Norville Gloucester
(https://www.norville-gloucester.co.uk) 📸 Data Snapshot: May 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a notable absence of named practitioners. While the site claims to use ‘qualified optometrists and dispensing staff,’ it provides no names or GOC registration numbers to verify these individuals. The identity gap is further widened by the aforementioned schema error, where the structured data references a different brand and location (Scarborough).
The marketing tone is relatively grounded, though claims of ‘impeccable service’ and ‘best possible care’ are subjective. The claim of being the ‘only ones in Gloucester’ with specific imaging technology is a bold performance claim that provides a clear differentiator, though it remains unverifiable within the crawl data. Most claims are anchored in technical specs or historical longevity rather than high-velocity marketing promises.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org/",
"@type": "LocalBusiness",
"name": "Norville Gloucester",
"url": "https://www.norville-gloucester.co.uk",
"image": "https://static.wixstatic.com/media/bc95b8_44dbbac51b49458789d5509ccd6c6318~mv2.png",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"addressLocality": "Gloucester",
"postalCode": "GL1 1PN",
"streetAddress": "65 Eastgate Street"
},
"telephone": "01452 522033"
},
{
"@context": "https://schema.org/",
"@type": "WebSite",
"name": "Norville Gloucester",
"url": "https://www.norville-gloucester.co.uk"
},
{
"@context": "https://schema.org",
"@type": "Optician",
"name": "Norville Gloucester",
"image": "https://static.wixstatic.com/media/bc95b8_95f974f41ee04e81b486c5e8a0c51213~mv2.png/v1/fill/w_240,h_90,al_c,usm_0.66_1.00_0.01,enc_auto/norville-glo_logo-est-white_cmyk.png",
"@id": "https://norville-gloucester.co.uk",
"url": "https://norville-gloucester.co.uk",
"telephone": "01452 522033",
"knowsAbout": [
"Eye Health",
"Optometrists",
"Opticians",
"Eye Tests"
],
"knowsLanguage": "en-GB",
"priceRange": "££",
"currenciesAccepted": "GBP",
"paymentAccepted": [
"cash",
"credit card",
"debit card"
],
"slogan": "The 100 Year Old Optician",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "3.7",
"ratingCount": "18"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "65 Eastgate Street",
"addressLocality": "Gloucester",
"postalCode": "GL1 1PN",
"addressCountry": "GB"
},
"hasMap": "https://www.google.com/maps?cid=2132934663630980699",
"geo": {
"@type": "GeoCoordinates",
"latitude": 51.8386025,
"longitude": -2.2933309
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "09:00",
"closes": "15:30"
}
],
"sameAs": [
"https://www.facebook.com/LocalEyesScarboroughOpticians",
"https://www.instagram.com/localeyesopticians/"
]
}
]
/services/eye-examinations/
[
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 3995,
"width": 6004,
"url": "https://static.wixstatic.com/media/bc95b8_4df5427d17d8494da95bb7bcd3c75a36~mv2.jpg/v1/fill/w_6004,h_3995,al_c,q_90/20211022-norville-gloucester165.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 922,
"width": 1382,
"url": "https://static.wixstatic.com/media/bc95b8_87be9e7be05e42b99ac550e15400549b~mv2.jpg/v1/fill/w_1382,h_922,al_c,q_85/DNEye%20Scanner2_v2_lowres.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 798,
"width": 1200,
"url": "https://static.wixstatic.com/media/bc95b8_426ea92462924def8ee10040295f0f5a~mv2.jpg/v1/fill/w_1200,h_798,al_c,q_85/20211022-norville-gloucester34_edited.jpg"
}
]
/contact/
{
"@context": "https://schema.org",
"@type": "Optician",
"name": "Norville Gloucester",
"image": "https://static.wixstatic.com/media/bc95b8_95f974f41ee04e81b486c5e8a0c51213~mv2.png/v1/fill/w_240,h_90,al_c,usm_0.66_1.00_0.01,enc_auto/norville-glo_logo-est-white_cmyk.png",
"@id": "https://norville-gloucester.co.uk",
"url": "https://norville-gloucester.co.uk",
"telephone": "01452 522033",
"knowsAbout": [
"Eye Health",
"Optometrists",
"Opticians",
"Eye Tests"
],
"knowsLanguage": "en-GB",
"priceRange": "££",
"currenciesAccepted": "GBP",
"paymentAccepted": [
"cash",
"credit card",
"debit card"
],
"slogan": "The 100 Year Old Optician",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "3.7",
"ratingCount": "18"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "65 Eastgate Street",
"addressLocality": "Gloucester",
"postalCode": "GL1 1PN",
"addressCountry": "GB"
},
"hasMap": "https://www.google.com/maps?cid=2132934663630980699",
"geo": {
"@type": "GeoCoordinates",
"latitude": 51.8386025,
"longitude": -2.2933309
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "09:00",
"closes": "15:30"
}
],
"sameAs": [
"https://www.facebook.com/LocalEyesScarboroughOpticians",
"https://www.instagram.com/localeyesopticians/"
]
}
/services/contact-lenses/
[
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 533,
"width": 800,
"url": "https://static.wixstatic.com/media/bc95b8_0e00e4ec9acf43a3801c5d5f6bc3290c~mv2.jpg/v1/fill/w_800,h_533,al_c,q_85/woman-applying-contact-lens-in-bathroom-VZ2PCSH_edited.jpg"
},
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 714,
"width": 900,
"url": "https://static.wixstatic.com/media/bc95b8_7a580853b8614bc4a61b640bd6cf092c~mv2.jpg/v1/fill/w_900,h_714,al_c,q_85/focused-image-of-professional-lens-for-eye-vision-NLEH2EG_edited.jpg"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 57 | 1 |
| /services/eye-examinations/ | 38 | 0 |
| /about-us/ | 38 | 0 |
| /eyewear/ | 39 | 0 |
| /contact/ | 41 | 0 |
| /services/contact-lenses/ | 38 | 0 |
This page presents a snapshot of public data from Norville Gloucester, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Norville Gloucester: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.norville-gloucester.co.uk to view the most current version of its content and see directly what this company is about and what it offers.