Yoshinoya
(https://yoshinoya.com) 📸 Data Snapshot: June 20, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site exhibits minimal trust theatre; it relies on internal news and corporate history rather than vague third-party badges. While the review_count is recorded as 2 with a proof_links_count of 0, this appears to be a technical artifact of the data capture rather than intentional deception, as the site does not feature unverifiable ‘customer testimonials’ or fake five-star badges. Performance claims are backed by specific campaign dates and partner logos (PayPay, LYP).
The ratio of verifiable evidence to assertions is high. Evidence includes specific dates for store openings in Fukuoka and Miyagi, fixed timeframes for loyalty point campaigns, and specific payment methods supported. Vague assertions like ‘追求し続けて’ (continuing to pursue) are significantly outnumbered by functional, data-driven content.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 0 |
| /service/ | 2 | 0 |
| /campaign/ | 2 | 0 |
| /menu/ | 2 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.yoshinoya.com/",
"url": "https://www.yoshinoya.com/",
"name": "吉野家公式ホームページ",
"isPartOf": {
"@id": "https://www.yoshinoya.com/#website"
},
"description": "株式会社吉野家の公式ウェブサイトです。牛丼をはじめとしたバラエティー豊かな吉野家メニューや店舗情報、アルバイト募集情報などを掲載。",
"breadcrumb": {
"@id": "https://www.yoshinoya.com/#breadcrumb"
},
"inLanguage": "ja"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.yoshinoya.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "ホーム"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.yoshinoya.com/#website",
"url": "https://www.yoshinoya.com/",
"name": "吉野家公式ホームページ",
"description": "株式会社吉野家の公式ホームーページです。牛丼をはじめとしたバラエティー豊かな吉野家メニューや店舗情報、アルバイト募集情報などを掲載。",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.yoshinoya.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "ja"
}
]
}
/service/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.yoshinoya.com/service/",
"url": "https://www.yoshinoya.com/service/",
"name": "吉野家サービス一覧 | 吉野家公式ホームページ",
"isPartOf": {
"@id": "https://www.yoshinoya.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.yoshinoya.com/service/#primaryimage"
},
"image": {
"@id": "https://www.yoshinoya.com/service/#primaryimage"
},
"thumbnailUrl": "https://www.yoshinoya.com/wp-content/uploads/2023/02/10165451/search.png",
"description": "吉野家のサービス一覧です。吉野家をもっと楽しく便利にご利用いただけるサービスをご案内しています。",
"breadcrumb": {
"@id": "https://www.yoshinoya.com/service/#breadcrumb"
},
"inLanguage": "ja"
},
{
"@type": "ImageObject",
"inLanguage": "ja",
"@id": "https://www.yoshinoya.com/service/#primaryimage",
"url": "https://www.yoshinoya.com/wp-content/uploads/2023/02/10165451/search.png",
"contentUrl": "https://www.yoshinoya.com/wp-content/uploads/2023/02/10165451/search.png",
"width": 60,
"height": 82
},
{
"@type": "BreadcrumbList",
"@id": "https://www.yoshinoya.com/service/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "ホーム",
"item": "https://www.yoshinoya.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "サービス"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.yoshinoya.com/#website",
"url": "https://www.yoshinoya.com/",
"name": "吉野家公式ホームページ",
"description": "株式会社吉野家の公式ホームーページです。牛丼をはじめとしたバラエティー豊かな吉野家メニューや店舗情報、アルバイト募集情報などを掲載。",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.yoshinoya.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "ja"
}
]
}
/campaign/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.yoshinoya.com/campaign/",
"url": "https://www.yoshinoya.com/campaign/",
"name": "キャンペーン | 吉野家公式ホームページ",
"isPartOf": {
"@id": "https://www.yoshinoya.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.yoshinoya.com/campaign/#primaryimage"
},
"image": {
"@id": "https://www.yoshinoya.com/campaign/#primaryimage"
},
"thumbnailUrl": "https://www.yoshinoya.com/wp-content/uploads/2026/05/25165807/YOSHINOYA_750_750.jpg",
"description": "吉野家のキャンペーン情報ページです。店舗と通販にて、ただいま実施中のキャンペーン情報をご案内しています。",
"breadcrumb": {
"@id": "https://www.yoshinoya.com/campaign/#breadcrumb"
},
"inLanguage": "ja"
},
{
"@type": "ImageObject",
"inLanguage": "ja",
"@id": "https://www.yoshinoya.com/campaign/#primaryimage",
"url": "https://www.yoshinoya.com/wp-content/uploads/2026/05/25165807/YOSHINOYA_750_750.jpg",
"contentUrl": "https://www.yoshinoya.com/wp-content/uploads/2026/05/25165807/YOSHINOYA_750_750.jpg",
"width": 750,
"height": 750
},
{
"@type": "BreadcrumbList",
"@id": "https://www.yoshinoya.com/campaign/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "ホーム",
"item": "https://www.yoshinoya.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "キャンペーン"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.yoshinoya.com/#website",
"url": "https://www.yoshinoya.com/",
"name": "吉野家公式ホームページ",
"description": "株式会社吉野家の公式ホームーページです。牛丼をはじめとしたバラエティー豊かな吉野家メニューや店舗情報、アルバイト募集情報などを掲載。",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.yoshinoya.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "ja"
}
]
}
/menu/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.yoshinoya.com/menu/",
"url": "https://www.yoshinoya.com/menu/",
"name": "メニュー | 吉野家公式ホームページ",
"isPartOf": {
"@id": "https://www.yoshinoya.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.yoshinoya.com/menu/#primaryimage"
},
"image": {
"@id": "https://www.yoshinoya.com/menu/#primaryimage"
},
"thumbnailUrl": "https://www.yoshinoya.com/wp-content/uploads/2024/07/09152753/c1adc40aa02ea8a5b8190d4861fc6828.jpg",
"description": "吉野家のメニュー一覧ページです。牛丼をはじめとしたバラエティー豊かな吉野家メニューをご覧いただけます。各メニューのサイズ別の金額やカロリー、テイクアウト、セットメニューなどを掲載しています。",
"breadcrumb": {
"@id": "https://www.yoshinoya.com/menu/#breadcrumb"
},
"inLanguage": "ja"
},
{
"@type": "ImageObject",
"inLanguage": "ja",
"@id": "https://www.yoshinoya.com/menu/#primaryimage",
"url": "https://www.yoshinoya.com/wp-content/uploads/2024/07/09152753/c1adc40aa02ea8a5b8190d4861fc6828.jpg",
"contentUrl": "https://www.yoshinoya.com/wp-content/uploads/2024/07/09152753/c1adc40aa02ea8a5b8190d4861fc6828.jpg",
"width": 928,
"height": 928
},
{
"@type": "BreadcrumbList",
"@id": "https://www.yoshinoya.com/menu/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "ホーム",
"item": "https://www.yoshinoya.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "メニュー"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.yoshinoya.com/#website",
"url": "https://www.yoshinoya.com/",
"name": "吉野家公式ホームページ",
"description": "株式会社吉野家の公式ホームーページです。牛丼をはじめとしたバラエティー豊かな吉野家メニューや店舗情報、アルバイト募集情報などを掲載。",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.yoshinoya.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "ja"
}
]
}
This page presents a snapshot of public data from Yoshinoya, captured on June 20, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Yoshinoya: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://yoshinoya.com to view the most current version of its content and see directly what this company is about and what it offers.