Based on 303 businesses audited.
Government, Municipal & Public Sector Reputation: Blackpool Council (blackpool.gov.uk)
A rare example of a zero-fluff utility site. It functions as a directory of services where every heading represents a functional task rather than a marketing narrative. The low BS score reflects a site that values citizen utility over brand perception.
Government, Municipal & Public Sector Reputation: Blackpool Council (blackpool.gov.uk)
The site perfectly matches the Government and Municipal sector classification. Content is strictly focused on public service delivery, including waste management, council tax, and community news.
“The score of 86 is primarily driven by technical omissions (null schema) and the use of commodity government web templates. The Information Density and Semantic Coherence pillars scored near zero due to the total absence of marketing fluff and perfect alignment between navigation and content. Trust scores remain low because the site relies on its legal status and physical addresses rather than third-party digital trust markers.”