Butterfield Opticians
(https://www.butterfieldopticians.co.uk) 📸 Data Snapshot: May 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
While the site names experts like Humaira Issa and Dhiren Patel, it fails to provide GOC (General Optical Council) or RCCP (Registration Council for Clinical Physiologists) registration numbers, which are critical proof expectations for medical credibility. There is a lack of Person schema to link these experts to their professional digital footprints. Technically, the site is well-constructed but lacks a transparent fee schedule, using vague terms like ‘affordable styles’ and ‘reasonable prices’ rather than hard numbers, which is a key missing element in the industry pattern dictionary.
The disconnect between marketing tone and demonstration is low; the site avoids making ‘guaranteed outcome’ claims. However, the use of the term ‘World-Class’ in an H2 is a bold performance claim that lacks any external ranking or global accreditation to support it. Most clinical claims, such as those regarding OCT imaging or colorimetry, are explained through technical protocols rather than empty marketing promises, narrowing the gap between signal and substance.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org/",
"@type": "WebSite",
"name": "Butterfield",
"url": "https://www.butterfieldopticians.co.uk"
},
{
"@context": "https://schema.org",
"@type": "Optician",
"name": "Butterfield Opticians",
"image": "https://static.wixstatic.com/media/bc95b8_a709f8d792c64acca566d2c24a3520f1~mv2.png/v1/crop/x_0,y_792,w_3508,h_886/fill/w_454,h_115,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/HG%20-%20butterfield%20opticians%20oct15%20(1).png",
"url": "https://www.butterfieldopticians.co.uk/",
"telephone": "01524 732724",
"email": "info@butterfieldopticians.co.uk",
"foundingDate": 1981,
"knowsAbout": [
"Eye Health",
"Optometrists",
"Opticians",
"Eye Tests"
],
"knowsLanguage": "en-GB",
"priceRange": "££",
"currenciesAccepted": "GBP",
"paymentAccepted": [
"cash",
"credit card",
"debit card"
],
"slogan": "Butterfield Opticians are a local independant opticians in Carnforth, helping the community with better vision since 1981. We pride ourselves on providing a personal service and quality eyecare that you can trust.",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5",
"reviewCount": "2"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "46c Market Street",
"addressLocality": "Carnforth",
"postalCode": "LA5 9LB",
"addressCountry": "GB"
},
"hasMap": "https://www.google.com/maps?cid=2207581961336960331",
"geo": {
"@type": "GeoCoordinates",
"latitude": 54.1289279,
"longitude": -2.7692534
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "09:00",
"closes": "14:00"
}
],
"sameAs": [
"https://www.facebook.com/butterfieldOptician/",
"https://twitter.com/Butterfieldeye",
"https://www.pinterest.co.uk/butterfieldeyes/_saved/"
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 42 | 1 |
| /eye-care/ | 35 | 1 |
| /about-us/ | 35 | 1 |
| /contact-lenses/ | 35 | 1 |
| /hearing-care/ | 35 | 1 |
| /childrens-eyecare/ | 35 | 1 |
This page presents a snapshot of public data from Butterfield Opticians, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Butterfield Opticians: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.butterfieldopticians.co.uk to view the most current version of its content and see directly what this company is about and what it offers.