Trust & Proof: Activated Insights – Signal Evidence & AI Readability

Activated Insights

(https://homecarepulse.com) 📸 Data Snapshot: May 30, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
10 Impact Weight: 20 / 100
50% Reputation

Trust signals are present but lack external verification paths in the crawl data. The JSON-LD reports an aggregate rating of 4.2 based on 54 ratings, yet the proof_links_count is only 1 across all pages, suggesting reviews are hosted internally without direct links to third-party platforms like G2 or Capterra. Performance claims like ‘Nation’s Most Comprehensive’ are bold but lack a specific source link in the immediate heading structure.

Proof density is high regarding product features but low regarding third-party validation. The site provides specific numbers (85% participation, 95% satisfaction) within its dashboard screenshots and schema, but the lack of outbound links to external case studies or peer-reviewed data in the crawl data limits the ‘Trust and Proof’ pillar score.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
188Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 50 1
/experience-management/ 42 1
/recognition/ 57 1
/training/ 39 1
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "WebPage",
                "@id": "https://activatedinsights.com/",
                "url": "https://activatedinsights.com/",
                "name": "Senior & Home Care Software Solutions | Activated Insights",
                "isPartOf": {
                    "@id": "https://activatedinsights.com/#website"
                },
                "about": {
                    "@id": "https://activatedinsights.com/#organization"
                },
                "primaryImageOfPage": {
                    "@id": "https://activatedinsights.com/#primaryimage"
                },
                "image": {
                    "@id": "https://activatedinsights.com/#primaryimage"
                },
                "thumbnailUrl": "https://activatedinsights.com/wp-content/uploads/2024/06/Activated-Insights-Formerly-HCP-Letter-from-the-CEO.png",
                "datePublished": "2024-05-21T06:20:52+00:00",
                "dateModified": "2026-05-05T18:44:57+00:00",
                "description": "Market-leading software for senior care and home care providers. Technology, surveys, and training for post-acute care organizations.",
                "breadcrumb": {
                    "@id": "https://activatedinsights.com/#breadcrumb"
                },
                "inLanguage": "en-US",
                "potentialAction": [
                    {
                        "@type": "ReadAction",
                        "target": [
                            "https://activatedinsights.com/"
                        ]
                    }
                ]
            },
            {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://activatedinsights.com/#primaryimage",
                "url": "https://activatedinsights.com/wp-content/uploads/2024/06/Activated-Insights-Formerly-HCP-Letter-from-the-CEO.png",
                "contentUrl": "https://activatedinsights.com/wp-content/uploads/2024/06/Activated-Insights-Formerly-HCP-Letter-from-the-CEO.png",
                "width": 1040,
                "height": 585,
                "caption": "A dark purple background displays the text \"Activated Insights\" in white, with \"Formerly HCP\" underneath. To the left of the text, a yellow and light purple asterisk-like logo is shown. The bottom of the image features various colorful abstract shapes."
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://activatedinsights.com/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://activatedinsights.com/#website",
                "url": "https://activatedinsights.com/",
                "name": "Activated Insights",
                "description": "The Leader in Research & Quality Management for Empowering Excellence in Home Care",
                "publisher": {
                    "@id": "https://activatedinsights.com/#organization"
                },
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "EntryPoint",
                            "urlTemplate": "https://activatedinsights.com/?s={search_term_string}"
                        },
                        "query-input": {
                            "@type": "PropertyValueSpecification",
                            "valueRequired": true,
                            "valueName": "search_term_string"
                        }
                    }
                ],
                "inLanguage": "en-US"
            },
            {
                "@type": "Organization",
                "@id": "https://activatedinsights.com/#organization",
                "name": "Activated Insights",
                "url": "https://activatedinsights.com/",
                "logo": {
                    "@type": "ImageObject",
                    "inLanguage": "en-US",
                    "@id": "https://activatedinsights.com/#/schema/logo/image/",
                    "url": "https://activatedinsights.com/wp-content/uploads/2025/06/2025-activated-insights-logo-black-1.svg",
                    "contentUrl": "https://activatedinsights.com/wp-content/uploads/2025/06/2025-activated-insights-logo-black-1.svg",
                    "width": 290,
                    "height": 42,
                    "caption": "Activated Insights"
                },
                "image": {
                    "@id": "https://activatedinsights.com/#/schema/logo/image/"
                },
                "sameAs": [
                    "https://www.facebook.com/activatedinsights/",
                    "https://x.com/ActivatedIns",
                    "https://www.linkedin.com/company/activated-insights/",
                    "https://www.youtube.com/@activatedinsights"
                ]
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "Activated Insights",
        "url": "https://activatedinsights.com/",
        "logo": "https://activatedinsights.com/wp-content/uploads/2025/06/2025-activated-insights-logo-black-1.svg",
        "description": "Activated Insights enables long-term and post-acute care providers to make the most of every interaction — for employees, clients and beyond — through better understanding and delivery of improved experiences.",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "346 Grand Loop STE 200",
            "addressLocality": "Rexburg",
            "postalCode": "83440",
            "addressCountry": "US"
        },
        "contactPoint": {
            "@type": "ContactPoint",
            "telephone": "+1-208-356-7880",
            "contactType": "Customer Support",
            "email": "customersupport@activatedinsights.com .",
            "availableLanguage": "English"
        },
        "sameAs": [
            "https://www.linkedin.com/company/activated-insights/",
            "https://www.facebook.com/activatedinsights/",
            "https://x.com/ActivatedIns",
            "https://www.youtube.com/@activatedinsights"
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "SoftwareApplication",
        "name": "Activated Insights Suite",
        "description": "Comprehensive business solutions for home care and senior living providers. Includes Recruit for automated hiring, Retain for employee retention, Training with 500+ eLearning courses, and Experience Management for customer and employee satisfaction surveys.",
        "applicationCategory": "BusinessApplication",
        "operatingSystem": "Web-based",
        "offers": {
            "@type": "Offer",
            "price": "0",
            "priceCurrency": "USD"
        },
        "author": {
            "@type": "Organization",
            "name": "Activated Insights",
            "url": "https://activatedinsights.com"
        },
        "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": "4.2",
            "ratingCount": "54"
        },
        "featureList": [
            "Recruit: Automate hiring process and interview scheduling",
            "Recruit: Engage candidates and integrate with applicant sources",
            "Retain: Reduce employee turnover by up to 65%",
            "Retain: Automated employee engagement and management dashboard",
            "Training: 500+ eLearning courses for senior living and home care",
            "Training: Compliance training and multi-language courses",
            "Experience Management: Customer and employee satisfaction surveys",
            "Experience Management: NPS® and eNPS® scoring with industry benchmarks",
            "Experience Management: Action plans to boost engagement and culture"
        ],
        "url": "https://activatedinsights.com",
        "mainEntityOfPage": {
            "@type": "WebPage",
            "@id": "https://activatedinsights.com"
        }
    }
]
/experience-management/
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "WebPage",
                "@id": "https://activatedinsights.com/experience-management/",
                "url": "https://activatedinsights.com/experience-management/",
                "name": "Healthcare Experience Management Survey Platform | Activated Insights",
                "isPartOf": {
                    "@id": "https://activatedinsights.com/#website"
                },
                "primaryImageOfPage": {
                    "@id": "https://activatedinsights.com/experience-management/#primaryimage"
                },
                "image": {
                    "@id": "https://activatedinsights.com/experience-management/#primaryimage"
                },
                "thumbnailUrl": "https://activatedinsights.com/wp-content/uploads/2026/01/hero-img-1.png",
                "datePublished": "2026-01-12T21:46:56+00:00",
                "dateModified": "2026-04-18T21:02:13+00:00",
                "description": "Experience management surveys help you transform customer and employee satisfaction. Partner with Activated Insights to drive growth through real-time data.",
                "breadcrumb": {
                    "@id": "https://activatedinsights.com/experience-management/#breadcrumb"
                },
                "inLanguage": "en-US",
                "potentialAction": [
                    {
                        "@type": "ReadAction",
                        "target": [
                            "https://activatedinsights.com/experience-management/"
                        ]
                    }
                ]
            },
            {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://activatedinsights.com/experience-management/#primaryimage",
                "url": "https://activatedinsights.com/wp-content/uploads/2026/01/hero-img-1.png",
                "contentUrl": "https://activatedinsights.com/wp-content/uploads/2026/01/hero-img-1.png",
                "width": 1378,
                "height": 1119,
                "caption": "Screenshot of a dashboard showing quality of care data and satisfaction metrics, with three highlighted stats: 85%+ resident survey participation, 95%+ move-in satisfaction scores, and 90%+ overall satisfaction."
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://activatedinsights.com/experience-management/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home",
                        "item": "https://activatedinsights.com/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 2,
                        "name": "Experience Management Built For Post Acute | Activated Insights"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://activatedinsights.com/#website",
                "url": "https://activatedinsights.com/",
                "name": "Activated Insights",
                "description": "The Leader in Research & Quality Management for Empowering Excellence in Home Care",
                "publisher": {
                    "@id": "https://activatedinsights.com/#organization"
                },
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "EntryPoint",
                            "urlTemplate": "https://activatedinsights.com/?s={search_term_string}"
                        },
                        "query-input": {
                            "@type": "PropertyValueSpecification",
                            "valueRequired": true,
                            "valueName": "search_term_string"
                        }
                    }
                ],
                "inLanguage": "en-US"
            },
            {
                "@type": "Organization",
                "@id": "https://activatedinsights.com/#organization",
                "name": "Activated Insights",
                "url": "https://activatedinsights.com/",
                "logo": {
                    "@type": "ImageObject",
                    "inLanguage": "en-US",
                    "@id": "https://activatedinsights.com/#/schema/logo/image/",
                    "url": "https://activatedinsights.com/wp-content/uploads/2025/06/2025-activated-insights-logo-black-1.svg",
                    "contentUrl": "https://activatedinsights.com/wp-content/uploads/2025/06/2025-activated-insights-logo-black-1.svg",
                    "width": 290,
                    "height": 42,
                    "caption": "Activated Insights"
                },
                "image": {
                    "@id": "https://activatedinsights.com/#/schema/logo/image/"
                },
                "sameAs": [
                    "https://www.facebook.com/activatedinsights/",
                    "https://x.com/ActivatedIns",
                    "https://www.linkedin.com/company/activated-insights/",
                    "https://www.youtube.com/@activatedinsights"
                ]
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "Activated Insights",
        "url": "https://activatedinsights.com/",
        "logo": "https://activatedinsights.com/wp-content/uploads/2025/06/2025-activated-insights-logo-black-1.svg",
        "description": "Activated Insights enables long-term and post-acute care providers to make the most of every interaction — for employees, clients and beyond — through better understanding and delivery of improved experiences.",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "346 Grand Loop STE 200",
            "addressLocality": "Rexburg",
            "postalCode": "83440",
            "addressCountry": "US"
        },
        "contactPoint": {
            "@type": "ContactPoint",
            "telephone": "+1-208-356-7880",
            "contactType": "Customer Support",
            "email": "customersupport@activatedinsights.com .",
            "availableLanguage": "English"
        },
        "sameAs": [
            "https://www.linkedin.com/company/activated-insights/",
            "https://www.facebook.com/activatedinsights/",
            "https://x.com/ActivatedIns",
            "https://www.youtube.com/@activatedinsights"
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "SoftwareApplication",
        "name": "Activated Insights Suite",
        "description": "Comprehensive business solutions for home care and senior living providers. Includes Recruit for automated hiring, Retain for employee retention, Training with 500+ eLearning courses, and Experience Management for customer and employee satisfaction surveys.",
        "applicationCategory": "BusinessApplication",
        "operatingSystem": "Web-based",
        "offers": {
            "@type": "Offer",
            "price": "0",
            "priceCurrency": "USD"
        },
        "author": {
            "@type": "Organization",
            "name": "Activated Insights",
            "url": "https://activatedinsights.com"
        },
        "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": "4.2",
            "ratingCount": "54"
        },
        "featureList": [
            "Recruit: Automate hiring process and interview scheduling",
            "Recruit: Engage candidates and integrate with applicant sources",
            "Retain: Reduce employee turnover by up to 65%",
            "Retain: Automated employee engagement and management dashboard",
            "Training: 500+ eLearning courses for senior living and home care",
            "Training: Compliance training and multi-language courses",
            "Experience Management: Customer and employee satisfaction surveys",
            "Experience Management: NPS® and eNPS® scoring with industry benchmarks",
            "Experience Management: Action plans to boost engagement and culture"
        ],
        "url": "https://activatedinsights.com",
        "mainEntityOfPage": {
            "@type": "WebPage",
            "@id": "https://activatedinsights.com"
        }
    }
]
/recognition/
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "WebPage",
                "@id": "https://activatedinsights.com/recognition/",
                "url": "https://activatedinsights.com/recognition/",
                "name": "Recognition Tools for Healthcare Providers | Activated Insights",
                "isPartOf": {
                    "@id": "https://activatedinsights.com/#website"
                },
                "datePublished": "2024-06-10T16:23:59+00:00",
                "dateModified": "2026-04-18T20:31:35+00:00",
                "description": "Build your reputation with recognition tools for healthcare providers. Earn awards, manage reviews, and get certified as a top care provider.",
                "breadcrumb": {
                    "@id": "https://activatedinsights.com/recognition/#breadcrumb"
                },
                "inLanguage": "en-US",
                "potentialAction": [
                    {
                        "@type": "ReadAction",
                        "target": [
                            "https://activatedinsights.com/recognition/"
                        ]
                    }
                ]
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://activatedinsights.com/recognition/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home",
                        "item": "https://activatedinsights.com/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 2,
                        "name": "Recognition"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://activatedinsights.com/#website",
                "url": "https://activatedinsights.com/",
                "name": "Activated Insights",
                "description": "The Leader in Research & Quality Management for Empowering Excellence in Home Care",
                "publisher": {
                    "@id": "https://activatedinsights.com/#organization"
                },
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "EntryPoint",
                            "urlTemplate": "https://activatedinsights.com/?s={search_term_string}"
                        },
                        "query-input": {
                            "@type": "PropertyValueSpecification",
                            "valueRequired": true,
                            "valueName": "search_term_string"
                        }
                    }
                ],
                "inLanguage": "en-US"
            },
            {
                "@type": "Organization",
                "@id": "https://activatedinsights.com/#organization",
                "name": "Activated Insights",
                "url": "https://activatedinsights.com/",
                "logo": {
                    "@type": "ImageObject",
                    "inLanguage": "en-US",
                    "@id": "https://activatedinsights.com/#/schema/logo/image/",
                    "url": "https://activatedinsights.com/wp-content/uploads/2025/06/2025-activated-insights-logo-black-1.svg",
                    "contentUrl": "https://activatedinsights.com/wp-content/uploads/2025/06/2025-activated-insights-logo-black-1.svg",
                    "width": 290,
                    "height": 42,
                    "caption": "Activated Insights"
                },
                "image": {
                    "@id": "https://activatedinsights.com/#/schema/logo/image/"
                },
                "sameAs": [
                    "https://www.facebook.com/activatedinsights/",
                    "https://x.com/ActivatedIns",
                    "https://www.linkedin.com/company/activated-insights/",
                    "https://www.youtube.com/@activatedinsights"
                ]
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "Activated Insights",
        "url": "https://activatedinsights.com/",
        "logo": "https://activatedinsights.com/wp-content/uploads/2025/06/2025-activated-insights-logo-black-1.svg",
        "description": "Activated Insights enables long-term and post-acute care providers to make the most of every interaction — for employees, clients and beyond — through better understanding and delivery of improved experiences.",
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "346 Grand Loop STE 200",
            "addressLocality": "Rexburg",
            "postalCode": "83440",
            "addressCountry": "US"
        },
        "contactPoint": {
            "@type": "ContactPoint",
            "telephone": "+1-208-356-7880",
            "contactType": "Customer Support",
            "email": "customersupport@activatedinsights.com .",
            "availableLanguage": "English"
        },
        "sameAs": [
            "https://www.linkedin.com/company/activated-insights/",
            "https://www.facebook.com/activatedinsights/",
            "https://x.com/ActivatedIns",
            "https://www.youtube.com/@activatedinsights"
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "SoftwareApplication",
        "name": "Activated Insights Suite",
        "description": "Comprehensive business solutions for home care and senior living providers. Includes Recruit for automated hiring, Retain for employee retention, Training with 500+ eLearning courses, and Experience Management for customer and employee satisfaction surveys.",
        "applicationCategory": "BusinessApplication",
        "operatingSystem": "Web-based",
        "offers": {
            "@type": "Offer",
            "price": "0",
            "priceCurrency": "USD"
        },
        "author": {
            "@type": "Organization",
            "name": "Activated Insights",
            "url": "https://activatedinsights.com"
        },
        "aggregateRating": {
            "@type": "AggregateRating",
            "ratingValue": "4.2",
            "ratingCount": "54"
        },
        "featureList": [
            "Recruit: Automate hiring process and interview scheduling",
            "Recruit: Engage candidates and integrate with applicant sources",
            "Retain: Reduce employee turnover by up to 65%",
            "Retain: Automated employee engagement and management dashboard",
            "Training: 500+ eLearning courses for senior living and home care",
            "Training: Compliance training and multi-language courses",
            "Experience Management: Customer and employee satisfaction surveys",
            "Experience Management: NPS® and eNPS® scoring with industry benchmarks",
            "Experience Management: Action plans to boost engagement and culture"
        ],
        "url": "https://activatedinsights.com",
        "mainEntityOfPage": {
            "@type": "WebPage",
            "@id": "https://activatedinsights.com"
        }
    }
]
/training/
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "WebPage",
                "@id": "https://activatedinsights.com/training/",
                "url": "https://activatedinsights.com/training/",
                "name": "Caregiver Training Programs & Certification | Activated Insights",
                "isPartOf": {
                    "@id": "https://activatedinsights.com/#website"
                },
                "primaryImageOfPage": {
                    "@id": "https://activatedinsights.com/training/#primaryimage"
                },
                "image": {
                    "@id": "https://activatedinsights.com/training/#primaryimage"
                },
                "thumbnailUrl": "https://activatedinsights.com/wp-content/uploads/2025/12/image-198.png",
                "datePublished": "2021-06-08T20:40:47+00:00",
                "dateModified": "2026-04-18T20:33:32+00:00",
                "description": "Comprehensive caregiver training programs. Elevate care quality with our online training platform for home care professionals.",
                "breadcrumb": {
                    "@id": "https://activatedinsights.com/training/#breadcrumb"
                },
                "inLanguage": "en-US",
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                        ]
                    }
                ]
            },
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                "inLanguage": "en-US",
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                "contentUrl": "https://activatedinsights.com/wp-content/uploads/2025/12/image-198.png"
            },
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                "@type": "BreadcrumbList",
                "@id": "https://activatedinsights.com/training/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home",
                        "item": "https://activatedinsights.com/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 2,
                        "name": "Training built for modern care teams"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://activatedinsights.com/#website",
                "url": "https://activatedinsights.com/",
                "name": "Activated Insights",
                "description": "The Leader in Research & Quality Management for Empowering Excellence in Home Care",
                "publisher": {
                    "@id": "https://activatedinsights.com/#organization"
                },
                "potentialAction": [
                    {
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                        "target": {
                            "@type": "EntryPoint",
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                        },
                        "query-input": {
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                            "valueRequired": true,
                            "valueName": "search_term_string"
                        }
                    }
                ],
                "inLanguage": "en-US"
            },
            {
                "@type": "Organization",
                "@id": "https://activatedinsights.com/#organization",
                "name": "Activated Insights",
                "url": "https://activatedinsights.com/",
                "logo": {
                    "@type": "ImageObject",
                    "inLanguage": "en-US",
                    "@id": "https://activatedinsights.com/#/schema/logo/image/",
                    "url": "https://activatedinsights.com/wp-content/uploads/2025/06/2025-activated-insights-logo-black-1.svg",
                    "contentUrl": "https://activatedinsights.com/wp-content/uploads/2025/06/2025-activated-insights-logo-black-1.svg",
                    "width": 290,
                    "height": 42,
                    "caption": "Activated Insights"
                },
                "image": {
                    "@id": "https://activatedinsights.com/#/schema/logo/image/"
                },
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