Orrell Opticians
(http://www.orrellopticians.co.uk) 📸 Data Snapshot: May 22, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority gaps are minimal. Practice owner Ashley Jardine is identified with a qualification year (2005) and clinical director title, while Ellis Johnson’s academic background is verified via the University of Manchester mention. The technical implementation is solid, though the missing meta descriptions on multiple pages and the lack of explicit GOC registration numbers in the text represent small credibility gaps.
The marketing tone is surprisingly restrained. Bold performance claims like the ‘100% Happiness Guarantee’ are framed as internal service standards rather than unsubstantiated external outcomes. Unlike many clinics, the site does not claim to be ‘world-leading’ without evidence, instead sticking to local authority as the ‘#1 on Google’ for their specific town.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "Optician",
"name": "Orrell Opticians",
"alternateName": "Ellesmere Optical",
"areaServed": [
"Ellesmere Port",
"Cheshire"
],
"logo": "https://cdn.prod.website-files.com/66041c9bbf20a5278d72fa91/66043295835a85bbc683303b_orrell-ell_logo_rgb-p-500.png",
"image": "https://s3.amazonaws.com/webflow-prod-assets/66041c9bbf20a5278d72fa91/6757f2abe30ff18d7b807e11_test.jpg",
"@id": "https://www.orrellopticians.co.uk",
"url": "https://www.orrellopticians.co.uk",
"telephone": "0151 355 1077",
"email": "hello@orrellopticians.co.uk",
"knowsAbout": [
"Eye Health",
"Optometrists",
"Opticians",
"Eye Tests",
"Hearing Care"
],
"knowsLanguage": "en-GB",
"priceRange": "££",
"currenciesAccepted": "GBP",
"paymentAccepted": [
"cash",
"credit card",
"debit card"
],
"slogan": "Orrell Opticians are a independent optometrist in Cheshire.",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5.0",
"ratingCount": "296"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "68 Whitby Rd",
"addressLocality": "Ellesmere Port ",
"postalCode": "CH65 0AA",
"addressCountry": "GB"
},
"hasMap": "https://www.google.com/maps?cid=6446639810643432247",
"geo": {
"@type": "GeoCoordinates",
"latitude": 53.2793225,
"longitude": -2.9034289
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Wednesday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Tuesday",
"opens": "08:30",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Thursday",
"opens": "09:45",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "08:45",
"closes": "16:00"
}
],
"sameAs": [
"https://www.facebook.com/OrrellOpticians/?rf=250710051940058",
"https://x.com/orrellopticians",
"",
"https://www.wikidata.org/wiki/Q1996635"
]
}
/contact-us/
{
"@context": "https://schema.org",
"@type": "Optician",
"name": "Orrell Opticians",
"alternateName": "Ellesmere Optical",
"areaServed": [
"Ellesmere Port",
"Cheshire"
],
"logo": "https://cdn.prod.website-files.com/66041c9bbf20a5278d72fa91/66043295835a85bbc683303b_orrell-ell_logo_rgb-p-500.png",
"image": "https://s3.amazonaws.com/webflow-prod-assets/66041c9bbf20a5278d72fa91/6757f2abe30ff18d7b807e11_test.jpg",
"@id": "https://www.orrellopticians.co.uk",
"url": "https://www.orrellopticians.co.uk",
"telephone": "0151 355 1077",
"email": "hello@orrellopticians.co.uk",
"knowsAbout": [
"Eye Health",
"Optometrists",
"Opticians",
"Eye Tests",
"Hearing Care"
],
"knowsLanguage": "en-GB",
"priceRange": "££",
"currenciesAccepted": "GBP",
"paymentAccepted": [
"cash",
"credit card",
"debit card"
],
"slogan": "Orrell Opticians are a independent optometrist in Cheshire.",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5.0",
"ratingCount": "296"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "68 Whitby Rd",
"addressLocality": "Ellesmere Port ",
"postalCode": "CH65 0AA",
"addressCountry": "GB"
},
"hasMap": "https://www.google.com/maps?cid=6446639810643432247",
"geo": {
"@type": "GeoCoordinates",
"latitude": 53.2793225,
"longitude": -2.9034289
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Wednesday",
"Friday"
],
"opens": "09:00",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Tuesday",
"opens": "08:30",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Thursday",
"opens": "09:45",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "08:45",
"closes": "16:00"
}
],
"sameAs": [
"https://www.facebook.com/OrrellOpticians/?rf=250710051940058",
"https://x.com/orrellopticians",
"",
"https://www.wikidata.org/wiki/Q1996635"
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 16 | 0 |
| /contact-us/ | 10 | 0 |
| /eyewear-ellesmere-port/ | 11 | 0 |
| /reviews/ | 22 | 0 |
| /meet-the-team/ | 8 | 0 |
| /about-us/ | 14 | 0 |
This page presents a snapshot of public data from Orrell Opticians, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Orrell Opticians: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.orrellopticians.co.uk to view the most current version of its content and see directly what this company is about and what it offers.