Transport for Ireland (TFI)
(https://www.transportforireland.ie) 📸 Data Snapshot: May 19, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
17
Impact Weight: 20 / 100
85% Reputation
The site scores low on trust theatre because its proof is empirical. While the review_count is mentioned (up to 30 on the Anseo page), the real proof lies in the 15,000+ characters of specific route lists and the announcement of 50,000 completed journeys in Killarney. The trust_theatre_flag is true, likely due to the display of government logos and ‘Smarter Travel’ awards, but these are substantiated by current news and pilot program results.
The proof-to-fluff ratio is one of the highest possible for a public entity. For every one general statement (‘making transport usable’), there are dozens of verifiable data points, including specific operating hours (6:30 AM to 11:00 PM), pilot program durations (one-year pilot), and exact geographic maps for the Anseo service areas.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
61Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 0 |
| /fares/leap-card/leap-card-top-up/ | 4 | 0 |
| /tfi-local-link/ | 15 | 0 |
| /available-apps/tfi-anseo-app/ | 30 | 0 |
| /news/ | 4 | 0 |
| /ga/ | 4 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.transportforireland.ie/",
"url": "https://www.transportforireland.ie/",
"name": "Your Journey Starts Here | Transport for Ireland",
"isPartOf": {
"@id": "https://www.transportforireland.ie/#website"
},
"datePublished": "2019-08-01T09:48:01+00:00",
"dateModified": "2024-12-06T14:28:44+00:00",
"description": "TransportforIreland | TFI | We bring together information and services to help make public transport across Ireland a little easier for you to use. Plan your journey here.",
"breadcrumb": {
"@id": "https://www.transportforireland.ie/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.transportforireland.ie/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.transportforireland.ie/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.transportforireland.ie/#website",
"url": "https://www.transportforireland.ie/",
"name": "Transport for Ireland",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.transportforireland.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/fares/leap-card/leap-card-top-up/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.transportforireland.ie/fares/leap-card/leap-card-top-up/",
"url": "https://www.transportforireland.ie/fares/leap-card/leap-card-top-up/",
"name": "TFI Leap Top-Up and App Info | Transport for Ireland",
"isPartOf": {
"@id": "https://www.transportforireland.ie/#website"
},
"datePublished": "2019-08-01T10:07:30+00:00",
"dateModified": "2026-03-18T12:04:06+00:00",
"description": "Leap Top-Up App is a free app for NFC enabled Android phones. It allows you to instantly top-up your TFI Leap Card, check your balance and more.",
"breadcrumb": {
"@id": "https://www.transportforireland.ie/fares/leap-card/leap-card-top-up/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.transportforireland.ie/fares/leap-card/leap-card-top-up/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.transportforireland.ie/fares/leap-card/leap-card-top-up/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.transportforireland.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Fares",
"item": "https://www.transportforireland.ie/fares/"
},
{
"@type": "ListItem",
"position": 3,
"name": "TFI Leap Card",
"item": "https://www.transportforireland.ie/fares/leap-card/"
},
{
"@type": "ListItem",
"position": 4,
"name": "TFI Leap Top-Up App"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.transportforireland.ie/#website",
"url": "https://www.transportforireland.ie/",
"name": "Transport for Ireland",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.transportforireland.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/tfi-local-link/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.transportforireland.ie/tfi-local-link/",
"url": "https://www.transportforireland.ie/tfi-local-link/",
"name": "TFI Local Link - Transport for Ireland",
"isPartOf": {
"@id": "https://www.transportforireland.ie/#website"
},
"datePublished": "2020-10-05T14:19:11+00:00",
"dateModified": "2026-02-19T16:32:09+00:00",
"description": "good point I was wondering about that line - wrt Tipperary. TFI Local Link connects rural communities across Ireland with affordable, accessible public transport. Whether you’re commuting, shopping, or visiting friends, TFI Local Link makes it easier to get where you need to go.",
"breadcrumb": {
"@id": "https://www.transportforireland.ie/tfi-local-link/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.transportforireland.ie/tfi-local-link/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.transportforireland.ie/tfi-local-link/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.transportforireland.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "TFI Local Link"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.transportforireland.ie/#website",
"url": "https://www.transportforireland.ie/",
"name": "Transport for Ireland",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.transportforireland.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/available-apps/tfi-anseo-app/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.transportforireland.ie/available-apps/tfi-anseo-app/",
"url": "https://www.transportforireland.ie/available-apps/tfi-anseo-app/",
"name": "TFI Anseo App - Transport for Ireland",
"isPartOf": {
"@id": "https://www.transportforireland.ie/#website"
},
"primaryImageOfPage": {
"@id": "https://www.transportforireland.ie/available-apps/tfi-anseo-app/#primaryimage"
},
"image": {
"@id": "https://www.transportforireland.ie/available-apps/tfi-anseo-app/#primaryimage"
},
"thumbnailUrl": "https://www.transportforireland.ie/wp-content/uploads/2025/06/TFI-Anseo-Logo-300x242.jpg",
"datePublished": "2025-07-09T16:14:50+00:00",
"dateModified": "2025-10-15T13:19:07+00:00",
"description": "TFI Anseo is a new smart demand responsive transport service, operating in Achill first. Using the TFI Anseo app, you can book a bus to pick you up from your location anywhere in Achill.",
"breadcrumb": {
"@id": "https://www.transportforireland.ie/available-apps/tfi-anseo-app/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.transportforireland.ie/available-apps/tfi-anseo-app/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.transportforireland.ie/available-apps/tfi-anseo-app/#primaryimage",
"url": "https://www.transportforireland.ie/wp-content/uploads/2025/06/TFI-Anseo-Logo.jpg",
"contentUrl": "https://www.transportforireland.ie/wp-content/uploads/2025/06/TFI-Anseo-Logo.jpg",
"width": 305,
"height": 246,
"caption": "TFI Anseo Logo"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.transportforireland.ie/available-apps/tfi-anseo-app/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.transportforireland.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Available Apps",
"item": "https://www.transportforireland.ie/available-apps/"
},
{
"@type": "ListItem",
"position": 3,
"name": "TFI Anseo App"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.transportforireland.ie/#website",
"url": "https://www.transportforireland.ie/",
"name": "Transport for Ireland",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.transportforireland.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/news/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://www.transportforireland.ie/news/",
"url": "https://www.transportforireland.ie/news/",
"name": "News | Transport for Ireland",
"isPartOf": {
"@id": "https://www.transportforireland.ie/#website"
},
"datePublished": "2019-08-01T10:13:28+00:00",
"dateModified": "2020-12-14T09:51:49+00:00",
"description": "Get the latest news updates from Transport for Ireland for everything from new bus routes, fleet improvements and new services to TFI Leap Card promos.",
"breadcrumb": {
"@id": "https://www.transportforireland.ie/news/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.transportforireland.ie/news/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.transportforireland.ie/"
},
{
"@type": "ListItem",
"position": 2,
"name": "News"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.transportforireland.ie/#website",
"url": "https://www.transportforireland.ie/",
"name": "Transport for Ireland",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.transportforireland.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/ga/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.transportforireland.ie/ga/",
"url": "https://www.transportforireland.ie/ga/",
"name": "Baile - Transport for Ireland",
"isPartOf": {
"@id": "https://www.transportforireland.ie/#website"
},
"datePublished": "2020-05-08T13:23:59+00:00",
"dateModified": "2025-09-08T17:02:07+00:00",
"description": "is sinne Transport for Ireland",
"breadcrumb": {
"@id": "https://www.transportforireland.ie/ga/#breadcrumb"
},
"inLanguage": "ga-IE",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.transportforireland.ie/ga/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.transportforireland.ie/ga/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.transportforireland.ie/#website",
"url": "https://www.transportforireland.ie/",
"name": "Transport for Ireland",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.transportforireland.ie/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "ga-IE"
}
]
}
Explore the other reputation pillars for Transport for Ireland (TFI)
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Transport for Ireland (TFI), captured on May 19, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Transport for Ireland (TFI): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.transportforireland.ie to view the most current version of its content and see directly what this company is about and what it offers.