U.S. Customs and Border Protection
(https://cbp.gov) 📸 Data Snapshot: May 29, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
A notable authority gap exists in the technical implementation: the schema_json is null across all crawled pages, which is unexpected for a major federal entity in 2026. While leaders like Commissioners Scott Magnus and McAleenan are mentioned, they lack the Person schema or sameAs links required to bridge the gap between text-based claims and verifiable digital identity. The expertise is proven through massive datasets, but the technical structure fails to signal this authority to search crawlers.
There is no disconnect between marketing tone and demonstrated results; the site’s performance claims are presented as raw operational data (e.g., ‘Over 81K aliens apprehended’). Unlike corporate sites that use vague descriptors like ‘leading’ or ‘innovative,’ this site defines its success through listed seizures, enforcement actions, and published disciplinary overviews.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1 | 1 |
| /about/ | 2 | 1 |
| /newsroom/stats/ | 4 | 1 |
| /newsroom/ | 1 | 1 |
This page presents a snapshot of public data from U.S. Customs and Border Protection, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to U.S. Customs and Border Protection: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://cbp.gov to view the most current version of its content and see directly what this company is about and what it offers.