Baby Bump Sheffield
(https://babybumpsheffield.co.uk) 📸 Data Snapshot: June 21, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site engages in trust theatre by displaying a CQC Outstanding badge under the [H4] tag, yet the text immediately follows with Well-led: Good, suggesting the Outstanding rating may be a selective highlight rather than the overall clinic rating. There is a review count discrepancy where the schema_json shows a ratingValue of 5 based on 3 reviews, while the homepage text claims an Excellent 4.3 / 5 with Trustpilot and Google badges. The proof_links_count of 4 is low considering the volume of families and experts claimed.
The ratio of verifiable evidence is moderate. Substance is found in the specific pricing tiers and the detailed Price includes lists for each package. However, these are offset by vague assertions such as Trusted by hundreds of families and high-quality ultrasound scans which lack external verification links. The presence of 3 named testimonials (Rowena Kis, Carly B, Kirsty J) provides some substance, though they are not linked to external social proof in the provided data.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 68 | 4 |
| /booknow/ | 0 | 0 |
| /about/ | 0 | 0 |
| /viability-scan/ | 0 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.babybumpsheffield.co.uk/#organization",
"name": "Baby Bump Sheffield",
"url": "https://www.babybumpsheffield.co.uk/",
"logo": "https://www.babybumpsheffield.co.uk/images/baby-logo1.png",
"description": "Baby Bump Sheffield offers private pregnancy ultrasound scans in a calm, welcoming environment in Sheffield city centre.",
"telephone": "0114 698 0398",
"email": "info@babybumpsheffield.co.uk",
"address": {
"@type": "PostalAddress",
"streetAddress": "Unit 12, 3 New Era Square",
"addressLocality": "Sheffield",
"postalCode": "S2 4RB",
"addressCountry": "UK"
},
"sameAs": [
"https://www.facebook.com/babybumpsheffield",
"https://www.instagram.com/babybumpsheffield/"
],
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "0114 698 0398",
"areaServed": "UK",
"availableLanguage": [
"en"
]
}
]
},
{
"@type": "WebSite",
"@id": "https://www.babybumpsheffield.co.uk/#website",
"url": "https://www.babybumpsheffield.co.uk/",
"name": "Baby Bump Sheffield",
"publisher": {
"@id": "https://www.babybumpsheffield.co.uk/#organization"
}
},
{
"@type": "WebPage",
"@id": "https://www.babybumpsheffield.co.uk/#homepage",
"url": "https://www.babybumpsheffield.co.uk/",
"name": "Baby Bump Sheffield | Private Pregnancy Ultrasound Scans in Sheffield",
"isPartOf": {
"@id": "https://www.babybumpsheffield.co.uk/#website"
},
"about": {
"@id": "https://www.babybumpsheffield.co.uk/#clinic"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Baby Bump Sheffield",
"url": "https://www.babybumpsheffield.co.uk/",
"telephone": "01146980398",
"image": "https://www.babybumpsheffield.co.uk/images/baby-logo1.png",
"address": {
"@type": "PostalAddress",
"streetAddress": "Unit 12, 3 New Era Square",
"addressLocality": "Sheffield",
"postalCode": "S2 4RB",
"addressCountry": "UK"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5",
"reviewCount": "3"
},
"review": [
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Rowena Kis"
},
"reviewBody": "Although my baby decided to cover their face and face the wrong way for my 4D bonding scan at 29 weeks, the staff were lovely and let me come back 3 times to try to get a clearer picture. We also came for a gender reveal scan at around 18 weeks and were impressed with the service. The clinic always feels clean and the staff are friendly. Definitely recommend!",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
}
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Carly B"
},
"reviewBody": "Absolutely amazing place, came for an early gender scan and couldn’t have had a better experience, really glad we chose this clinic for the scan. We took our little boy in with us and the lady made a big fuss of him and we had lots of time in the room and we’re told the gender. We also got 2 lovely pictures and a little gift. The place itself is really clean and all staff were lovely. Will definitely be back for the 4d scan. Thank you",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
}
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Kirsty J"
},
"reviewBody": "Lively experience at this clinic. My husband and little boy accompanied me for a reassurance scan at 9 weeks pregnant. It was lovely to see baby there and have the reassurance of a heart beat whilst waiting for my NHS scan. The whole atmosphere is lovely and calming, the clinic is very clean. The staff are lovely and welcoming from arrival and throughout the whole process. We were talked through what we could see on the scan and also check heart rate etc. Great experience, would definitely recommend.",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What types of pregnancy ultrasound scans do you offer?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We offer 2D, 3D, and 4D scans. You can also add HD live to any of these options for enhanced image quality."
}
},
{
"@type": "Question",
"name": "Can you explain the difference between 2D, 3D, 4D, and HD Live scans?",
"acceptedAnswer": {
"@type": "Answer",
"text": "2D scans: These are the standard black and white images you might see at the hospital. They show length and width (two dimensions). 3D scans: These create a three-dimensional model of the baby, often with a golden appearance. 4D scans: This is a moving 3D image, like a short video clip of your baby. HD and HD Live: These are upgrades to 3D and 4D imaging, respectively. They use advanced technology to provide clearer images with more detail, like skin tones and shadows."
}
},
{
"@type": "Question",
"name": "Are 3D/4D scans safe?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Ultrasounds have been used safely for over 40 years with no known risks. For the latest information, you can refer to the Fetal Medicine Foundation and the British Maternal and Fetal Medicine Society (BMUS)."
}
},
{
"@type": "Question",
"name": "When is the best time to get a 3D/4D scan?",
"acceptedAnswer": {
"@type": "Answer",
"text": "You can have a 3D/4D scan anytime during your pregnancy, starting from 14 weeks. However, the best pictures are usually between 26 and 30 weeks. Other factors like baby's position, amniotic fluid amount, and your BMI can also affect image quality. Scans outside this timeframe can still yield good results. We recommend scheduling your scan at 26 weeks for twins. If your placenta is located at the front (anterior placenta), come before 27 weeks for better image clarity."
}
},
{
"@type": "Question",
"name": "How early can I get an early scan?",
"acceptedAnswer": {
"@type": "Answer",
"text": "You should be at least 6 weeks pregnant for an early scan to see the fetal heartbeat."
}
},
{
"@type": "Question",
"name": "When can I find out the baby's gender?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Gender scans can be performed with high accuracy starting at 15 weeks. If the baby's position isn't ideal for viewing the gender, you can reschedule the scan for free. You can also choose to receive the gender results in a sealed envelope."
}
}
]
}
]
This page presents a snapshot of public data from Baby Bump Sheffield, captured on June 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Baby Bump Sheffield: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://babybumpsheffield.co.uk to view the most current version of its content and see directly what this company is about and what it offers.