Identity & Authority: Yasso – Signal Evidence & AI Readability

Yasso

(https://yasso.com) 📸 Data Snapshot: June 20, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
5 Impact Weight: 15 / 100
33% Reputation

A major authority gap exists due to the technical credibility failure, as a site claiming professional status cannot verify its identity with a public ‘Access Denied’ message. The schema_json is null, leading to a 5-point penalty for missing structured data to support brand authority or sameAs links. There are no named experts, founders, or team members present in the text to evaluate for a digital footprint. This lack of identity markers creates a 10-point total penalty in this pillar.

There is no marketing tone present to compare against actual demonstrations of capability. The site makes zero bold performance claims, which technically eliminates the possibility of a disconnect between promise and proof. However, the absence of any demonstrable results or named clients remains a critical failure of the site’s primary function. The technical error message is the only ‘performance’ currently visible.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
0Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 0 0