Identity & Authority: City of Bend – Signal Evidence & AI Readability

City of Bend

(https://bendoregon.gov) 📸 Data Snapshot: May 26, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
14 Impact Weight: 15 / 100
93% Reputation

Authority is well-established through specific Person schema and named roles with direct contact information (cmooney@bendoregon.gov). The structured data (NewsArticle and WebPage schema) is technically sound, though the publisher organization schema is somewhat generic. There are no major authority gaps; the named experts have a clear digital footprint linked to the city’s official administrative structure.

The site avoids bold, unsubstantiated marketing claims. Most performance assertions, such as water quality or project timelines, are linked to specific annual reports or pre-construction info booths. The only minor disconnect is the high-level promise of transparency while providing unverified review metrics, but this is a minor technical oversight compared to the overall volume of factual data provided.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "NewsArticle",
            "@id": "https://bendoregon.gov/#article",
            "isPartOf": {
                "@id": "https://bendoregon.gov/"
            },
            "author": {
                "name": "MoxieSozo",
                "@id": "https://bendoregon.gov/#/schema/person/0e14ded5f0c0eabf16ac4e9f883a84c5"
            },
            "headline": "Home",
            "datePublished": "2025-10-08T21:39:33+00:00",
            "dateModified": "2026-05-18T22:26:15+00:00",
            "mainEntityOfPage": {
                "@id": "https://bendoregon.gov/"
            },
            "wordCount": 1,
            "publisher": {
                "@id": "https://bendoregon.gov/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://bendoregon.gov/",
            "url": "https://bendoregon.gov/",
            "name": "City of Bend - Home",
            "isPartOf": {
                "@id": "https://bendoregon.gov/#website"
            },
            "about": {
                "@id": "https://bendoregon.gov/#organization"
            },
            "datePublished": "2025-10-08T21:39:33+00:00",
            "dateModified": "2026-05-18T22:26:15+00:00",
            "description": "Official City of Bend site for services, permits, news, events, and resources for residents, businesses, and visitors.",
            "breadcrumb": {
                "@id": "https://bendoregon.gov/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://bendoregon.gov/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://bendoregon.gov/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://bendoregon.gov/#website",
            "url": "https://bendoregon.gov/",
            "name": "City of Bend",
            "description": "The City of Bend serves the community, focusing on core services such as public safety, utilities, economic and community development.",
            "publisher": {
                "@id": "https://bendoregon.gov/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://bendoregon.gov/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://bendoregon.gov/#organization",
            "name": "City of Bend",
            "url": "https://bendoregon.gov/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://bendoregon.gov/#/schema/logo/image/",
                "url": "https://bendoregon.gov/wp-content/uploads/2026/01/cropped-cropped-cob-logo-nightcloud-192x192-1.png",
                "contentUrl": "https://bendoregon.gov/wp-content/uploads/2026/01/cropped-cropped-cob-logo-nightcloud-192x192-1.png",
                "width": 512,
                "height": 512,
                "caption": "City of Bend"
            },
            "image": {
                "@id": "https://bendoregon.gov/#/schema/logo/image/"
            }
        },
        {
            "@type": "Person",
            "@id": "https://bendoregon.gov/#/schema/person/0e14ded5f0c0eabf16ac4e9f883a84c5",
            "name": "MoxieSozo",
            "image": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://secure.gravatar.com/avatar/c0bc5ce07c9a0bc92bffc050a793525f8d697634a1bc68a565949693a810d804?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/c0bc5ce07c9a0bc92bffc050a793525f8d697634a1bc68a565949693a810d804?s=96&d=mm&r=g",
                "contentUrl": "https://secure.gravatar.com/avatar/c0bc5ce07c9a0bc92bffc050a793525f8d697634a1bc68a565949693a810d804?s=96&d=mm&r=g",
                "caption": "MoxieSozo"
            },
            "sameAs": [
                "https://bendoregon.gov"
            ]
        }
    ]
}
/top-priorities/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "NewsArticle",
            "@id": "https://bendoregon.gov/top-priorities/#article",
            "isPartOf": {
                "@id": "https://bendoregon.gov/top-priorities/"
            },
            "author": {
                "name": "MoxieSozo",
                "@id": "https://bendoregon.gov/#/schema/person/0e14ded5f0c0eabf16ac4e9f883a84c5"
            },
            "headline": "Top Priorities",
            "datePublished": "2025-11-24T01:15:13+00:00",
            "dateModified": "2026-03-27T22:50:28+00:00",
            "mainEntityOfPage": {
                "@id": "https://bendoregon.gov/top-priorities/"
            },
            "wordCount": 2,
            "publisher": {
                "@id": "https://bendoregon.gov/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://bendoregon.gov/top-priorities/",
            "url": "https://bendoregon.gov/top-priorities/",
            "name": "Top Priorities - City of Bend",
            "isPartOf": {
                "@id": "https://bendoregon.gov/#website"
            },
            "datePublished": "2025-11-24T01:15:13+00:00",
            "dateModified": "2026-03-27T22:50:28+00:00",
            "breadcrumb": {
                "@id": "https://bendoregon.gov/top-priorities/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://bendoregon.gov/top-priorities/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://bendoregon.gov/top-priorities/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://bendoregon.gov/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Top Priorities"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://bendoregon.gov/#website",
            "url": "https://bendoregon.gov/",
            "name": "City of Bend",
            "description": "The City of Bend serves the community, focusing on core services such as public safety, utilities, economic and community development.",
            "publisher": {
                "@id": "https://bendoregon.gov/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://bendoregon.gov/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://bendoregon.gov/#organization",
            "name": "City of Bend",
            "url": "https://bendoregon.gov/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://bendoregon.gov/#/schema/logo/image/",
                "url": "https://bendoregon.gov/wp-content/uploads/2026/01/cropped-cropped-cob-logo-nightcloud-192x192-1.png",
                "contentUrl": "https://bendoregon.gov/wp-content/uploads/2026/01/cropped-cropped-cob-logo-nightcloud-192x192-1.png",
                "width": 512,
                "height": 512,
                "caption": "City of Bend"
            },
            "image": {
                "@id": "https://bendoregon.gov/#/schema/logo/image/"
            }
        },
        {
            "@type": "Person",
            "@id": "https://bendoregon.gov/#/schema/person/0e14ded5f0c0eabf16ac4e9f883a84c5",
            "name": "MoxieSozo",
            "image": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://secure.gravatar.com/avatar/c0bc5ce07c9a0bc92bffc050a793525f8d697634a1bc68a565949693a810d804?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/c0bc5ce07c9a0bc92bffc050a793525f8d697634a1bc68a565949693a810d804?s=96&d=mm&r=g",
                "contentUrl": "https://secure.gravatar.com/avatar/c0bc5ce07c9a0bc92bffc050a793525f8d697634a1bc68a565949693a810d804?s=96&d=mm&r=g",
                "caption": "MoxieSozo"
            },
            "sameAs": [
                "https://bendoregon.gov"
            ]
        }
    ]
}
/services/business/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "NewsArticle",
            "@id": "https://bendoregon.gov/services/business/#article",
            "isPartOf": {
                "@id": "https://bendoregon.gov/services/business/"
            },
            "author": {
                "name": "MoxieSozo",
                "@id": "https://bendoregon.gov/#/schema/person/0e14ded5f0c0eabf16ac4e9f883a84c5"
            },
            "headline": "Doing Business in Bend",
            "datePublished": "2025-12-16T21:31:33+00:00",
            "dateModified": "2026-04-03T17:24:24+00:00",
            "mainEntityOfPage": {
                "@id": "https://bendoregon.gov/services/business/"
            },
            "wordCount": 4,
            "publisher": {
                "@id": "https://bendoregon.gov/#organization"
            },
            "image": {
                "@id": "https://bendoregon.gov/services/business/#primaryimage"
            },
            "thumbnailUrl": "https://bendoregon.gov/wp-content/uploads/2025/12/BondWallNight-17-25-1-2.jpeg",
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://bendoregon.gov/services/business/",
            "url": "https://bendoregon.gov/services/business/",
            "name": "Doing Business in Bend - City of Bend",
            "isPartOf": {
                "@id": "https://bendoregon.gov/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://bendoregon.gov/services/business/#primaryimage"
            },
            "image": {
                "@id": "https://bendoregon.gov/services/business/#primaryimage"
            },
            "thumbnailUrl": "https://bendoregon.gov/wp-content/uploads/2025/12/BondWallNight-17-25-1-2.jpeg",
            "datePublished": "2025-12-16T21:31:33+00:00",
            "dateModified": "2026-04-03T17:24:24+00:00",
            "breadcrumb": {
                "@id": "https://bendoregon.gov/services/business/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://bendoregon.gov/services/business/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://bendoregon.gov/services/business/#primaryimage",
            "url": "https://bendoregon.gov/wp-content/uploads/2025/12/BondWallNight-17-25-1-2.jpeg",
            "contentUrl": "https://bendoregon.gov/wp-content/uploads/2025/12/BondWallNight-17-25-1-2.jpeg",
            "width": 1920,
            "height": 651,
            "caption": "Downtown night Bond Wall"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://bendoregon.gov/services/business/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://bendoregon.gov/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Services",
                    "item": "https://bendoregon.gov/services/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Doing Business in Bend"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://bendoregon.gov/#website",
            "url": "https://bendoregon.gov/",
            "name": "City of Bend",
            "description": "The City of Bend serves the community, focusing on core services such as public safety, utilities, economic and community development.",
            "publisher": {
                "@id": "https://bendoregon.gov/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://bendoregon.gov/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://bendoregon.gov/#organization",
            "name": "City of Bend",
            "url": "https://bendoregon.gov/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://bendoregon.gov/#/schema/logo/image/",
                "url": "https://bendoregon.gov/wp-content/uploads/2026/01/cropped-cropped-cob-logo-nightcloud-192x192-1.png",
                "contentUrl": "https://bendoregon.gov/wp-content/uploads/2026/01/cropped-cropped-cob-logo-nightcloud-192x192-1.png",
                "width": 512,
                "height": 512,
                "caption": "City of Bend"
            },
            "image": {
                "@id": "https://bendoregon.gov/#/schema/logo/image/"
            }
        },
        {
            "@type": "Person",
            "@id": "https://bendoregon.gov/#/schema/person/0e14ded5f0c0eabf16ac4e9f883a84c5",
            "name": "MoxieSozo",
            "image": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://secure.gravatar.com/avatar/c0bc5ce07c9a0bc92bffc050a793525f8d697634a1bc68a565949693a810d804?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/c0bc5ce07c9a0bc92bffc050a793525f8d697634a1bc68a565949693a810d804?s=96&d=mm&r=g",
                "contentUrl": "https://secure.gravatar.com/avatar/c0bc5ce07c9a0bc92bffc050a793525f8d697634a1bc68a565949693a810d804?s=96&d=mm&r=g",
                "caption": "MoxieSozo"
            },
            "sameAs": [
                "https://bendoregon.gov"
            ]
        }
    ]
}
/services/parking/find-parking/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "NewsArticle",
            "@id": "https://bendoregon.gov/services/parking/find-parking/#article",
            "isPartOf": {
                "@id": "https://bendoregon.gov/services/parking/find-parking/"
            },
            "author": {
                "name": "MoxieSozo",
                "@id": "https://bendoregon.gov/#/schema/person/0e14ded5f0c0eabf16ac4e9f883a84c5"
            },
            "headline": "Find Parking in Bend",
            "datePublished": "2025-12-16T21:32:21+00:00",
            "dateModified": "2026-01-23T16:09:29+00:00",
            "mainEntityOfPage": {
                "@id": "https://bendoregon.gov/services/parking/find-parking/"
            },
            "wordCount": 4,
            "publisher": {
                "@id": "https://bendoregon.gov/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://bendoregon.gov/services/parking/find-parking/",
            "url": "https://bendoregon.gov/services/parking/find-parking/",
            "name": "Find Parking in Bend - City of Bend",
            "isPartOf": {
                "@id": "https://bendoregon.gov/#website"
            },
            "datePublished": "2025-12-16T21:32:21+00:00",
            "dateModified": "2026-01-23T16:09:29+00:00",
            "breadcrumb": {
                "@id": "https://bendoregon.gov/services/parking/find-parking/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://bendoregon.gov/services/parking/find-parking/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://bendoregon.gov/services/parking/find-parking/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://bendoregon.gov/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Services",
                    "item": "https://bendoregon.gov/services/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Parking In Bend",
                    "item": "https://bendoregon.gov/services/parking/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Find Parking in Bend"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://bendoregon.gov/#website",
            "url": "https://bendoregon.gov/",
            "name": "City of Bend",
            "description": "The City of Bend serves the community, focusing on core services such as public safety, utilities, economic and community development.",
            "publisher": {
                "@id": "https://bendoregon.gov/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://bendoregon.gov/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://bendoregon.gov/#organization",
            "name": "City of Bend",
            "url": "https://bendoregon.gov/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://bendoregon.gov/#/schema/logo/image/",
                "url": "https://bendoregon.gov/wp-content/uploads/2026/01/cropped-cropped-cob-logo-nightcloud-192x192-1.png",
                "contentUrl": "https://bendoregon.gov/wp-content/uploads/2026/01/cropped-cropped-cob-logo-nightcloud-192x192-1.png",
                "width": 512,
                "height": 512,
                "caption": "City of Bend"
            },
            "image": {
                "@id": "https://bendoregon.gov/#/schema/logo/image/"
            }
        },
        {
            "@type": "Person",
            "@id": "https://bendoregon.gov/#/schema/person/0e14ded5f0c0eabf16ac4e9f883a84c5",
            "name": "MoxieSozo",
            "image": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://secure.gravatar.com/avatar/c0bc5ce07c9a0bc92bffc050a793525f8d697634a1bc68a565949693a810d804?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/c0bc5ce07c9a0bc92bffc050a793525f8d697634a1bc68a565949693a810d804?s=96&d=mm&r=g",
                "contentUrl": "https://secure.gravatar.com/avatar/c0bc5ce07c9a0bc92bffc050a793525f8d697634a1bc68a565949693a810d804?s=96&d=mm&r=g",
                "caption": "MoxieSozo"
            },
            "sameAs": [
                "https://bendoregon.gov"
            ]
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
38Review mentions (all pages)
2External proof links (all pages)
PageReviewsProof links
/ (home) 9 0
/top-priorities/ 8 1
/services/business/ 13 1
/services/parking/find-parking/ 8 0