Utz Brands, Inc.
(https://utzsnacks.com) 📸 Data Snapshot: May 26, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is technically and legally established through robust JSON-LD schema that includes the NYSE ticker symbol, founding dates, and detailed sub-organization brand hierarchy. There are no gaps in leadership authority; founders William and Salie Utz are identified and their legacy is verified through sameAs links to Wikipedia and corporate archives. The technical implementation is clean with a logical heading hierarchy and comprehensive nutritional disclosures.
The site avoids bold performance claims common in B2B BS (e.g., leading industry innovator) and instead focuses on consumer preference and shelf-life transparency. Performance is demonstrated through product availability and specific Best Buy dates (e.g., 7/20/2026) for discount stock, which proves a high level of operational honesty rarely seen in food marketing.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Corporation",
"@id": "https://www.utzsnacks.com/#organization",
"name": "Utz Quality Foods",
"legalName": "Utz Brands, Inc.",
"alternateName": [
"Utz Snacks",
"Utz"
],
"url": "https://www.utzsnacks.com",
"logo": {
"@type": "ImageObject",
"url": "https://www.utzsnacks.com/cdn/shop/files/Utz_Logo_Primary_RGB_300x.png",
"width": 300,
"height": 300,
"caption": "Utz Quality Foods Logo"
},
"tickerSymbol": "NYSE:UTZ",
"slogan": "Family Crafted Flavor, Since 1921",
"description": "Utz Quality Foods is a large American snack food company based in Hanover, Pennsylvania. Founded in 1921, Utz produces a wide variety of potato chips, pretzels, and other snack foods.",
"knowsAbout": [
"Potato Chips",
"Pretzels",
"Cheese Snacks",
"Pork Rinds",
"Kettle Chips",
"Snack Foods"
],
"foundingDate": "1921",
"foundingLocation": {
"@type": "Place",
"name": "Hanover, Pennsylvania"
},
"founders": [
{
"@type": "Person",
"name": "William Utz"
},
{
"@type": "Person",
"name": "Salie Utz"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "900 High Street",
"addressLocality": "Hanover",
"addressRegion": "PA",
"postalCode": "17331",
"addressCountry": "US"
},
"location": {
"@type": "Place",
"name": "Utz Quality Foods Headquarters",
"address": {
"@type": "PostalAddress",
"streetAddress": "900 High Street",
"addressLocality": "Hanover",
"addressRegion": "PA",
"postalCode": "17331",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "39.81437",
"longitude": "-76.99988"
}
},
"areaServed": {
"@type": "Country",
"name": "United States"
},
"contactPoint": [
{
"@type": "ContactPoint",
"url": "https://www.utzsnacks.com/pages/customer-support",
"contactType": "customer service",
"areaServed": "US",
"availableLanguage": "English"
},
{
"@type": "ContactPoint",
"telephone": "+1-717-637-6644",
"contactType": "corporate office",
"areaServed": "US",
"availableLanguage": "English"
}
],
"sameAs": [
"https://en.wikipedia.org/wiki/Utz_Quality_Foods",
"https://investors.utzsnacks.com/",
"https://www.facebook.com/UtzSnacks/",
"https://x.com/UtzSnacks",
"https://www.instagram.com/utzsnacks/",
"https://www.pinterest.com/UTZ_Snacks/",
"https://www.tiktok.com/@utzsnacks",
"https://www.youtube.com/@utzsnacks"
],
"subOrganization": [
{
"@type": "Organization",
"additionalType": "https://schema.org/Brand",
"name": "Utz",
"url": "https://www.utzsnacks.com/collections/utz",
"logo": "https://www.utzsnacks.com/cdn/shop/files/Utz_Logo_Primary_RGB_300x.png",
"slogan": "Family Crafted Flavor, Since 1921",
"description": "The original family crafted potato chips and pretzels.",
"sameAs": [
"https://www.instagram.com/utzsnacks/"
]
},
{
"@type": "Organization",
"additionalType": "https://schema.org/Brand",
"name": "Zapp's",
"url": "https://www.utzsnacks.com/collections/zapps",
"logo": "https://www.utzsnacks.com/cdn/shop/files/Zapps_Logo.png",
"slogan": "Laissez Les Bons Temps Rouler",
"description": "New Orleans Kettle Style Potato Chips.",
"foundingDate": "1985",
"foundingLocation": {
"@type": "Place",
"name": "Gramercy, Louisiana"
},
"founder": {
"@type": "Person",
"name": "Ron Zappe"
},
"sameAs": [
"https://www.instagram.com/zappschips/",
"https://www.facebook.com/ZappsChips/"
]
},
{
"@type": "Organization",
"additionalType": "https://schema.org/Brand",
"name": "Boulder Canyon",
"url": "https://www.bouldercanyon.com",
"logo": "https://www.utzsnacks.com/cdn/shop/files/BoulderCanyon_Logo.png",
"slogan": "Live Better. Eat Boulder.",
"description": "Better-for-you kettle style potato chips using premium oils.",
"foundingDate": "1994",
"foundingLocation": {
"@type": "Place",
"name": "Boulder, Colorado"
},
"sameAs": [
"https://www.instagram.com/bouldercanyon/",
"https://www.facebook.com/BoulderCanyonFoods/"
]
},
{
"@type": "Organization",
"additionalType": "https://schema.org/Brand",
"name": "On The Border",
"url": "https://www.utzsnacks.com/collections/on-the-border",
"logo": "https://www.utzsnacks.com/cdn/shop/files/OTB_Logo.png",
"slogan": "Good Taste is Worth Sharing",
"description": "Authentic cantina-style tortilla chips and dips.",
"foundingDate": "1993",
"sameAs": [
"https://www.instagram.com/ontheborderchips/",
"https://www.facebook.com/OnTheBorderChips/"
]
},
{
"@type": "Organization",
"additionalType": "https://schema.org/Brand",
"name": "Bachman",
"url": "https://www.utzsnacks.com/collections/bachman",
"logo": "https://www.utzsnacks.com/cdn/shop/files/Bachman_Logo.png",
"description": "Classic pretzels and cheese snacks.",
"foundingDate": "1884",
"foundingLocation": {
"@type": "Place",
"name": "Reading, Pennsylvania"
},
"founder": {
"@type": "Person",
"name": "Joseph S. Bachman"
}
},
{
"@type": "Organization",
"additionalType": "https://schema.org/Brand",
"name": "Dirty Potato Chips",
"url": "https://www.utzsnacks.com/collections/dirty",
"logo": "https://www.utzsnacks.com/cdn/shop/files/Dirty_Logo.png",
"slogan": "Done Dirty",
"description": "Kettle cooked potato chips in a premium peanut oil blend.",
"foundingDate": "1986",
"foundingLocation": {
"@type": "Place",
"name": "Memphis, Tennessee"
},
"sameAs": [
"https://www.instagram.com/dirtychips/"
]
},
{
"@type": "Organization",
"additionalType": "https://schema.org/Brand",
"name": "Golden Flake",
"url": "https://www.utzsnacks.com/collections/golden-flake",
"logo": "https://www.utzsnacks.com/cdn/shop/files/GoldenFlake_Logo.png",
"slogan": "Simple. Southern. Goodness.",
"description": "The South's Original Potato Chip.",
"foundingDate": "1923",
"foundingLocation": {
"@type": "Place",
"name": "Birmingham, Alabama"
},
"founders": [
{
"@type": "Person",
"name": "Mose Lischkoff"
},
{
"@type": "Person",
"name": "Frank Mosher"
}
],
"sameAs": [
"https://www.facebook.com/GoldenFlake/"
]
},
{
"@type": "Organization",
"additionalType": "https://schema.org/Brand",
"name": "Hawaiian Brand Snacks",
"url": "https://www.utzsnacks.com/pages/hawaiianbrandsnacks_home",
"logo": "https://www.utzsnacks.com/cdn/shop/files/Hawaiian_Logo.png",
"slogan": "Embrace the Aloha Spirit",
"description": "Kettle style potato chips inspired by the islands.",
"foundingDate": "1969",
"foundingLocation": {
"@type": "Place",
"name": "Oahu, Hawaii"
}
},
{
"@type": "Organization",
"additionalType": "https://schema.org/Brand",
"name": "H.K. Anderson",
"url": "https://www.utzsnacks.com/collections/h-k-anderson",
"description": "Classic peanut butter filled pretzels.",
"foundingDate": "1888",
"foundingLocation": {
"@type": "Place",
"name": "Lancaster, Pennsylvania"
}
},
{
"@type": "Organization",
"additionalType": "https://schema.org/Brand",
"name": "Kitchen Cooked",
"url": "https://www.utzsnacks.com/collections/kitchen-cooked",
"description": "Kettle cooked potato chips.",
"foundingDate": "1930",
"foundingLocation": {
"@type": "Place",
"name": "Farmington, Illinois"
}
},
{
"@type": "Organization",
"additionalType": "https://schema.org/Brand",
"name": "Snyder of Berlin",
"url": "https://www.utzsnacks.com/collections/snyder-of-berlin",
"description": "Potato chips and snacks from Berlin, PA.",
"foundingDate": "1947",
"foundingLocation": {
"@type": "Place",
"name": "Berlin, Pennsylvania"
}
},
{
"@type": "Organization",
"additionalType": "https://schema.org/Brand",
"name": "TGI Fridays Snacks",
"url": "https://www.utzsnacks.com/collections/tgi-fridays",
"description": "Restaurant inspired snack foods."
},
{
"@type": "Organization",
"additionalType": "https://schema.org/Brand",
"name": "Tim's Cascade Snacks",
"url": "https://www.utzsnacks.com/pages/tims_cascade_home",
"slogan": "Local Farms. Local Snacks.",
"description": "Premium kettle chips from the Pacific Northwest.",
"foundingDate": "1986",
"foundingLocation": {
"@type": "Place",
"name": "Auburn, Washington"
},
"founder": {
"@type": "Person",
"name": "Tim Kennedy"
}
},
{
"@type": "Organization",
"additionalType": "https://schema.org/Brand",
"name": "Tortiyahs",
"url": "https://www.utzsnacks.com/collections/tortiyahs",
"slogan": "Share Your Yahs",
"description": "Superior dipping tortilla chips.",
"sameAs": [
"https://www.instagram.com/tortiyahs/"
]
},
{
"@type": "Organization",
"additionalType": "https://schema.org/Brand",
"name": "Vitner's",
"url": "https://www.utzsnacks.com/collections/vitners",
"description": "Chicago style snacks and chips.",
"foundingDate": "1926",
"foundingLocation": {
"@type": "Place",
"name": "Chicago, Illinois"
}
}
]
}
/products/utz-original-potato-chips/
[
{
"@context": "https://schema.org",
"@type": "Corporation",
"@id": "https://www.utzsnacks.com/#organization",
"name": "Utz Quality Foods",
"legalName": "Utz Brands, Inc.",
"alternateName": [
"Utz Snacks",
"Utz"
],
"url": "https://www.utzsnacks.com",
"logo": {
"@type": "ImageObject",
"url": "https://www.utzsnacks.com/cdn/shop/files/Utz_Logo_Primary_RGB_300x.png",
"width": 300,
"height": 300,
"caption": "Utz Quality Foods Logo"
},
"tickerSymbol": "NYSE:UTZ",
"slogan": "Family Crafted Flavor, Since 1921",
"description": "Utz Quality Foods is a large American snack food company based in Hanover, Pennsylvania. Founded in 1921, Utz produces a wide variety of potato chips, pretzels, and other snack foods.",
"knowsAbout": {
"0": "Potato Chips",
"1": "Pretzels",
"2": "Cheese Snacks",
"3": "Pork Rinds",
"4": "Kettle Chips",
"_items_truncated": true
},
"foundingDate": "1921",
"foundingLocation": {
"@type": "Place",
"name": "Hanover, Pennsylvania"
},
"founders": [
{
"@type": "Person",
"name": "William Utz"
},
{
"@type": "Person",
"name": "Salie Utz"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "900 High Street",
"addressLocality": "Hanover",
"addressRegion": "PA",
"postalCode": "17331",
"addressCountry": "US"
},
"location": {
"@type": "Place",
"name": "Utz Quality Foods Headquarters",
"address": {
"@type": "PostalAddress",
"streetAddress": "900 High Street",
"addressLocality": "Hanover",
"addressRegion": "PA",
"postalCode": "17331",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "39.81437",
"longitude": "-76.99988"
}
},
"areaServed": {
"@type": "Country",
"name": "United States"
},
"contactPoint": [
{
"@type": "ContactPoint",
"url": "https://www.utzsnacks.com/pages/customer-support",
"contactType": "customer service",
"areaServed": "US",
"availableLanguage": "English"
},
{
"@type": "ContactPoint",
"telephone": "+1-717-637-6644",
"contactType": "corporate office",
"areaServed": "US",
"availableLanguage": "English"
}
],
"sameAs": {
"0": "https://en.wikipedia.org/wiki/Utz_Quality_Foods",
"1": "https://investors.utzsnacks.com/",
"2": "https://www.facebook.com/UtzSnacks/",
"3": "https://x.com/UtzSnacks",
"4": "https://www.instagram.com/utzsnacks/",
"_items_truncated": true
},
"subOrganization": {
"0": {
"@type": "Organization",
"additionalType": "https://schema.org/Brand",
"name": "Utz",
"url": "https://www.utzsnacks.com/collections/utz",
"logo": "https://www.utzsnacks.com/cdn/shop/files/Utz_Logo_Primary_RGB_300x.png",
"slogan": "Family Crafted Flavor, Since 1921",
"description": "The original family crafted potato chips and pretzels.",
"sameAs": [
"https://www.instagram.com/utzsnacks/"
]
},
"1": {
"@type": "Organization",
"additionalType": "https://schema.org/Brand",
"name": "Zapp's",
"url": "https://www.utzsnacks.com/collections/zapps",
"logo": "https://www.utzsnacks.com/cdn/shop/files/Zapps_Logo.png",
"slogan": "Laissez Les Bons Temps Rouler",
"description": "New Orleans Kettle Style Potato Chips.",
"foundingDate": "1985",
"foundingLocation": {
"@type": "Place",
"name": "Gramercy, Louisiana"
},
"founder": {
"@type": "Person",
"name": "Ron Zappe"
},
"sameAs": [
"https://www.instagram.com/zappschips/",
"https://www.facebook.com/ZappsChips/"
]
},
"2": {
"@type": "Organization",
"additionalType": "https://schema.org/Brand",
"name": "Boulder Canyon",
"url": "https://www.bouldercanyon.com",
"logo": "https://www.utzsnacks.com/cdn/shop/files/BoulderCanyon_Logo.png",
"slogan": "Live Better. Eat Boulder.",
"description": "Better-for-you kettle style potato chips using premium oils.",
"foundingDate": "1994",
"foundingLocation": {
"@type": "Place",
"name": "Boulder, Colorado"
},
"sameAs": [
"https://www.instagram.com/bouldercanyon/",
"https://www.facebook.com/BoulderCanyonFoods/"
]
},
"3": {
"@type": "Organization",
"additionalType": "https://schema.org/Brand",
"name": "On The Border",
"url": "https://www.utzsnacks.com/collections/on-the-border",
"logo": "https://www.utzsnacks.com/cdn/shop/files/OTB_Logo.png",
"slogan": "Good Taste is Worth Sharing",
"description": "Authentic cantina-style tortilla chips and dips.",
"foundingDate": "1993",
"sameAs": [
"https://www.instagram.com/ontheborderchips/",
"https://www.facebook.com/OnTheBorderChips/"
]
},
"4": {
"@type": "Organization",
"additionalType": "https://schema.org/Brand",
"name": "Bachman",
"url": "https://www.utzsnacks.com/collections/bachman",
"logo": "https://www.utzsnacks.com/cdn/shop/files/Bachman_Logo.png",
"description": "Classic pretzels and cheese snacks.",
"foundingDate": "1884",
"foundingLocation": {
"@type": "Place",
"name": "Reading, Pennsylvania"
},
"founder": {
"@type": "Person",
"name": "Joseph S. Bachman"
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 14109
},
{
"@context": "https://schema.org/",
"@type": "Product",
"name": "Utz Original Potato Chips",
"image": {
"0": "//www.utzsnacks.com/cdn/shop/files/0-41780-27206-5_UTZ_8oz_Original_RWB_Potato_Chips_Bag_front.jpg?v=1779221181&width=1024",
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"3": "//www.utzsnacks.com/cdn/shop/files/71oPfrDhsvL._SL1500.jpg?v=1760719653&width=1024",
"4": "//www.utzsnacks.com/cdn/shop/files/642_School_Lunch.jpg?v=1760719653&width=1024",
"_items_truncated": true
},
"description": "Special pricing on products with upcoming best by dates. Perfectly good inventory offered at discount while supplies last. Best Buy: 7/20/2026 Enjoy the tim...",
"sku": "27206_6",
"mpn": "041780272065",
"brand": {
"@type": "Brand",
"name": "Utz"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "235",
"bestRating": "5",
"worstRating": "1"
},
"offers": {
"@type": "Offer",
"url": "https://www.utzsnacks.com/products/utz-original-potato-chips",
"priceCurrency": "USD",
"price": "21.99",
"priceValidUntil": "2026-12-31",
"itemCondition": "https://schema.org/NewCondition",
"availability": "https://schema.org/InStock",
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"applicableCountry": "US",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": 30,
"returnMethod": "https://schema.org/ReturnByMail"
},
"shippingDetails": {
"@type": "OfferShippingDetails",
"shippingRate": {
"@type": "MonetaryAmount",
"value": 0,
"currency": "USD"
},
"shippingDestination": {
"@type": "DefinedRegion",
"addressCountry": "US"
},
"deliveryTime": {
"@type": "ShippingDeliveryTime",
"handlingTime": {
"@type": "QuantitativeValue",
"minValue": 1,
"maxValue": 2,
"unitCode": "d"
},
"transitTime": {
"@type": "QuantitativeValue",
"minValue": 3,
"maxValue": 5,
"unitCode": "d"
}
}
}
},
"suitableForDiet": [],
"additionalProperty": {
"0": {
"@type": "PropertyValue",
"name": "Ingredients",
"value": "Potatoes, Vegetable Oil (Contains One Or More Of The Following: Cottonseed Oil, Corn Oil And/Or Sunflower Oil), Salt."
},
"1": {
"@type": "PropertyValue",
"name": "Calories",
"value": "160"
},
"2": {
"@type": "PropertyValue",
"name": "Total Fat",
"value": "10g"
},
"3": {
"@type": "PropertyValue",
"name": "Saturated Fat",
"value": "2.5g"
},
"4": {
"@type": "PropertyValue",
"name": "Trans Fat",
"value": "0g"
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 14109
},
{
"@context": "https://schema.org",
"@type": "Product",
"@id": "https://www.utzsnacks.com/products/utz-original-potato-chips#product",
"name": "Utz Original Potato Chips",
"url": "https://www.utzsnacks.com/products/utz-original-potato-chips",
"sku": "27206_6",
"brand": {
"@type": "Brand",
"name": "Utz"
},
"image": "https://www.utzsnacks.com/cdn/shop/files/0-41780-27206-5_UTZ_8oz_Original_RWB_Potato_Chips_Bag_front.jpg?v=1779221181&width=1200",
"description": "Special pricing on products with upcoming best by dates. Perfectly good inventory offered at discount while supplies last. Best Buy: 7/20/2026 \nEnjoy the timeless taste of Utz Original Potato Chips. Made from fresh, high-quality potatoes, these classic chips are cooked to perfection, delivering a crispy and satisfying crunch with every bite. Lightly salted to enhance the natural potato flavor, Utz Original Potato Chips are the perfect snack for any occasion. Packaged in various sizes to suit yo",
"nutrition": {
"@type": "NutritionInformation",
"calories": "160 calories",
"fatContent": "10g",
"saturatedFatContent": "2.5g",
"transFatContent": "0g",
"cholesterolContent": "0mg",
"sodiumContent": "95mg",
"carbohydrateContent": "15g",
"fiberContent": "1g",
"sugarContent": "0g",
"proteinContent": "2g"
},
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "Ingredients",
"value": "Potatoes, Vegetable Oil (Contains One Or More Of The Following: Cottonseed Oil, Corn Oil And/Or Sunflower Oil), Salt."
}
],
"_truncated": true,
"_original_size": 14109
}
]
/products/utz-potato-chips-chesapeake-bay-crab/
[
{
"@context": "https://schema.org",
"@type": "Corporation",
"@id": "https://www.utzsnacks.com/#organization",
"name": "Utz Quality Foods",
"legalName": "Utz Brands, Inc.",
"alternateName": [
"Utz Snacks",
"Utz"
],
"url": "https://www.utzsnacks.com",
"logo": {
"@type": "ImageObject",
"url": "https://www.utzsnacks.com/cdn/shop/files/Utz_Logo_Primary_RGB_300x.png",
"width": 300,
"height": 300,
"caption": "Utz Quality Foods Logo"
},
"tickerSymbol": "NYSE:UTZ",
"slogan": "Family Crafted Flavor, Since 1921",
"description": "Utz Quality Foods is a large American snack food company based in Hanover, Pennsylvania. Founded in 1921, Utz produces a wide variety of potato chips, pretzels, and other snack foods.",
"knowsAbout": {
"0": "Potato Chips",
"1": "Pretzels",
"2": "Cheese Snacks",
"3": "Pork Rinds",
"4": "Kettle Chips",
"_items_truncated": true
},
"foundingDate": "1921",
"foundingLocation": {
"@type": "Place",
"name": "Hanover, Pennsylvania"
},
"founders": [
{
"@type": "Person",
"name": "William Utz"
},
{
"@type": "Person",
"name": "Salie Utz"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "900 High Street",
"addressLocality": "Hanover",
"addressRegion": "PA",
"postalCode": "17331",
"addressCountry": "US"
},
"location": {
"@type": "Place",
"name": "Utz Quality Foods Headquarters",
"address": {
"@type": "PostalAddress",
"streetAddress": "900 High Street",
"addressLocality": "Hanover",
"addressRegion": "PA",
"postalCode": "17331",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "39.81437",
"longitude": "-76.99988"
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🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 383 | 2 |
| /products/utz-original-potato-chips/ | 770 | 2 |
| /products/utz-potato-chips-chesapeake-bay-crab/ | 784 | 2 |
| /products/grandma-utz-handcooked-potato-chips-regular/ | 775 | 2 |
This page presents a snapshot of public data from Utz Brands, Inc., captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Utz Brands, Inc.: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://utzsnacks.com to view the most current version of its content and see directly what this company is about and what it offers.