Information Density: Wild Turkey – Signal Evidence & AI Readability

[H1] WHEN YOU KNOW IT'S RIGHT, DON'T CHANGE A DAMN THING
A tribute to Wild Turkey’s legacy and the conviction that kept its 100-year-old recipe unchanged for generations.
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[H2] AUSTIN NICHOLS ARCHIVES GOLD FOIL EDITION
Wild Turkey unveils the next chapter of its bourbon legacy created by Associate Master Blender Bruce Russell. The newest release from Wild Turkey draws inspiration from our past with the beloved cult favorite “Cheesy Gold Foil”
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[H2] OUR PRODUCTS
Our family of topshelf whiskies from our family of master distillers.
SEE ALL PRODUCTS
[IMG: WILD TURKEY 101]
[H3] WILD TURKEY 101
Time-honored bourbon icon
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[IMG: WILD TURKEY BOURBON]
[H3] WILD TURKEY BOURBON
A smooth staple bourbon
See details
[IMG: WILD TURKEY 101 RYE]
[H3] WILD TURKEY 101 RYE
A bold rye whiskey
See details
[IMG: WILD TURKEY RYE]
[H3] WILD TURKEY RYE
A rye whiskey for classic cocktails
See details
[IMG: KENTUCKY SPIRIT]
[H3] KENTUCKY SPIRIT
Our iconic bourbon, from a single barrel
See details
[IMG: RARE BREED]
[H3] RARE BREED
Hand selected, barrel proof bourbon
See details
[IMG: RARE BREED RYE]
[H3] RARE BREED RYE
A barrel proof rye whiskey
See details
[IMG: MASTER’S KEEP BEACON]
[H3] MASTER'S KEEP BEACON
Final release, boldest proof of the series
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[IMG: MASTER’S KEEP TRIUMPH]
[H3] MASTER’S KEEP TRIUMPH
Our oldest age-stated rye whiskey
See details
[IMG: MASTER’S KEEP ONE]
[H3] MASTER’S KEEP ONE
Finished in toasted oak barrels
See details
[IMG: MASTER’S KEEP 17 YEAR]
[H3] MASTER’S KEEP 17 YEAR
Bourbon whiskey aged for 17 years
See details
[IMG: MASTER’S KEEP DECADES]
[H3] MASTER’S KEEP DECADES
Bourbon whiskey aged up to 20 long years
See details
[IMG: MASTER’S KEEP BOTTLED IN BOND]
[H3] MASTER’S KEEP BOTTLED IN BOND
Bottled in-bond bourbon, aged 17 years
See details
[IMG: MASTER’S KEEP CORNESTONE RYE]
[H3] MASTER’S KEEP CORNERSTONE
A blend of 9 to 11-year-old rye
See details
[IMG: MASTER’S KEEP REVIVAL]
[H3] MASTER’S KEEP REVIVAL
Sherry cask finished bourbon
See details
[IMG: MASTER’S KEEP UNFORGOTTEN]
[H3] MASTER’S KEEP UNFORGOTTEN
A masterful blend of bourbon and rye
See details
[IMG: AMERICAN HONEY]
[H3] AMERICAN HONEY
Smooth and sweet
See details
[IMG: AMERICAN HONEY STING]
[H3] AMERICAN HONEY STING
A combination of honey and ghost pepper
See details
[IMG: MASTER’S KEEP VOYAGE]
[H3] MASTER’S KEEP VOYAGE
Jamaican rum cask finished 10-year old bourbon
See details
[IMG: WILD TURKEY GENERATIONS]
[H3] WILD TURKEY GENERATIONS
A once-in-a-lifetime blend of hand-selected bourbons
See details
[IMG: WILD TURKEY JIMMY RUSSELL’S 70th ANNIVERSARY]
[H3] JIMMY RUSSELL'S LIMITED EDITION 70th ANNIVERSARY BOURBON
8-year-old, 101-proof bourbon with an additional blend from Jimmy’s favorite rickhouses
See details
[IMG: WILD TURKEY AUSTIN NICHOLS ARCHIVEs, GOLD FOIL EDITION]
[H3] GOLD FOIL EDITION
16-year-old 120-proof Kentucky straight bourbon
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[H2] OUR HERITAGE
Plenty of Kentuckians make bourbon, but our people and passions are what makes Wild Turkey bourbon different for all the right reasons. The legacy of Wild Turkey is steeped in a rich tradition that dates back before Prohibition and continues to live on in Lawrenceburg, KY today.
READ OUR STORY
[H2] OUR FAVORITE COCKTAILS
Try your hand at mixing up some of our favorite bourbon drinks, such as a classic old fashioned or hot toddy just to name a few.
[IMG: OLD FASHIONED]
[H3] OLD FASHIONED
If you only make one bourbon cocktail, this should be it.
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[IMG: MANHATTAN]
[H3] MANHATTAN
Bitter, sweet, and refreshing, this modern cocktail is crowd-pleaser.
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[IMG: BOULEVARDIER]
[H3] BOULEVARDIER
A twist on the Negroni that’s perfect for cooler weather.
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[IMG: WHISKEY SOUR]
[H3] WHISKEY SOUR
Bourbon and lemon juice make a whiskey sour the mixologist’s must-have.
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[IMG: MINT JULEP]
[H3] MINT JULEP
As good as being at the race track.
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[IMG: PAPER PLANE]
[H3] PAPER PLANE
Enjoy this bold and elegant cocktail classic.
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[IMG: HOT TODDY]
[H3] HOT TODDY
This comforting classic warms up even the coldest nights.
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[IMG: SAZERAC]
[H3] SAZERAC
An icon of New Orleans. Easy to make, easier to love.
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[IMG: BROWN DERBY]
[H3] BROWN DERBY
A grapefruit bourbon cocktail recipe named for an iconic L.A. diner.
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[IMG: BOURBON RICKEY]
[H3] BOURBON RICKEY
The Gin Rickey’s Kentucky cousin.
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[IMG: WOLF TICKET]
[H3] WOLF TICKET
A refreshing creation from Eric Johnson of the Sycamore Den in San Diego.
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[IMG: RYE SWIZZLE]
[H3] RYE SWIZZLE
Rye whiskey meets the tropics.
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[IMG: SCOFFLAW]
[H3] SCOFFLAW
A classic drink straight from Prohibition-era Paris.
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[IMG: KENTUCKY DEVIL]
[H3] KENTUCKY DEVIL
Watermelon and lemon to chase away the fiery Kentucky summer heat.
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[IMG: NEW YORK]
[H3] NEW YORK
Bold, spicy rye makes this the cocktail that never sleeps.
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[H2] HOW WE MAKE OUR BOURBON
The finest ingredients, select barrels, and the patience of our iconic Master Distillers. Put it all together and you’ve got real Kentucky Straight bourbon, made one way – the right way.
DISCOVER THE PROCESS

[H1] WHEN YOU KNOW IT'S RIGHT, DON'T CHANGE A DAMN THING
Trends are thrown at us faster than ever, and with it comes pressure to chase what’s next, forgetting what got you here in the first place. But Wild Turkey stands as a testament to the value of tradition, with its pre-prohibition style bourbon and a recipe that has remained unchanged for over a century. This enduring commitment to doing things the right way never goes out of style. While some may call it stubborn, at Wild Turkey, we call it conviction – especially if you ask Master Distiller Jimmy Russell, who has been at the helm for over 70 years. Directed by Kiku Ohe, the film beautifully pays homage to the cherished tradition of whiskey making at Wild Turkey Distilling Co.

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DON’T CHANGE A DAMN THING

[H2] OUR LEGACY ON FILM

Featuring a compelling mixed-media approach that incorporates film stock (8mm/35/Digital), digital and historical photos, and artifacts, the film is reinforced by memorabilia from Master Distiller Jimmy Russell’s seven decades in the industry — elements that illustrate Wild Turkey’s rich history, heritage, and philosophy.

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[H2] OUR HERITAGE
Plenty of Kentuckians make bourbon, but our people and passions are what makes Wild Turkey bourbon different for all the right reasons. The legacy of Wild Turkey is steeped in a rich tradition that dates back before Prohibition and continues to live on in Lawrenceburg, KY today.

READ OUR STORY

[H2] EXPLORE MORE FILMS
No shortcuts. No apologies. Just bourbon done right.

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[H2] BEHIND THE SCENES

Explore exclusive behind-the-scenes moments from Wild Turkey’s new film, created in Kentucky.

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[IMG: Wild Turkey]

[IMG: Wild Turkey]

[IMG: Wild Turkey]

[IMG: Wild Turkey]

[IMG: Wild Turkey]

[IMG: Wild Turkey]

[H2] OUR PRODUCTS

Our family of topshelf whiskies from our family of master distillers.

SEE ALL PRODUCTS

[IMG: WILD TURKEY 101]

[H3] WILD TURKEY 101
Time-honored bourbon icon
See details

[IMG: WILD TURKEY BOURBON]

[H3] WILD TURKEY BOURBON
A smooth staple bourbon
See details

[IMG: WILD TURKEY 101 RYE]

[H3] WILD TURKEY 101 RYE
A bold rye whiskey
See details

[IMG: WILD TURKEY RYE]

[H3] WILD TURKEY RYE
A rye whiskey for classic cocktails
See details

[IMG: KENTUCKY SPIRIT]

[H3] KENTUCKY SPIRIT
Our iconic bourbon, from a single barrel
See details

[IMG: RARE BREED]

[H3] RARE BREED
Hand selected, barrel proof bourbon
See details

[IMG: RARE BREED RYE]

[H3] RARE BREED RYE
A barrel proof rye whiskey
See details

[IMG: MASTER’S KEEP BEACON]

[H3] MASTER'S KEEP BEACON
Final release, boldest proof of the series
See details

[IMG: MASTER’S KEEP TRIUMPH]

[H3] MASTER’S KEEP TRIUMPH
Our oldest age-stated rye whiskey
See details

[IMG: MASTER’S KEEP ONE]

[H3] MASTER’S KEEP ONE
Finished in toasted oak barrels
See details

[IMG: MASTER’S KEEP 17 YEAR]

[H3] MASTER’S KEEP 17 YEAR
Bourbon whiskey aged for 17 years
See details

[IMG: MASTER’S KEEP DECADES]

[H3] MASTER’S KEEP DECADES
Bourbon whiskey aged up to 20 long years
See details

[IMG: MASTER’S KEEP BOTTLED IN BOND]

[H3] MASTER’S KEEP BOTTLED IN BOND
Bottled in-bond bourbon, aged 17 years
See details

[IMG: MASTER’S KEEP CORNESTONE RYE]

[H3] MASTER’S KEEP CORNERSTONE
A blend of 9 to 11-year-old rye
See details

[IMG: MASTER’S KEEP REVIVAL]

[H3] MASTER’S KEEP REVIVAL
Sherry cask finished bourbon
See details

[IMG: MASTER’S KEEP UNFORGOTTEN]

[H3] MASTER’S KEEP UNFORGOTTEN
A masterful blend of bourbon and rye
See details

[IMG: AMERICAN HONEY]

[H3] AMERICAN HONEY
Smooth and sweet
See details

[IMG: AMERICAN HONEY STING]

[H3] AMERICAN HONEY STING
A combination of honey and ghost pepper
See details

[IMG: MASTER’S KEEP VOYAGE]

[H3] MASTER’S KEEP VOYAGE
Jamaican rum cask finished 10-year old bourbon
See details

[IMG: WILD TURKEY GENERATIONS]

[H3] WILD TURKEY GENERATIONS
A once-in-a-lifetime blend of hand-selected bourbons
See details

[IMG: WILD TURKEY JIMMY RUSSELL’S 70th ANNIVERSARY]

[H3] JIMMY RUSSELL'S LIMITED EDITION 70th ANNIVERSARY BOURBON
8-year-old, 101-proof bourbon with an additional blend from Jimmy’s favorite rickhouses
See details

[IMG: WILD TURKEY AUSTIN NICHOLS ARCHIVEs, GOLD FOIL EDITION]

[H3] GOLD FOIL EDITION
16-year-old 120-proof Kentucky straight bourbon
See details

[H1] WILD TURKEY PRODUCTS
Our family of whiskies from our family of master distillers. Whether you like Bourbon or Rye Whiskey, and on the rocks or in an old fashioned cocktail, there’s a Wild Turkey with your name on it.

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[IMG: angle_right]
Products

[H2]
WILD TURKEY CORE COLLECTION

The Wild Turkey core collection of Kentucky Straight Bourbon and Rye.

[H3]
WILD TURKEY 101

Time-honored bourbon icon
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[H3]
WILD TURKEY BOURBON

A smooth staple bourbon
See details

[IMG: wild-turkey-101-rey-thumb]

[H3]
WILD TURKEY 101 RYE

A bold rye whiskey
See details

[H3]
WILD TURKEY RYE

A rye whiskey for classic cocktails
See details

[H2]
SMALL BATCH BOURBON & RYE COLLECTION

Whiskey made from a limited number of hand-selected barrels for a nuanced flavor profile and a unique sipping experience.

[H3]
KENTUCKY SPIRIT

Our iconic bourbon, from a single barrel
See details

[H3]
RARE BREED

Hand selected, barrel proof bourbon
See details

[H3]
RARE BREED RYE

A barrel proof rye whiskey
See details

[H2]
WILD TURKEY AUSTIN NICHOLS ARCHIVES COLLECTION

A new limited-edition annual series commemorating some of the most coveted vintage bottles in Wild Turkey’s storied history created by Associate Master Blender Bruce Russell

[H3]
GOLD FOIL EDITION

16-year-old 120-proof Kentucky straight bourbon
See details

[H2]
LIMITED EDITION WILD TURKEY JIMMY RUSSELL’s 70th ANNIVERSARY 8-YEAR-OLD BOURBON

Commemorative bourbon release honoring Master Distiller Jimmy Russell’s 70th Anniversary with Wild Turkey making him the longest-tenured spirits Master Distiller in the world.

[H3]
JIMMY RUSSELL'S LIMITED EDITION 70th ANNIVERSARY BOURBON

8-year-old, 101-proof bourbon with an additional blend from Jimmy’s favorite rickhouses
See details

[H2]
LIMITED EDITION WILD TURKEY GENERATIONS

Three generations of the Russell family come together to create a one-of-a-kind Kentucky Straight bourbon

[H3]
WILD TURKEY GENERATIONS

A once-in-a-lifetime blend of hand-selected bourbons
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[H2]
LIMITED EDITION MASTER’S KEEP COLLECTION

Our limited edition series celebrating the mastery of bourbon whiskey craft at the Wild Turkey distillery.

[H3]
MASTER'S KEEP BEACON

Final release, boldest proof of the series
See details

[H3]
MASTER’S KEEP TRIUMPH

Our oldest age-stated rye whiskey
See details

[H3]
MASTER’S KEEP ONE

Finished in toasted oak barrels
See details

[H3]
MASTER’S KEEP 17 YEAR

Bourbon whiskey aged for 17 years
See details

[H3]
MASTER’S KEEP DECADES

Bourbon whiskey aged up to 20 long years
See details

[H3]
MASTER’S KEEP BOTTLED IN BOND

Bottled in-bond bourbon, aged 17 years
See details

[H3]
MASTER’S KEEP CORNERSTONE

A blend of 9 to 11-year-old rye
See details

[H3]
MASTER’S KEEP REVIVAL

Sherry cask finished bourbon
See details

[H3]
MASTER’S KEEP UNFORGOTTEN

A masterful blend of bourbon and rye
See details

[H3]
MASTER’S KEEP VOYAGE

Jamaican rum cask finished 10-year old bourbon
See details

[H2]
FLAVORED WHISKEYS

Experience a sweeter side of Kentucky Bourbon with the exceptionally smooth American Honey Whiskey collection.

[IMG: american-honey-thumb]

[H3]
AMERICAN HONEY

Smooth and sweet
See details

[H3]
AMERICAN HONEY STING

A combination of honey and ghost pepper
See details

[H1] HISTORY AND HERITAGE
How we do, what we do — and where we do it — are equally important when it comes to making bourbon the right way.

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[IMG: angle_right]
Heritage

[H2] OUR MASTER DISTILLERS

[H3] JIMMY RUSSELL

Some call him, “the Buddha of Bourbon.” He calls himself, “Plain old Jimmy from Kentucky.” Everyone calls him the longest-tenured active Master Distiller in the world.

READ JIMMY’S BIO

[H3] EDDIE RUSSELL

Only bold vision can fill big shoes. Son of Master Distiller Jimmy, Eddie rose to the ranks just like his father, joining him as a Master Distiller in 2015.

READ EDDIE’S BIO

[H2] OUR HISTORY

A rich past ushers in a bold future. Discover the history of our bourbon.

[H3] 1855-1940

[H4] THE BIRTH OF WILD TURKEY

[IMG: Wild Turkey]

1855Wholesale grocer Austin Nichols begins selling wine and spirits. The business would later go on to own and sell Wild Turkey.1869The Ripy brothers open their family distillery on Wild Turkey Hill in Lawrenceburg, Kentucky.1893The Ripy Brothers’ bourbon represents Kentucky at the World’s Fair in Chicago, Illinois.1940Wild Turkey Bourbon gets its name after a distillery executive shares his bourbon with friends on an annual hunting trip — of course, they were after wild turkey.

[H3] 1954-1995

[H4] THE RUSSELL EFFECT

[IMG: Heritage-2]

1954Master Distiller Jimmy Russell joins Wild Turkey. He learns his craft from becomes the third in a line of master distillers for the brand which includes second master distiller, Bill Hughes, and Ernest W. Ripy, son of the original distiller.1976Wild Turkey introduces the world’s first bourbon liqueur, introducing a broader audience and attracting even more drinkers to the bourbon world. The liqueur would eventually lead to the creation of American Honey.1981Eddie Russell, son of Jimmy Russell, joins Wild Turkey as a relief operator and begins to work his way up the distillery ladder.1991Wild Turkey introduces our premium Rare Breed bourbon, one of the first barrel proof bourbons to hit the market.1995Wild Turkey follows it up with the launch of Kentucky Spirit, a single-barrel 101-proof bourbon, one of the only single barrel American whiskey offerings of the time.

[H3] 2000 – TODAY

[H4] THE NEW VISION

[IMG: Heritage-3-1]

2000Master Distiller Jimmy Russell is inducted into the Kentucky Bourbon Hall of Fame.2004Jimmy Russell celebrates his 50th year at the Wild Turkey distillery.2010Eddie Russell is inducted into the Kentucky Bourbon Hall of Fame by his father, Jimmy Russell.2015Eddie Russell is officially given the title of Master Distiller, then making Jimmy and Eddie the only active father and son duo of bourbon Master Distillers in the world.2016Famed actor and bourbon enthusiast Matthew McConaughey joins Wild Turkey as Creative Director.2018Wild Turkey introduces Longbranch, a small-batch bourbon refined with Texas Mesquite and American Oak charcoals, and the first co-creation from Master Distiller Eddie Russell and Creative Director Matthew McConaughey.2020Wild Turkey introduces Rare Breed Rye, our premium quality, masterfully crafted barrel proof rye.2024Jimmy Russell celebrates 70 years with Wild Turkey, making him the longest-tenured Master Distiller in the world.

[H2] CRAFTING AN AMERICAN ICON
From our rich distilling traditions to the art of a barrel aging, making Wild Turkey isn’t easy. But if we did it any other way, it just wouldn’t be Wild Turkey. Learn about what goes in to producing an American icon.

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