Weetabix
(https://weetabix.co.uk) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a significant authority gap regarding the ‘exclusive recipes from the nutritionists’ mentioned on the /our-delicious-ideas/ page; no names, degrees, or Person schema are provided to verify these experts. The schema_json is basic WebPage and WebSite types, missing Organization schema that could link to their corporate social responsibility (CSR) footprint or official sameAs identifiers. The copyright year 2026 is technically current according to the system date, but the technical implementation remains very basic.
The site makes bold claims about being the ‘UK and ROI’s number 1 cereal brand’ while only providing 4 unverified reviews, creating a credibility gap. The claim of ‘growing sustainable ingredients’ is not backed by any specific farmer names or regional sourcing data in the text. Protein claims for Weetabix Protein use standard regulatory language (‘contributes to maintenance of muscle mass’) rather than unique performance data.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://weetabix.co.uk/",
"url": "https://weetabix.co.uk/",
"name": "Home - Weetabix Cereals",
"isPartOf": {
"@id": "https://weetabix.co.uk/#website"
},
"datePublished": "2020-01-20T11:32:44+00:00",
"dateModified": "2026-01-12T12:27:26+00:00",
"breadcrumb": {
"@id": "https://weetabix.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://weetabix.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://weetabix.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://weetabix.co.uk/#website",
"url": "https://weetabix.co.uk/",
"name": "Weetabix Cereals",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://weetabix.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/our-cereals/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://weetabix.co.uk/our-cereals/",
"url": "https://weetabix.co.uk/our-cereals/",
"name": "Our Cereals - Weetabix Cereals",
"isPartOf": {
"@id": "https://weetabix.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://weetabix.co.uk/our-cereals/#primaryimage"
},
"image": {
"@id": "https://weetabix.co.uk/our-cereals/#primaryimage"
},
"thumbnailUrl": "https://weetabix.co.uk/wp-content/uploads/2020/02/brands-comp-transparent.png",
"datePublished": "2020-01-22T13:16:33+00:00",
"dateModified": "2026-01-29T11:05:09+00:00",
"breadcrumb": {
"@id": "https://weetabix.co.uk/our-cereals/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://weetabix.co.uk/our-cereals/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://weetabix.co.uk/our-cereals/#primaryimage",
"url": "https://weetabix.co.uk/wp-content/uploads/2020/02/brands-comp-transparent.png",
"contentUrl": "https://weetabix.co.uk/wp-content/uploads/2020/02/brands-comp-transparent.png",
"width": 1920,
"height": 895
},
{
"@type": "BreadcrumbList",
"@id": "https://weetabix.co.uk/our-cereals/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://weetabix.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Cereals"
}
]
},
{
"@type": "WebSite",
"@id": "https://weetabix.co.uk/#website",
"url": "https://weetabix.co.uk/",
"name": "Weetabix Cereals",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://weetabix.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/our-delicious-ideas/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://weetabix.co.uk/our-delicious-ideas/",
"url": "https://weetabix.co.uk/our-delicious-ideas/",
"name": "Our Delicious Ideas - Weetabix Cereals",
"isPartOf": {
"@id": "https://weetabix.co.uk/#website"
},
"datePublished": "2020-10-30T14:41:30+00:00",
"dateModified": "2026-01-12T12:29:42+00:00",
"breadcrumb": {
"@id": "https://weetabix.co.uk/our-delicious-ideas/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://weetabix.co.uk/our-delicious-ideas/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://weetabix.co.uk/our-delicious-ideas/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://weetabix.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Delicious Ideas"
}
]
},
{
"@type": "WebSite",
"@id": "https://weetabix.co.uk/#website",
"url": "https://weetabix.co.uk/",
"name": "Weetabix Cereals",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://weetabix.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/our-products/weetabix/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://weetabix.co.uk/our-products/weetabix/",
"url": "https://weetabix.co.uk/our-products/weetabix/",
"name": "Weetabix Archives - Weetabix Cereals",
"isPartOf": {
"@id": "https://weetabix.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://weetabix.co.uk/our-products/weetabix/#primaryimage"
},
"image": {
"@id": "https://weetabix.co.uk/our-products/weetabix/#primaryimage"
},
"thumbnailUrl": "https://weetabix.co.uk/wp-content/uploads/2020/03/P029717-007-220548_3D_Front_RESIZED.png",
"breadcrumb": {
"@id": "https://weetabix.co.uk/our-products/weetabix/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://weetabix.co.uk/our-products/weetabix/#primaryimage",
"url": "https://weetabix.co.uk/wp-content/uploads/2020/03/P029717-007-220548_3D_Front_RESIZED.png",
"contentUrl": "https://weetabix.co.uk/wp-content/uploads/2020/03/P029717-007-220548_3D_Front_RESIZED.png",
"width": 865,
"height": 662
},
{
"@type": "BreadcrumbList",
"@id": "https://weetabix.co.uk/our-products/weetabix/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://weetabix.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Weetabix"
}
]
},
{
"@type": "WebSite",
"@id": "https://weetabix.co.uk/#website",
"url": "https://weetabix.co.uk/",
"name": "Weetabix Cereals",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://weetabix.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 0 |
| /our-cereals/ | 4 | 0 |
| /our-delicious-ideas/ | 4 | 0 |
| /our-products/weetabix/ | 4 | 0 |
This page presents a snapshot of public data from Weetabix, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Weetabix: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://weetabix.co.uk to view the most current version of its content and see directly what this company is about and what it offers.