Identity & Authority: Vivera – Signal Evidence & AI Readability

Vivera

(https://vivera.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
9 Impact Weight: 15 / 100
60% Reputation

A significant technical credibility gap exists in the schema_json, which references localhost URLs (e.g., http://localhost:8888/VIV2025SEPT/…) for primary images and thumbnails, suggesting a sloppy migration or unprofessional technical management. While the Organization schema includes sameAs links to social media, there is no Person schema for culinary experts or founders to back the ‘chef-driven’ or ‘inspiring’ claims. The technical implementation of the heading hierarchy is also weak, with missing H1 tags on several pages.

The site claims to offer a ‘high-protein’ and ‘nutritious’ meat alternative, yet the provided text fails to demonstrate these claims with a nutritional table or specific ingredient transparency. The ‘Foodservice’ page mentions ‘growth ambitions’ without providing any data on current market share, distribution volume, or retail presence. This creates a gap between the brand’s self-positioning as a leader and the evidence provided.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://vivera.com/",
            "url": "https://vivera.com/",
            "name": "Homepage - Vivera",
            "isPartOf": {
                "@id": "https://vivera.com/#website"
            },
            "about": {
                "@id": "https://vivera.com/#organization"
            },
            "primaryImageOfPage": {
                "@id": "https://vivera.com/#primaryimage"
            },
            "image": {
                "@id": "https://vivera.com/#primaryimage"
            },
            "thumbnailUrl": "http://localhost:8888/VIV2025SEPT/wp-content/uploads/2025/06/FINAL-websize-main-banner-TOFU.png",
            "datePublished": "2026-01-20T08:54:10+00:00",
            "dateModified": "2026-02-11T19:31:14+00:00",
            "breadcrumb": {
                "@id": "https://vivera.com/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://vivera.com/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://vivera.com/#primaryimage",
            "url": "http://localhost:8888/VIV2025SEPT/wp-content/uploads/2025/06/FINAL-websize-main-banner-TOFU.png",
            "contentUrl": "http://localhost:8888/VIV2025SEPT/wp-content/uploads/2025/06/FINAL-websize-main-banner-TOFU.png"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://vivera.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://vivera.com/#website",
            "url": "https://vivera.com/",
            "name": "Vivera",
            "description": "Eat open minded",
            "publisher": {
                "@id": "https://vivera.com/#organization"
            },
            "alternateName": "Vivera",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://vivera.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://vivera.com/#organization",
            "name": "Vivera",
            "url": "https://vivera.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://vivera.com/#/schema/logo/image/",
                "url": "https://vivera.com/wp-content/uploads/2025/02/WhatsApp-Image-2025-02-12-at-10.22.50.jpeg",
                "contentUrl": "https://vivera.com/wp-content/uploads/2025/02/WhatsApp-Image-2025-02-12-at-10.22.50.jpeg",
                "width": 512,
                "height": 512,
                "caption": "Vivera"
            },
            "image": {
                "@id": "https://vivera.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/viveraunitedkingdom",
                "https://www.instagram.com/vivera_uk/"
            ]
        }
    ]
}
/recipes/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://vivera.com/recipes/",
            "url": "https://vivera.com/recipes/",
            "name": "Recipes - Vivera",
            "isPartOf": {
                "@id": "https://vivera.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://vivera.com/recipes/#primaryimage"
            },
            "image": {
                "@id": "https://vivera.com/recipes/#primaryimage"
            },
            "thumbnailUrl": "https://vivera.com/wp-content/uploads/2024/10/smile.svg",
            "datePublished": "2025-01-17T12:41:16+00:00",
            "dateModified": "2026-01-29T10:21:09+00:00",
            "breadcrumb": {
                "@id": "https://vivera.com/recipes/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://vivera.com/recipes/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://vivera.com/recipes/#primaryimage",
            "url": "https://vivera.com/wp-content/uploads/2024/10/smile.svg",
            "contentUrl": "https://vivera.com/wp-content/uploads/2024/10/smile.svg"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://vivera.com/recipes/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://vivera.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Recipes"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://vivera.com/#website",
            "url": "https://vivera.com/",
            "name": "Vivera",
            "description": "Eat open minded",
            "publisher": {
                "@id": "https://vivera.com/#organization"
            },
            "alternateName": "Vivera",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://vivera.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://vivera.com/#organization",
            "name": "Vivera",
            "url": "https://vivera.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://vivera.com/#/schema/logo/image/",
                "url": "https://vivera.com/wp-content/uploads/2025/02/WhatsApp-Image-2025-02-12-at-10.22.50.jpeg",
                "contentUrl": "https://vivera.com/wp-content/uploads/2025/02/WhatsApp-Image-2025-02-12-at-10.22.50.jpeg",
                "width": 512,
                "height": 512,
                "caption": "Vivera"
            },
            "image": {
                "@id": "https://vivera.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/viveraunitedkingdom",
                "https://www.instagram.com/vivera_uk/"
            ]
        }
    ]
}
/foodservice/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://vivera.com/foodservice/",
            "url": "https://vivera.com/foodservice/",
            "name": "Foodservice - Vivera",
            "isPartOf": {
                "@id": "https://vivera.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://vivera.com/foodservice/#primaryimage"
            },
            "image": {
                "@id": "https://vivera.com/foodservice/#primaryimage"
            },
            "thumbnailUrl": "https://vivera.com/wp-content/uploads/2024/10/demoreceptimage.png",
            "datePublished": "2025-01-23T08:12:03+00:00",
            "dateModified": "2025-04-04T13:08:29+00:00",
            "breadcrumb": {
                "@id": "https://vivera.com/foodservice/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://vivera.com/foodservice/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://vivera.com/foodservice/#primaryimage",
            "url": "https://vivera.com/wp-content/uploads/2024/10/demoreceptimage.png",
            "contentUrl": "https://vivera.com/wp-content/uploads/2024/10/demoreceptimage.png",
            "width": 2144,
            "height": 1431
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://vivera.com/foodservice/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://vivera.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Foodservice"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://vivera.com/#website",
            "url": "https://vivera.com/",
            "name": "Vivera",
            "description": "Eat open minded",
            "publisher": {
                "@id": "https://vivera.com/#organization"
            },
            "alternateName": "Vivera",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://vivera.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://vivera.com/#organization",
            "name": "Vivera",
            "url": "https://vivera.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://vivera.com/#/schema/logo/image/",
                "url": "https://vivera.com/wp-content/uploads/2025/02/WhatsApp-Image-2025-02-12-at-10.22.50.jpeg",
                "contentUrl": "https://vivera.com/wp-content/uploads/2025/02/WhatsApp-Image-2025-02-12-at-10.22.50.jpeg",
                "width": 512,
                "height": 512,
                "caption": "Vivera"
            },
            "image": {
                "@id": "https://vivera.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/viveraunitedkingdom",
                "https://www.instagram.com/vivera_uk/"
            ]
        }
    ]
}
/contact/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://vivera.com/contact/",
            "url": "https://vivera.com/contact/",
            "name": "Contact - Vivera",
            "isPartOf": {
                "@id": "https://vivera.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://vivera.com/contact/#primaryimage"
            },
            "image": {
                "@id": "https://vivera.com/contact/#primaryimage"
            },
            "thumbnailUrl": "https://vivera.com/wp-content/uploads/2025/02/AdobeStock_910115300-scaled.jpeg",
            "datePublished": "2025-01-22T19:16:52+00:00",
            "dateModified": "2025-06-08T12:44:55+00:00",
            "breadcrumb": {
                "@id": "https://vivera.com/contact/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://vivera.com/contact/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://vivera.com/contact/#primaryimage",
            "url": "https://vivera.com/wp-content/uploads/2025/02/AdobeStock_910115300-scaled.jpeg",
            "contentUrl": "https://vivera.com/wp-content/uploads/2025/02/AdobeStock_910115300-scaled.jpeg",
            "width": 2560,
            "height": 1280
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://vivera.com/contact/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://vivera.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Contact"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://vivera.com/#website",
            "url": "https://vivera.com/",
            "name": "Vivera",
            "description": "Eat open minded",
            "publisher": {
                "@id": "https://vivera.com/#organization"
            },
            "alternateName": "Vivera",
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://vivera.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://vivera.com/#organization",
            "name": "Vivera",
            "url": "https://vivera.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://vivera.com/#/schema/logo/image/",
                "url": "https://vivera.com/wp-content/uploads/2025/02/WhatsApp-Image-2025-02-12-at-10.22.50.jpeg",
                "contentUrl": "https://vivera.com/wp-content/uploads/2025/02/WhatsApp-Image-2025-02-12-at-10.22.50.jpeg",
                "width": 512,
                "height": 512,
                "caption": "Vivera"
            },
            "image": {
                "@id": "https://vivera.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/viveraunitedkingdom",
                "https://www.instagram.com/vivera_uk/"
            ]
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
8Review mentions (all pages)
8External proof links (all pages)
PageReviewsProof links
/ (home) 2 2
/recipes/ 2 2
/foodservice/ 2 2
/contact/ 2 2