Mackereth Opticians
(http://www.mackerethopticians.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
7
Impact Weight: 15 / 100
47% Reputation
This is the weakest pillar for the site; while claiming clinical excellence, there is a total absence of named medical practitioners or their General Optical Council (GOC) registration numbers. The schema_json focuses on Organization and WebPage but neglects Person schema for the optometrists, creating a gap in medical authority. For a healthcare provider, the inability to verify the professional status of the staff is a significant authority oversight.
The marketing tone is largely restrained and professional, avoiding the hyperbolic ‘world-class’ claims common in high-BS sites. Performance claims regarding ‘quick spectacle glazing’ are backed by the technical reality of an ‘in-house workshop.’ The disconnect is minimal, as the claims of diagnostic superiority are tied to specific hardware names like the Topcon Maestro2.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.mackerethopticians.co.uk/",
"url": "https://www.mackerethopticians.co.uk/",
"name": "Independent Eye Care Since 1930s | Mackereth Opticians Halifax",
"isPartOf": {
"@id": "https://www.mackerethopticians.co.uk/#website"
},
"about": {
"@id": "https://www.mackerethopticians.co.uk/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.mackerethopticians.co.uk/#primaryimage"
},
"image": {
"@id": "https://www.mackerethopticians.co.uk/#primaryimage"
},
"thumbnailUrl": "https://www.mackerethopticians.co.uk/wp-content/uploads/2025/12/eyecare-banner.png",
"datePublished": "2025-12-16T06:22:32+00:00",
"dateModified": "2026-03-30T09:53:37+00:00",
"description": "Trusted independent opticians in Halifax offering eye tests, glasses, contact lenses, OCT scans, and personalised care since the 1930s.",
"breadcrumb": {
"@id": "https://www.mackerethopticians.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.mackerethopticians.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.mackerethopticians.co.uk/#primaryimage",
"url": "https://www.mackerethopticians.co.uk/wp-content/uploads/2025/12/eyecare-banner.png",
"contentUrl": "https://www.mackerethopticians.co.uk/wp-content/uploads/2025/12/eyecare-banner.png",
"width": 983,
"height": 652,
"caption": "Eyecare banner"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mackerethopticians.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mackerethopticians.co.uk/#website",
"url": "https://www.mackerethopticians.co.uk/",
"name": "Mackereth Opticians",
"description": "",
"publisher": {
"@id": "https://www.mackerethopticians.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mackerethopticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.mackerethopticians.co.uk/#organization",
"name": "Mackereth Opticians",
"url": "https://www.mackerethopticians.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.mackerethopticians.co.uk/#/schema/logo/image/",
"url": "https://www.mackerethopticians.co.uk/wp-content/uploads/2025/12/client-logo.png",
"contentUrl": "https://www.mackerethopticians.co.uk/wp-content/uploads/2025/12/client-logo.png",
"width": 600,
"height": 62,
"caption": "Mackereth Opticians"
},
"image": {
"@id": "https://www.mackerethopticians.co.uk/#/schema/logo/image/"
},
"sameAs": [
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]
}
]
}
/product-category/glasses/
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"@graph": [
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"url": "https://www.mackerethopticians.co.uk/product-category/glasses/",
"name": "Glasses | Mackereth Opticians",
"isPartOf": {
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},
"primaryImageOfPage": {
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},
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"name": "Home",
"item": "https://www.mackerethopticians.co.uk/"
},
{
"@type": "ListItem",
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"name": "Glasses"
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"name": "Mackereth Opticians",
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},
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"caption": "Mackereth Opticians"
},
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},
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}
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]
/product-category/sunglasses/
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"@graph": [
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"url": "https://www.mackerethopticians.co.uk/product-category/sunglasses/",
"name": "Sunglasses | Mackereth Opticians",
"isPartOf": {
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},
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},
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"description": "Buy Sunglasses at Mackereth Opticians. Discover quality eyewear with stylish frames, premium lenses, and trusted optical expertise.x",
"breadcrumb": {
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},
"inLanguage": "en-GB"
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"name": "Mackereth Opticians",
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},
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}
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]
/our-brands/
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"url": "https://www.mackerethopticians.co.uk/our-brands/",
"name": "Our Brands | Mackereth Opticians",
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"datePublished": "2025-12-23T06:39:40+00:00",
"dateModified": "2026-01-06T07:17:30+00:00",
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/eye-tests/eye-examinations/
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},
"image": {
"@id": "https://www.mackerethopticians.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/mackerethopticians",
"https://www.instagram.com/mackerethopticians/"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
190Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 175 | 1 |
| /product-category/glasses/ | 3 | 1 |
| /product-category/sunglasses/ | 3 | 1 |
| /our-brands/ | 3 | 1 |
| /request-an-appointment/ | 3 | 1 |
| /eye-tests/eye-examinations/ | 3 | 1 |
Explore the other reputation pillars for Mackereth Opticians
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Mackereth Opticians, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Mackereth Opticians: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.mackerethopticians.co.uk to view the most current version of its content and see directly what this company is about and what it offers.