XXXX
(https://xxxx.com.au) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The site mentions the current generation of XXXX brewers but fails to name individual experts or master brewers in the body text, creating a minor authority gap. Although Person schema exists for Andrew McCallum, he is identified as an author/creator rather than a technical brewing authority, which limits the expert footprint. The Organization schema is well-implemented, but the lack of sameAs links to industry awards or certifications prevents a perfect authority score.
The brand’s claims of being 100% BEER and zero carb are supported by comprehensive nutritional panels that demonstrate the claims. There is a slight disconnect in the Great Barrier Reef environmental claim (doing serious work) as the site only links to a seagrass video and a retail discount rather than a transparency report. Overall, the marketing tone is largely reflected in the actual product specifications provided.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://www.xxxx.com.au/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://www.xxxx.com.au/#listItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "Organization",
"@id": "https://www.xxxx.com.au/#organization",
"name": "XXXX",
"url": "https://www.xxxx.com.au/",
"logo": {
"@type": "ImageObject",
"url": "https://www.xxxx.com.au/wp-content/uploads/sites/2/2023/09/cropped-fav.png",
"@id": "https://www.xxxx.com.au/#organizationLogo",
"width": 512,
"height": 512
},
"image": {
"@id": "https://www.xxxx.com.au/#organizationLogo"
}
},
{
"@type": "WebPage",
"@id": "https://www.xxxx.com.au/#webpage",
"url": "https://www.xxxx.com.au/",
"name": "Homepage - XXXX",
"description": "Come say hi and take a remarkable trip back through over 140 years of Queensland's beer history. Then cap it off with a tasting session at the bar.",
"inLanguage": "en-AU",
"isPartOf": {
"@id": "https://www.xxxx.com.au/#website"
},
"breadcrumb": {
"@id": "https://www.xxxx.com.au/#breadcrumblist"
},
"datePublished": "2023-08-29T02:18:12+10:00",
"dateModified": "2026-04-09T10:21:41+10:00"
},
{
"@type": "WebSite",
"@id": "https://www.xxxx.com.au/#website",
"url": "https://www.xxxx.com.au/",
"name": "XXXX",
"inLanguage": "en-AU",
"publisher": {
"@id": "https://www.xxxx.com.au/#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.xxxx.com.au/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
}
]
}
/beer/xxxx-summer-bright/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://www.xxxx.com.au/beer/xxxx-summer-bright/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://www.xxxx.com.au/#listItem",
"position": 1,
"name": "Home",
"item": "https://www.xxxx.com.au/",
"nextItem": "https://www.xxxx.com.au/beer/xxxx-summer-bright/#listItem"
},
{
"@type": "ListItem",
"@id": "https://www.xxxx.com.au/beer/xxxx-summer-bright/#listItem",
"position": 2,
"name": "Summer Bright Lager",
"previousItem": "https://www.xxxx.com.au/#listItem"
}
]
},
{
"@type": "Organization",
"@id": "https://www.xxxx.com.au/#organization",
"name": "XXXX",
"url": "https://www.xxxx.com.au/",
"logo": {
"@type": "ImageObject",
"url": "https://www.xxxx.com.au/wp-content/uploads/sites/2/2023/09/cropped-fav.png",
"@id": "https://www.xxxx.com.au/beer/xxxx-summer-bright/#organizationLogo",
"width": 512,
"height": 512
},
"image": {
"@id": "https://www.xxxx.com.au/beer/xxxx-summer-bright/#organizationLogo"
}
},
{
"@type": "Person",
"@id": "https://www.xxxx.com.au/author/andrew-maffinity-ad/#author",
"url": "https://www.xxxx.com.au/author/andrew-maffinity-ad/",
"name": "Andrew McCallum",
"image": {
"@type": "ImageObject",
"@id": "https://www.xxxx.com.au/beer/xxxx-summer-bright/#authorImage",
"url": "https://secure.gravatar.com/avatar/481235457c7117e37289dc261ab37153214c11167952aabdc38bb6a22093c3a5?s=96&d=mm&r=g",
"width": 96,
"height": 96,
"caption": "Andrew McCallum"
}
},
{
"@type": "WebPage",
"@id": "https://www.xxxx.com.au/beer/xxxx-summer-bright/#webpage",
"url": "https://www.xxxx.com.au/beer/xxxx-summer-bright/",
"name": "Summer Bright Lager - XXXX",
"description": "There’s plenty to love about an Aussie summer: salt water in your hair, sand between your toes and a Summer Bright Lager in your hand. The current generation of XXXX brewers came up with this crisp refreshment to celebrate those warm days and nights with mates, and everything that’s great about summer.",
"inLanguage": "en-AU",
"isPartOf": {
"@id": "https://www.xxxx.com.au/#website"
},
"breadcrumb": {
"@id": "https://www.xxxx.com.au/beer/xxxx-summer-bright/#breadcrumblist"
},
"author": {
"@id": "https://www.xxxx.com.au/author/andrew-maffinity-ad/#author"
},
"creator": {
"@id": "https://www.xxxx.com.au/author/andrew-maffinity-ad/#author"
},
"datePublished": "2023-07-24T10:29:28+10:00",
"dateModified": "2023-09-26T02:03:03+10:00"
},
{
"@type": "WebSite",
"@id": "https://www.xxxx.com.au/#website",
"url": "https://www.xxxx.com.au/",
"name": "XXXX",
"inLanguage": "en-AU",
"publisher": {
"@id": "https://www.xxxx.com.au/#organization"
}
}
]
}
/subscribe/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://www.xxxx.com.au/subscribe/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://www.xxxx.com.au/#listItem",
"position": 1,
"name": "Home",
"item": "https://www.xxxx.com.au/",
"nextItem": "https://www.xxxx.com.au/subscribe/#listItem"
},
{
"@type": "ListItem",
"@id": "https://www.xxxx.com.au/subscribe/#listItem",
"position": 2,
"name": "Subscribe",
"previousItem": "https://www.xxxx.com.au/#listItem"
}
]
},
{
"@type": "Organization",
"@id": "https://www.xxxx.com.au/#organization",
"name": "XXXX",
"url": "https://www.xxxx.com.au/",
"logo": {
"@type": "ImageObject",
"url": "https://www.xxxx.com.au/wp-content/uploads/sites/2/2023/09/cropped-fav.png",
"@id": "https://www.xxxx.com.au/subscribe/#organizationLogo",
"width": 512,
"height": 512
},
"image": {
"@id": "https://www.xxxx.com.au/subscribe/#organizationLogo"
}
},
{
"@type": "WebPage",
"@id": "https://www.xxxx.com.au/subscribe/#webpage",
"url": "https://www.xxxx.com.au/subscribe/",
"name": "Subscribe - XXXX",
"description": "For Exxxxclusive news, join the club.",
"inLanguage": "en-AU",
"isPartOf": {
"@id": "https://www.xxxx.com.au/#website"
},
"breadcrumb": {
"@id": "https://www.xxxx.com.au/subscribe/#breadcrumblist"
},
"image": {
"@type": "ImageObject",
"url": "https://www.xxxx.com.au/wp-content/uploads/sites/2/2023/08/XXXX-people-on-beach-1-2.jpg",
"@id": "https://www.xxxx.com.au/subscribe/#mainImage",
"width": 1080,
"height": 1080
},
"primaryImageOfPage": {
"@id": "https://www.xxxx.com.au/subscribe/#mainImage"
},
"datePublished": "2023-08-29T02:18:05+10:00",
"dateModified": "2024-10-01T16:23:09+10:00"
},
{
"@type": "WebSite",
"@id": "https://www.xxxx.com.au/#website",
"url": "https://www.xxxx.com.au/",
"name": "XXXX",
"inLanguage": "en-AU",
"publisher": {
"@id": "https://www.xxxx.com.au/#organization"
}
}
]
}
/beer/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://www.xxxx.com.au/beer/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://www.xxxx.com.au/#listItem",
"position": 1,
"name": "Home",
"item": "https://www.xxxx.com.au/",
"nextItem": "https://www.xxxx.com.au/beer/#listItem"
},
{
"@type": "ListItem",
"@id": "https://www.xxxx.com.au/beer/#listItem",
"position": 2,
"name": "Our Beers",
"previousItem": "https://www.xxxx.com.au/#listItem"
}
]
},
{
"@type": "Organization",
"@id": "https://www.xxxx.com.au/#organization",
"name": "XXXX",
"url": "https://www.xxxx.com.au/",
"logo": {
"@type": "ImageObject",
"url": "https://www.xxxx.com.au/wp-content/uploads/sites/2/2023/09/cropped-fav.png",
"@id": "https://www.xxxx.com.au/beer/#organizationLogo",
"width": 512,
"height": 512
},
"image": {
"@id": "https://www.xxxx.com.au/beer/#organizationLogo"
}
},
{
"@type": "WebPage",
"@id": "https://www.xxxx.com.au/beer/#webpage",
"url": "https://www.xxxx.com.au/beer/",
"name": "Our Beers - XXXX",
"description": "Discover the complete range of XXXX beers. The refreshing XXXX staples, the uncompromising XXXX Ultra Zero Carb*, and the crisp Summer Bright Lagers",
"inLanguage": "en-AU",
"isPartOf": {
"@id": "https://www.xxxx.com.au/#website"
},
"breadcrumb": {
"@id": "https://www.xxxx.com.au/beer/#breadcrumblist"
},
"image": {
"@type": "ImageObject",
"url": "https://www.xxxx.com.au/wp-content/uploads/sites/2/2023/08/summer-bright-product-lineup.jpg",
"@id": "https://www.xxxx.com.au/beer/#mainImage",
"width": 1242,
"height": 1242
},
"primaryImageOfPage": {
"@id": "https://www.xxxx.com.au/beer/#mainImage"
},
"datePublished": "2023-08-29T02:18:24+10:00",
"dateModified": "2024-10-01T16:28:25+10:00"
},
{
"@type": "WebSite",
"@id": "https://www.xxxx.com.au/#website",
"url": "https://www.xxxx.com.au/",
"name": "XXXX",
"inLanguage": "en-AU",
"publisher": {
"@id": "https://www.xxxx.com.au/#organization"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 3 |
| /beer/xxxx-summer-bright/ | 3 | 3 |
| /subscribe/ | 3 | 3 |
| /beer/ | 2 | 3 |
This page presents a snapshot of public data from XXXX, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to XXXX: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://xxxx.com.au to view the most current version of its content and see directly what this company is about and what it offers.