Memorial Sloan Kettering Cancer Center
(https://msk.org) 📸 Data Snapshot: May 31, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is explicitly documented. Unlike low-substance sites that claim an expert team without names, MSK provides names, MD/PhD qualifications, and fellowship leadership roles (e.g., Lauren Schaff, MD, Associate Director, Neuro-Oncology Fellowship Program). The research sub-page lists over 80 specific lab heads, closing any gap between the claim of expertise and the proof of its existence.
Marketing claims are consistently anchored to clinical and scientific evidence. The claim of innovative immunotherapy is supported by specific mentions of checkpoint inhibitors and the story of a stage 4 stomach cancer patient. Performance is not measured in vague growth metrics but in 75 years of discovery and specific contributions to the fundamental understanding of human biology.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@graph": [
[
{
"@context": "http://schema.org",
"@type": "Organization",
"url": "https://www.mskcc.org/",
"name": "Memorial Sloan Kettering",
"alternateName": "MSK",
"logo": {
"@type": "ImageObject",
"url": "https://www.mskcc.org/logo.png",
"height": "541px",
"width": "113px"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+1-212-639-2000",
"contactType": "customer service"
}
],
"sameAs": [
"https://www.facebook.com/sloankettering",
"https://twitter.com/sloan_kettering",
"https://www.youtube.com/user/mskcc",
"https://www.instagram.com/sloankettering",
"https://www.linkedin.com/company/memorial-sloan-kettering-cancer-center"
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.mskcc.org/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.mskcc.org/search?query={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
]
}
/doctor/
{
"@graph": []
}
/research/ski/
{
"@graph": []
}
/education-training/
{
"@graph": []
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1 | 1 |
| /doctor/ | 1 | 1 |
| /research/ski/ | 0 | 1 |
| /education-training/ | 0 | 1 |
This page presents a snapshot of public data from Memorial Sloan Kettering Cancer Center, captured on May 31, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Memorial Sloan Kettering Cancer Center: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://msk.org to view the most current version of its content and see directly what this company is about and what it offers.