Staples Opticians
(https://www.staplesopticians.com) 📸 Data Snapshot: May 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
An authority gap exists because practitioners are named (Faheem, Catherine) without their respective GOC registration numbers or direct links to professional verification. Although the schema includes ‘sameAs’ links to social media, it lacks professional or regulatory site associations. The claim of being one of the ‘few independent prescriber Optometrist in the area’ is a high-authority claim that lacks localized data or comparative proof to verify its rarity.
The site makes several performance claims regarding ‘high quality eyecare’ and ‘best patient experience’ without providing clinical outcomes, patient case studies, or success metrics. However, these are anchored by the longevity of the practice (established 1990), which provides some temporal substantiation for their claim of being a trusted local provider.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org/",
"@type": "WebSite",
"name": "Staples Opticians 2",
"url": "https://www.staplesopticians.com"
},
{
"@context": "https://schema.org/",
"@type": "Optician",
"name": "Staples Opticians",
"url": "https://www.staplesopticians.com",
"@id": "https://www.staplesopticians.com",
"logo": "https://static.wixstatic.com/shapes/bc95b8_ceee3b92101e41ff9405721d786fdda8.svg",
"image": "https://static.wixstatic.com/media/f254a6_9989f9e9e3f44df0b5ad3bbf29c5b69a~mv2.jpg",
"knowsAbout": [
"Eye Health",
"Optometrists",
"Opticians",
"Eye Tests"
],
"knowsLanguage": "en-GB",
"priceRange": "££",
"telephone": "01709 873356",
"currenciesAccepted": "GBP",
"paymentAccepted": [
"cash",
"credit card",
"debit card"
],
"slogan": "We have been an independent local business in Rotherham for nearly 30 years.",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"ratingCount": "33"
},
"hasMap": "https://www.google.com/maps?cid=3481172164997395708",
"geo": {
"@type": "GeoCoordinates",
"latitude": 53.50258,
"longitude": -1.34044
},
"address": {
"@type": "PostalAddress",
"addressCountry": "GB",
"addressLocality": "Wath upon Dearne",
"addressRegion": "England",
"postalCode": "S63",
"streetAddress": "95 High Street"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Monday",
"opens": "09:00",
"closes": "17:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Tuesday",
"opens": "09:00",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Wednesday",
"Friday"
],
"opens": "09:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Thursday",
"opens": "09:00",
"closes": "18:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "09:00",
"closes": "13:00"
}
],
"sameAs": [
"https://www.facebook.com/StaplesOpticians",
"https://www.instagram.com/staplesopticians/",
"https://www.wikidata.org/wiki/Q1996635"
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 73 | 2 |
| /about/ | 67 | 1 |
| /eyewear/ | 66 | 1 |
| /contact-lenses/ | 66 | 1 |
| /eye-health/ | 66 | 1 |
| /our-services/ | 66 | 1 |
This page presents a snapshot of public data from Staples Opticians, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Staples Opticians: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.staplesopticians.com to view the most current version of its content and see directly what this company is about and what it offers.