Straine Opticians
(http://www.straineopticians.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
12
Impact Weight: 15 / 100
80% Reputation
Authority is generally well-established through robust JSON-LD schema that includes Wikidata links and detailed service catalogs. A minor gap exists in the audiology section, where ‘Russell Borland’ is named but lacks a professional registration number (RCCP/HCPC) or a linked biography to verify his credentials. The use of a branchOf MedicalOrganization schema provides more technical authority than typical local business sites.
The site makes few bold performance claims (e.g., ‘100% success rate’), opting instead for lifestyle-focused promises like ‘peace of mind.’ The claim of ‘early detection’ is technically supported by the mention of OCT technology, which is a standard medical proof point. There is no significant gap between the marketing tone and the actual diagnostic capabilities described.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Straine Opticians",
"url": "https://www.straineopticians.co.uk/"
},
{
"@context": "https://schema.org",
"@type": "Optician",
"name": "Straine Opticians",
"branchOf": {
"@type": "MedicalOrganization",
"name": "Straine Opticians"
},
"parentOrganization": {
"@type": "MedicalOrganization",
"name": "Straine Opticians"
},
"url": "https://straineopticians.co.uk/",
"description": "Your Independent Opticians in Aberdeen",
"sameAs": "https://www.wikidata.org/wiki/Q1996635",
"image": "https://cdn.prod.website-files.com/674384124d7c0d90e9c80f7a/674399a95c928d3065e75016_shop-front-2022-copy-640x427.jpg",
"priceRange": "£",
"address": {
"@type": "PostalAddress",
"addressLocality": "Aberdeen",
"addressRegion": "Aberdeen",
"postalCode": "AB10 1UY",
"addressCountry": "GB",
"streetAddress": "33-35 Thistle Street"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 57.1439195,
"longitude": -2.1143797
},
"areaServed": [
"Aberdeen",
"Midstocket",
"Footdee"
],
"telephone": "01224624103",
"email": "staff@straineopticians.co.uk",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "13:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "14:00",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "ByAppointment",
"closes": "ByAppointment"
}
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Straine Opticians Services",
"itemListElement": [
{
"@type": "OfferCatalog",
"name": "Advanced Eyecare",
"itemListElement": [
{
"@type": "Service",
"name": "Comprehensive Eye Examinations",
"description": "Personalised and thorough eye examinations designed for early detection and lifestyle-focused precision. Includes detailed eye health review and prescription evaluation."
},
{
"@type": "Service",
"name": "Advanced OCT Scanning",
"description": "State-of-the-art Optical Coherence Tomography scanning for early detection of glaucoma, macular degeneration, and other eye conditions, often before symptoms appear."
},
{
"@type": "Service",
"name": "Children’s Eyecare",
"description": "Adapted eye tests for young patients using child-friendly methods. Early detection and management of vision issues to support healthy visual development."
}
]
},
{
"@type": "OfferCatalog",
"name": "Contact Lenses",
"itemListElement": [
{
"@type": "Service",
"name": "Contact Lens Fitting and Assessment",
"description": "Professional fitting and expert advice on daily disposables, reusable lenses, and specialist options tailored to comfort and clarity."
},
{
"@type": "Service",
"name": "Ortho-K Lenses",
"description": "Overnight corrective lenses that reshape the cornea while you sleep, providing daytime freedom from glasses or contacts."
}
]
},
{
"@type": "OfferCatalog",
"name": "Designer Eyewear",
"itemListElement": [
{
"@type": "Service",
"name": "Designer Frames",
"description": "Hand-selected eyewear from premium brands including Chanel, Ray-Ban, Lindberg, and Theo. Curated for quality, individuality, and style."
},
{
"@type": "Service",
"name": "Personalised Eyewear Styling",
"description": "Tailored dispensing consultations to match frames with personality, lifestyle, and facial features for the perfect fit."
}
]
},
{
"@type": "OfferCatalog",
"name": "Hearing Care",
"itemListElement": [
{
"@type": "Service",
"name": "Hearing Tests",
"description": "Complimentary full hearing assessments delivered by qualified audiologists in partnership with Hear Always."
},
{
"@type": "Service",
"name": "Microsuction Wax Removal",
"description": "Safe, fast, and effective microsuction ear wax removal to improve clarity and comfort, especially for hearing aid wearers."
},
{
"@type": "Service",
"name": "Hearing Aids",
"description": "Access to a wide range of discreet, rechargeable, and digital hearing aids— including Beltone devices— with personalised fitting and expert guidance."
},
{
"@type": "Service",
"name": "Lifetime Aftercare",
"description": "Regular check-ups, fine-tuning, servicing, and up to five years' warranty to ensure ongoing hearing aid performance and long-term support."
}
]
}
]
}
}
]
/eyecare/
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Straine Opticians",
"url": "https://www.straineopticians.co.uk/"
}
/about/
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Straine Opticians",
"url": "https://www.straineopticians.co.uk/"
}
/contact/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Straine Opticians",
"url": "https://www.straineopticians.co.uk/"
},
{
"@context": "https://schema.org",
"@type": "Optician",
"name": "Straine Opticians",
"branchOf": {
"@type": "MedicalOrganization",
"name": "Straine Opticians"
},
"parentOrganization": {
"@type": "MedicalOrganization",
"name": "Straine Opticians"
},
"url": "https://straineopticians.co.uk/",
"description": "Your Independent Opticians in Aberdeen",
"sameAs": "https://www.wikidata.org/wiki/Q1996635",
"image": "https://cdn.prod.website-files.com/674384124d7c0d90e9c80f7a/674399a95c928d3065e75016_shop-front-2022-copy-640x427.jpg",
"priceRange": "£",
"address": {
"@type": "PostalAddress",
"addressLocality": "Aberdeen",
"addressRegion": "Aberdeen",
"postalCode": "AB10 1UY",
"addressCountry": "GB",
"streetAddress": "33-35 Thistle Street"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 57.1439195,
"longitude": -2.1143797
},
"areaServed": [
"Aberdeen",
"Midstocket",
"Footdee"
],
"telephone": "01224624103",
"email": "staff@straineopticians.co.uk",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "09:00",
"closes": "13:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "14:00",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "ByAppointment",
"closes": "ByAppointment"
}
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Straine Opticians Services",
"itemListElement": [
{
"@type": "OfferCatalog",
"name": "Advanced Eyecare",
"itemListElement": [
{
"@type": "Service",
"name": "Comprehensive Eye Examinations",
"description": "Personalised and thorough eye examinations designed for early detection and lifestyle-focused precision. Includes detailed eye health review and prescription evaluation."
},
{
"@type": "Service",
"name": "Advanced OCT Scanning",
"description": "State-of-the-art Optical Coherence Tomography scanning for early detection of glaucoma, macular degeneration, and other eye conditions, often before symptoms appear."
},
{
"@type": "Service",
"name": "Children’s Eyecare",
"description": "Adapted eye tests for young patients using child-friendly methods. Early detection and management of vision issues to support healthy visual development."
}
]
},
{
"@type": "OfferCatalog",
"name": "Contact Lenses",
"itemListElement": [
{
"@type": "Service",
"name": "Contact Lens Fitting and Assessment",
"description": "Professional fitting and expert advice on daily disposables, reusable lenses, and specialist options tailored to comfort and clarity."
},
{
"@type": "Service",
"name": "Ortho-K Lenses",
"description": "Overnight corrective lenses that reshape the cornea while you sleep, providing daytime freedom from glasses or contacts."
}
]
},
{
"@type": "OfferCatalog",
"name": "Designer Eyewear",
"itemListElement": [
{
"@type": "Service",
"name": "Designer Frames",
"description": "Hand-selected eyewear from premium brands including Chanel, Ray-Ban, Lindberg, and Theo. Curated for quality, individuality, and style."
},
{
"@type": "Service",
"name": "Personalised Eyewear Styling",
"description": "Tailored dispensing consultations to match frames with personality, lifestyle, and facial features for the perfect fit."
}
]
},
{
"@type": "OfferCatalog",
"name": "Hearing Care",
"itemListElement": [
{
"@type": "Service",
"name": "Hearing Tests",
"description": "Complimentary full hearing assessments delivered by qualified audiologists in partnership with Hear Always."
},
{
"@type": "Service",
"name": "Microsuction Wax Removal",
"description": "Safe, fast, and effective microsuction ear wax removal to improve clarity and comfort, especially for hearing aid wearers."
},
{
"@type": "Service",
"name": "Hearing Aids",
"description": "Access to a wide range of discreet, rechargeable, and digital hearing aids— including Beltone devices— with personalised fitting and expert guidance."
},
{
"@type": "Service",
"name": "Lifetime Aftercare",
"description": "Regular check-ups, fine-tuning, servicing, and up to five years' warranty to ensure ongoing hearing aid performance and long-term support."
}
]
}
]
}
}
]
/eyewear/
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Straine Opticians",
"url": "https://www.straineopticians.co.uk/"
}
/hearing-care/
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Straine Opticians",
"url": "https://www.straineopticians.co.uk/"
}
🛡️ Trust Signals — external proof links that back the declared identity
49Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 38 | 1 |
| /eyecare/ | 10 | 1 |
| /about/ | 0 | 1 |
| /contact/ | 1 | 1 |
| /eyewear/ | 0 | 1 |
| /hearing-care/ | 0 | 1 |
Explore the other reputation pillars for Straine Opticians
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Straine Opticians, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Straine Opticians: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.straineopticians.co.uk to view the most current version of its content and see directly what this company is about and what it offers.