Trust & Proof: OHSU – Signal Evidence & AI Readability

OHSU

(https://ohsu.edu) 📸 Data Snapshot: May 31, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
18 Impact Weight: 20 / 100
90% Reputation

OHSU avoids traditional trust theatre; instead of vague 5-star badges, it provides a comprehensive list of accepted insurance plans and direct contact info for its Patient Estimate Team. The review_count of 1 is low, but the site’s reliance on institutional authority and news-based proof (97% accuracy study) functions as a superior form of verification. The lack of verified outbound links to third-party review platforms is the only minor proof path omission.

The ratio of verifiable evidence is extremely high, with at least 8 distinct points of granular evidence across the four pages. These include specific percentages (97%), phone numbers for four different departments, P.O. Box addresses, and a detailed 31-item insurance list. This density effectively neutralizes the few generic value propositions present.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
1Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 1 1
/research-innovation/ 0 1
/human-resources/ 0 1
/health/billing-and-insurance/ 0 1
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage — no schema detected (entity gap)
/research-innovation/ — no schema detected (entity gap)
/human-resources/ — no schema detected (entity gap)
/health/billing-and-insurance/ — no schema detected (entity gap)