White Claw®
(https://whiteclaw.com) 📸 Data Snapshot: June 20, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
9
Impact Weight: 15 / 100
60% Reputation
While the site leverages the authority of artist Teddy Swims, it suffers from a technical credibility gap regarding its own heritage. It claims ’40 years of innovation’ but fails to provide a timeline, founder names, or historical milestones in the schema or body text. The heading hierarchy is technically broken, with navigation labels like ‘ARE YOU OVER 21?’ and ‘VIEW ALL PRODUCTS’ occupying H2 slots, which dilutes the authority of the page’s actual content.
The site makes bold performance claims, specifically stating that they are ‘dedicated to making the best-tasting alcoholic drinks in the world.’ This claim is never quantified or validated by independent data. The assertion that their products are ‘hydrating’ (Zero Proof line) is a technical performance claim that lacks a detailed electrolyte breakdown or comparative study to back the marketing tone.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.whiteclaw.com/",
"url": "https://www.whiteclaw.com/",
"name": "Home - White Claw®| Grab Life by the Claw",
"isPartOf": {
"@id": "https://www.whiteclaw.com/#website"
},
"about": {
"@id": "https://www.whiteclaw.com/#organization"
},
"datePublished": "2026-04-01T04:02:00+00:00",
"dateModified": "2026-06-11T09:48:12+00:00",
"description": "White Claw are dedicated to making the best-tasting alcoholic drinks in the world. Why not try our iconic Hard Seltzer.",
"breadcrumb": {
"@id": "https://www.whiteclaw.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.whiteclaw.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.whiteclaw.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.whiteclaw.com/#website",
"url": "https://www.whiteclaw.com/",
"name": "White Claw®| Grab Life by the Claw",
"description": "",
"publisher": {
"@id": "https://www.whiteclaw.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.whiteclaw.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.whiteclaw.com/#organization",
"name": "White Claw®",
"alternateName": "White Claw ®",
"url": "https://www.whiteclaw.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.whiteclaw.com/#/schema/logo/image/",
"url": "https://www.whiteclaw.com/wp-content/uploads/2025/05/cropped-logo.webp",
"contentUrl": "https://www.whiteclaw.com/wp-content/uploads/2025/05/cropped-logo.webp",
"width": 120,
"height": 120,
"caption": "White Claw®"
},
"image": {
"@id": "https://www.whiteclaw.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/whiteclaw",
"https://x.com/whiteclaw",
"https://www.instagram.com/whiteclaw"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "White Claw®| Grab Life by the Claw",
"url": "https://www.whiteclaw.com",
"description": "",
"logo": "https://www.whiteclaw.com/wp-content/uploads/2025/05/cropped-logo.webp"
}
]
/products/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.whiteclaw.com/products",
"url": "https://www.whiteclaw.com/products",
"name": "Products - White Claw®| Grab Life by the Claw",
"isPartOf": {
"@id": "https://www.whiteclaw.com/#website"
},
"datePublished": "2025-01-24T23:29:25+00:00",
"dateModified": "2026-04-21T08:52:21+00:00",
"description": "White Claw are dedicated to making the best-tasting alcoholic drinks in the world—try our iconic Hard Seltzer.",
"breadcrumb": {
"@id": "https://www.whiteclaw.com/products#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.whiteclaw.com/products"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.whiteclaw.com/products#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.whiteclaw.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.whiteclaw.com/#website",
"url": "https://www.whiteclaw.com/",
"name": "White Claw®| Grab Life by the Claw",
"description": "",
"publisher": {
"@id": "https://www.whiteclaw.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.whiteclaw.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.whiteclaw.com/#organization",
"name": "White Claw®",
"alternateName": "White Claw ®",
"url": "https://www.whiteclaw.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.whiteclaw.com/#/schema/logo/image/",
"url": "https://www.whiteclaw.com/wp-content/uploads/2025/05/cropped-logo.webp",
"contentUrl": "https://www.whiteclaw.com/wp-content/uploads/2025/05/cropped-logo.webp",
"width": 120,
"height": 120,
"caption": "White Claw®"
},
"image": {
"@id": "https://www.whiteclaw.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/whiteclaw",
"https://x.com/whiteclaw",
"https://www.instagram.com/whiteclaw"
]
}
]
}
/our-story/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"AboutPage"
],
"@id": "https://www.whiteclaw.com/our-story",
"url": "https://www.whiteclaw.com/our-story",
"name": "Our Story - White Claw®| Grab Life by the Claw",
"isPartOf": {
"@id": "https://www.whiteclaw.com/#website"
},
"datePublished": "2025-02-01T00:54:13+00:00",
"dateModified": "2026-05-06T20:16:31+00:00",
"description": "Today, wherever you find the new wave of drinkers, you find the iconic flavors of White Claw. White Claw® - Grab Life by the Claw",
"breadcrumb": {
"@id": "https://www.whiteclaw.com/our-story#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.whiteclaw.com/our-story"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.whiteclaw.com/our-story#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.whiteclaw.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Story"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.whiteclaw.com/#website",
"url": "https://www.whiteclaw.com/",
"name": "White Claw®| Grab Life by the Claw",
"description": "",
"publisher": {
"@id": "https://www.whiteclaw.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.whiteclaw.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.whiteclaw.com/#organization",
"name": "White Claw®",
"alternateName": "White Claw ®",
"url": "https://www.whiteclaw.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.whiteclaw.com/#/schema/logo/image/",
"url": "https://www.whiteclaw.com/wp-content/uploads/2025/05/cropped-logo.webp",
"contentUrl": "https://www.whiteclaw.com/wp-content/uploads/2025/05/cropped-logo.webp",
"width": 120,
"height": 120,
"caption": "White Claw®"
},
"image": {
"@id": "https://www.whiteclaw.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/whiteclaw",
"https://x.com/whiteclaw",
"https://www.instagram.com/whiteclaw"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "White Claw®| Grab Life by the Claw",
"url": "https://www.whiteclaw.com",
"description": "",
"logo": "https://www.whiteclaw.com/wp-content/uploads/2025/05/cropped-logo.webp"
}
]
/locator/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.whiteclaw.com/locator",
"url": "https://www.whiteclaw.com/locator",
"name": "Locator - White Claw®| Grab Life by the Claw",
"isPartOf": {
"@id": "https://www.whiteclaw.com/#website"
},
"datePublished": "2025-01-23T22:58:08+00:00",
"dateModified": "2026-05-21T20:32:54+00:00",
"description": "Find White Claw near you",
"breadcrumb": {
"@id": "https://www.whiteclaw.com/locator#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.whiteclaw.com/locator"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.whiteclaw.com/locator#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.whiteclaw.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Locator"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.whiteclaw.com/#website",
"url": "https://www.whiteclaw.com/",
"name": "White Claw®| Grab Life by the Claw",
"description": "",
"publisher": {
"@id": "https://www.whiteclaw.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.whiteclaw.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.whiteclaw.com/#organization",
"name": "White Claw®",
"alternateName": "White Claw ®",
"url": "https://www.whiteclaw.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.whiteclaw.com/#/schema/logo/image/",
"url": "https://www.whiteclaw.com/wp-content/uploads/2025/05/cropped-logo.webp",
"contentUrl": "https://www.whiteclaw.com/wp-content/uploads/2025/05/cropped-logo.webp",
"width": 120,
"height": 120,
"caption": "White Claw®"
},
"image": {
"@id": "https://www.whiteclaw.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/whiteclaw",
"https://x.com/whiteclaw",
"https://www.instagram.com/whiteclaw"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
99Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 3 |
| /products/ | 91 | 3 |
| /our-story/ | 2 | 3 |
| /locator/ | 2 | 3 |
Explore the other reputation pillars for White Claw®
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from White Claw®, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to White Claw®: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://whiteclaw.com to view the most current version of its content and see directly what this company is about and what it offers.