Semantic Coherence: Yorkshire Tea – Signal Evidence & AI Readability

[H1] It makes a proper difference
We go to great lengths to make tea properly – from tasting 1000s of teas a day, to thinking about the water you’ll brew it with at home. We’ve built close relationships with brilliant tea gardens which share our love of fairness, flavour and quality, and we trade in a way that respects people and planet. Why? Because it makes a proper difference.
View our brews

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[H1] Watch our latest videos…
We made these!

[H1] Sean Bean

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[H1] Dynamo

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[H1] Tea Couriers

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[H1] Hold Music

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[H1] Head Interviewer

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[H1] This is Brewtopia

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[H2] What’s brewing?
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Known Yorkshire Tea fans named Patrick:
- Patrick Stewart
- Patrick Chukwuemeka Okogwu (aka Tinie Tempah)
- Our t… https://t.co/WCAxoBWbov
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[H1] How to make a proper brew
How do you turn a humble tea bag into a cracking cup of tea? With a dash of love, a spoonful of magic - and these top tips.
Brewing tips

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[H1] People and planet
The future of your brew depends on a healthy planet and decent livelihoods for the people that produce tea around the world. Find out what we’re doing to make a proper difference through our work with our suppliers and here in Yorkshire. Find out more

[H1] Get to know us
Read our Brew News to find out what we’ve been getting up to behind the scenes – from tea tasting in Harrogate to planting trees in Kenya.

31.05.24
[H1] Brewtone
We have developed an exciting new AI app Brewtone, which analyses the colour of your brew from a simple ‘mug shot’ photo, in order to discover the UK's perfect brew.
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28.05.24
[H1] Removing the Plastic Wrap
We’ve started removing the plastic overwrap on some of our Yorkshire Tea boxes – and those new packs will be landing on shelves in April 2024.
Read more

07.09.21
[H1] An update on plant-based tea bags
We’re replacing the oil-based plastic in our tea bags with a plant-based plastic called PLA, and about half of our UK Yorkshire Tea bags have now switched.
Read more

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[H2]
What goes into
a proper brew?

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Tea leaves – aren’t they lovely?

[H2] Top quality teas
Like any plant, tea has a life of its own. Flavour and quality depends on where it’s grown, how it’s handled and even the year of harvest – so every day, we taste up to a thousand teas sent to us by growers from around the world.
What we do

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Uniquely balanced flavours

[H2] The perfect blend
We make Yorkshire Tea by combining the best teas together in just the right amounts, layering the complimentary flavours of 10-20 different teas to create a uniquely balanced and consistent brew. That’s the art of blending, and we’ve been doing it for 130 years.
Who we are

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Checking for the perfect flavour

[H2] 8 times tasted
That tea in your cup has been checked, checked and checked again by some of the best taste buds in the business. In fact, from the harvest to the moment it heads to the shops, Yorkshire Tea has been tasted no fewer than eight times. That's how we know it's always a proper brew.
What we do

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We’re square & proud!

[H2] Dare to be square
Isn’t a square bag a bit basic these days? Yep - and we’re proud of it! We’ve tested every new shape going but we’ve never found anything that could knock the trusty square off the top spot. Novelty bags are just a distraction. It’s the tea inside that counts.
What we do

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We invest in our growers

[H2] Long term relationships
Our business is built on long term relationships, often built over decades. We visit the tea gardens and estates we buy from as much as possible, and we do more than just pay fair prices – we re-invest in their communities and their environment too.
Our Ethics

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We respect the environment

[H2] Kindness to our planet
From eco-friendly farming techniques and protecting Amazonian rainforest, to the solar panels on our roofs and the sustainable card in our packs, we believe in trading with respect for the environment.
People and planet

[H1] What’s Brewing

[H1] Who we are

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[H1] What we do

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[H1] How we trade

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[H1] People and planet

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[H1] Who we are
Our family business was founded in 1886 in Harrogate, one of the nicest towns in Yorkshire (though we might be a bit biased)! We’re still family owned today and we work hard to stay true to our love of fairness, flavour and quality.
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[H1] People and planet
The future of your brew depends on a healthy planet and decent livelihoods for the people that produce tea around the world. Find out what we’re doing to make a proper difference through our work with our suppliers and here in Yorkshire. Find out more

[H1] What we do
At Yorkshire Tea, we like to do things properly. From the way our tea is grown to how it’s blended, tasted and packed, we don’t cut any corners or skimp on quality.
More about what we do

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[H1] Our ethics
We strongly believe in ethical trading - paying sustainable prices and workingextremely hard to build long-lasting relationships with the people who grow our tea. Find out more

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[H1] Yorkshire Tea box

[H2] The box
Yorkshire Tea boxes are made from cartonboard, which is a renewable resource as trees can easily be replenished.

This goes in your paper and cardboard recycling.

[H2] The tea bags
The bags in all our regular UK Yorkshire Tea boxes are now plant based. Most of the bag is made from natural fibres like wood pulp and the seal is made with PLA - an industrially compostable, plant-based plastic which is much better for the environment when it's properly disposed of. You can find out more about our switch to plant-based tea bags here.

Please pop these in your kerbside garden or food waste bin. These don’t go in your home compost heap as they need quite a bit of heat and space to break down.

Plastic in tea bags - progress report

[H2] The outer wrap
This is made from oil-based plastic (polypropylene) - and it's the next thing we want to change after our tea bags.

This isn't currently recyclable, so it should go in your normal bin or you can take it to some supermarket collection points.

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[H1] Bulk bags

[H2] The pack
Our biggest packs are made from polyester and polyethylene. We'd like to change this packaging once we've completed our tea bag material switch and changed the outer wrap on our tea boxes (both of which involve a higher overall volume of plastic).

This isn't currently recyclable, so it should go in your refuse bin.

[H2] The tea bags
75% of our tea bag material is natural-based fibres: a mix of wood pulp and either abaca (a kind of banana plant) or rayon (made from woodpulp). 25% is an oil-based plastic sealing material called polypropylene, but we're working on a switch to a renewable, plant-based, industrially compostable bioplastic called Polylactic Acid (PLA), which is made from cornstarch.

At the moment, these should go in your refuse bin. After the switch to PLA, they should go in kerbside composting bins (garden waste or food waste). They're not suitable for home compost heaps because they won't get hot enough to break down.

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[H1] Loose leaf

[H2] The pack
Our loose tea packs are made from a triple-layered mix of oil-based plastics, metallised polyester, polypropylene and polyethylene. We'd like to change this packaging once we've completed our tea bag material switch and removed the outer wrap on our tea boxes (both of which involve a higher overall volume of plastic).

This isn't currently recyclable, so it should go in your refuse bin.

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[H1] Speciality brews

[H2] The box
Yorkshire Tea boxes are made from cartonboard, which is a renewable resource as trees can easily be replenished.

This goes in your paper and cardboard recycling.

[H2] The tea bags
75% of our tea bag material is natural-based fibres: a mix of wood pulp and either abaca (a kind of banana plant) or rayon (made from woodpulp). 25% is an oil-based plastic sealing material called polypropylene, but we're working on a switch to a renewable, plant-based, industrially compostable bioplastic called Polylactic Acid (PLA), which is made from cornstarch.

At the moment, these should go in your refuse bin. After the switch to PLA, they should go in kerbside composting bins (garden waste or food waste). They're not suitable for home compost heaps because they won't get hot enough to break down.

[H2] The inner wrap
The inner wrap is made from metallised polyethylene (an oil-based plastic). We'd like to change this packaging once we've completed our tea bag material switch and changed the outer wrap on our tea boxes (both of which involve a higher overall volume of plastic).

This isn't currently recyclable, so it should go in your refuse bin.

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[H1] Takeaway cups

[H2]
Our cups are made from paper and lined with a renewable, plant-based bioplastic called Polylactic Acid (PLA) on the inside, which keeps the tea in. They're industrially compostable and we provide dedicated bins for them at events we run.

Disposal of compostable cups is complex at the moment. They're not certified as home compostable and shouldn't go in food waste or garden waste bins because they look like standard takeaway cups (which contain oil-based plastic and aren't compostable) so are often removed during processing. So right now they're best collected on their own in dedicated bins, which we provide at events we run. If there isn’t a dedicated bin to put them in, the best place to put them is in a refuse bin.

[H1] What’s Brewing

[H1] What is tea?

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Read more

[H1] What we do

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[H1] How we trade

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Read more

[H1] People and planet

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Read more

Visit our Facebook page
Visit our Twitter page
Visit our Instagram page
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