Aura Funerals
(https://aura.life) 📸 Data Snapshot: June 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
12
Impact Weight: 15 / 100
80% Reputation
Authority is primarily established through institutional regulation (FCA) rather than individual celebrity. While authors like Mitch Tapner and Adam McIlroy are named in the schema_json, there is a minor gap in linking the ‘Aura Angels’ to professional credentials or sameAs social profiles. The technical implementation is superior, with robust JSON-LD including VideoObject and Article schemas that support the site’s professional positioning.
The site avoids the standard disconnect found in this industry by pinning ‘compassion’ to actual service levels. For example, the claim of ‘expert care’ is supported by the 24/7 contact availability and the 14-day refund guarantee. There are no bold claims of ‘perfect funerals’ that lack the operational detail of how they are actually achieved (e.g., using scatter-tubes or garden of remembrance options).
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"Organization",
"Person"
],
"@id": "https://aura.life/#person",
"name": "Aura Life",
"url": "https://aura.life"
},
{
"@type": "WebSite",
"@id": "https://aura.life/#website",
"url": "https://aura.life",
"name": "Aura Life",
"publisher": {
"@id": "https://aura.life/#person"
},
"inLanguage": "en-GB",
"potentialAction": {
"@type": "SearchAction",
"target": "https://aura.life/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "ImageObject",
"@id": "https://auralife.b-cdn.net/wp-content/uploads/2024/03/65a54b06ea485_CouplenewCompressed.png",
"url": "https://auralife.b-cdn.net/wp-content/uploads/2024/03/65a54b06ea485_CouplenewCompressed.png",
"width": "1276",
"height": "681",
"inLanguage": "en-GB"
},
{
"@type": "WebPage",
"@id": "https://aura.life#webpage",
"url": "https://aura.life",
"name": "Aura Funerals | Celebrate Life",
"datePublished": "2024-05-09T16:02:01+01:00",
"dateModified": "2025-09-30T13:45:33+01:00",
"about": {
"@id": "https://aura.life/#person"
},
"isPartOf": {
"@id": "https://aura.life/#website"
},
"primaryImageOfPage": {
"@id": "https://auralife.b-cdn.net/wp-content/uploads/2024/03/65a54b06ea485_CouplenewCompressed.png"
},
"inLanguage": "en-GB"
},
{
"@type": "Person",
"@id": "https://aura.life/author/mitchtapner",
"name": "Mitch Tapner",
"url": "https://aura.life/author/mitchtapner",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/51323177bdd736b08235e56ba0f0c7befb9762323b7e0def4d4e685d2535891d?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/51323177bdd736b08235e56ba0f0c7befb9762323b7e0def4d4e685d2535891d?s=96&d=mm&r=g",
"caption": "Mitch Tapner",
"inLanguage": "en-GB"
}
},
{
"headline": "Aura Funerals | Celebrate Life",
"description": "Aura exists to celebrate what's most important in life. Let's think about life together, and plan a funeral that truly reflects those you love.",
"datePublished": "2024-05-09T16:02:01+01:00",
"dateModified": "2025-09-30T13:45:33+01:00",
"image": {
"@id": "https://auralife.b-cdn.net/wp-content/uploads/2024/03/65a54b06ea485_CouplenewCompressed.png"
},
"author": {
"@id": "https://aura.life/author/mitchtapner",
"name": "Mitch Tapner"
},
"@type": "Article",
"name": "Aura Funerals | Celebrate Life",
"@id": "https://aura.life#schema-18096",
"isPartOf": {
"@id": "https://aura.life#webpage"
},
"publisher": {
"@id": "https://aura.life/#person"
},
"inLanguage": "en-GB",
"mainEntityOfPage": {
"@id": "https://aura.life#webpage"
}
},
{
"@type": "VideoObject",
"name": "Aura Funerals | Celebrate Life",
"description": "Aura exists to celebrate what's most important in life. Let's think about life together, and plan a funeral that truly reflects those you love.",
"uploadDate": "2024-05-09T16:02:01+01:00",
"thumbnailUrl": "https://auralife.b-cdn.net/wp-content/uploads/2024/03/65a54b06ea485_CouplenewCompressed.png",
"contentUrl": "https://auralife.b-cdn.net/wp-content/uploads/2024/03/hero_desktop.mp4",
"width": "1920",
"height": "662",
"isFamilyFriendly": "True",
"@id": "https://aura.life#schema-18097",
"isPartOf": {
"@id": "https://aura.life#webpage"
},
"publisher": {
"@id": "https://aura.life/#person"
},
"inLanguage": "en-GB",
"mainEntityOfPage": {
"@id": "https://aura.life#webpage"
}
}
]
}
/funerals/direct-cremation/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"Organization",
"Person"
],
"@id": "https://aura.life/#person",
"name": "Aura Life",
"url": "https://aura.life"
},
{
"@type": "WebSite",
"@id": "https://aura.life/#website",
"url": "https://aura.life",
"name": "Aura Life",
"publisher": {
"@id": "https://aura.life/#person"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"@id": "https://auralife.b-cdn.net/wp-content/uploads/2025/06/nostalgic-photo-woman-and-child-gardening-outside-together_4x3.png",
"url": "https://auralife.b-cdn.net/wp-content/uploads/2025/06/nostalgic-photo-woman-and-child-gardening-outside-together_4x3.png",
"width": "1920",
"height": "1440",
"inLanguage": "en-GB"
},
{
"@type": "WebPage",
"@id": "https://aura.life/funerals/direct-cremation#webpage",
"url": "https://aura.life/funerals/direct-cremation",
"name": "Direct Cremation Services (UK’s Top Rated Provider) | Aura",
"datePublished": "2024-07-26T17:38:13+01:00",
"dateModified": "2026-03-16T14:49:01+00:00",
"isPartOf": {
"@id": "https://aura.life/#website"
},
"primaryImageOfPage": {
"@id": "https://auralife.b-cdn.net/wp-content/uploads/2025/06/nostalgic-photo-woman-and-child-gardening-outside-together_4x3.png"
},
"inLanguage": "en-GB"
},
{
"@type": "Person",
"@id": "https://aura.life/author/mitchtapner",
"name": "Mitch Tapner",
"url": "https://aura.life/author/mitchtapner",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/51323177bdd736b08235e56ba0f0c7befb9762323b7e0def4d4e685d2535891d?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/51323177bdd736b08235e56ba0f0c7befb9762323b7e0def4d4e685d2535891d?s=96&d=mm&r=g",
"caption": "Mitch Tapner",
"inLanguage": "en-GB"
}
},
{
"@type": "Article",
"headline": "Direct Cremation Services (UK’s Top Rated Provider) | Aura",
"datePublished": "2024-07-26T17:38:13+01:00",
"dateModified": "2026-03-16T14:49:01+00:00",
"author": {
"@id": "https://aura.life/author/mitchtapner",
"name": "Mitch Tapner"
},
"publisher": {
"@id": "https://aura.life/#person"
},
"description": "Arrange a direct cremation from the UK's highest-rated provider. No hidden fees, 24/7 support, and compassionate care from our Aura Angels.",
"name": "Direct Cremation Services (UK’s Top Rated Provider) | Aura",
"@id": "https://aura.life/funerals/direct-cremation#richSnippet",
"isPartOf": {
"@id": "https://aura.life/funerals/direct-cremation#webpage"
},
"image": {
"@id": "https://auralife.b-cdn.net/wp-content/uploads/2025/06/nostalgic-photo-woman-and-child-gardening-outside-together_4x3.png"
},
"inLanguage": "en-GB",
"mainEntityOfPage": {
"@id": "https://aura.life/funerals/direct-cremation#webpage"
}
}
]
}
/funerals/funeral-plan/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"Organization",
"Person"
],
"@id": "https://aura.life/#person",
"name": "Aura Life",
"url": "https://aura.life"
},
{
"@type": "WebSite",
"@id": "https://aura.life/#website",
"url": "https://aura.life",
"name": "Aura Life",
"publisher": {
"@id": "https://aura.life/#person"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"@id": "https://auralife.b-cdn.net/wp-content/uploads/2025/06/nostalgic-photo-woman-and-child-looking-at-eachother-at-dining-table_4x3.png",
"url": "https://auralife.b-cdn.net/wp-content/uploads/2025/06/nostalgic-photo-woman-and-child-looking-at-eachother-at-dining-table_4x3.png",
"width": "1920",
"height": "1440",
"inLanguage": "en-GB"
},
{
"@type": "WebPage",
"@id": "https://aura.life/funerals/funeral-plan#webpage",
"url": "https://aura.life/funerals/funeral-plan",
"name": "Prepaid Funeral Plans (UK’s Top-Rated Provider) | Aura",
"datePublished": "2024-07-26T17:38:06+01:00",
"dateModified": "2026-06-04T11:47:16+01:00",
"isPartOf": {
"@id": "https://aura.life/#website"
},
"primaryImageOfPage": {
"@id": "https://auralife.b-cdn.net/wp-content/uploads/2025/06/nostalgic-photo-woman-and-child-looking-at-eachother-at-dining-table_4x3.png"
},
"inLanguage": "en-GB"
},
{
"@type": "Person",
"@id": "https://aura.life/author/mitchtapner",
"name": "Mitch Tapner",
"url": "https://aura.life/author/mitchtapner",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/51323177bdd736b08235e56ba0f0c7befb9762323b7e0def4d4e685d2535891d?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/51323177bdd736b08235e56ba0f0c7befb9762323b7e0def4d4e685d2535891d?s=96&d=mm&r=g",
"caption": "Mitch Tapner",
"inLanguage": "en-GB"
}
},
{
"@type": "Article",
"headline": "Prepaid Funeral Plans (UK’s Top-Rated Provider) | Aura",
"keywords": "funeral plan,funeral prepaid,pre payment funeral,funeral plans,pay for funeral in advance,prepaid funeral plans,pre paid funeral,pre payment funeral plans,paying for funeral in advance,prepaid funerals,funeral policy uk,funeral plan uk,buy funeral plan,funeral plan costs,cost funeral plans,pre paid funerals,cost of prepaid funeral plans,funeral payment plans,prepaid funeral,prepay funeral,funeral pre payment plans,pre pay funeral,prepaid funeral plans uk,funeral cover plans,funeral plans prepaid,pre paid funeral plans uk,funeral prepayment plans,pre planned funerals,funeral care plan,funeral prepaid plans,prepaid funeral costs,pre paid funeral plan,funeral plans cost,cost of funeral plans,buy a funeral plan,funeral care plans,uk prepaid funeral plans,prepaid funeral plan,best prepaid funeral plans uk,pre plan funeral,pre paid funerals uk,prepay funeral plans,prepay for funeral,funeral payment plan,prepayment funeral plans,best prepaid funeral plans,funeral plan cost",
"datePublished": "2024-07-26T17:38:06+01:00",
"dateModified": "2026-06-04T11:47:16+01:00",
"author": {
"@id": "https://aura.life/author/mitchtapner",
"name": "Mitch Tapner"
},
"publisher": {
"@id": "https://aura.life/#person"
},
"description": "Prepaid funeral plans from Aura. Rated 4.9/5 on Trustpilot. FCA-regulated, FSCS-protected. Plan ahead for peace of mind. Learn more and or request a free quote.",
"name": "Prepaid Funeral Plans (UK’s Top-Rated Provider) | Aura",
"@id": "https://aura.life/funerals/funeral-plan#richSnippet",
"isPartOf": {
"@id": "https://aura.life/funerals/funeral-plan#webpage"
},
"image": {
"@id": "https://auralife.b-cdn.net/wp-content/uploads/2025/06/nostalgic-photo-woman-and-child-looking-at-eachother-at-dining-table_4x3.png"
},
"inLanguage": "en-GB",
"mainEntityOfPage": {
"@id": "https://aura.life/funerals/funeral-plan#webpage"
}
}
]
}
/help/faqs/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"Organization",
"Person"
],
"@id": "https://aura.life/#person",
"name": "Aura Life",
"url": "https://aura.life"
},
{
"@type": "WebSite",
"@id": "https://aura.life/#website",
"url": "https://aura.life",
"name": "Aura Life",
"publisher": {
"@id": "https://aura.life/#person"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"@id": "https://auralife.b-cdn.net/wp-content/uploads/2024/07/meet-the-team-hero_4x1.png",
"url": "https://auralife.b-cdn.net/wp-content/uploads/2024/07/meet-the-team-hero_4x1.png",
"width": "1920",
"height": "480",
"inLanguage": "en-GB"
},
{
"@type": "WebPage",
"@id": "https://aura.life/help/faqs#webpage",
"url": "https://aura.life/help/faqs",
"name": "FAQs - Aura Funerals",
"datePublished": "2024-07-17T10:16:37+01:00",
"dateModified": "2026-02-16T10:49:10+00:00",
"isPartOf": {
"@id": "https://aura.life/#website"
},
"primaryImageOfPage": {
"@id": "https://auralife.b-cdn.net/wp-content/uploads/2024/07/meet-the-team-hero_4x1.png"
},
"inLanguage": "en-GB"
},
{
"@type": "Person",
"@id": "https://aura.life/author/adam-mcilroy",
"name": "Adam McIlroy",
"url": "https://aura.life/author/adam-mcilroy",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/8c02451cb53c4f8d8125aa09405f4b6bce9329ea522fc3ad0961f7a1720173e7?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/8c02451cb53c4f8d8125aa09405f4b6bce9329ea522fc3ad0961f7a1720173e7?s=96&d=mm&r=g",
"caption": "Adam McIlroy",
"inLanguage": "en-GB"
}
},
{
"@type": "Article",
"headline": "FAQs - Aura Funerals",
"datePublished": "2024-07-17T10:16:37+01:00",
"dateModified": "2026-02-16T10:49:10+00:00",
"author": {
"@id": "https://aura.life/author/adam-mcilroy",
"name": "Adam McIlroy"
},
"publisher": {
"@id": "https://aura.life/#person"
},
"name": "FAQs - Aura Funerals",
"@id": "https://aura.life/help/faqs#richSnippet",
"isPartOf": {
"@id": "https://aura.life/help/faqs#webpage"
},
"image": {
"@id": "https://auralife.b-cdn.net/wp-content/uploads/2024/07/meet-the-team-hero_4x1.png"
},
"inLanguage": "en-GB",
"mainEntityOfPage": {
"@id": "https://aura.life/help/faqs#webpage"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
138Review mentions (all pages)
24External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 35 | 5 |
| /funerals/direct-cremation/ | 32 | 6 |
| /funerals/funeral-plan/ | 46 | 9 |
| /help/faqs/ | 25 | 4 |
Explore the other reputation pillars for Aura Funerals
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Aura Funerals, captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Aura Funerals: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://aura.life to view the most current version of its content and see directly what this company is about and what it offers.