Pilbeam Opticians
(https://www.pilbeamopticians.co.uk) 📸 Data Snapshot: May 21, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site avoids trust theatre by grounding claims in local context and specific hardware installations. While it has a review_count of 25 and an aggregateRating of 64 with a proof_links_count of only 1, the high level of detail in the practice history and the Leicestershire Glaucoma Refinement Scheme accreditation provides non-review-based credibility. The claim of being the first Practice in Europe to install the Optos Monaco is a bold performance claim, but it includes the specific year (2019) and technology name.
The ratio of verifiable evidence to assertions is high. For every claim of excellence, the site provides a specific counterweight, such as the second consulting room development in 2005 or the 2016 paperless transition. The mention of specific local sports sponsorships and international charity work in Tanzania provides tangible proof of community engagement beyond standard marketing slogans.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 25 | 1 |
| /about-us/ | 21 | 1 |
| /eyewear/ | 21 | 1 |
| /services/eye-examinations/ | 21 | 1 |
| /contact/ | 25 | 1 |
| /team/ | 21 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org/",
"@type": "LocalBusiness",
"name": "Pilbeam Opticians",
"url": "https://www.pilbeamopticians.co.uk",
"image": "https://static.wixstatic.com/media/bc95b8_ae05dc2b3ab54d0ca0502504ae53f7c9.svg",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"addressLocality": "Mountsorrel",
"postalCode": "LE12 7AJ",
"streetAddress": "49 Leicester Road"
},
"telephone": "0116 237 5462"
},
{
"@context": "https://schema.org/",
"@type": "WebSite",
"name": "Pilbeam Opticians",
"url": "https://www.pilbeamopticians.co.uk"
},
{
"@context": "https://schema.org",
"@type": "Optician",
"name": "Pilbeam Opticians",
"image": "https://static.wixstatic.com/media/bc95b8_e7166dbab5314aa48d4ffa70e4504819~mv2.jpg",
"logo": "https://static.wixstatic.com/shapes/bc95b8_ae05dc2b3ab54d0ca0502504ae53f7c9.svg",
"@id": "https://pilbeamopticians.co.uk/",
"url": "https://pilbeamopticians.co.uk/",
"telephone": "0116 237 5462",
"email": "info@pilbeamopticians.co.uk",
"knowsAbout": [
"Eye Health",
"Optometrists",
"Opticians",
"Eye Tests"
],
"knowsLanguage": "en-GB",
"priceRange": "££",
"currenciesAccepted": "GBP",
"paymentAccepted": [
"cash",
"credit card",
"debit card"
],
"slogan": "Over the last 30 years, Pilbeam Opticians has changed and evolved whilst holding fast to the principals of outstanding patient care.",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5",
"ratingCount": "64"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "49 Leicester Road",
"addressLocality": "Mountsorrel, Loughborough",
"postalCode": "LE12 7AJ",
"addressCountry": "GB"
},
"hasMap": "https://www.google.com/maps?cid=8874363820583761554",
"geo": {
"@type": "GeoCoordinates",
"latitude": 52.7286627,
"longitude": -1.1378551
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Thursday",
"opens": "09:00",
"closes": "19:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "09:00",
"closes": "16:00"
}
],
"sameAs": [
"https://www.facebook.com/PilbeamOpticiansUK/",
"https://en.wikipedia.org/wiki/Optician"
]
}
]
/services/eye-examinations/
{
"@context": "https://schema.org/",
"@type": "ImageObject",
"height": 4160,
"width": 6240,
"url": "https://static.wixstatic.com/media/bc95b8_356a956f374247aeade9aa188b729944~mv2.jpg/v1/fill/w_6240,h_4160,al_c,q_90/woman-is-checking-her-sight-at-optician-cabinet-2021-08-28-02-01-19-utc.jpg"
}
/contact/
{
"@context": "https://schema.org",
"@type": "Optician",
"name": "Pilbeam Opticians",
"image": "https://static.wixstatic.com/media/bc95b8_e7166dbab5314aa48d4ffa70e4504819~mv2.jpg",
"logo": "https://static.wixstatic.com/shapes/bc95b8_ae05dc2b3ab54d0ca0502504ae53f7c9.svg",
"@id": "https://pilbeamopticians.co.uk/",
"url": "https://pilbeamopticians.co.uk/",
"telephone": "0116 237 5462",
"email": "info@pilbeamopticians.co.uk",
"knowsAbout": [
"Eye Health",
"Optometrists",
"Opticians",
"Eye Tests"
],
"knowsLanguage": "en-GB",
"priceRange": "££",
"currenciesAccepted": "GBP",
"paymentAccepted": [
"cash",
"credit card",
"debit card"
],
"slogan": "Over the last 30 years, Pilbeam Opticians has changed and evolved whilst holding fast to the principals of outstanding patient care.",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "5",
"ratingCount": "64"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "49 Leicester Road",
"addressLocality": "Mountsorrel, Loughborough",
"postalCode": "LE12 7AJ",
"addressCountry": "GB"
},
"hasMap": "https://www.google.com/maps?cid=8874363820583761554",
"geo": {
"@type": "GeoCoordinates",
"latitude": 52.7286627,
"longitude": -1.1378551
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Friday"
],
"opens": "09:00",
"closes": "17:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Thursday",
"opens": "09:00",
"closes": "19:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "09:00",
"closes": "16:00"
}
],
"sameAs": [
"https://www.facebook.com/PilbeamOpticiansUK/",
"https://en.wikipedia.org/wiki/Optician"
]
}
This page presents a snapshot of public data from Pilbeam Opticians, captured on May 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Pilbeam Opticians: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.pilbeamopticians.co.uk to view the most current version of its content and see directly what this company is about and what it offers.