After®
(https://after.com) 📸 Data Snapshot: June 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
There are minor authority gaps as the ‘Care Team’ is referenced with headshots and first names (Jared, Assael), but no professional license numbers or credentials (e.g., Funeral Director licenses) are visible in the structured data or text. The schema_json focuses on FAQ and Service types but lacks Person schema to provide a verifiable digital footprint for the named specialists.
The claim to ‘Save thousands’ is one of the few bold marketing assertions, but it is supported in the FAQ by a comparison to the NFDA median traditional funeral cost of $9,000. The site demonstrates its performance through specific pricing rather than vague ‘results-driven’ marketing. The disconnect is low because the service is a commodity (cremation) where the ‘performance’ is the price transparency itself.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": {
"0": {
"@type": "Question",
"name": "How much does cremation pre-planning cost per month?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Cremation pre-planning through After.com starts as low as $25/month with no money down. Three plan tiers are available: Base ($25/mo), Crest ($30/mo), and Summit ($40/mo). Payment terms are typically 3-year or 5-year installments, or you can pay in full upfront. All plans include the core cremation service, transportation (25 miles), a dedicated care specialist, secure refrigeration, a cremation container, online obituary, and a year of grief support. Higher tiers add price-lock guarantees, trav"
}
},
"1": {
"@type": "Question",
"name": "What does a basic cremation plan include?",
"acceptedAnswer": {
"@type": "Answer",
"text": "A basic cremation plan from After.com includes everything needed for a complete direct cremation, starting at under $1,000 for immediate need. That covers: safe transfer of your loved one into their care, all required legal authorizations and permits, dignified cremation, a temporary scattering urn on request, a cremation container for those under 200 lbs, secure refrigeration for 3 business days, return of remains via USPS Priority Mail with tracking or local courier, an online obituary listing"
}
},
"2": {
"@type": "Question",
"name": "What do I do when someone dies at home?",
"acceptedAnswer": {
"@type": "Answer",
"text": "If your loved one dies at home without hospice, call 911 first, then call After.com at 844-905-2639. Emergency personnel will respond and make an official determination. Once that is complete, After.com coordinates pickup from your home. If your loved one is under hospice care, skip 911 and ask the hospice nurse to contact After.com directly. The nurse will coordinate the transfer, and After.com typically arrives within 1 to 2 hours. You are allowed to remain at home with your loved one for up t"
}
},
"3": {
"@type": "Question",
"name": "What do I do when someone dies at a hospital or in hospice care?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Notify the hospital or hospice facility that you have chosen After.com, and they will coordinate the release directly. You do not need to arrange transportation yourself. For hospice care at home, ask the hospice nurse to call After.com at 844-905-2639. Pickup typically happens within 1 to 2 hours. For hospital deaths, inform the hospital staff of your choice and the facility will authorize the release to After.com once paperwork is complete. After.com handles the transfer, documentation, legal "
}
},
"4": {
"@type": "Question",
"name": "How long does the cremation process take from start to finish?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The complete process from death to return of remains takes approximately 3 weeks, though it is often faster for pre-registered or pre-paid families. After.com picks up your loved one and places them in a climate-controlled facility within 24 hours. They then gather all required legal authorizations and permits, which depends on county processing speed and doctor certification timelines. The actual cremation happens in the days immediately following authorization. Remains are returned via USPS Pr"
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 18548
}
/service-areas/
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": {
"0": {
"@type": "Question",
"name": "How much does cremation pre-planning cost per month?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Cremation pre-planning through After.com starts as low as $25/month with no money down. Three plan tiers are available: Base ($25/mo), Crest ($30/mo), and Summit ($40/mo). Payment terms are typically 3-year or 5-year installments, or you can pay in full upfront. All plans include the core cremation service, transportation (25 miles), a dedicated care specialist, secure refrigeration, a cremation container, online obituary, and a year of grief support. Higher tiers add price-lock guarantees, trav"
}
},
"1": {
"@type": "Question",
"name": "What does a basic cremation plan include?",
"acceptedAnswer": {
"@type": "Answer",
"text": "A basic cremation plan from After.com includes everything needed for a complete direct cremation, starting at under $1,000 for immediate need. That covers: safe transfer of your loved one into their care, all required legal authorizations and permits, dignified cremation, a temporary scattering urn on request, a cremation container for those under 200 lbs, secure refrigeration for 3 business days, return of remains via USPS Priority Mail with tracking or local courier, an online obituary listing"
}
},
"2": {
"@type": "Question",
"name": "What do I do when someone dies at home?",
"acceptedAnswer": {
"@type": "Answer",
"text": "If your loved one dies at home without hospice, call 911 first, then call After.com at 844-905-2639. Emergency personnel will respond and make an official determination. Once that is complete, After.com coordinates pickup from your home. If your loved one is under hospice care, skip 911 and ask the hospice nurse to contact After.com directly. The nurse will coordinate the transfer, and After.com typically arrives within 1 to 2 hours. You are allowed to remain at home with your loved one for up t"
}
},
"3": {
"@type": "Question",
"name": "What do I do when someone dies at a hospital or in hospice care?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Notify the hospital or hospice facility that you have chosen After.com, and they will coordinate the release directly. You do not need to arrange transportation yourself. For hospice care at home, ask the hospice nurse to call After.com at 844-905-2639. Pickup typically happens within 1 to 2 hours. For hospital deaths, inform the hospital staff of your choice and the facility will authorize the release to After.com once paperwork is complete. After.com handles the transfer, documentation, legal "
}
},
"4": {
"@type": "Question",
"name": "How long does the cremation process take from start to finish?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The complete process from death to return of remains takes approximately 3 weeks, though it is often faster for pre-registered or pre-paid families. After.com picks up your loved one and places them in a climate-controlled facility within 24 hours. They then gather all required legal authorizations and permits, which depends on county processing speed and doctor certification timelines. The actual cremation happens in the days immediately following authorization. Remains are returned via USPS Pr"
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 18547
}
/prearrange/
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How much does cremation pre-planning cost per month?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Cremation pre-planning through After.com starts as low as $25/month with no money down. Three plan tiers are available: Base ($25/mo), Crest ($30/mo), and Summit ($40/mo). Payment terms are typically 3-year or 5-year installments, or you can pay in full upfront. All plans include the core cremation service, transportation (25 miles), a dedicated care specialist, secure refrigeration, a cremation container, online obituary, and a year of grief support. Higher tiers add price-lock guarantees, travel protection, premium urns, and death certificates."
}
},
{
"@type": "Question",
"name": "Do I need my spouse or family approval to pre-plan my cremation?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No. You do not need anyone's permission to pre-plan your own cremation. A cremation pre-plan is a personal decision and a legal agreement between you and the provider. You are the policyholder and can designate any beneficiaries you choose. That said, informing your family is strongly recommended so they know your wishes and can act on your plan when the time comes. After.com allows you to name multiple beneficiaries and record your preferences so there is no confusion later."
}
},
{
"@type": "Question",
"name": "Does a cremation pre-plan transfer if I move to another state?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. After.com pre-plans include out-of-area protection, and the underlying insurance policy is valid nationwide. Your premiums are paid to a national insurance carrier licensed in all 50 states, so your coverage follows you. Crest and Summit plans specifically include nationwide or international travel protection. If you want to switch funeral providers entirely, the policy can also transfer to another funeral home. You are not locked into After.com. When evaluating any preneed contract, always confirm it has a transfer clause so you can move without penalty."
}
},
{
"@type": "Question",
"name": "How do I pre-plan cremation for myself without it feeling morbid?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Reframe it as a gift to your family, not a reminder of death. You are recording how you want to be remembered and celebrated, which is an act of love, not dread. The entire arrangement can be done online in minutes from your couch, so there is no somber funeral home visit. Focus on what you are preventing: your family making rushed $9,000+ decisions while grieving. Many people find that once it is done, they feel genuine relief. Think of it like writing a will: uncomfortable for five minutes, then peace of mind for years."
}
},
{
"@type": "Question",
"name": "How does my family use my pre-planned cremation when the time comes?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Your family simply calls After.com, and the team handles everything from there. After.com files a claim with the insurance provider to access your policy benefit and coordinates all arrangements: transportation, authorizations, cremation, and return of remains. Your recorded wishes guide the process so your family does not have to make difficult decisions under pressure. The entire process typically takes less than two weeks. If the policy is fully paid, there is no cost to your family."
}
},
{
"@type": "Question",
"name": "What if I miss a payment on my cremation plan or cannot afford monthly payments?",
"acceptedAnswer": {
"@type": "Answer",
"text": "If you pass before completing payments, premiums already paid remain available toward your cremation services, with any shortfall owed by your family. There are no penalties for paying off your policy early, and you can choose 3-year or 5-year installment terms starting at $25/mo. If you have paid more than the cost of services, the excess is returned to your family. The key risk of lapsed payments is during the two-year contestable period. Contact After.com directly to discuss hardship options rather than simply stopping payments."
}
},
{
"@type": "Question",
"name": "Can I pre-plan cremation with pre-existing health conditions?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. After.com pre-plans use a final expense insurance policy, and acceptance is generally available regardless of health status. Unlike traditional life insurance that requires medical underwriting, preneed and final expense policies typically have simplified or guaranteed acceptance. The tradeoff is a two-year contestable period: if you pass within the first two years, the full benefit may not be paid out. After that period, you are fully covered. Pre-existing conditions do not disqualify you from pre-planning."
}
},
{
"@type": "Question",
"name": "What is the difference between After.com and Neptune Society?",
"acceptedAnswer": {
"@type": "Answer",
"text": "After.com is a fully online, transparent-pricing cremation provider. Neptune Society is a traditional preneed cremation chain with in-person sales and local offices. After.com lets you arrange everything online in minutes with upfront pricing, while Neptune Society typically requires consultations and has been known for sales pressure. After.com premiums go directly to a national insurance carrier, which protects your money if the provider ever closes. After.com plans start at $25/month. Both offer direct cremation. The core difference is a modern, transparent experience versus a legacy model."
}
},
{
"@type": "Question",
"name": "How do I talk to my family about pre-planning my cremation?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Lead with your reason. You are doing this to protect them, not to be morbid. Frame the conversation around relieving their future burden: you do not want them making $9,000 decisions while grieving. Share that you have already looked into it and have a plan, which makes the conversation feel proactive rather than heavy. Cover where your documents are, what your wishes are, and who to call. Many families find the conversation brings relief and closeness. Pick a calm, everyday moment and keep it short."
}
},
{
"@type": "Question",
"name": "Can I change or cancel my cremation plan after I sign up?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. You can cancel for a full refund within 30 days of signing. After the 30-day window, no refunds are available on premiums already paid, but the money stays allocated toward your future cremation services. You can pay off your policy early with no penalties, and the policy can be transferred to a different funeral home if you change providers. You have a risk-free month to decide, and even after that, your money is not lost."
}
},
{
"@type": "Question",
"name": "What is included in a cremation plan and what is not?",
"acceptedAnswer": {
"@type": "Answer",
"text": "All After.com plans include: honorable cremation, transportation (25 miles), secure refrigeration (3 business days), a cremation container, a temporary scattering urn on request, an online obituary, a dedicated care specialist, and one year of grief support. Not included unless you upgrade: price-lock guarantee (Crest and above), premium urns, death certificates beyond one, travel protection, fingerprint preservation, and financial account discovery. The Base plan carries a $75 administrative fee. Weight surcharges may apply over 200 lbs. Viewings, embalming, and funeral ceremonies are not part of any plan."
}
},
{
"@type": "Question",
"name": "Why is direct cremation so much cheaper than a traditional funeral?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Direct cremation eliminates the most expensive components of a traditional funeral: embalming ($725+), casket ($2,400+), burial plot ($2,000+), vault ($1,400+), and venue and staff fees ($2,100+ base). The median traditional funeral costs nearly $9,000 according to the NFDA. Direct cremation involves a single transfer, the cremation itself, and return of remains. That is it. The simplicity is the savings. You can still hold a memorial or celebration of life separately, on your own terms and budget, without paying funeral home markup."
}
}
]
}
/pricing/
[
{
"@context": "https://schema.org",
"@type": "Service",
"serviceType": "Direct Cremation Services",
"name": "After - Direct Cremation Services",
"description": "Simple, affordable direct cremation services with upfront pricing. Available 24/7 across Arizona, California, Colorado, Oregon, Utah, and Washington.",
"url": "https://www.after.com/pricing",
"provider": {
"@type": "Organization",
"name": "After",
"url": "https://www.after.com",
"logo": "https://www.after.com/images/after-logo.png",
"telephone": "{{primary_phone}}",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "{{primary_phone}}",
"contactType": "customer service",
"availableLanguage": "en",
"hoursAvailable": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": {
"0": "Monday",
"1": "Tuesday",
"2": "Wednesday",
"3": "Thursday",
"4": "Friday",
"_items_truncated": true
},
"opens": "00:00",
"closes": "23:59"
}
}
},
"areaServed": {
"0": {
"@type": "State",
"name": "Arizona"
},
"1": {
"@type": "State",
"name": "California"
},
"2": {
"@type": "State",
"name": "Colorado"
},
"3": {
"@type": "State",
"name": "Oregon"
},
"4": {
"@type": "State",
"name": "Utah"
},
"_items_truncated": true
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Cremation Service Plans",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "At-Need Direct Cremation",
"description": "Immediate direct cremation services including transport, cremation, and return of cremated remains via USPS."
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Prepaid Cremation Plan",
"description": "Final expense insurance plan that locks in today's cremation prices. Flexible monthly payment options through Lilypay (3, 6, or 12 installments)."
}
}
]
},
"_truncated": true,
"_original_size": 12945
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": {
"0": {
"@type": "Question",
"name": "What does a basic cremation plan include?",
"acceptedAnswer": {
"@type": "Answer",
"text": "A basic cremation plan from After.com includes everything needed for a complete direct cremation, starting at under $1,000 for immediate need. That covers: safe transfer of your loved one into their care, all required legal authorizations and permits, dignified cremation, a temporary scattering urn on request, a cremation container for those under 200 lbs, secure refrigeration for 3 business days, return of remains via USPS Priority Mail with tracking or local courier, an online obituary listing"
}
},
"1": {
"@type": "Question",
"name": "What do I do when someone dies at home?",
"acceptedAnswer": {
"@type": "Answer",
"text": "If your loved one dies at home without hospice, call 911 first, then call After.com at 844-905-2639. Emergency personnel will respond and make an official determination. Once that is complete, After.com coordinates pickup from your home. If your loved one is under hospice care, skip 911 and ask the hospice nurse to contact After.com directly. The nurse will coordinate the transfer, and After.com typically arrives within 1 to 2 hours. You are allowed to remain at home with your loved one for up t"
}
},
"2": {
"@type": "Question",
"name": "What do I do when someone dies at a hospital or in hospice care?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Notify the hospital or hospice facility that you have chosen After.com, and they will coordinate the release directly. You do not need to arrange transportation yourself. For hospice care at home, ask the hospice nurse to call After.com at 844-905-2639. Pickup typically happens within 1 to 2 hours. For hospital deaths, inform the hospital staff of your choice and the facility will authorize the release to After.com once paperwork is complete. After.com handles the transfer, documentation, legal "
}
},
"3": {
"@type": "Question",
"name": "How long does the cremation process take from start to finish?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The complete process from death to return of remains takes approximately 3 weeks, though it is often faster for pre-registered or pre-paid families. After.com picks up your loved one and places them in a climate-controlled facility within 24 hours. They then gather all required legal authorizations and permits, which depends on county processing speed and doctor certification timelines. The actual cremation happens in the days immediately following authorization. Remains are returned via USPS Pr"
}
},
"4": {
"@type": "Question",
"name": "Can you divide cremation ashes between family members?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, cremation ashes can be divided among family members. There are no laws prohibiting it, and it is a common practice. A typical adult cremation produces 3 to 7 pounds of remains, which is more than enough to share. You can use smaller keepsake urns, jewelry pendants, or other memorial containers to distribute portions among loved ones. After.com provides a temporary scattering urn with their plans, and you can purchase additional keepsake urns from any retailer. Just ensure the primary recipi"
}
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 12945
}
]
🛡️ Trust Signals — external proof links that back the declared identity
144Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 30 | 0 |
| /service-areas/ | 27 | 0 |
| /prearrange/ | 69 | 0 |
| /pricing/ | 18 | 0 |
Explore the other reputation pillars for After®
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from After®, captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to After®: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://after.com to view the most current version of its content and see directly what this company is about and what it offers.