Murrays Opticians
(https://www.murraysopticians.co.uk) 📸 Data Snapshot: May 22, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through naming five specific team members and their roles (e.g., Hafiza Hakim, Dispensing Optician/Manager). The primary gap is the lack of digital footprint integration for these experts; there are no Person schema objects or sameAs links to professional registrations or LinkedIn profiles. The technical implementation of schema is better than average, including specific Optician type and geo-coordinates.
There is a minor disconnect regarding the claim of ‘latest and most effective technology.’ While OCT is mentioned, the site fails to specify the model or manufacturer of the equipment, which is common in high-substance medical sites. Most other performance claims are centered on customer experience (‘super friendly,’ ‘efficient’), which are substantiated by the cited Google reviews.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org/",
"@type": "LocalBusiness",
"name": "Murrays Opticians",
"url": "https://www.murraysopticians.co.uk",
"image": "https://static.wixstatic.com/media/bc95b8_4d6a7e98962a445b9df666090f522e88~mv2.png",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"addressLocality": "Manchester",
"postalCode": "M14 4RL",
"streetAddress": "173 Princess Road"
},
"telephone": "0161 226 1031"
},
{
"@context": "https://schema.org/",
"@type": "WebSite",
"name": "Murrays22 v2",
"url": "https://www.murraysopticians.co.uk"
},
{
"@context": "https://schema.org",
"@type": "Optician",
"name": "Murrays Opticians",
"logo": "https://static.wixstatic.com/media/bc95b8_4d6a7e98962a445b9df666090f522e88~mv2.png/v1/fill/w_250,h_100,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/murrays_logo_rgb-margin.png",
"image": "https://static.wixstatic.com/media/bc95b8_7f2b603933b643f2a776539a16168dbb~mv2.jpg",
"@id": "https://www.murraysopticians.co.uk/",
"url": "https://www.murraysopticians.co.uk/",
"telephone": "0161 226 1031",
"email": "info@murraysopticians.co.uk",
"knowsAbout": [
"Eye Health",
"Optometrists",
"Opticians",
"Eye Tests"
],
"knowsLanguage": "en-GB",
"priceRange": "££",
"currenciesAccepted": "GBP",
"paymentAccepted": [
"cash",
"credit card",
"debit card"
],
"slogan": "Murrays Opticians is an independent practice and we have offered a friendly first-class eyecare service in the heart of Manchester for over 60 years.",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"ratingCount": "25"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "173 Princess Road",
"addressLocality": "Moss Side, Manchester",
"postalCode": "M14 4RL",
"addressCountry": "GB"
},
"hasMap": "https://www.google.com/maps?cid=930296181155453562",
"geo": {
"@type": "GeoCoordinates",
"latitude": 53.4538927,
"longitude": -2.2470073
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "10:00",
"closes": "17:00"
}
],
"sameAs": [
"https://www.facebook.com/murrayseyes/",
"https://www.wikidata.org/wiki/Q1996635"
]
}
]
/contact/
{
"@context": "https://schema.org",
"@type": "Optician",
"name": "Murrays Opticians",
"logo": "https://static.wixstatic.com/media/bc95b8_4d6a7e98962a445b9df666090f522e88~mv2.png/v1/fill/w_250,h_100,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/murrays_logo_rgb-margin.png",
"image": "https://static.wixstatic.com/media/bc95b8_7f2b603933b643f2a776539a16168dbb~mv2.jpg",
"@id": "https://www.murraysopticians.co.uk/",
"url": "https://www.murraysopticians.co.uk/",
"telephone": "0161 226 1031",
"email": "info@murraysopticians.co.uk",
"knowsAbout": [
"Eye Health",
"Optometrists",
"Opticians",
"Eye Tests"
],
"knowsLanguage": "en-GB",
"priceRange": "££",
"currenciesAccepted": "GBP",
"paymentAccepted": [
"cash",
"credit card",
"debit card"
],
"slogan": "Murrays Opticians is an independent practice and we have offered a friendly first-class eyecare service in the heart of Manchester for over 60 years.",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"ratingCount": "25"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "173 Princess Road",
"addressLocality": "Moss Side, Manchester",
"postalCode": "M14 4RL",
"addressCountry": "GB"
},
"hasMap": "https://www.google.com/maps?cid=930296181155453562",
"geo": {
"@type": "GeoCoordinates",
"latitude": 53.4538927,
"longitude": -2.2470073
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "10:00",
"closes": "17:00"
}
],
"sameAs": [
"https://www.facebook.com/murrayseyes/",
"https://www.wikidata.org/wiki/Q1996635"
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 29 | 2 |
| /eye-examinations/ | 23 | 2 |
| /eyewear/ | 24 | 2 |
| /about/ | 24 | 2 |
| /childrens-eyecare/ | 23 | 2 |
| /contact/ | 27 | 2 |
This page presents a snapshot of public data from Murrays Opticians, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Murrays Opticians: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.murraysopticians.co.uk to view the most current version of its content and see directly what this company is about and what it offers.