Brown Opticians
(https://brown-opticians.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
9
Impact Weight: 15 / 100
60% Reputation
Authority is generally well-established through the naming of six specific team members and their degrees (BSc, MSc, MCOptom). However, there is a technical gap in the schema_json, which uses generic Organization and WebPage types rather than specialized MedicalBusiness or Physician schema. There are no direct sameAs links to professional registration bodies (GOC/RCCP) which would provide definitive validation of the expert claims.
The site makes bold claims regarding its ‘new era’ and ‘advanced tech’ but successfully bridges the gap by explaining exactly what that technology does for the patient (e.g., seeing beneath the surface of the eye). The only significant disconnect is the ‘award-winning’ claim, which functions as a performance assertion without a corresponding case study or citation to prove the win.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://brown-opticians.co.uk/",
"url": "https://brown-opticians.co.uk/",
"name": "Brown Opticians & Audiologists Burnley | Eye Tests & Hearing Care",
"isPartOf": {
"@id": "https://brown-opticians.co.uk/#website"
},
"about": {
"@id": "https://brown-opticians.co.uk/#organization"
},
"datePublished": "2021-02-04T12:32:07+00:00",
"dateModified": "2026-05-01T10:40:06+00:00",
"description": "Eye tests, hearing tests and glasses in Burnley. Expert opticians and audiologists providing personal, reliable care.",
"breadcrumb": {
"@id": "https://brown-opticians.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://brown-opticians.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://brown-opticians.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://brown-opticians.co.uk/#website",
"url": "https://brown-opticians.co.uk/",
"name": "Brown Opticians",
"description": "",
"publisher": {
"@id": "https://brown-opticians.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://brown-opticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://brown-opticians.co.uk/#organization",
"name": "Brown Opticians",
"url": "https://brown-opticians.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://brown-opticians.co.uk/#/schema/logo/image/",
"url": "https://brown-opticians.co.uk/wp-content/uploads/sites/2/2024/01/logo.png",
"contentUrl": "https://brown-opticians.co.uk/wp-content/uploads/sites/2/2024/01/logo.png",
"width": 450,
"height": 450,
"caption": "Brown Opticians"
},
"image": {
"@id": "https://brown-opticians.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/BrownOpticiansBurnley/",
"https://www.instagram.com/brown_opticians/"
]
}
]
}
/book/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://brown-opticians.co.uk/book/",
"url": "https://brown-opticians.co.uk/book/",
"name": "Book Your Eyecare Appointment | Brown Opticians",
"isPartOf": {
"@id": "https://brown-opticians.co.uk/#website"
},
"datePublished": "2023-03-21T11:21:55+00:00",
"dateModified": "2024-10-14T17:15:00+00:00",
"description": "An arms wide open, red-carpet roll out, for you. We cordially welcome you aboard, The Brown Opticians eye care revolution.",
"breadcrumb": {
"@id": "https://brown-opticians.co.uk/book/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://brown-opticians.co.uk/book/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://brown-opticians.co.uk/book/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://brown-opticians.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Book Now"
}
]
},
{
"@type": "WebSite",
"@id": "https://brown-opticians.co.uk/#website",
"url": "https://brown-opticians.co.uk/",
"name": "Brown Opticians",
"description": "",
"publisher": {
"@id": "https://brown-opticians.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://brown-opticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://brown-opticians.co.uk/#organization",
"name": "Brown Opticians",
"url": "https://brown-opticians.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://brown-opticians.co.uk/#/schema/logo/image/",
"url": "https://brown-opticians.co.uk/wp-content/uploads/sites/2/2024/01/logo.png",
"contentUrl": "https://brown-opticians.co.uk/wp-content/uploads/sites/2/2024/01/logo.png",
"width": 450,
"height": 450,
"caption": "Brown Opticians"
},
"image": {
"@id": "https://brown-opticians.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/BrownOpticiansBurnley/",
"https://www.instagram.com/brown_opticians/"
]
}
]
}
/eyecare-burnley/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://brown-opticians.co.uk/eyecare-burnley/",
"url": "https://brown-opticians.co.uk/eyecare-burnley/",
"name": "Eye Tests & Eyecare in Burnley | Brown Opticians & Audiologists",
"isPartOf": {
"@id": "https://brown-opticians.co.uk/#website"
},
"datePublished": "2021-02-12T14:26:33+00:00",
"dateModified": "2026-05-01T10:41:28+00:00",
"description": "Eye tests in Burnley using advanced technology. Comprehensive eyecare, OCT scans and expert advice at Brown Opticians & Audiologists.",
"breadcrumb": {
"@id": "https://brown-opticians.co.uk/eyecare-burnley/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://brown-opticians.co.uk/eyecare-burnley/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://brown-opticians.co.uk/eyecare-burnley/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://brown-opticians.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Eyecare"
}
]
},
{
"@type": "WebSite",
"@id": "https://brown-opticians.co.uk/#website",
"url": "https://brown-opticians.co.uk/",
"name": "Brown Opticians",
"description": "",
"publisher": {
"@id": "https://brown-opticians.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://brown-opticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://brown-opticians.co.uk/#organization",
"name": "Brown Opticians",
"url": "https://brown-opticians.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://brown-opticians.co.uk/#/schema/logo/image/",
"url": "https://brown-opticians.co.uk/wp-content/uploads/sites/2/2024/01/logo.png",
"contentUrl": "https://brown-opticians.co.uk/wp-content/uploads/sites/2/2024/01/logo.png",
"width": 450,
"height": 450,
"caption": "Brown Opticians"
},
"image": {
"@id": "https://brown-opticians.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/BrownOpticiansBurnley/",
"https://www.instagram.com/brown_opticians/"
]
}
]
}
/hearing-and-audiology/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://brown-opticians.co.uk/hearing-and-audiology/",
"url": "https://brown-opticians.co.uk/hearing-and-audiology/",
"name": "Hearcare & Audiology | Free Hearing Tests | 50% Off Wax Removal - Brown Opticians",
"isPartOf": {
"@id": "https://brown-opticians.co.uk/#website"
},
"datePublished": "2024-08-09T11:50:49+00:00",
"dateModified": "2026-04-01T11:38:57+00:00",
"description": "Offering you professional audiology and hearing services right here in Burnley. Take care of your hearing with us at Brown Opticians.",
"breadcrumb": {
"@id": "https://brown-opticians.co.uk/hearing-and-audiology/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://brown-opticians.co.uk/hearing-and-audiology/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://brown-opticians.co.uk/hearing-and-audiology/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://brown-opticians.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Hearcare & Audiology"
}
]
},
{
"@type": "WebSite",
"@id": "https://brown-opticians.co.uk/#website",
"url": "https://brown-opticians.co.uk/",
"name": "Brown Opticians",
"description": "",
"publisher": {
"@id": "https://brown-opticians.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://brown-opticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://brown-opticians.co.uk/#organization",
"name": "Brown Opticians",
"url": "https://brown-opticians.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://brown-opticians.co.uk/#/schema/logo/image/",
"url": "https://brown-opticians.co.uk/wp-content/uploads/sites/2/2024/01/logo.png",
"contentUrl": "https://brown-opticians.co.uk/wp-content/uploads/sites/2/2024/01/logo.png",
"width": 450,
"height": 450,
"caption": "Brown Opticians"
},
"image": {
"@id": "https://brown-opticians.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/BrownOpticiansBurnley/",
"https://www.instagram.com/brown_opticians/"
]
}
]
}
/eyecare-burnley/adult-eye-test-burnley/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://brown-opticians.co.uk/eyecare-burnley/adult-eye-test-burnley/",
"url": "https://brown-opticians.co.uk/eyecare-burnley/adult-eye-test-burnley/",
"name": "Adult Eye Test in Burnley | Advanced Eye Exam | Brown Opticians",
"isPartOf": {
"@id": "https://brown-opticians.co.uk/#website"
},
"datePublished": "2022-07-14T11:47:17+00:00",
"dateModified": "2026-05-01T10:43:29+00:00",
"description": "Adult eye tests in Burnley with a friendly, professional approach. Thorough examinations, advanced technology and clear advice.",
"breadcrumb": {
"@id": "https://brown-opticians.co.uk/eyecare-burnley/adult-eye-test-burnley/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://brown-opticians.co.uk/eyecare-burnley/adult-eye-test-burnley/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://brown-opticians.co.uk/eyecare-burnley/adult-eye-test-burnley/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://brown-opticians.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Eyecare",
"item": "https://brown-opticians.co.uk/eyecare-burnley/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Adult Examinations"
}
]
},
{
"@type": "WebSite",
"@id": "https://brown-opticians.co.uk/#website",
"url": "https://brown-opticians.co.uk/",
"name": "Brown Opticians",
"description": "",
"publisher": {
"@id": "https://brown-opticians.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://brown-opticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://brown-opticians.co.uk/#organization",
"name": "Brown Opticians",
"url": "https://brown-opticians.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://brown-opticians.co.uk/#/schema/logo/image/",
"url": "https://brown-opticians.co.uk/wp-content/uploads/sites/2/2024/01/logo.png",
"contentUrl": "https://brown-opticians.co.uk/wp-content/uploads/sites/2/2024/01/logo.png",
"width": 450,
"height": 450,
"caption": "Brown Opticians"
},
"image": {
"@id": "https://brown-opticians.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/BrownOpticiansBurnley/",
"https://www.instagram.com/brown_opticians/"
]
}
]
}
/eyecare-burnley/childrens-eye-test-burnley/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://brown-opticians.co.uk/eyecare-burnley/childrens-eye-test-burnley/",
"url": "https://brown-opticians.co.uk/eyecare-burnley/childrens-eye-test-burnley/",
"name": "Children’s Eye Test in Burnley | Kids Eyecare | Brown Opticians",
"isPartOf": {
"@id": "https://brown-opticians.co.uk/#website"
},
"datePublished": "2022-07-12T12:28:27+00:00",
"dateModified": "2026-05-01T10:45:26+00:00",
"description": "Kids eye tests in Burnley. Comprehensive children’s eyecare, vision checks and expert advice at Brown Opticians & Audiologists.",
"breadcrumb": {
"@id": "https://brown-opticians.co.uk/eyecare-burnley/childrens-eye-test-burnley/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://brown-opticians.co.uk/eyecare-burnley/childrens-eye-test-burnley/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://brown-opticians.co.uk/eyecare-burnley/childrens-eye-test-burnley/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://brown-opticians.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Eyecare",
"item": "https://brown-opticians.co.uk/eyecare-burnley/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Children’s Eyecare"
}
]
},
{
"@type": "WebSite",
"@id": "https://brown-opticians.co.uk/#website",
"url": "https://brown-opticians.co.uk/",
"name": "Brown Opticians",
"description": "",
"publisher": {
"@id": "https://brown-opticians.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://brown-opticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://brown-opticians.co.uk/#organization",
"name": "Brown Opticians",
"url": "https://brown-opticians.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://brown-opticians.co.uk/#/schema/logo/image/",
"url": "https://brown-opticians.co.uk/wp-content/uploads/sites/2/2024/01/logo.png",
"contentUrl": "https://brown-opticians.co.uk/wp-content/uploads/sites/2/2024/01/logo.png",
"width": 450,
"height": 450,
"caption": "Brown Opticians"
},
"image": {
"@id": "https://brown-opticians.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/BrownOpticiansBurnley/",
"https://www.instagram.com/brown_opticians/"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
16Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 2 |
| /book/ | 2 | 2 |
| /eyecare-burnley/ | 3 | 2 |
| /hearing-and-audiology/ | 2 | 2 |
| /eyecare-burnley/adult-eye-test-burnley/ | 2 | 2 |
| /eyecare-burnley/childrens-eye-test-burnley/ | 4 | 2 |
Explore the other reputation pillars for Brown Opticians
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Brown Opticians, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Brown Opticians: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://brown-opticians.co.uk to view the most current version of its content and see directly what this company is about and what it offers.