Aged Care Decisions
(https://agedcaredecisions.com.au) 📸 Data Snapshot: June 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
Authority is generally strong, evidenced by the inclusion of named Co-Founder Andrew Henderson and Principal expert Rachel Lane in the structured data and video transcripts. A minor gap exists in the ‘Placement Specialists’ mentioned throughout the site; these individuals are cited as ‘trained experts’ but lack individual GMC-style registration numbers or specific professional credentials in the Person schema. The technical implementation of JSON-LD is clean and supports the organization’s claims of being a nationwide service.
The site claims to be ‘Australia’s Largest’ service and to provide lists ‘within seconds’. While these are high-octane marketing claims, the site actually demonstrates the logic behind these claims via its ‘Home Care Report’ and co-contribution calculators. Unlike most BS-heavy sites, the marketing tone here is a thin wrapper over a very dense, data-driven core.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://agedcaredecisions.com.au/",
"url": "https://agedcaredecisions.com.au/",
"name": "Aged Care Decisions - Find Aged Care, Home Care and Respite",
"isPartOf": {
"@id": "https://agedcaredecisions.com.au/#website"
},
"about": {
"@id": "https://agedcaredecisions.com.au/#organization"
},
"primaryImageOfPage": {
"@id": "https://agedcaredecisions.com.au/#primaryimage"
},
"image": {
"@id": "https://agedcaredecisions.com.au/#primaryimage"
},
"thumbnailUrl": "https://agedcaredecisions.com.au/wp-content/uploads/2025/02/new-icons-2023-14.png",
"datePublished": "2025-02-18T23:47:15+00:00",
"dateModified": "2026-06-15T06:24:06+00:00",
"description": "Australia’s Largest Aged Care Placement and Support Service. Our FREE service helps families find Aged Care vacancies, Home Care providers and Respite options.",
"breadcrumb": {
"@id": "https://agedcaredecisions.com.au/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://agedcaredecisions.com.au/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://agedcaredecisions.com.au/#primaryimage",
"url": "https://agedcaredecisions.com.au/wp-content/uploads/2025/02/new-icons-2023-14.png",
"contentUrl": "https://agedcaredecisions.com.au/wp-content/uploads/2025/02/new-icons-2023-14.png",
"width": 125,
"height": 125
},
{
"@type": "BreadcrumbList",
"@id": "https://agedcaredecisions.com.au/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://agedcaredecisions.com.au/#website",
"url": "https://agedcaredecisions.com.au/",
"name": "Aged Care Decisions",
"description": "Find Aged Care Vacancies and Home Care Package Providers",
"publisher": {
"@id": "https://agedcaredecisions.com.au/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://agedcaredecisions.com.au/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://agedcaredecisions.com.au/#organization",
"name": "Aged Care Decisions",
"url": "https://agedcaredecisions.com.au/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://agedcaredecisions.com.au/#/schema/logo/image/",
"url": "https://agedcaredecisions.com.au/wp-content/uploads/2025/02/master-logo.png",
"contentUrl": "https://agedcaredecisions.com.au/wp-content/uploads/2025/02/master-logo.png",
"width": 550,
"height": 75,
"caption": "Aged Care Decisions"
},
"image": {
"@id": "https://agedcaredecisions.com.au/#/schema/logo/image/"
}
}
]
}
/homecare/support-at-home/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://agedcaredecisions.com.au/homecare/support-at-home/",
"url": "https://agedcaredecisions.com.au/homecare/support-at-home/",
"name": "Support at Home Program: Everything You Need to Know",
"isPartOf": {
"@id": "https://agedcaredecisions.com.au/#website"
},
"primaryImageOfPage": {
"@id": "https://agedcaredecisions.com.au/homecare/support-at-home/#primaryimage"
},
"image": {
"@id": "https://agedcaredecisions.com.au/homecare/support-at-home/#primaryimage"
},
"thumbnailUrl": "https://agedcaredecisions.com.au/wp-content/uploads/2025/06/Support-at-Home-Contributions-New.png",
"datePublished": "2025-09-03T07:47:31+00:00",
"dateModified": "2026-04-23T01:36:10+00:00",
"description": "Launched 1 November 2025, the Australian Government introduced the Support at Home Program, a new way of delivering aged care services to help older Australians live independently, safely, & comfortably in their own homes. ",
"breadcrumb": {
"@id": "https://agedcaredecisions.com.au/homecare/support-at-home/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
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"target": [
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},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://agedcaredecisions.com.au/homecare/support-at-home/#primaryimage",
"url": "https://agedcaredecisions.com.au/wp-content/uploads/2025/06/Support-at-Home-Contributions-New.png",
"contentUrl": "https://agedcaredecisions.com.au/wp-content/uploads/2025/06/Support-at-Home-Contributions-New.png",
"width": 2560,
"height": 1920,
"caption": "support at home program"
},
{
"@type": "BreadcrumbList",
"@id": "https://agedcaredecisions.com.au/homecare/support-at-home/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://agedcaredecisions.com.au/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Support at Home Program: Everything You Need to Know"
}
]
},
{
"@type": "WebSite",
"@id": "https://agedcaredecisions.com.au/#website",
"url": "https://agedcaredecisions.com.au/",
"name": "Aged Care Decisions",
"description": "Find Aged Care Vacancies and Home Care Package Providers",
"publisher": {
"@id": "https://agedcaredecisions.com.au/#organization"
},
"potentialAction": [
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],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://agedcaredecisions.com.au/#organization",
"name": "Aged Care Decisions",
"url": "https://agedcaredecisions.com.au/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://agedcaredecisions.com.au/#/schema/logo/image/",
"url": "https://agedcaredecisions.com.au/wp-content/uploads/2025/02/master-logo.png",
"contentUrl": "https://agedcaredecisions.com.au/wp-content/uploads/2025/02/master-logo.png",
"width": 550,
"height": 75,
"caption": "Aged Care Decisions"
},
"image": {
"@id": "https://agedcaredecisions.com.au/#/schema/logo/image/"
}
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"_truncated": true,
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},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": {
"0": {
"@type": "Question",
"name": "What is the Support at Home program?",
"acceptedAnswer": {
"@type": "Answer",
"text": "A single, government-funded in-home aged-care program that replaces the Home Care Packages (HCP) and Short-Term Restorative Care programs to deliver assessed in-home supports and clinical services."
}
},
"1": {
"@type": "Question",
"name": "When does it start and what happens to existing Home Care Packages?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Support at Home commences 1 November 2025. Existing HCP recipients will be transitioned and can discuss the move with their provider; funding equivalence is maintained during transition"
}
},
"2": {
"@type": "Question",
"name": "How much will I pay for my home care? ",
"acceptedAnswer": {
"@type": "Answer",
"text": "Access is via My Aged Care (Single Assessment System). Assessment outcome assigns a classification and an approved support plan; then you choose a registered provider. This mirrors HCP entry steps, but uses the new classification system."
}
},
"3": {
"@type": "Question",
"name": "Who is eligible for Support at Home?",
"acceptedAnswer": {
"@type": "Answer",
"text": "To be eligible for Support at Home you must be: \n* aged 65 years or over (50 years or older for Aboriginal and Torres Strait Islander people)\n* living at home (not in residential aged care)\n* an Australian citizen or permanent resident\n* assessed by My Aged Care as someone who needs home care services.\n\nYou can quickly check if you’re eligible using My Aged Care’s online eligibility checker."
}
},
"4": {
"@type": "Question",
"name": "What happens during the Support at Home assessment?",
"acceptedAnswer": {
"@type": "Answer",
"text": "A member of the My Aged Care assessment team, usually a nurse, social worker, or health care professional, will visit you in your home. They’ll look at the way you manage day-to-day activities and speak with you about what aged care services will be best to help you. The assessment usually takes between 1-3 hours.\n\nRead more: How to prepare for an aged care assessment"
}
},
"_items_truncated": true
},
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}
]
/aged-care-fees-costs-finances-and-funding-guide/
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"url": "https://agedcaredecisions.com.au/aged-care-fees-costs-finances-and-funding-guide/",
"name": "Aged Care Fees Costs Finances And Funding Guide - Aged Care Decisions",
"isPartOf": {
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},
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"datePublished": "2026-05-19T02:10:47+00:00",
"dateModified": "2026-06-18T04:45:55+00:00",
"description": "Confused by aged care fees and costs? Learn how aged care funding works & get a free Home Care Costs Report to better understand your options",
"breadcrumb": {
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},
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}
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"contentUrl": "https://agedcaredecisions.com.au/wp-content/uploads/2026/05/Aged-Care-Fees-hero-SQ.jpg",
"width": 1200,
"height": 1200,
"caption": "Older couple reading the Support At Home costs and fees report"
},
{
"@type": "BreadcrumbList",
"@id": "https://agedcaredecisions.com.au/aged-care-fees-costs-finances-and-funding-guide/#breadcrumb",
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"position": 1,
"name": "Home",
"item": "https://agedcaredecisions.com.au/"
},
{
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"position": 2,
"name": "Aged Care Fees Costs Finances And Funding Guide"
}
]
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"url": "https://agedcaredecisions.com.au/",
"name": "Aged Care Decisions",
"description": "Find Aged Care Vacancies and Home Care Package Providers",
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"@id": "https://agedcaredecisions.com.au/#organization",
"name": "Aged Care Decisions",
"url": "https://agedcaredecisions.com.au/",
"logo": {
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"caption": "Aged Care Decisions"
},
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}
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},
{
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},
"headline": "Aged Care Fees, Costs, Finances & Aged Care Funding Guide",
"alternativeHeadline": "The Real Cost of Aged Care",
"description": "A practical guide to aged care costs, fees, finances and funding in Australia, including Support at Home costs, residential aged care fees, means testing, funding gaps and ways families commonly pay for care.",
"image": {
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},
"author": [
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"@type": "Person",
"@id": " https://agedcaredecisions.com.au/stephanie-burdett/#person",
"name": "Stephanie Burdett",
"url": " https://agedcaredecisions.com.au/stephanie-burdett/",
"jobTitle": "Writer and Communications Specialist",
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"url": "https://agedcaredecisions.com.au/"
}
],
"contributor": {
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"name": "Rachel Lane",
"jobTitle": "Principal",
"url": " https://agedcaredecisions.com.au/rachel-lane/",
"worksFor": {
"@type": "Organization",
"name": "Aged Care Gurus",
"url": "https://agedcaregurus.com.au/"
},
"knowsAbout": {
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"1": "Aged care fees and charges",
"2": "Aged care funding",
"3": "Support at Home costs",
"4": "Residential aged care fees",
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}
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"publisher": {
"@type": "Organization",
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"name": "Aged Care Decisions",
"url": "https://agedcaredecisions.com.au/",
"logo": {
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}
},
"datePublished": "2026-05-21T00:00:00+10:00",
"dateModified": "2026-06-17T00:00:00+10:00",
"articleSection": "Aged Care Costs and Fees",
"keywords": {
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"1": "aged care fees",
"2": "aged care fees and charges",
"3": "Support at Home costs",
"4": "Support at Home fees",
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},
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},
"2": {
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"name": "Support at Home"
},
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"name": "Home care costs"
},
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"mentions": [
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"name": "Support at Home provider comparison",
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},
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},
"mainEntity": {
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"name": "How much does it cost to stay at home with home care?",
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"text": "[DEPTH_TRUNCATED]"
}
},
"1": {
"@type": "Question",
"name": "What does the government actually pay for?",
"acceptedAnswer": {
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"text": "[DEPTH_TRUNCATED]"
}
},
"2": {
"@type": "Question",
"name": "Why isn’t my Support at Home package enough?",
"acceptedAnswer": {
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"text": "[DEPTH_TRUNCATED]"
}
},
"3": {
"@type": "Question",
"name": "Can I top up my home care services privately?",
"acceptedAnswer": {
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"text": "[DEPTH_TRUNCATED]"
}
},
"4": {
"@type": "Question",
"name": "What happens when my care needs exceed my package level?",
"acceptedAnswer": {
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"text": "[DEPTH_TRUNCATED]"
}
},
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}
},
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"url": "https://agedcaredecisions.com.au/"
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{
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🛡️ Trust Signals — external proof links that back the declared identity
69Review mentions (all pages)
7External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 11 | 3 |
| /homecare/support-at-home/ | 42 | 2 |
| /aged-care-fees-costs-finances-and-funding-guide/ | 9 | 1 |
| /schedule-of-fees-and-charges-for-residential-and-home-care/ | 7 | 1 |
Explore the other reputation pillars for Aged Care Decisions
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Aged Care Decisions, captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Aged Care Decisions: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://agedcaredecisions.com.au to view the most current version of its content and see directly what this company is about and what it offers.