Wolfgang Puck

← Back to Wolfgang Puck See how to improve →

(https://wolfgangpuck.com) 📸 Data Snapshot: May 24, 2026

Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Pillar: Trust & Proof Analysis Diagnosis: Verifiable Evidence vs. Trust Theatre

Trust & Proof Verifiable evidence vs. Trust Theatre.

16 Impact Weight: 20 / 100

80% Reputation

Diagnosis: Trust Theatre

Trust theatre is minimal. While the review_count is low (3 per page), the site avoids the typical pattern of displaying unverified star ratings. Instead, it provides proof_links_count (up to 4 on the Spago page) that lead to external reservation systems (Tripleseat) and retail partners (HSN, Amazon, Barnes & Noble). The presence of specific valet and construction directions on the Spago page serves as a high-substance trust signal that reviews alone cannot fake.

Evidence: Proof Density

Proof density is high. Across the 4 pages analyzed, there are over 50 specific verifiable points of evidence, including 19 specific airports (e.g., Hartsfield-Jackson, Dubai International), 2 healthcare locations, and a list of specific cookware retailers. This far outweighs the vague assertions found in the introductory paragraphs of the homepage.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check

12Review mentions (all pages)

7External proof links (all pages)

Page	Reviews	Proof links
/ (home)	3	1
/restaurants/	3	1
/retail/	3	1
/restaurants/spago-beverly-hills/	3	4

🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof

Homepage schema

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://wolfgangpuck.com/",
            "url": "https://wolfgangpuck.com/",
            "name": "Wolfgang Puck - Experience the Best of Restaurant Hospitality",
            "isPartOf": {
                "@id": "https://wolfgangpuck.com/#website"
            },
            "about": {
                "@id": "https://wolfgangpuck.com/#organization"
            },
            "primaryImageOfPage": {
                "@id": "https://wolfgangpuck.com/#primaryimage"
            },
            "image": {
                "@id": "https://wolfgangpuck.com/#primaryimage"
            },
            "thumbnailUrl": "https://wolfgangpuck.com/wp-content/uploads/2023/06/hero-slider-1.jpg",
            "datePublished": "2023-02-06T17:55:17+00:00",
            "dateModified": "2026-05-13T18:27:46+00:00",
            "description": "Official site provides news, recipes, catering details, information on cookbooks, and links to the fine dining restaurants sponsored by Wolfgang Puck.",
            "breadcrumb": {
                "@id": "https://wolfgangpuck.com/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://wolfgangpuck.com/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://wolfgangpuck.com/#primaryimage",
            "url": "https://wolfgangpuck.com/wp-content/uploads/2023/06/hero-slider-1.jpg",
            "contentUrl": "https://wolfgangpuck.com/wp-content/uploads/2023/06/hero-slider-1.jpg",
            "width": 1440,
            "height": 485,
            "caption": "Chef Wolfgang Puck standing in a kitchen with his arms up"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://wolfgangpuck.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://wolfgangpuck.com/#website",
            "url": "https://wolfgangpuck.com/",
            "name": "Wolfgang Puck",
            "description": "Phasellus volutpat metus eget egestas",
            "publisher": {
                "@id": "https://wolfgangpuck.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://wolfgangpuck.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://wolfgangpuck.com/#organization",
            "name": "Wolfgang Puck",
            "url": "https://wolfgangpuck.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://wolfgangpuck.com/#/schema/logo/image/",
                "url": "https://wolfgangpuck.com/wp-content/uploads/2023/06/wp-logo-general.svg",
                "contentUrl": "https://wolfgangpuck.com/wp-content/uploads/2023/06/wp-logo-general.svg",
                "width": 144,
                "height": 60,
                "caption": "Wolfgang Puck"
            },
            "image": {
                "@id": "https://wolfgangpuck.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/wolfgangpuck/",
                "https://x.com/WolfgangPuck",
                "https://www.instagram.com/chefwolfgangpuck",
                "https://www.pinterest.com/wolfgangpuck",
                "https://www.youtube.com/user/wolfgangbuzz"
            ]
        }
    ]
}

/restaurants/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://wolfgangpuck.com/restaurants/",
            "url": "https://wolfgangpuck.com/restaurants/",
            "name": "Wolfgang Puck Restaurants - View Our Fine Dining Locations",
            "isPartOf": {
                "@id": "https://wolfgangpuck.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://wolfgangpuck.com/restaurants/#primaryimage"
            },
            "image": {
                "@id": "https://wolfgangpuck.com/restaurants/#primaryimage"
            },
            "thumbnailUrl": "https://wolfgangpuck.com/wp-content/uploads/2023/07/wgp_sep_20200512_SRGB.jpg",
            "datePublished": "2023-02-09T17:19:18+00:00",
            "dateModified": "2023-09-05T15:47:04+00:00",
            "description": "View our variety of fine dining restaurants, which offer a blend of tradition and innovation showcasing the best of Wolfgang Puck’s cuisine.",
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://wolfgangpuck.com/restaurants/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://wolfgangpuck.com/restaurants/#primaryimage",
            "url": "https://wolfgangpuck.com/wp-content/uploads/2023/07/wgp_sep_20200512_SRGB.jpg",
            "contentUrl": "https://wolfgangpuck.com/wp-content/uploads/2023/07/wgp_sep_20200512_SRGB.jpg",
            "width": 1200,
            "height": 800,
            "caption": "Colorful salad dish"
        },
        {
            "@type": "WebSite",
            "@id": "https://wolfgangpuck.com/#website",
            "url": "https://wolfgangpuck.com/",
            "name": "Wolfgang Puck",
            "description": "Phasellus volutpat metus eget egestas",
            "publisher": {
                "@id": "https://wolfgangpuck.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://wolfgangpuck.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://wolfgangpuck.com/#organization",
            "name": "Wolfgang Puck",
            "url": "https://wolfgangpuck.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://wolfgangpuck.com/#/schema/logo/image/",
                "url": "https://wolfgangpuck.com/wp-content/uploads/2023/06/wp-logo-general.svg",
                "contentUrl": "https://wolfgangpuck.com/wp-content/uploads/2023/06/wp-logo-general.svg",
                "width": 144,
                "height": 60,
                "caption": "Wolfgang Puck"
            },
            "image": {
                "@id": "https://wolfgangpuck.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/wolfgangpuck/",
                "https://x.com/WolfgangPuck",
                "https://www.instagram.com/chefwolfgangpuck",
                "https://www.pinterest.com/wolfgangpuck",
                "https://www.youtube.com/user/wolfgangbuzz"
            ]
        }
    ]
}

/retail/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://wolfgangpuck.com/retail/",
            "url": "https://wolfgangpuck.com/retail/",
            "name": "Shop Wolfgang Puck - View Airport & Retail Locations",
            "isPartOf": {
                "@id": "https://wolfgangpuck.com/#website"
            },
            "datePublished": "2023-07-06T17:46:07+00:00",
            "dateModified": "2026-04-24T19:21:33+00:00",
            "description": "Browse Wolfgang Puck products, from kitchen tools to cookbooks and coffee. Find a Wolfgang Puck location at an airport near you.",
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://wolfgangpuck.com/retail/"
                    ]
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://wolfgangpuck.com/#website",
            "url": "https://wolfgangpuck.com/",
            "name": "Wolfgang Puck",
            "description": "Phasellus volutpat metus eget egestas",
            "publisher": {
                "@id": "https://wolfgangpuck.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://wolfgangpuck.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://wolfgangpuck.com/#organization",
            "name": "Wolfgang Puck",
            "url": "https://wolfgangpuck.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://wolfgangpuck.com/#/schema/logo/image/",
                "url": "https://wolfgangpuck.com/wp-content/uploads/2023/06/wp-logo-general.svg",
                "contentUrl": "https://wolfgangpuck.com/wp-content/uploads/2023/06/wp-logo-general.svg",
                "width": 144,
                "height": 60,
                "caption": "Wolfgang Puck"
            },
            "image": {
                "@id": "https://wolfgangpuck.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/wolfgangpuck/",
                "https://x.com/WolfgangPuck",
                "https://www.instagram.com/chefwolfgangpuck",
                "https://www.pinterest.com/wolfgangpuck",
                "https://www.youtube.com/user/wolfgangbuzz"
            ]
        }
    ]
}

/restaurants/spago-beverly-hills/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://wolfgangpuck.com/restaurants/spago-beverly-hills/",
            "url": "https://wolfgangpuck.com/restaurants/spago-beverly-hills/",
            "name": "Spago, BEVERLY HILLS - Wolfgang Puck",
            "isPartOf": {
                "@id": "https://wolfgangpuck.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://wolfgangpuck.com/restaurants/spago-beverly-hills/#primaryimage"
            },
            "image": {
                "@id": "https://wolfgangpuck.com/restaurants/spago-beverly-hills/#primaryimage"
            },
            "thumbnailUrl": "https://wolfgangpuck.com/wp-content/uploads/2023/06/image-1.jpg",
            "datePublished": "2023-06-09T10:01:21+00:00",
            "dateModified": "2026-05-04T16:05:30+00:00",
            "description": "Visit Spago, BEVERLY HILLS, which offers a blend of tradition and innovation showcasing the best of Wolfgang Puck’s cuisine",
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://wolfgangpuck.com/restaurants/spago-beverly-hills/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://wolfgangpuck.com/restaurants/spago-beverly-hills/#primaryimage",
            "url": "https://wolfgangpuck.com/wp-content/uploads/2023/06/image-1.jpg",
            "contentUrl": "https://wolfgangpuck.com/wp-content/uploads/2023/06/image-1.jpg",
            "width": 1800,
            "height": 1200,
            "caption": "Salmon Pizza at Spago, Beverly Hills"
        },
        {
            "@type": "WebSite",
            "@id": "https://wolfgangpuck.com/#website",
            "url": "https://wolfgangpuck.com/",
            "name": "Wolfgang Puck",
            "description": "Phasellus volutpat metus eget egestas",
            "publisher": {
                "@id": "https://wolfgangpuck.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://wolfgangpuck.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://wolfgangpuck.com/#organization",
            "name": "Wolfgang Puck",
            "url": "https://wolfgangpuck.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://wolfgangpuck.com/#/schema/logo/image/",
                "url": "https://wolfgangpuck.com/wp-content/uploads/2023/06/wp-logo-general.svg",
                "contentUrl": "https://wolfgangpuck.com/wp-content/uploads/2023/06/wp-logo-general.svg",
                "width": 144,
                "height": 60,
                "caption": "Wolfgang Puck"
            },
            "image": {
                "@id": "https://wolfgangpuck.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/wolfgangpuck/",
                "https://x.com/WolfgangPuck",
                "https://www.instagram.com/chefwolfgangpuck",
                "https://www.pinterest.com/wolfgangpuck",
                "https://www.youtube.com/user/wolfgangbuzz"
            ]
        }
    ]
}

Explore the other reputation pillars for Wolfgang Puck

Information Density → Semantic Coherence → Commodity Fingerprint → Identity & Authority →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Wolfgang Puck, captured on May 24, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Wolfgang Puck: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://wolfgangpuck.com to view the most current version of its content and see directly what this company is about and what it offers.

Trust & Proof: Wolfgang Puck – Signal Evidence & AI Readability

Wolfgang Puck