Wicked Kitchen
(https://wickedkitchen.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
Authority gaps are nearly non-existent as the founders, Derek and Chad Sarno, have verifiable high-level experience at Tesco and Whole Foods Market. Their digital footprint is well-documented, including a Netflix docuseries mention. Schema structured data is present and identifies the organization, though it could be strengthened by adding sameAs links to the founders’ individual professional profiles (Person schema).
The brand’s boldest claims, such as selling 10,000,000 units by April 2019, are anchored to a specific timeline and retail partnership with Tesco, making them highly credible. There is no disconnect between the marketing tone of ‘unleashing the power of plants’ and the actual content, which provides over 2000 recipes as proof of utility. The acquisition of ‘Good Catch’ and joining ‘Ahimsa Companies’ provides additional evidence of their ‘Wicked Impact’ claims.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://wickedkitchen.com/",
"url": "https://wickedkitchen.com/",
"name": "Wicked Kitchen | Plant Based Products | It’s good…to eat Wicked.™",
"isPartOf": {
"@id": "https://wickedkitchen.com/#website"
},
"about": {
"@id": "https://wickedkitchen.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://wickedkitchen.com/#primaryimage"
},
"image": {
"@id": "https://wickedkitchen.com/#primaryimage"
},
"thumbnailUrl": "https://wickedkitchen.com/wp-content/uploads/2021/07/slate-bg-with-w-1.jpg",
"datePublished": "2021-07-28T00:32:30+00:00",
"dateModified": "2025-09-16T10:40:06+00:00",
"description": "Wicked Kitchen hits the shelves with a range of chef-crafted, game-changing products inspiring plant-based diets & green eating worldwide.",
"breadcrumb": {
"@id": "https://wickedkitchen.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://wickedkitchen.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://wickedkitchen.com/#primaryimage",
"url": "https://wickedkitchen.com/wp-content/uploads/2021/07/slate-bg-with-w-1.jpg",
"contentUrl": "https://wickedkitchen.com/wp-content/uploads/2021/07/slate-bg-with-w-1.jpg",
"width": 1927,
"height": 908
},
{
"@type": "BreadcrumbList",
"@id": "https://wickedkitchen.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "1-MAIN Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://wickedkitchen.com/#website",
"url": "https://wickedkitchen.com/",
"name": "Wicked Kitchen",
"description": "It’s good…to eat Wicked.™",
"publisher": {
"@id": "https://wickedkitchen.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://wickedkitchen.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://wickedkitchen.com/#organization",
"name": "Wicked Kitchen",
"url": "https://wickedkitchen.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://wickedkitchen.com/#/schema/logo/image/",
"url": "https://wickedkitchen.com/wp-content/uploads/2021/07/cropped-Wicked-Kitchen_Logo-1.jpg",
"contentUrl": "https://wickedkitchen.com/wp-content/uploads/2021/07/cropped-Wicked-Kitchen_Logo-1.jpg",
"width": 457,
"height": 200,
"caption": "Wicked Kitchen"
},
"image": {
"@id": "https://wickedkitchen.com/#/schema/logo/image/"
}
}
]
}
/vegan-recipes/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://wickedkitchen.com/vegan-recipes/",
"url": "https://wickedkitchen.com/vegan-recipes/",
"name": "Vegan Recipes from the Wicked Kitchen™ & Other Vegan Chefs",
"isPartOf": {
"@id": "https://wickedkitchen.com/#website"
},
"primaryImageOfPage": {
"@id": "https://wickedkitchen.com/vegan-recipes/#primaryimage"
},
"image": {
"@id": "https://wickedkitchen.com/vegan-recipes/#primaryimage"
},
"thumbnailUrl": "https://wickedkitchen.com/wp-content/uploads/2021/12/veganuary-recipes-hero.jpg",
"datePublished": "2022-01-19T04:20:24+00:00",
"dateModified": "2023-02-20T23:18:59+00:00",
"description": "Our plant-based recipes are 100% vegan and 100% delicious. We have all of your favorites from the Wicked Healthy catalog here!",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://wickedkitchen.com/vegan-recipes/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://wickedkitchen.com/vegan-recipes/#primaryimage",
"url": "https://wickedkitchen.com/wp-content/uploads/2021/12/veganuary-recipes-hero.jpg",
"contentUrl": "https://wickedkitchen.com/wp-content/uploads/2021/12/veganuary-recipes-hero.jpg",
"width": 800,
"height": 800,
"caption": "veganuary recipes that are so good"
},
{
"@type": "WebSite",
"@id": "https://wickedkitchen.com/#website",
"url": "https://wickedkitchen.com/",
"name": "Wicked Kitchen",
"description": "It’s good…to eat Wicked.™",
"publisher": {
"@id": "https://wickedkitchen.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://wickedkitchen.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://wickedkitchen.com/#organization",
"name": "Wicked Kitchen",
"url": "https://wickedkitchen.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://wickedkitchen.com/#/schema/logo/image/",
"url": "https://wickedkitchen.com/wp-content/uploads/2021/07/cropped-Wicked-Kitchen_Logo-1.jpg",
"contentUrl": "https://wickedkitchen.com/wp-content/uploads/2021/07/cropped-Wicked-Kitchen_Logo-1.jpg",
"width": 457,
"height": 200,
"caption": "Wicked Kitchen"
},
"image": {
"@id": "https://wickedkitchen.com/#/schema/logo/image/"
}
}
]
}
/our-mission-chad-and-derek-sarno/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://wickedkitchen.com/our-mission-chad-and-derek-sarno/",
"url": "https://wickedkitchen.com/our-mission-chad-and-derek-sarno/",
"name": "Chefs Chad and Derek Sarno Mission | Wicked Kitchen",
"isPartOf": {
"@id": "https://wickedkitchen.com/#website"
},
"primaryImageOfPage": {
"@id": "https://wickedkitchen.com/our-mission-chad-and-derek-sarno/#primaryimage"
},
"image": {
"@id": "https://wickedkitchen.com/our-mission-chad-and-derek-sarno/#primaryimage"
},
"thumbnailUrl": "https://wickedkitchen.com/wp-content/uploads/2021/07/derek-chad-sarno-wicked-kitchen-doubles.jpg",
"datePublished": "2021-07-28T00:32:47+00:00",
"dateModified": "2024-07-02T14:11:31+00:00",
"description": "As plant-based chefs, Chad and Derek Sarno aim to save animals, support the planet, and the people that live on it!",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://wickedkitchen.com/our-mission-chad-and-derek-sarno/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://wickedkitchen.com/our-mission-chad-and-derek-sarno/#primaryimage",
"url": "https://wickedkitchen.com/wp-content/uploads/2021/07/derek-chad-sarno-wicked-kitchen-doubles.jpg",
"contentUrl": "https://wickedkitchen.com/wp-content/uploads/2021/07/derek-chad-sarno-wicked-kitchen-doubles.jpg",
"width": 1000,
"height": 1000
},
{
"@type": "WebSite",
"@id": "https://wickedkitchen.com/#website",
"url": "https://wickedkitchen.com/",
"name": "Wicked Kitchen",
"description": "It’s good…to eat Wicked.™",
"publisher": {
"@id": "https://wickedkitchen.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://wickedkitchen.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://wickedkitchen.com/#organization",
"name": "Wicked Kitchen",
"url": "https://wickedkitchen.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://wickedkitchen.com/#/schema/logo/image/",
"url": "https://wickedkitchen.com/wp-content/uploads/2021/07/cropped-Wicked-Kitchen_Logo-1.jpg",
"contentUrl": "https://wickedkitchen.com/wp-content/uploads/2021/07/cropped-Wicked-Kitchen_Logo-1.jpg",
"width": 457,
"height": 200,
"caption": "Wicked Kitchen"
},
"image": {
"@id": "https://wickedkitchen.com/#/schema/logo/image/"
}
}
]
}
/our-best-tailgating-recipes-for-plant-based-fans/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https://wickedkitchen.com/our-best-tailgating-recipes-for-plant-based-fans/#article",
"isPartOf": {
"@id": "https://wickedkitchen.com/our-best-tailgating-recipes-for-plant-based-fans/"
},
"author": {
"name": "Chloe Cassecuelle",
"@id": "https://wickedkitchen.com/#/schema/person/c906ff54ece11acec3f514394eb35aaf"
},
"headline": "Our Best Tailgating Recipes For Plant-Based Fans",
"datePublished": "2023-09-15T22:33:00+00:00",
"dateModified": "2024-09-07T20:01:33+00:00",
"mainEntityOfPage": {
"@id": "https://wickedkitchen.com/our-best-tailgating-recipes-for-plant-based-fans/"
},
"wordCount": 368,
"publisher": {
"@id": "https://wickedkitchen.com/#organization"
},
"image": {
"@id": "https://wickedkitchen.com/our-best-tailgating-recipes-for-plant-based-fans/#primaryimage"
},
"thumbnailUrl": "https://wickedkitchen.com/wp-content/uploads/2022/05/asian-style-bbq-skewers.jpg",
"articleSection": [
"Featured",
"Featured Recipe",
"Recipe Roundup",
"Recipes",
"Trending"
],
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://wickedkitchen.com/our-best-tailgating-recipes-for-plant-based-fans/",
"url": "https://wickedkitchen.com/our-best-tailgating-recipes-for-plant-based-fans/",
"name": "Get Ready For Tailgate Season With These Recipes From Wicked Kitchen!",
"isPartOf": {
"@id": "https://wickedkitchen.com/#website"
},
"primaryImageOfPage": {
"@id": "https://wickedkitchen.com/our-best-tailgating-recipes-for-plant-based-fans/#primaryimage"
},
"image": {
"@id": "https://wickedkitchen.com/our-best-tailgating-recipes-for-plant-based-fans/#primaryimage"
},
"thumbnailUrl": "https://wickedkitchen.com/wp-content/uploads/2022/05/asian-style-bbq-skewers.jpg",
"datePublished": "2023-09-15T22:33:00+00:00",
"dateModified": "2024-09-07T20:01:33+00:00",
"description": "Tailgate season is here! We're talkin' burgers, mushroom steaks, pulled \"pork\" sandwiches, slaw, BBQ beans, and everything in between!",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://wickedkitchen.com/our-best-tailgating-recipes-for-plant-based-fans/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://wickedkitchen.com/our-best-tailgating-recipes-for-plant-based-fans/#primaryimage",
"url": "https://wickedkitchen.com/wp-content/uploads/2022/05/asian-style-bbq-skewers.jpg",
"contentUrl": "https://wickedkitchen.com/wp-content/uploads/2022/05/asian-style-bbq-skewers.jpg",
"width": 800,
"height": 800,
"caption": "asian style bbq skewers"
},
{
"@type": "WebSite",
"@id": "https://wickedkitchen.com/#website",
"url": "https://wickedkitchen.com/",
"name": "Wicked Kitchen",
"description": "It’s good…to eat Wicked.™",
"publisher": {
"@id": "https://wickedkitchen.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://wickedkitchen.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://wickedkitchen.com/#organization",
"name": "Wicked Kitchen",
"url": "https://wickedkitchen.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://wickedkitchen.com/#/schema/logo/image/",
"url": "https://wickedkitchen.com/wp-content/uploads/2021/07/cropped-Wicked-Kitchen_Logo-1.jpg",
"contentUrl": "https://wickedkitchen.com/wp-content/uploads/2021/07/cropped-Wicked-Kitchen_Logo-1.jpg",
"width": 457,
"height": 200,
"caption": "Wicked Kitchen"
},
"image": {
"@id": "https://wickedkitchen.com/#/schema/logo/image/"
}
},
{
"@type": "Person",
"@id": "https://wickedkitchen.com/#/schema/person/c906ff54ece11acec3f514394eb35aaf",
"name": "Chloe Cassecuelle",
"image": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://wickedkitchen.com/#/schema/person/image/",
"url": "https://secure.gravatar.com/avatar/6d0b408824fb7d8787d4c7d7a3343b2d16de6511c595058af04803f75ab8360f?s=96&d=mm&r=g",
"contentUrl": "https://secure.gravatar.com/avatar/6d0b408824fb7d8787d4c7d7a3343b2d16de6511c595058af04803f75ab8360f?s=96&d=mm&r=g",
"caption": "Chloe Cassecuelle"
},
"url": "https://wickedkitchen.com/author/chloe/"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
1121Review mentions (all pages)
7External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 256 | 2 |
| /vegan-recipes/ | 254 | 2 |
| /our-mission-chad-and-derek-sarno/ | 256 | 1 |
| /our-best-tailgating-recipes-for-plant-based-fans/ | 355 | 2 |
Explore the other reputation pillars for Wicked Kitchen
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Wicked Kitchen, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Wicked Kitchen: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://wickedkitchen.com to view the most current version of its content and see directly what this company is about and what it offers.