Practo
(https://practo.com) 📸 Data Snapshot: June 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
While the Organization schema is robust—including a founding date of 2008 and sameAs links to social profiles—individual authority gaps exist. Health articles are attributed to Dr. Diana Borgio, but there is no corresponding Person schema or direct link to her medical registration or professional credentials. The absence of GMC or state medical board registration numbers in the text for mentioned specialists is a notable omission.
The platform makes bold claims like Ask A Doctor Free and Consult privately with high quality doctors, yet the underlying pages for these specific services are either empty or insufficient. This disconnect suggests the site prioritizes SEO capture over user experience for certain high-intent keywords. Conversely, the lab test performance claims are well-supported by a list of 21 covered cities and clear turnaround times.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Practo",
"description": "Find & book appointments with doctors, diagnostic tests, clinics, hospitals. Order Medicine & Health Products Online. Ask free health questions to doctors and get free tips from health experts.",
"url": "https://www.practo.com",
"logo": "https://www.practo.com/bundles/practopractoapp/images/logos/practo_new_logo.svg",
"foundingDate": "2008",
"address": {
"@type": "PostalAddress",
"streetAddress": "Salarpuria Symbiosis",
"addressLocality": "Arekere Village, Begur Hobli, Bannerghatta Road",
"addressRegion": "Bangalore",
"postalCode": "560076",
"addressCountry": "INDIA"
},
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+91 8880 588 999",
"contactType": "Customer Service ( Call Center)",
"email": "support@practo.com"
}
],
"sameAs": [
"https://www.youtube.com/user/PractoSupport",
"https://www.facebook.com/practo",
"https://twitter.com/Practo",
"https://www.linkedin.com/company/practo-technologies-pvt-ltd/"
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 18 | 1 |
| /consult/direct/new_consultation/ | 11 | 0 |
| /tests/ | 5 | 1 |
| /manchester/dentist/ | 53 | 1 |
This page presents a snapshot of public data from Practo, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Practo: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://practo.com to view the most current version of its content and see directly what this company is about and what it offers.