WKD
(https://wkd.co.uk) 📸 Data Snapshot: June 20, 2026
Information Density — The Lens
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Info Density
Power-words vs. Substance ratio.
18
Impact Weight: 30 / 100
60% Reputation
The H1 ‘Intelligently Artificial’ is high-concept fluff with zero information density, but the body text compensates with granular product data. Specific technical attributes like ‘3.4% ABV’, ‘Contains: Caffeine’, and exact pack sizes (e.g., ’10 x 330ml’) provide concrete substance. However, the use of phrases like ‘Big flavours from the OGs’ and ‘Big Cocktail Energy’ serves as cultural jargon rather than factual evidence. Repetition is high, with the ‘Stay connected’ H2 and ‘Our range’ H2 appearing on every single page analyzed.
Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.
📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (https://wkd.co.uk) Got a WKD side? | Intelligently Artificial | WKD
[H1] Intelligently Artificial Your go-to for good vibes and refreshingly great flavour!Shop nowPick N Mix for 20% off [IMG: Cherry Ice can] Buy me [IMG: Blue can] [IMG: Purple Grape can] [H2] Our range [H3] Cocktails Big Cocktail Energy. Shop range [H3] WKD Big flavours from the OGs. [IMG: WKD core range] Shop range [H3] WKD X Great taste with a little something extra.Shop range [H3] WKD Vibe Made to SHOT, LAYER, MIX and dial up the good times!Shop range [H3] WKD 0% Stay on your WKD side, even when you’re on 0%.Shop range [IMG: WKD 0%] 24x [H3] WKD 0% £29.99 [IMG: WKD Pick N Mix] 40x [H3] WKD Pick N Mix £50.00£40.00Pick N Mix [IMG: WKD Vibe Blue] 2x [H3] WKD Vibe Blue £19.99£15.99 [IMG: WKD Iron Brew] 10x [H3] WKD Iron Brew £12.50 [IMG: WKD Blue] 10x [H3] WKD Blue £12.50 [IMG: WKD Orange & Passionfruit] 10x [H3] WKD Orange & Passionfruit £12.50 [IMG: WKD Mixed Pack] 10x [H3] WKD Mixed Pack £12.50 [IMG: WKD Vibe Tropical] 2x [H3] WKD Vibe Tropical £19.99£15.99 [H2] Our cocktails [IMG: Passion Martini jug] [IMG: WKD Orange & Passionfruit] [H4] Ingredients WKD Orange & Passionfruit (2 cans 330ml)100ml Vanilla Vodka100ml Prosecco100ml LemonadeIce [H4] Sharing serve 4 [IMG: Passion Martini glass] [IMG: Passion Martini glass] [IMG: Passion Martini glass] [IMG: Passion Martini glass] Buy WKD Orange & Passionfruit [IMG: Cheeky V jug] [IMG: WKD Blue] [H4] Ingredients WKD Blue (2 cans 330ml)50ml Port200ml LemonadeIce [H4] Sharing serve 4 [IMG: Cheeky V glass] [IMG: Cheeky V glass] [IMG: Cheeky V glass] [IMG: Cheeky V glass] Buy WKD Blue [H2] Fresh from the feed… [IMG: got the tunes who’s ready] [IMG: chat, who we thinking?] [IMG: catch me WKD in hand shouting oi ref #worldcup] [IMG: oh we are so ready] [IMG: i smell divorce x] [IMG: our cocktails are better than your cocktails] [IMG: now these are a bit of me which are you trying first?] [IMG: is this a sign?] [H2] Got a WKD side? Let it loose. [H3] Bold flavour. Big energy. Good times - unapologetically. Everyone’s got a WKD side - that spark of fun that turns any moment into a memory. Ours is all about bold flavour, high energy, and living life your way. We’re here for the spontaneous nights, the inside jokes, and the friends who bring out your wildest, brightest side.With vibrant, easy-to-love flavours, WKD doesn't take itself too seriously and neither should you. [IMG: Core range cans]
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SUB-PAGE (https://wkd.co.uk/shop/) Shop | WKD
[H1] Shop WKD WKDCocktailsWKD VibeWKD XWKD 0% [IMG: WKD Pick N Mix] 40x [H3] WKD Pick N Mix £50.00£40.00Pick N Mix [IMG: WKD Blue] 10x [H3] WKD Blue £12.50 [IMG: WKD Iron Brew] 10x [H3] WKD Iron Brew £12.50 [IMG: WKD Purple Grape] 10x [H3] WKD Purple Grape £12.50 [IMG: WKD Orange & Passionfruit] 10x [H3] WKD Orange & Passionfruit £12.50 [IMG: WKD Cherry Ice] 10x [H3] WKD Cherry Ice £12.50 [IMG: WKD Mixed Pack] 10x [H3] WKD Mixed Pack £12.50 [IMG: WKD Reversable Bucket Hat] [H3] WKD Reversable Bucket Hat £10.00 [IMG: WKD Blue Lagoon Cocktail] 12x [H3] WKD Blue Lagoon Cocktail £30.00 [IMG: WKD Cheeky V Cocktail] 12x [H3] WKD Cheeky V Cocktail £30.00 [IMG: WKD Venom Cocktail] 12x [H3] WKD Venom Cocktail £30.00 [IMG: WKD Vibe Blue] 2x [H3] WKD Vibe Blue £19.99£15.99 [IMG: WKD Vibe Tropical] 2x [H3] WKD Vibe Tropical £19.99£15.99 [IMG: WKD Vibe Baby G] 2x [H3] WKD Vibe Baby G £19.99£15.99 [IMG: WKD Vibe Strawberry] 2x [H3] WKD Vibe Strawberry £19.99£15.99 [IMG: WKD X Squad Mixed Case] 8x [H3] WKD X Squad Mixed Case £23.92 [IMG: WKD X Blue Raspberry] 8x [H3] WKD X Blue Raspberry £23.92 [IMG: WKD X Citrus Ice] 8x [H3] WKD X Citrus Ice £23.92 [IMG: WKD X Purple Grape] 8x [H3] WKD X Purple Grape £23.92 [IMG: WKD X Mango Passion] 8x [H3] WKD X Mango Passion £23.92 [IMG: WKD X Tropical Crush] 8x [H3] WKD X Tropical Crush £23.92 [IMG: WKD X Dark Berry] 8x [H3] WKD X Dark Berry £23.92 [IMG: WKD X Fruit Blast Mixed case] 8x [H3] WKD X Fruit Blast Mixed case £23.92 [IMG: WKD X Beach Bliss Mixed case] 8x [H3] WKD X Beach Bliss Mixed case £23.92 [IMG: WKD 0%] 24x [H3] WKD 0% £29.99 [IMG: WKD Reversable Bucket Hat] [H3] WKD Reversable Bucket Hat £10.00 [IMG: Our WKD Mixed Bundle] [H3] Our WKD Mixed Bundle £60.00£55.00 [IMG: Our WKD Blue Mix Bundle] [H3] Our WKD Blue Mix Bundle £60.00£55.00 [IMG: WKD Vibe Squad Bundle] [H3] WKD Vibe Squad Bundle £60.00£55.00
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SUB-PAGE (https://wkd.co.uk/products/wkd-pick-n-mix/) WKD | WKD Pick N Mix
[H1] WKD Pick N Mix Choose your flavours. Build your own perfect WKD 40 can collection with our Pick n Mix Bundle. [IMG: Blue] 10x [H3] Blue Quantity−+ [IMG: Orange & Passionfruit] 10x [H3] Orange & Passionfruit Quantity−+ [IMG: Cherry Ice] 10x [H3] Cherry Ice Quantity−+ [IMG: Iron Brew] 10x [H3] Iron Brew Quantity−+ [IMG: Purple Grape] 10x [H3] Purple Grape Quantity−+ [IMG: Mixed] 10x [H3] Mixed Quantity−+ [H2] 40 Pack Pick N Mix Select 0 more to 'Add to basket'£50.00£40.00 Free standard delivery on orders over £28 [H2] Mix & Match your flavours to get 20% off!! Pick N Mix any four of our WKD 10 packs to bring your fridge to life and get 20% off for the trouble. 40 cans of WKD in the flavours you have always wanted to try! [IMG: WKD 0%] 24x [H3] WKD 0% £29.99 [IMG: WKD Pick N Mix] 40x [H3] WKD Pick N Mix £50.00£40.00Pick N Mix [IMG: WKD Vibe Blue] 2x [H3] WKD Vibe Blue £19.99£15.99 [IMG: WKD Iron Brew] 10x [H3] WKD Iron Brew £12.50 [IMG: WKD Blue] 10x [H3] WKD Blue £12.50 [IMG: WKD Orange & Passionfruit] 10x [H3] WKD Orange & Passionfruit £12.50 [IMG: WKD Mixed Pack] 10x [H3] WKD Mixed Pack £12.50 [IMG: WKD Vibe Tropical] 2x [H3] WKD Vibe Tropical £19.99£15.99 [H2] Our range [H3] Cocktails Big Cocktail Energy. Shop range [H3] WKD Big flavours from the OGs. [IMG: WKD core range] Shop range [H3] WKD X Great taste with a little something extra.Shop range [H3] WKD Vibe Made to SHOT, LAYER, MIX and dial up the good times!Shop range [H3] WKD 0% Stay on your WKD side, even when you’re on 0%.Shop range
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SUB-PAGE (https://wkd.co.uk/products/wkd-blue/) WKD | WKD Blue
[IMG: WKD Blue image 1] [IMG: WKD Blue image 2] [IMG: WKD Blue image 3] [IMG: WKD Blue image 4] [H1] WKD Blue 10 x 330ml Pack | 3.4% ABVThe original Blue vodka mix blending great flavour with triple distilled vodkaABV: 3.4%Contains: CaffeineSuitable for VegansGluten Free£12.50 Free standard delivery on orders over £28 [H2] The original Blue vodka mix [H3] Blending great flavour with triple distilled vodka 3.4% ABV 330ml Ready to Drink cans Contains caffeine Suitable for vegans Gluten Free Best served chilled Enjoy responsibly Free delivery on orders over £28. Age Verification Required on Delivery: This product is not for sale to people under the age of 18. To confirm the recipient is over 18 years, valid photographic ID with a date of birth may be required upon delivery. [IMG: WKD 0%] 24x [H3] WKD 0% £29.99 [IMG: WKD Pick N Mix] 40x [H3] WKD Pick N Mix £50.00£40.00Pick N Mix [IMG: WKD Vibe Blue] 2x [H3] WKD Vibe Blue £19.99£15.99 [IMG: WKD Iron Brew] 10x [H3] WKD Iron Brew £12.50 [IMG: WKD Blue] 10x [H3] WKD Blue £12.50 [IMG: WKD Orange & Passionfruit] 10x [H3] WKD Orange & Passionfruit £12.50 [IMG: WKD Mixed Pack] 10x [H3] WKD Mixed Pack £12.50 [IMG: WKD Vibe Tropical] 2x [H3] WKD Vibe Tropical £19.99£15.99 [H2] Our range [H3] Cocktails Big Cocktail Energy. Shop range [H3] WKD Big flavours from the OGs. [IMG: WKD core range] Shop range [H3] WKD X Great taste with a little something extra.Shop range [H3] WKD Vibe Made to SHOT, LAYER, MIX and dial up the good times!Shop range [H3] WKD 0% Stay on your WKD side, even when you’re on 0%.Shop range
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🧭 Industry Context — common generic-claim patterns in Food, Restaurants & Delivery to weigh the text against
Generic Claims:
the best food in town, authentic flavors, made with love, quality ingredients, unforgettable dining, a culinary journey…
Red Flags:
no food hygiene rating displayed, stock food photography, locally sourced claims without naming any supplier, award claims without verifiable source, menu without prices, no allergen information available…
Semantic Drift Patterns:
homepage claims fine dining but menu prices are casual, claims locally sourced but no suppliers named, homepage shows plated dishes but delivery menu is different items, claims authentic cuisine but menu is fusion with no cultural specificity…
Proof Expectations:
food hygiene rating displayed, named ingredient suppliers and sources, chef background and culinary credentials, real food photography not stock images, current menu with accurate pricing, allergen and dietary information…
Explore the other reputation pillars for WKD
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from WKD, captured on June 20, 2026, to show how machine logic reads Information Density signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to WKD: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://wkd.co.uk to view the most current version of its content and see directly what this company is about and what it offers.