Benjamin Opticians
(https://www.benjamin-opticians.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
8
Impact Weight: 15 / 100
53% Reputation
A notable authority gap exists regarding professional registration. While owner Liz Ellis and Practice Manager Julian Hotchkiss are named, their General Optical Council (GOC) registration numbers are not listed. Furthermore, Person schema is present but lacks sameAs links to verify professional footprints, leaving the ‘qualified team’ claim partially unsubstantiated.
The disconnect is temporal rather than qualitative. The site demonstrates technical capability through its descriptions of specialized equipment, but the performance claims (Finalist 2020) are stale by 74 months relative to the May 2026 audit date. This creates a minor gap between the claim of being ‘Independent Opticians of the Year’ and current verified status.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.benjamin-opticians.co.uk/",
"url": "https://www.benjamin-opticians.co.uk/",
"name": "Skipton Opticians | Designer Glasses & Contact Lens Specialists",
"isPartOf": {
"@id": "https://www.benjamin-opticians.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.benjamin-opticians.co.uk/#primaryimage"
},
"image": {
"@id": "https://www.benjamin-opticians.co.uk/#primaryimage"
},
"thumbnailUrl": "https://www.benjamin-opticians.co.uk/wp-content/uploads/Optician-awards-2020-finali-150x150.png",
"datePublished": "2018-06-05T13:07:39+00:00",
"dateModified": "2026-04-01T11:43:49+00:00",
"description": "Benjamin Opticians - Independent Optometrists & Contact Lens Practitioners based in Skipton offering Eye Tests, OCT and Optomap Eye Scans, Designer Glasses, Contact Lenses & Sunglasses",
"breadcrumb": {
"@id": "https://www.benjamin-opticians.co.uk/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.benjamin-opticians.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.benjamin-opticians.co.uk/#primaryimage",
"url": "https://www.benjamin-opticians.co.uk/wp-content/uploads/Optician-awards-2020-finali.png",
"contentUrl": "https://www.benjamin-opticians.co.uk/wp-content/uploads/Optician-awards-2020-finali.png",
"width": 273,
"height": 273,
"caption": "Optician Awards 2020 - Independent Optician of the Year Finalist"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.benjamin-opticians.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.benjamin-opticians.co.uk/#website",
"url": "https://www.benjamin-opticians.co.uk/",
"name": "Benjamin Opticians",
"description": "Award winning eye care excellence for 70 years",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.benjamin-opticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/appointments/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.benjamin-opticians.co.uk/appointments/",
"url": "https://www.benjamin-opticians.co.uk/appointments/",
"name": "Make an Appointment - Benjamin Opticians in Skipton, North Yorkshire",
"isPartOf": {
"@id": "https://www.benjamin-opticians.co.uk/#website"
},
"datePublished": "2018-06-08T09:39:50+00:00",
"dateModified": "2023-09-01T10:17:51+00:00",
"description": "Appointments - Benjamin Opticians - North Yorkshire Opticians & Contact Lens Specialists in Skipton % %",
"breadcrumb": {
"@id": "https://www.benjamin-opticians.co.uk/appointments/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.benjamin-opticians.co.uk/appointments/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.benjamin-opticians.co.uk/appointments/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.benjamin-opticians.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Appointments"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.benjamin-opticians.co.uk/#website",
"url": "https://www.benjamin-opticians.co.uk/",
"name": "Benjamin Opticians",
"description": "Award winning eye care excellence for 70 years",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.benjamin-opticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/author/benjaminopt/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "ProfilePage",
"@id": "https://www.benjamin-opticians.co.uk/author/benjaminopt/",
"url": "https://www.benjamin-opticians.co.uk/author/benjaminopt/",
"name": "Benjamin Opticians, Author at Benjamin Opticians",
"isPartOf": {
"@id": "https://www.benjamin-opticians.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.benjamin-opticians.co.uk/author/benjaminopt/#primaryimage"
},
"image": {
"@id": "https://www.benjamin-opticians.co.uk/author/benjaminopt/#primaryimage"
},
"thumbnailUrl": "https://www.benjamin-opticians.co.uk/wp-content/uploads/Asset-1.png",
"breadcrumb": {
"@id": "https://www.benjamin-opticians.co.uk/author/benjaminopt/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.benjamin-opticians.co.uk/author/benjaminopt/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.benjamin-opticians.co.uk/author/benjaminopt/#primaryimage",
"url": "https://www.benjamin-opticians.co.uk/wp-content/uploads/Asset-1.png",
"contentUrl": "https://www.benjamin-opticians.co.uk/wp-content/uploads/Asset-1.png",
"width": 597,
"height": 441,
"caption": "Recycle your spectacles here"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.benjamin-opticians.co.uk/author/benjaminopt/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.benjamin-opticians.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Archives for Benjamin Opticians"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.benjamin-opticians.co.uk/#website",
"url": "https://www.benjamin-opticians.co.uk/",
"name": "Benjamin Opticians",
"description": "Award winning eye care excellence for 70 years",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.benjamin-opticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Person",
"@id": "https://www.benjamin-opticians.co.uk/#/schema/person/58d7bd12bd3114ae30e887eef7eec91f",
"name": "Benjamin Opticians",
"image": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://secure.gravatar.com/avatar/99f8d705b7b5b2e9b795a64ca8f1a9967aa4c9fb2021ddfc07d66fe4cff2b060?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/99f8d705b7b5b2e9b795a64ca8f1a9967aa4c9fb2021ddfc07d66fe4cff2b060?s=96&d=mm&r=g",
"contentUrl": "https://secure.gravatar.com/avatar/99f8d705b7b5b2e9b795a64ca8f1a9967aa4c9fb2021ddfc07d66fe4cff2b060?s=96&d=mm&r=g",
"caption": "Benjamin Opticians"
},
"mainEntityOfPage": {
"@id": "https://www.benjamin-opticians.co.uk/author/benjaminopt/"
}
}
]
}
/category/news/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.benjamin-opticians.co.uk/category/news/",
"url": "https://www.benjamin-opticians.co.uk/category/news/",
"name": "News Archives - Benjamin Opticians",
"isPartOf": {
"@id": "https://www.benjamin-opticians.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.benjamin-opticians.co.uk/category/news/#primaryimage"
},
"image": {
"@id": "https://www.benjamin-opticians.co.uk/category/news/#primaryimage"
},
"thumbnailUrl": "https://www.benjamin-opticians.co.uk/wp-content/uploads/Asset-1.png",
"description": "News | The latest news, information and special offers from Benjamin Opticians - eye health specialists",
"breadcrumb": {
"@id": "https://www.benjamin-opticians.co.uk/category/news/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.benjamin-opticians.co.uk/category/news/#primaryimage",
"url": "https://www.benjamin-opticians.co.uk/wp-content/uploads/Asset-1.png",
"contentUrl": "https://www.benjamin-opticians.co.uk/wp-content/uploads/Asset-1.png",
"width": 597,
"height": 441,
"caption": "Recycle your spectacles here"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.benjamin-opticians.co.uk/category/news/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.benjamin-opticians.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "News"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.benjamin-opticians.co.uk/#website",
"url": "https://www.benjamin-opticians.co.uk/",
"name": "Benjamin Opticians",
"description": "Award winning eye care excellence for 70 years",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.benjamin-opticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/eye-examinations/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.benjamin-opticians.co.uk/eye-examinations/",
"url": "https://www.benjamin-opticians.co.uk/eye-examinations/",
"name": "Eye examinations at Benjamin Opticians",
"isPartOf": {
"@id": "https://www.benjamin-opticians.co.uk/#website"
},
"datePublished": "2018-06-07T14:46:03+00:00",
"dateModified": "2026-04-14T16:19:53+00:00",
"description": "At Benjamin Opticians, our aim to to offer every patient the best care and make sure our eye examinations are accurate and thorough",
"breadcrumb": {
"@id": "https://www.benjamin-opticians.co.uk/eye-examinations/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.benjamin-opticians.co.uk/eye-examinations/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.benjamin-opticians.co.uk/eye-examinations/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.benjamin-opticians.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Eye Examinations"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.benjamin-opticians.co.uk/#website",
"url": "https://www.benjamin-opticians.co.uk/",
"name": "Benjamin Opticians",
"description": "Award winning eye care excellence for 70 years",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.benjamin-opticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/eye-examinations/comprehensive-eye-examination/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.benjamin-opticians.co.uk/eye-examinations/comprehensive-eye-examination/",
"url": "https://www.benjamin-opticians.co.uk/eye-examinations/comprehensive-eye-examination/",
"name": "Eye examinations at Benjamin Opticians",
"isPartOf": {
"@id": "https://www.benjamin-opticians.co.uk/#website"
},
"datePublished": "2018-06-07T15:07:21+00:00",
"dateModified": "2024-04-09T10:13:29+00:00",
"description": "Regular Eye Tests - Benjamin Opticians - North Yorkshire Opticians & Contact Lens Specialists in Skipton % %",
"breadcrumb": {
"@id": "https://www.benjamin-opticians.co.uk/eye-examinations/comprehensive-eye-examination/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.benjamin-opticians.co.uk/eye-examinations/comprehensive-eye-examination/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.benjamin-opticians.co.uk/eye-examinations/comprehensive-eye-examination/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.benjamin-opticians.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Eye Examinations",
"item": "https://www.benjamin-opticians.co.uk/eye-examinations/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Regular Eye Tests"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.benjamin-opticians.co.uk/#website",
"url": "https://www.benjamin-opticians.co.uk/",
"name": "Benjamin Opticians",
"description": "Award winning eye care excellence for 70 years",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.benjamin-opticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
182Review mentions (all pages)
16External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 41 | 3 |
| /appointments/ | 28 | 4 |
| /author/benjaminopt/ | 28 | 1 |
| /category/news/ | 28 | 1 |
| /eye-examinations/ | 28 | 3 |
| /eye-examinations/comprehensive-eye-examination/ | 29 | 4 |
Explore the other reputation pillars for Benjamin Opticians
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Benjamin Opticians, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Benjamin Opticians: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.benjamin-opticians.co.uk to view the most current version of its content and see directly what this company is about and what it offers.