Information Density: Zomato (Eternal Limited) – Signal Evidence & AI Readability

Zomato (Eternal Limited)

(https://www.zomato.com) 📸 Data Snapshot: May 16, 2026
Information Density — The Lens

Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.

Info Density Power-words vs. Substance ratio.
27 Impact Weight: 30 / 100
90% Reputation

The Information Density is exceptionally high for a consumer-facing platform. Headings like India’s #1 food delivery app are immediately supported by hard numbers in the body text, including 3,00,000+ restaurants, 800+ cities, and 3 billion+ orders delivered. Fluff is minimized in favor of functional categories like Veg Mode, Healthy, and Gourmet, each representing a specific app feature rather than a vague marketing promise.

Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.

📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (https://www.zomato.com) Zomato
Online ordering andmuch more on the appOrder on app
[IMG: Zomato logo (loading)]
[IMG: Zomato logo]
[IMG: Zomato logo (loading)]
[IMG: Zomato logo]
[H1] India’s #1food delivery app
Experience fast & easy online ordering
on the Zomato appOrder on appBetter food for
more peopleFor over a decade, we’ve enabled our customers to discover new tastes, delivered right to their doorstep3,00,000+restaurants800+cities3 billion+orders delivered What’s waiting for you on the app?Our app is packed with features that enable you to experience food delivery like never beforeVeg ModeHealthyCollectionsScheduleyour orderPlana PartyOffersFood onTrainGourmetGift Cards...and a lot more
[IMG: zomato logo]
[IMG: zomato logo]
India’s Top Savings Program for Food LoversGOLD BENEFITSFree DeliveryAt all restaurants within 7 kmUp to 30% extra offAt 20,000+ partner restaurants
[IMG: eternal logo]
POWERING INDIA’S CHANGING LIFESTYLE
[IMG: district]
[IMG: blinkit]
[IMG: hyperpure]
[IMG: zomato]
[IMG: district]
[IMG: blinkit]
[IMG: hyperpure]
[IMG: zomato]
hyperpureOffering complete supply chain solution for your restaurantCheck it out
[IMG: eternal logo]
Download the app now!Experience seamless food orderingwith the Zomato app
[IMG: App Download Logo]
[IMG: App Download Logo]
[IMG: Zomato logo (loading)]
[IMG: Zomato logo]
[H1] India’s #1 food delivery app
Experience fast & easy online ordering
on the Zomato app
[IMG: App Download Logo]
[IMG: App Download Logo]
Scroll downBetter food for
more peopleFor over a decade, we’ve enabled our customers to discover new tastes, delivered right to their doorstep3,00,000+restaurants
[IMG: menu icon]
800+cities
[IMG: menu icon]
3 billion+orders delivered
[IMG: menu icon]
What’s waiting for you on the app?Our app is packed with features that enable you to experience food delivery like never beforeHealthyVeg ModePlana PartyGift Cards
[IMG: mobile frame]
Scheduleyour orderGourmetOffersFood onTrainCollections
[IMG: Gold logo]
India’s Top Savings Program for Food Lovers GOLD BENEFITSFree DeliveryAt all restaurants within 7 kmUp to 30% extra offAt 20,000+ partner restaurants
[IMG: eternal logo]
POWERING INDIA’S CHANGING LIFESTYLESzomatoGet the app now to start ordering your favorite dishes!Check it outblinkitChoose from 30,000+ products & get them delivered at your doorstepCheck it outdistrictThe best of events, movies, dining, and everything you love!Check it outhyperpureOffering complete supply chain solution for your restaurantCheck it outDownload the app now!Experience seamless online ordering only on the Zomato app
[IMG: App Download Logo]
[IMG: App Download Logo]
Scan the QR code to download the app
[IMG: download zomato app]
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SUB-PAGE (https://zomato.com/investor-relations/) Investor Relations | Eternal
[IMG: investor_relations]
Investor Relations
[H2] Company overview
View all
[H1] Our businesses
[IMG: Food delivery]
[IMG: Food delivery]
[H3] Food delivery
A platform to discover restaurants, order food, and get fast delivery.Learn more
[IMG: Quick commerce]
[IMG: Quick commerce]
[H3] Quick commerce
A quick commerce platform delivering products across categories in minutes.Learn more
[IMG: Going-out]
[IMG: Going-out]
[H3] Going-out
Enabling discovery and transactions across going-out experiences.Learn more
[IMG: B2B supplies]
[IMG: B2B supplies]
[H3] B2B supplies
B2B platform for high-quality food supplies.Learn more
[H1] Our impact beyond business
Committed to a brighter future for all through responsible business practices.
[IMG: Climate conscious deliveries]
[H3] Climate conscious deliveries
100% EV-based deliveries by 2030 leading to the goal of Net-zero emissions across our food ordering and delivery value chain by 2033.
[IMG: Health, safety and wellbeing for all]
[H3] Health, safety and wellbeing for all
Prioritizing health, safety and wellbeing of stakeholders across our value chain.
[IMG: Zero hunger]
[H3] Zero hunger
Feeding India, a Zomato giveback, addresses hunger and chronic malnutrition among underserved communities in India, especially children.Learn more
[H1] Subscribe to our email alerts
Get regular updates through email.Subscribe
[H1] Have questions?
Reach out to us by emailing at shareholders@eternal.com, and we'll get back to you.
[H1] Resources
[H1] Contact us
For investor queries and grievance redressal
[H2] Sandhya Sethia
Company Secretary and Compliance OfficerEternal LimitedGround Floor, 12A, 94 Meghdoot, Nehru Place
New Delhi - 110019+91 124 426 8565, +91 11 40592373companysecretary@eternal.comAuthorized person to determine materiality of events or information
[H2] Akshant Goyal
Chief Financial OfficerEternal LimitedGround Floor, 12A, 94 Meghdoot, Nehru Place
New Delhi - 110019+91 124 426 8565, +91 11 40592373cfo@eternal.com
[H2] MUFG Intime India Private Limited (Formerly known as Link Intime India Private Limited)
Registrar and share transfer agentNoble Heights, 1st Floor, Plot NH 2, C-1 Block LSC Near Savitri Market, Janakpuri, New Delhi - 110058+91 11 49411000Investor grievance emaildelhi@in.mpms.mufg.comin.mpms.mufg.comMr. Vishal Dixit
[H2] Eternal Limited
(Formerly known as Zomato Limited)
CIN: L93030DL2010PLC198141Ground Floor, 12A, 94 Meghdoot, Nehru Place
New Delhi - 110019+91 124 426 8565, +91 11 40592373info@eternal.com
[H2] SEBI SCORES Portal
Link to SEBI SCORES PortalProcess flow of complaint redressal mechanismCommunication to holders of shares in physical form
[H2] Disclosures under Regulation 46 of the LODR
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SUB-PAGE · THIN (https://zomato.com/partner-with-us/new/) Partner with Zomato – Grow Your Restaurant on Our Platform

                        
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SUB-PAGE · THIN (https://zomato.com/restaurant-expansion-consulting-services/) Restaurant Expansion Consulting Services by Zomato – New Outlet Growth Made Easy
[H4]
How does it work?

[H4] Demand Hotspots
We identify where your target customers are most concentrated, uncovering high-demand micro-markets that are ideal for your restaurant's expansion
[H4] Supply Gaps
We analyze restaurant and cuisine demand against existing supply to identify neighborhoods with the strongest growth and expansion potential for your next outlet
[H4] Trusted Network
Through our network of kitchen infra operators, vendors, and staffing partners, we help you set up faster
[H4] Faster ROI
We help brands minimize risk, choose the right spot, and achieve breakeven quicker
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SUB-PAGE · THIN (https://zomato.com/deliver-food/) Zomato food delivery jobs | Ride with Pride

                        
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SUB-PAGE (https://zomato.com/privacy/) Privacy Policy | Zomato
On this pageLast updated on July 25, 2025.
[H2] Applicability and Scope​
Eternal Limited (Formerly known as Zomato Limited) and/or its affiliates (“Eternal”, "Zomato," the "Company," "we," "us," and "our,") respect your privacy and are committed to protecting it. This policy describes:
the types of information that Eternal may collect from you when you access or use its websites, applications and other online services (collectively, referred as “Services”); and
its practices for collecting, using, maintaining, protecting and disclosing that information.
This policy applies only to the information Eternal collects through its Services, in email, text and other electronic communications sent through or in connection with its Services.
This policy does not apply to information that you provide to, or that is collected by, any third-party, such as restaurants at which you make reservations and/or pay through Eternal Services and social networks that you use in connection with its Services. Eternal encourages you to consult directly with such third-parties for information about their privacy practices.
Please read this policy carefully to understand Eternal’s policies and practices regarding processing of your information. By accessing or using Eternal’s Services and/or registering for an account with Eternal or any of its affiliates, you agree to this privacy policy and you provide your informed consent to the collection, use, disclosure, retention, and protection of your personal information as described here. If you do not provide the information Eternal requires, Eternal and its platforms may decline to provide Services to you.
This policy may change from time to time, your continued use of Eternal’s Services after it makes any change is deemed to be acceptance of those changes, so please check the policy periodically for any updates.
Permissible Age: By using the Services, you represent and warrant that you are either at least 18 years of age or have the express permission of a parent or legal guardian to use the Services. If you are a parent or legal guardian of a minor who uses the Services, you are fully responsible for their use of the Services, including any legal liability they may incur.
Scope: This Privacy Policy outlines Eternal and its affiliates' practices regarding the processing of personal information concerning individuals engaging with our Platform and Services. This applies comprehensively to customers, merchant partners, delivery / service partners, users of our digital platforms (websites and applications), participants in events facilitated by Eternal, and personnel including employees,contractors, interns and third parties.
[H2] The information we collect and how we use it​
Eternal and its platforms and affiliate companies collect information from and about users of our Services, which includes:
Your Personal Information:Information that relates to an identified or identifiable individual. This may include data you provide directly, data generated through your use of the Services, or data obtained from third parties, which, either alone or in combination with other information we possess or are likely to access, can identify you. Examples are further detailed throughout this policy.
Other Information: Data related to your use of the Services that may not directly identify you by itself but is collected in connection with your account or activities. This includes, but is not limited to, information about your internet connection, the specific device(s) and equipment you use to access our Services, and details about your usage patterns and interactions with the Services.
As detailed elsewhere in this policy, we collect this information through various means: directly from you, automatically during your interaction with our Services (utilizing technologies like cookies and tracking tools), and indirectly from third-party sources.
[H2] Information You Provide to Us​
The information we collect on or through our Services may include:
Personal information: Name, address, email address, postal code, password and other information you may provide with your account, such as your gender, mobile phone number, date of birth, anniversary date, user bio, nationality and website. This also includes your profile picture that will be publicly displayed as part of your account profile. You may optionally provide us with this information through third-party sign-in services such as Facebook and Google. In such cases, we fetch and store whatever information is made available to us through these sign-in services.
Your content: Information you provide through our Services, including your reviews, photographs, comments, lists, followers, the users you follow, current and prior restaurant reservation details, food ordering details and history, favourite restaurants, special restaurant requests, contact information of people and other information you provide on our Services, and other information in your account profile.By providing information of a third-party individual (such as for placing orders on behalf of someone else) you confirm that you have such individual’s consent to share their personal information with Eternal.
Your bookings and preferences: Further, any information provided by you directly while utilising the Services will also be collected by us. This includes details related to events you book, attend, or express interest in via our Services (such as District), including ticket types, seat preferences, attendance confirmations, event feedback, specific event-related preferences (e.g., accessibility needs volunteered by you), and any information shared when interacting with event organizers or venues through our platform. We may also record dietary preferences or restrictions, cuisine preferences, preferred price points, occasion types (e.g., birthday, anniversary) and any data you input or actions you take while interacting with specific features, such as providing travel details (such as train PNR), event booking data, loyalty program participation, or preferences selected within any Service.
Your activities: The search terms you have looked up and results you selected, how long you used our Services and which features you used; the ads you clicked on.
Your communications: Communications between you and other users, delivery partners or merchants through our Services, some of which may be recorded for internal purposes; your participation in a survey, poll, sweepstakes, contest or promotion scheme; your request for certain features (e.g., newsletters, updates or other products); your communication with us about employment opportunities posted to the Services; your correspondence with our customer service and other grievance redressal mechanisms. If you exchange messages with others through the Services, we may store them in order to process and deliver them, allow you to manage them, and investigate possible violations of our Terms of Service and wrongdoing in connection with the Services. If you send information from the Services to your mobile device via SMS text message, we may log your phone number, phone carrier, and the date and time that the message was processed. Carriers may charge recipients for texts that they receive.
Your transactional information: If you make reservations or purchases through our Services, we may collect and store information about you to process your requests and automatically complete forms for future transactions, including (but not limited to) your phone number, address, email, billing information and credit or payment card information. This information may be shared with third-parties which assist in processing and fulfilling your requests, including PCI compliant payment gateway processors. If you write reviews about businesses with which you conduct transactions through our Services, we may publicly display information that you transacted with those businesses.
Public contributions: You may also provide information (such as ratings, reviews, tips, photos, comments, likes, bookmarks, friends, lists, etc.) to be published or displayed on publicly accessible areas of our Services, or transmitted to other users of our Services or third-parties (collectively, "User Contributions"). Your User Contributions are posted on publicly accessible areas of our Services and transmitted to others at your own risk.. We may display this information on the Services, share it with businesses, and further distribute it to a wider audience through third party sites and services. You should be careful about revealing any sensitive details about yourself in such postings.
Image / video data: We may collect and process images and video recordings of individuals attending events or visiting our office premises for security and safety purposes. This includes the use of closed-circuit television (CCTV) systems at our facilities. CCTV footage may capture individuals' images, vehicle information, and other identifying details. We may also collect photographs or videos during events for promotional or documentation purposes.
Contact information: If you choose to utilise any of our services which require uploading of your contact book, then we will collect and process such information as well, which could include the name and phone number of contacts stored on your device(s). By uploading or providing access to your contact list or any third-party personal information, you represent and warrant that you have obtained the explicit, informed consent of each individual to share their information with Eternal for the purposes described in this policy or at the time of collection, and you agree to indemnify Eternal against any claims arising from your failure to obtain such consent By providing access to or uploading your Contacts, you represent that you have obtained the necessary consent from your Contacts to share their information with us for these purposes, and you expressly consent to our collection, storage, and use of this information as described.
Information volunteered by you: As part of various service offerings provided by us from time to time, you may be given the opportunity to provide us with information that allows us to facilitate these services and in doing so, you consent to providing us with such information. This includes, without limitation, any information you provide in response to surveys, feedback requests, promotional offers, contests, user research studies, beta testing programs, or when utilizing any new or optional features we may introduce. By volunteering any such information, you explicitly consent to its collection and use for the purposes stated at the time of collection and as generally described in this Privacy Policy.
[H2] Data of Minors​
Our Services are generally not directed to or intended for use by individuals under the age of 18 ("Minors"), and we do not knowingly collect personal information from Minors for the purposes of creating an account or for general use of our platform. However, we recognize that certain services offered through our platform may be open to use by Minors. While our platform is not designed for Minors, we recognize that an adult user may need to provide limited information about a Minor to access certain services (for example, purchasing a ticket for a family-friendly event on District). By providing personal information of a Minor, you, the adult user, represent and warrant that:
You are the parent or legal guardian of the Minor; and
You give your explicit consent for Eternal to collect and process the Minor's information for the specific and limited purpose disclosed at the time of collection.
The information collected will be used solely to facilitate the requested service and will not be used to create a user profile for the Minor or for any marketing, profiling, or other secondary purposes. You are responsible for any information you provide about a Minor. If we become aware that personal information of a Minor has been provided without the requisite and valid parental or guardian consent, we reserve the right to delete such information immediately.
[H2] Information We Collect Through Automatic Data Collection Technologies​
We may automatically collect certain information about the computer or devices (including mobile devices) you use to access the Services, and about your use of the Services, even if you use the Services without registering or logging in.
Service Usage & Activity Data: Details about your interactions with our Services, such as search queries, pages viewed, features used, content interactions (clicks, scrolls, time spent), transaction history summaries, error logs, timestamps, referral URLs (the last web page visited before ours), and other usage patterns and communication data generated while using the Services. For mobile application users, this may include the online or offline status of the application.
Device & Connection Information: Data about the computer, mobile device, or other equipment used to access our Services. This includes IP address, device type, operating system, browser type and version, unique device identifiers (such as Apple IDFA, Android Advertising ID, or other manufacturer-assigned IDs), mobile network information, device settings (like language, time zone), connection type and speed, and potentially the device's telephone number associated with the SIM card or device.
Computer and device information: Information about your computer, internet connection and mobile device, including your IP address, operating systems, platforms, browser type, other browsing information (connection, speed, connection type etc.), device type, device's unique device identifier, mobile network information and the device's telephone number. We may also collect your unique mobile device identifier (e.g. IDFA or other device IDs on Apple devices like the iPhone and iPad). If you're using our Services on a mobile device, we may use mobile device IDs (the unique identifier assigned to a device by the manufacturer), instead of cookies, to recognize you. We may do this to store your preferences and track your use of our applications. Unlike cookies, mobile device IDs cannot be deleted. Stored information and files: Our applications may also access metadata and other information associated with files stored on your mobile device. This may include, for example, photographs, audio and video clips, personal contacts and address book information.
Mobile status: If you use any of Eternal’s applications such as Zomato, Blinkit, District or Hyperpure, we may collect information about the presence and/ or absence and/ or details pertaining to other applications on your mobile phone. This helps us enable specific features for your benefit, such as payment / UPI links.
Precise and real-time location information: When you use one of our location-enabled services (for example, when you access Services from a mobil
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🧭 Industry Context — common generic-claim patterns in Food, Restaurants & Delivery to weigh the text against
Generic Claims: the best food in town, authentic flavors, made with love, quality ingredients, unforgettable dining, a culinary journey…
Red Flags: no food hygiene rating displayed, stock food photography, locally sourced claims without naming any supplier, award claims without verifiable source, menu without prices, no allergen information available…
Semantic Drift Patterns: homepage claims fine dining but menu prices are casual, claims locally sourced but no suppliers named, homepage shows plated dishes but delivery menu is different items, claims authentic cuisine but menu is fusion with no cultural specificity…
Proof Expectations: food hygiene rating displayed, named ingredient suppliers and sources, chef background and culinary credentials, real food photography not stock images, current menu with accurate pricing, allergen and dietary information…