Trust & Proof: Ashcroft Pharmacy – Signal Evidence & AI Readability

Ashcroft Pharmacy

(https://ashcroftpharmacy.co.uk) 📸 Data Snapshot: June 21, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
19 Impact Weight: 20 / 100
95% Reputation

The site avoids trust theatre by backing its review counts (up to 488 on sub-pages) with a consistent proof_links_count of 7 per page. There are clear outbound links to the General Pharmaceutical Council (GPhC) register and the NHS service finder, providing a verifiable proof path. While the claim to be #1 is unsubstantiated, the underlying regulatory transparency is high. Unlike many competitors, this site does not flag for unverified review displays.

The ratio of verifiable evidence to assertions is high, particularly regarding regulatory compliance. The site provides exact registration numbers (GPhC 1039428) and physical address details (Unit 18, Fieldhead Business Park, BD7 1JZ). Specific clinical references, such as the mention of Lactobacilli and anaerobic bacteria in the BV section, demonstrate a commitment to clinical proof over vague wellness assertions. The inclusion of current dates (June 2026) across modified metadata indicates high content maintenance and reliability.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
1476Review mentions (all pages)
26External proof links (all pages)
PageReviewsProof links
/ (home) 19 7
/online-doctor/ed/ 488 7
/online-doctor/bacterial-vaginosis/ 487 7
/online-doctor/ 482 5
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
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        "name": "Ashcroft Pharmacy",
        "image": "https://www.ashcroftpharmacy.co.uk/sites/pharmacy/images/favicon.ico",
        "logo": "https://www.ashcroftpharmacy.co.uk/sites/pharmacy/images/favicon.ico",
        "@id": "https://www.ashcroftpharmacy.co.uk/#Pharmacy",
        "url": "https://www.ashcroftpharmacy.co.uk/",
        "description": "Ashcroft Pharmacy: Your go-to online pharmacy for prescriptions in the UK. Enjoy quick delivery, secure service, and authentic medications. Shop online today!",
        "telephone": "01274 050750",
        "email": "support@ashcroftpharmacy.co.uk",
        "priceRange": "$$$",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "Unit 18, Fieldhead Business Park",
            "addressLocality": "Bradford",
            "addressRegion": "West Yorkshire",
            "postalCode": "BD7 1JZ",
            "addressCountry": "GB"
        },
        "geo": {
            "@type": "GeoCoordinates",
            "latitude": 53.78447196071436,
            "longitude": -1.7950161999999998
        },
        "hasCertification": {
            "@type": "Certification",
            "@id": "https://www.pharmacyregulation.org/registers/pharmacy/1039428",
            "url": "https://www.pharmacyregulation.org/registers/pharmacy/1039428",
            "issuedBy": {
                "@type": "Organization",
                "name": "General Pharmaceutical Council",
                "url": "https://www.pharmacyregulation.org/"
            }
        },
        "memberOf": {
            "@type": "Organization",
            "name": "General Pharmaceutical Council",
            "url": "https://www.pharmacyregulation.org/"
        },
        "knowsAbout": {
            "@type": "Thing",
            "name": "Pharmacy",
            "sameAs": "https://en.wikipedia.org/wiki/Pharmacy"
        },
        "foundingDate": "2015",
        "brand": {
            "@id": "https://www.ashcroftpharmacy.co.uk/#Pharmacy"
        },
        "areaServed": {
            "@type": "Country",
            "name": "UK",
            "sameAs": "https://en.wikipedia.org/wiki/United_Kingdom"
        },
        "keywords": [
            "online pharmacy",
            "online pharmacy uk",
            "online prescriptions",
            "online prescriptions uk",
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        ],
        "isAcceptingNewPatients": "https://schema.org/True",
        "medicalSpecialty": "https://schema.org/PharmacySpecialty",
        "sameAs": [
            "https://www.facebook.com/ashcroftpharmacy",
            "https://www.nhs.uk/services/pharmacy/ashcroft-pharmacy-ltd/FP458",
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            "https://uk.trustpilot.com/review/ashcroftpharmacy.co.uk"
        ]
    },
    {
        "@context": "https://schema.org/",
        "@type": "WebSite",
        "name": "Ashcroft Pharmacy",
        "@id": "https://www.ashcroftpharmacy.co.uk/#website",
        "url": "https://www.ashcroftpharmacy.co.uk/",
        "publisher": {
            "@id": "https://www.ashcroftpharmacy.co.uk/#Pharmacy"
        },
        "copyrightHolder": {
            "@id": "https://www.ashcroftpharmacy.co.uk/#Pharmacy"
        },
        "creator": {
            "@id": "https://www.ashcroftpharmacy.co.uk/#Pharmacy"
        },
        "isAccessibleForFree": "https://schema.org/True",
        "inLanguage": "en-GB",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://www.ashcroftpharmacy.co.uk/search-results/{search_term_string}",
            "query-input": "required name=search_term_string"
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "WebPage",
        "@id": "https://www.ashcroftpharmacy.co.uk//#WebPage",
        "url": "https://www.ashcroftpharmacy.co.uk//",
        "headline": "Ashcroft Pharmacy: Online Prescriptions & Fast Delivery in UK",
        "description": "Ashcroft Pharmacy: Your go-to online pharmacy for prescriptions in the UK. Enjoy quick delivery, secure service, and authentic medications. Shop online today!",
        "publisher": {
            "@id": "https://www.ashcroftpharmacy.co.uk/#Pharmacy"
        },
        "copyrightHolder": {
            "@id": "https://www.ashcroftpharmacy.co.uk/#Pharmacy"
        },
        "creator": {
            "@id": "https://www.ashcroftpharmacy.co.uk/#Pharmacy"
        },
        "isPartOf": {
            "@id": "https://www.ashcroftpharmacy.co.uk/#website"
        },
        "isAccessibleForFree": "https://schema.org/True",
        "inLanguage": "en-GB",
        "datePublished": "2017-08-17",
        "dateModified": "2026-06-10"
    }
]
/online-doctor/ed/
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    {
        "@context": "https://schema.org",
        "@type": "Pharmacy",
        "name": "Ashcroft Pharmacy",
        "image": "https://www.ashcroftpharmacy.co.uk/sites/pharmacy/images/favicon.ico",
        "logo": "https://www.ashcroftpharmacy.co.uk/sites/pharmacy/images/favicon.ico",
        "@id": "https://www.ashcroftpharmacy.co.uk/#Pharmacy",
        "url": "https://www.ashcroftpharmacy.co.uk/",
        "description": "Ashcroft Pharmacy: Your go-to online pharmacy for prescriptions in the UK. Enjoy quick delivery, secure service, and authentic medications. Shop online today!",
        "telephone": "01274 050750",
        "email": "support@ashcroftpharmacy.co.uk",
        "priceRange": "$$$",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "Unit 18, Fieldhead Business Park",
            "addressLocality": "Bradford",
            "addressRegion": "West Yorkshire",
            "postalCode": "BD7 1JZ",
            "addressCountry": "GB"
        },
        "geo": {
            "@type": "GeoCoordinates",
            "latitude": 53.78447196071436,
            "longitude": -1.7950161999999998
        },
        "hasCertification": {
            "@type": "Certification",
            "@id": "https://www.pharmacyregulation.org/registers/pharmacy/1039428",
            "url": "https://www.pharmacyregulation.org/registers/pharmacy/1039428",
            "issuedBy": {
                "@type": "Organization",
                "name": "General Pharmaceutical Council",
                "url": "https://www.pharmacyregulation.org/"
            }
        },
        "memberOf": {
            "@type": "Organization",
            "name": "General Pharmaceutical Council",
            "url": "https://www.pharmacyregulation.org/"
        },
        "knowsAbout": {
            "@type": "Thing",
            "name": "Pharmacy",
            "sameAs": "https://en.wikipedia.org/wiki/Pharmacy"
        },
        "foundingDate": "2015",
        "brand": {
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        },
        "areaServed": {
            "@type": "Country",
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            "sameAs": "https://en.wikipedia.org/wiki/United_Kingdom"
        },
        "keywords": [
            "online pharmacy",
            "online pharmacy uk",
            "online prescriptions",
            "online prescriptions uk",
            "ashcroft pharmcy"
        ],
        "isAcceptingNewPatients": "https://schema.org/True",
        "medicalSpecialty": "https://schema.org/PharmacySpecialty",
        "sameAs": [
            "https://www.facebook.com/ashcroftpharmacy",
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        ],
        "_truncated": true,
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    },
    {
        "@context": "https://schema.org/",
        "@type": "WebSite",
        "name": "Ashcroft Pharmacy",
        "@id": "https://www.ashcroftpharmacy.co.uk/#website",
        "url": "https://www.ashcroftpharmacy.co.uk/",
        "publisher": {
            "@id": "https://www.ashcroftpharmacy.co.uk/#Pharmacy"
        },
        "copyrightHolder": {
            "@id": "https://www.ashcroftpharmacy.co.uk/#Pharmacy"
        },
        "creator": {
            "@id": "https://www.ashcroftpharmacy.co.uk/#Pharmacy"
        },
        "isAccessibleForFree": "https://schema.org/True",
        "inLanguage": "en-GB",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://www.ashcroftpharmacy.co.uk/search-results/{search_term_string}",
            "query-input": "required name=search_term_string"
        },
        "_truncated": true,
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    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": "1",
                "name": "Home",
                "item": "https://www.ashcroftpharmacy.co.uk/"
            },
            {
                "@type": "ListItem",
                "position": "2",
                "name": "Online Doctor",
                "item": "https://www.ashcroftpharmacy.co.uk/online-doctor/"
            },
            {
                "@type": "ListItem",
                "position": "3",
                "name": "Erectile Dysfunction Treatment",
                "item": "https://www.ashcroftpharmacy.co.uk/online-doctor/ed"
            }
        ],
        "_truncated": true,
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    },
    {
        "@context": "https://schema.org/",
        "@type": "FAQPage",
        "mainEntity": {
            "0": {
                "@context": "https://schema.org",
                "@type": "Question",
                "about": {
                    "id": "https://www.ashcroftpharmacy.co.uk/online-doctor/ed/"
                },
                "text": "How Common is Impotence (ED)?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Most men occasionally fail to get or keep an erection, and it’s often due to temporary factors like stress, tiredness or alcohol.</p>\r\n<p><br />ED as a recognised condition becomes more common with age, and <a href=\"https://www.baus.org.uk/patients/conditions/3/erectile_dysfunction_impotence/\">BAUS</a> estimates it is seen in 50-55% of men aged 40-70.</p>",
                    "author": {
                        "@id": "https://www.ashcroftpharmacy.co.uk"
                    }
                },
                "name": "Erectile Dysfunction Treatment"
            },
            "1": {
                "@context": "https://schema.org",
                "@type": "Question",
                "about": {
                    "id": "https://www.ashcroftpharmacy.co.uk/online-doctor/ed/"
                },
                "text": "Can Erectile Dysfunction Be Cured Permanently?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>It depends on the cause. If ED is linked to temporary factors (like stress, tiredness, alcohol, or a medication side effect), it may improve once the trigger is addressed.</p>\r\n<p>If ED is linked to a long-term condition (like diabetes or cardiovascular disease), treatment for erectile dysfunction usually focuses on managing the condition and improving erections with appropriate options (such as lifestyle changes, counselling, or medication).</p>",
                    "author": {
                        "@id": "https://www.ashcroftpharmacy.co.uk"
                    }
                },
                "name": "Erectile Dysfunction Treatment"
            },
            "2": {
                "@context": "https://schema.org",
                "@type": "Question",
                "about": {
                    "id": "https://www.ashcroftpharmacy.co.uk/online-doctor/ed/"
                },
                "text": "Do I have erectile dysfunction because I’m older?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Erectile dysfunction is more common as men get older, especially from around 40+. This is often linked to health conditions that become more likely with age, such as high blood pressure, diabetes, raised cholesterol and obesity, which can affect blood flow and nerve function. Testosterone levels can also gradually decline over time, which may play a part for some men.</p>",
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                        "@id": "https://www.ashcroftpharmacy.co.uk"
                    }
                },
                "name": "Erectile Dysfunction Treatment"
            },
            "3": {
                "@context": "https://schema.org",
                "@type": "Question",
                "about": {
                    "id": "https://www.ashcroftpharmacy.co.uk/online-doctor/ed/"
                },
                "text": "Can tiredness cause erectile dysfunction?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Yes. Fatigue can reduce libido and sexual responsiveness, making it harder to get or keep an erection. Ongoing tiredness, stress, poor sleep, and low fitness levels can all contribute.</p>",
                    "author": {
                        "@id": "https://www.ashcroftpharmacy.co.uk"
                    }
                },
                "name": "Erectile Dysfunction Treatment"
            },
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                "@context": "https://schema.org",
                "@type": "Question",
                "about": {
                    "id": "https://www.ashcroftpharmacy.co.uk/online-doctor/ed/"
                },
                "text": "Can masturbation cause erectile dysfunction?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Masturbation itself doesn’t usually cause ED, but masturbating multiple times in a short space of time can make it temporarily harder to get an erection again. If you notice persistent issues outside of that recovery period, it’s worth exploring other causes.</p>",
                    "author": {
                        "@id": "https://www.ashcroftpharmacy.co.uk"
                    }
                },
                "name": "Erectile Dysfunction Treatment"
            },
            "_items_truncated": true
        },
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        "_original_size": 17434
    },
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        "@type": "CollectionPage",
        "@id": "https://www.ashcroftpharmacy.co.uk/online-doctor/ed/#CollectionPage",
        "url": "https://www.ashcroftpharmacy.co.uk/online-doctor/ed/",
        "headline": "Erectile Dysfunction Treatment | Ashcroft Online Pharmacy UK",
        "description": "Find prescription erectile dysfunction medications online. Ashcroft Pharmacy offers trusted ED treatments with quick, discreet delivery in the UK.",
        "publisher": {
            "@id": "https://www.ashcroftpharmacy.co.uk/#Pharmacy"
        },
        "copyrightHolder": {
            "@id": "https://www.ashcroftpharmacy.co.uk/#Pharmacy"
        },
        "creator": {
            "@id": "https://www.ashcroftpharmacy.co.uk/#Pharmacy"
        },
        "isPartOf": {
            "@id": "https://www.ashcroftpharmacy.co.uk/#website"
        },
        "isAccessibleForFree": "https://schema.org/True",
        "inLanguage": "en-GB",
        "datePublished": "2026-06-21",
        "dateModified": "2026-06-21",
        "_truncated": true,
        "_original_size": 17434
    }
]
/online-doctor/bacterial-vaginosis/
[
    {
        "@context": "https://schema.org",
        "@type": "Pharmacy",
        "name": "Ashcroft Pharmacy",
        "image": "https://www.ashcroftpharmacy.co.uk/sites/pharmacy/images/favicon.ico",
        "logo": "https://www.ashcroftpharmacy.co.uk/sites/pharmacy/images/favicon.ico",
        "@id": "https://www.ashcroftpharmacy.co.uk/#Pharmacy",
        "url": "https://www.ashcroftpharmacy.co.uk/",
        "description": "Ashcroft Pharmacy: Your go-to online pharmacy for prescriptions in the UK. Enjoy quick delivery, secure service, and authentic medications. Shop online today!",
        "telephone": "01274 050750",
        "email": "support@ashcroftpharmacy.co.uk",
        "priceRange": "$$$",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "Unit 18, Fieldhead Business Park",
            "addressLocality": "Bradford",
            "addressRegion": "West Yorkshire",
            "postalCode": "BD7 1JZ",
            "addressCountry": "GB"
        },
        "geo": {
            "@type": "GeoCoordinates",
            "latitude": 53.78447196071436,
            "longitude": -1.7950161999999998
        },
        "hasCertification": {
            "@type": "Certification",
            "@id": "https://www.pharmacyregulation.org/registers/pharmacy/1039428",
            "url": "https://www.pharmacyregulation.org/registers/pharmacy/1039428",
            "issuedBy": {
                "@type": "Organization",
                "name": "General Pharmaceutical Council",
                "url": "https://www.pharmacyregulation.org/"
            }
        },
        "memberOf": {
            "@type": "Organization",
            "name": "General Pharmaceutical Council",
            "url": "https://www.pharmacyregulation.org/"
        },
        "knowsAbout": {
            "@type": "Thing",
            "name": "Pharmacy",
            "sameAs": "https://en.wikipedia.org/wiki/Pharmacy"
        },
        "foundingDate": "2015",
        "brand": {
            "@id": "https://www.ashcroftpharmacy.co.uk/#Pharmacy"
        },
        "areaServed": {
            "@type": "Country",
            "name": "UK",
            "sameAs": "https://en.wikipedia.org/wiki/United_Kingdom"
        },
        "keywords": [
            "online pharmacy",
            "online pharmacy uk",
            "online prescriptions",
            "online prescriptions uk",
            "ashcroft pharmcy"
        ],
        "isAcceptingNewPatients": "https://schema.org/True",
        "medicalSpecialty": "https://schema.org/PharmacySpecialty",
        "sameAs": [
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            "https://uk.trustpilot.com/review/ashcroftpharmacy.co.uk"
        ]
    },
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        "@type": "WebSite",
        "name": "Ashcroft Pharmacy",
        "@id": "https://www.ashcroftpharmacy.co.uk/#website",
        "url": "https://www.ashcroftpharmacy.co.uk/",
        "publisher": {
            "@id": "https://www.ashcroftpharmacy.co.uk/#Pharmacy"
        },
        "copyrightHolder": {
            "@id": "https://www.ashcroftpharmacy.co.uk/#Pharmacy"
        },
        "creator": {
            "@id": "https://www.ashcroftpharmacy.co.uk/#Pharmacy"
        },
        "isAccessibleForFree": "https://schema.org/True",
        "inLanguage": "en-GB",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://www.ashcroftpharmacy.co.uk/search-results/{search_term_string}",
            "query-input": "required name=search_term_string"
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": "1",
                "name": "Home",
                "item": "https://www.ashcroftpharmacy.co.uk/"
            },
            {
                "@type": "ListItem",
                "position": "2",
                "name": "Online Doctor",
                "item": "https://www.ashcroftpharmacy.co.uk/online-doctor/"
            },
            {
                "@type": "ListItem",
                "position": "3",
                "name": "Bacterial Vaginosis",
                "item": "https://www.ashcroftpharmacy.co.uk/online-doctor/bacterial-vaginosis"
            }
        ]
    },
    {
        "@context": "https://schema.org/",
        "@type": "FAQPage",
        "mainEntity": [
            {
                "@context": "https://schema.org",
                "@type": "Question",
                "about": {
                    "id": "https://www.ashcroftpharmacy.co.uk/online-doctor/bacterial-vaginosis/"
                },
                "text": "Is Bacterial vaginosis (BV) common?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Although BV is common, its exact prevalence is difficult to determine. Some estimates suggest that up to one in three women may experience BV at some point in their lives. However, measuring this accurately is challenging, as the condition is often mild and many women do not seek medical attention. It is still recommended to report any changes or concerns to your pharmacist or GP.</p>",
                    "author": {
                        "@id": "https://www.ashcroftpharmacy.co.uk"
                    }
                },
                "name": "Bacterial Vaginosis"
            },
            {
                "@context": "https://schema.org",
                "@type": "Question",
                "about": {
                    "id": "https://www.ashcroftpharmacy.co.uk/online-doctor/bacterial-vaginosis/"
                },
                "text": "Does bad hygiene cause Bacterial vaginosis (BV)?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Bad personal hygiene does not cause BV. Actually, excessive cleaning of the vagina may disturb the natural balance of bacteria in the vagina, increasing the risk of BV developing or getting worse. This is especially true if strong soaps or fragrant deodorants are used.</p>",
                    "author": {
                        "@id": "https://www.ashcroftpharmacy.co.uk"
                    }
                },
                "name": "Bacterial Vaginosis"
            },
            {
                "@context": "https://schema.org",
                "@type": "Question",
                "about": {
                    "id": "https://www.ashcroftpharmacy.co.uk/online-doctor/bacterial-vaginosis/"
                },
                "text": "What is the normal acidity of the vagina?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>The pH scale is used to determine acidity; lower numbers indicate greater acidity, whereas higher ones indicate greater alkalinity. The vagina's pH ranges normally from 3.8 to 4.5.</p>\r\n<p>The lactobacilli that keep the pH acidic begin to disappear and anaerobic bacteria start multiplying as soon as the pH rises above 4.5.</p>",
                    "author": {
                        "@id": "https://www.ashcroftpharmacy.co.uk"
                    }
                },
                "name": "Bacterial Vaginosis"
            },
            {
                "@context": "https://schema.org",
                "@type": "Question",
                "about": {
                    "id": "https://www.ashcroftpharmacy.co.uk/online-doctor/bacterial-vaginosis/"
                },
                "text": "Can men get Bacterial vaginosis (BV)?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Men cannot contract bacterial vaginosis; however, similar symptoms such as discharge, discomfort, and painful urination might be caused by other illnesses.</p>",
                    "author": {
                        "@id": "https://www.ashcroftpharmacy.co.uk"
                    }
                },
                "name": "Bacterial Vaginosis"
            },
            {
                "@context": "https://schema.org",
                "@type": "Question",
                "about": {
                    "id": "https://www.ashcroftpharmacy.co.uk/online-doctor/bacterial-vaginosis/"
                },
                "text": "Is Bacterial vaginosis (BV) an STD/STI?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>No. BV is not a sexually transmitted disease, however if you have BV, it increases your chances of contracting a STD.</p>",
                    "author": {
                        "@id": "https://www.ashcroftpharmacy.co.uk"
                    }
                },
                "name": "Bacterial Vaginosis"
            },
            {
                "@context": "https://schema.org",
                "@type": "Question",
                "about": {
                    "id": "https://www.ashcroftpharmacy.co.uk/online-doctor/bacterial-vaginosis/"
                },
                "text": "Can bacterial vaginosis cause bleeding?",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "<p>Vaginal bleeding shouldn't be brought on by BV, even if it frequently becomes more obvious during menstruation. BV won't be the cause of any unusual bleeding you have after sexual activity or in between your periods; instead, you should speak with your doctor to rule out other possible causes.</p>",
                    "author": {
                        "@id": "https://www.ashcroftpharmacy.co.uk"
                    }
                },
                "name": "Bacterial Vaginosis"
            },
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