Mirage Opticians
(https://www.mirageopticians.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
7
Impact Weight: 15 / 100
47% Reputation
A significant authority gap exists due to the absence of professional registration numbers (GOC) for ‘Mr Patel’ and other team members, which is a red flag in the healthcare pattern dictionary. The schema_json uses generic Organization and WebSite types but fails to utilize MedicalBusiness or Physician schema, which would provide structured evidence of clinical authority. Named experts are mentioned but lack digital footprint links such as LinkedIn or GOC registry profiles within the body content.
The site avoids hyperbolic performance claims, opting for clinical descriptions of technology benefits. The primary disconnect is found in the ‘Latest Blogs’ section, where the meta-description mentions ‘case studies to witness how our solutions have helped businesses,’ a corporate boilerplate that contradicts the actual blog topics which are consumer-focused eye care tips. Aside from this, the clinical claims regarding FDA-approved treatments are consistent with the services offered.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.mirageopticians.co.uk/",
"url": "https://www.mirageopticians.co.uk/",
"name": "Home - Mirage Opticians",
"isPartOf": {
"@id": "https://www.mirageopticians.co.uk/#website"
},
"about": {
"@id": "https://www.mirageopticians.co.uk/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.mirageopticians.co.uk/#primaryimage"
},
"image": {
"@id": "https://www.mirageopticians.co.uk/#primaryimage"
},
"thumbnailUrl": "https://www.mirageopticians.co.uk/wp-content/uploads/2024/11/eye-exam-updated.jpg",
"datePublished": "2024-06-26T13:58:45+00:00",
"dateModified": "2026-04-27T08:26:28+00:00",
"breadcrumb": {
"@id": "https://www.mirageopticians.co.uk/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.mirageopticians.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.mirageopticians.co.uk/#primaryimage",
"url": "https://www.mirageopticians.co.uk/wp-content/uploads/2024/11/eye-exam-updated.jpg",
"contentUrl": "https://www.mirageopticians.co.uk/wp-content/uploads/2024/11/eye-exam-updated.jpg",
"width": 710,
"height": 1400
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mirageopticians.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mirageopticians.co.uk/#website",
"url": "https://www.mirageopticians.co.uk/",
"name": "Mirage Opticians",
"description": "Opticians Ealing | Optometrists | Eye Test | Contact Lenses",
"publisher": {
"@id": "https://www.mirageopticians.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mirageopticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.mirageopticians.co.uk/#organization",
"name": "Mirage Opticians",
"url": "https://www.mirageopticians.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.mirageopticians.co.uk/#/schema/logo/image/",
"url": "https://www.mirageopticians.co.uk/wp-content/uploads/2024/06/mirage-opticians-logo-light.png",
"contentUrl": "https://www.mirageopticians.co.uk/wp-content/uploads/2024/06/mirage-opticians-logo-light.png",
"width": 630,
"height": 84,
"caption": "Mirage Opticians"
},
"image": {
"@id": "https://www.mirageopticians.co.uk/#/schema/logo/image/"
}
}
]
}
/eye-examination/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.mirageopticians.co.uk/eye-examination/",
"url": "https://www.mirageopticians.co.uk/eye-examination/",
"name": "Eye examination - Mirage Opticians",
"isPartOf": {
"@id": "https://www.mirageopticians.co.uk/#website"
},
"datePublished": "2024-10-31T13:11:24+00:00",
"dateModified": "2026-04-27T08:26:42+00:00",
"breadcrumb": {
"@id": "https://www.mirageopticians.co.uk/eye-examination/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.mirageopticians.co.uk/eye-examination/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mirageopticians.co.uk/eye-examination/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.mirageopticians.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Eye examination"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mirageopticians.co.uk/#website",
"url": "https://www.mirageopticians.co.uk/",
"name": "Mirage Opticians",
"description": "Opticians Ealing | Optometrists | Eye Test | Contact Lenses",
"publisher": {
"@id": "https://www.mirageopticians.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mirageopticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.mirageopticians.co.uk/#organization",
"name": "Mirage Opticians",
"url": "https://www.mirageopticians.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.mirageopticians.co.uk/#/schema/logo/image/",
"url": "https://www.mirageopticians.co.uk/wp-content/uploads/2024/06/mirage-opticians-logo-light.png",
"contentUrl": "https://www.mirageopticians.co.uk/wp-content/uploads/2024/06/mirage-opticians-logo-light.png",
"width": 630,
"height": 84,
"caption": "Mirage Opticians"
},
"image": {
"@id": "https://www.mirageopticians.co.uk/#/schema/logo/image/"
}
}
]
}
/contact-lens/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.mirageopticians.co.uk/contact-lens/",
"url": "https://www.mirageopticians.co.uk/contact-lens/",
"name": "Contact Lens - Mirage Opticians",
"isPartOf": {
"@id": "https://www.mirageopticians.co.uk/#website"
},
"datePublished": "2024-10-31T12:50:09+00:00",
"dateModified": "2026-04-27T08:27:14+00:00",
"breadcrumb": {
"@id": "https://www.mirageopticians.co.uk/contact-lens/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.mirageopticians.co.uk/contact-lens/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mirageopticians.co.uk/contact-lens/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.mirageopticians.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Lens"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mirageopticians.co.uk/#website",
"url": "https://www.mirageopticians.co.uk/",
"name": "Mirage Opticians",
"description": "Opticians Ealing | Optometrists | Eye Test | Contact Lenses",
"publisher": {
"@id": "https://www.mirageopticians.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mirageopticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.mirageopticians.co.uk/#organization",
"name": "Mirage Opticians",
"url": "https://www.mirageopticians.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.mirageopticians.co.uk/#/schema/logo/image/",
"url": "https://www.mirageopticians.co.uk/wp-content/uploads/2024/06/mirage-opticians-logo-light.png",
"contentUrl": "https://www.mirageopticians.co.uk/wp-content/uploads/2024/06/mirage-opticians-logo-light.png",
"width": 630,
"height": 84,
"caption": "Mirage Opticians"
},
"image": {
"@id": "https://www.mirageopticians.co.uk/#/schema/logo/image/"
}
}
]
}
/dry-eyes/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.mirageopticians.co.uk/dry-eyes/",
"url": "https://www.mirageopticians.co.uk/dry-eyes/",
"name": "Dry Eyes - Mirage Opticians",
"isPartOf": {
"@id": "https://www.mirageopticians.co.uk/#website"
},
"datePublished": "2024-06-26T14:02:33+00:00",
"dateModified": "2024-11-15T12:37:42+00:00",
"breadcrumb": {
"@id": "https://www.mirageopticians.co.uk/dry-eyes/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.mirageopticians.co.uk/dry-eyes/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mirageopticians.co.uk/dry-eyes/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.mirageopticians.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Dry Eyes"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mirageopticians.co.uk/#website",
"url": "https://www.mirageopticians.co.uk/",
"name": "Mirage Opticians",
"description": "Opticians Ealing | Optometrists | Eye Test | Contact Lenses",
"publisher": {
"@id": "https://www.mirageopticians.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mirageopticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.mirageopticians.co.uk/#organization",
"name": "Mirage Opticians",
"url": "https://www.mirageopticians.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.mirageopticians.co.uk/#/schema/logo/image/",
"url": "https://www.mirageopticians.co.uk/wp-content/uploads/2024/06/mirage-opticians-logo-light.png",
"contentUrl": "https://www.mirageopticians.co.uk/wp-content/uploads/2024/06/mirage-opticians-logo-light.png",
"width": 630,
"height": 84,
"caption": "Mirage Opticians"
},
"image": {
"@id": "https://www.mirageopticians.co.uk/#/schema/logo/image/"
}
}
]
}
/frame-styling/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.mirageopticians.co.uk/frame-styling/",
"url": "https://www.mirageopticians.co.uk/frame-styling/",
"name": "Frame Styling - Mirage Opticians",
"isPartOf": {
"@id": "https://www.mirageopticians.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.mirageopticians.co.uk/frame-styling/#primaryimage"
},
"image": {
"@id": "https://www.mirageopticians.co.uk/frame-styling/#primaryimage"
},
"thumbnailUrl": "https://www.mirageopticians.co.uk/wp-content/uploads/2024/11/Frame-Styling-1.jpg",
"datePublished": "2024-10-31T10:53:31+00:00",
"dateModified": "2026-04-27T08:29:22+00:00",
"breadcrumb": {
"@id": "https://www.mirageopticians.co.uk/frame-styling/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.mirageopticians.co.uk/frame-styling/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.mirageopticians.co.uk/frame-styling/#primaryimage",
"url": "https://www.mirageopticians.co.uk/wp-content/uploads/2024/11/Frame-Styling-1.jpg",
"contentUrl": "https://www.mirageopticians.co.uk/wp-content/uploads/2024/11/Frame-Styling-1.jpg",
"width": 1000,
"height": 1000
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mirageopticians.co.uk/frame-styling/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.mirageopticians.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Frame Styling"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mirageopticians.co.uk/#website",
"url": "https://www.mirageopticians.co.uk/",
"name": "Mirage Opticians",
"description": "Opticians Ealing | Optometrists | Eye Test | Contact Lenses",
"publisher": {
"@id": "https://www.mirageopticians.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mirageopticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.mirageopticians.co.uk/#organization",
"name": "Mirage Opticians",
"url": "https://www.mirageopticians.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.mirageopticians.co.uk/#/schema/logo/image/",
"url": "https://www.mirageopticians.co.uk/wp-content/uploads/2024/06/mirage-opticians-logo-light.png",
"contentUrl": "https://www.mirageopticians.co.uk/wp-content/uploads/2024/06/mirage-opticians-logo-light.png",
"width": 630,
"height": 84,
"caption": "Mirage Opticians"
},
"image": {
"@id": "https://www.mirageopticians.co.uk/#/schema/logo/image/"
}
}
]
}
/children/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.mirageopticians.co.uk/children/",
"url": "https://www.mirageopticians.co.uk/children/",
"name": "Children - Mirage Opticians",
"isPartOf": {
"@id": "https://www.mirageopticians.co.uk/#website"
},
"datePublished": "2024-10-31T11:14:42+00:00",
"dateModified": "2026-04-27T08:30:08+00:00",
"breadcrumb": {
"@id": "https://www.mirageopticians.co.uk/children/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.mirageopticians.co.uk/children/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.mirageopticians.co.uk/children/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.mirageopticians.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Children"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.mirageopticians.co.uk/#website",
"url": "https://www.mirageopticians.co.uk/",
"name": "Mirage Opticians",
"description": "Opticians Ealing | Optometrists | Eye Test | Contact Lenses",
"publisher": {
"@id": "https://www.mirageopticians.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.mirageopticians.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.mirageopticians.co.uk/#organization",
"name": "Mirage Opticians",
"url": "https://www.mirageopticians.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.mirageopticians.co.uk/#/schema/logo/image/",
"url": "https://www.mirageopticians.co.uk/wp-content/uploads/2024/06/mirage-opticians-logo-light.png",
"contentUrl": "https://www.mirageopticians.co.uk/wp-content/uploads/2024/06/mirage-opticians-logo-light.png",
"width": 630,
"height": 84,
"caption": "Mirage Opticians"
},
"image": {
"@id": "https://www.mirageopticians.co.uk/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
157Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 26 | 2 |
| /eye-examination/ | 27 | 2 |
| /contact-lens/ | 26 | 2 |
| /dry-eyes/ | 26 | 2 |
| /frame-styling/ | 26 | 2 |
| /children/ | 26 | 2 |
Explore the other reputation pillars for Mirage Opticians
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Mirage Opticians, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Mirage Opticians: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.mirageopticians.co.uk to view the most current version of its content and see directly what this company is about and what it offers.