World’ H3 associated with a burger trio is a significant marketing stretch (hyperbole) that disconnects the product from its actual impact. Despite this, the press mentions in H4 provide some external validation for the ‘meatiest’ and ‘best burger’ assertions.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Umami Burger",
"founder": [
{
"@type": "Person",
"name": "Adam Fleischman"
}
],
"foundingDate": "2009",
"foundingLocation": "Los Angeles, California, U.S.A.",
"legalName": "Umami Restaurant Group, LLC",
"logo": "wp-content/uploads/2016/04/UB-logo-web.png",
"url": "https://www.umamiburger.com",
"sameAs": [
"https://en.wikipedia.org/wiki/Umami_Burger",
"https://www.facebook.com/Umamiburger/",
"https://www.instagram.com/umamiburger/",
"https://twitter.com/umamiburger"
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"@id": "#website",
"url": "https://www.umamiburger.com/",
"name": "Umami Burger",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.umamiburger.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 3 |
This page presents a snapshot of public data from Umami Burger, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Umami Burger: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://umamiburger.com to view the most current version of its content and see directly what this company is about and what it offers.