Target Optical
(https://targetoptical.com) 📸 Data Snapshot: June 19, 2026Pull the main entities out of the H1, then check whether they actually recur through the body. A page that announces one thing and then talks about another drifts. Headings with no real sentences underneath read as pseudo-substance.
Alignment across pages is high; the homepage H1 signals retail eyewear and insurance lookup, which are the primary functions delivered on the Contact Lenses and Smart Glasses pages. There is a minor disconnect between the claim of being a ‘partner with trusted optometrists’ on the homepage and the lack of clinical detail on the sub-pages. However, the commercial signal of ‘40% off’ remains consistent and substantiated throughout the user journey.
Semantic Coherence is read from the heading hierarchy first: what each page announces in its H1 and headings, then whether the body actually delivers on it. Below is the structure the engine mapped, followed by the clean text to check for drift between promise and reality.
🏗️ Semantic Structure — heading hierarchy & page identity (the promise the page makes)
HOMEPAGE Contact Lenses, Prescription Glasses & Sunglasses | Target Optical (https://targetoptical.com)
Contact Lenses, Prescription Glasses & Sunglasses | Target Optical
Shop our wide selection of eyeglasses, prescription sunglasses and contact lenses. Prescription lenses available with 40% off and free shipping on all orders.
HEADING_REPEATED_BODY_FOOTER Privacy & Security – TargetOptical.com (https://targetoptical.com/to-us/privacy-policy/)
Privacy & Security – TargetOptical.com
Please review the TargetOptical.com privacy policy.
NAV_HEADER_HEADING_REPEATED_BODY_FOOTER Order Contact Lenses Online | Target Optical (https://targetoptical.com/to-us/contact-lenses/)
Order Contact Lenses Online | Target Optical
Order contact lenses online from Target Optical’s wide range of top brands. Get 25% off your first order and enjoy many more exclusive deals.
NAV_HEADER_HEADING_REPEATED_BODY Discover Ray-Ban Meta Glasses | Target Optical (https://targetoptical.com/to-us/discover-ray-ban-meta-smart-glasses/)
Discover Ray-Ban Meta Glasses | Target Optical
Discover Ray-Ban Meta Glasses, advanced AI glasses with built-in audio and camera. Buy now at Target Optical and explore iconic designs.
📝 The Narrative — clean text per page (homepage promise vs. sub-page reality)
HOMEPAGE (https://targetoptical.com) Contact Lenses, Prescription Glasses & Sunglasses | Target Optical
Your session timed outYou're being logged out due to inactivity.Stay logged inClose sessionSTEP 1 / 2
Select your carrierWe also accept out-of-network plans
If your plan is not in-network, you can submit a claim form directly
to your insurance company and receive a reimbursement after
purchase. Download FormNeed help?
[IMG: phone-icon]
Give us a call at
1-877-848-8476
[IMG: chat-icon]
Chat with Us
[IMG: question-icon]
Check out our FAQs
[H2]
We also accept out-of-networks plans
You may also use out-of-network benefits at Targetoptical.com for most other vision insurance companies, like VSP.
You can submit the claim form directly to your insurance company.
Download
the formfinale:
[IMG: submit-loader]
Frames
[IMG: success-icon]
Benefits
available:
[IMG: fail-icon]
Benefits
unavailable
Good news, you can still save!Get 40% off prescription glasses or 20% off frame only applied automatically at checkout.
Having issues? Use these promo codes
40% off prescription glasses
[IMG: copy-icon]
20% off frame only
[IMG: copy-icon]
Lenses
[IMG: success-icon]
Benefits
available:
[IMG: fail-icon]
Benefits
unavailable
Contact lenses
[IMG: success-icon]
Benefits
available:
[IMG: fail-icon]
Benefits
unavailable
Eye exam
[IMG: success-icon]
Benefits
available:
[IMG: fail-icon]
Benefits
unavailable
Frames
[IMG: success-icon]
Benefits
available
[IMG: fail-icon]
Benefits
unavailable
Good news, you can still save!Get 40% off prescription glasses or 20% off frame only applied automatically at checkout.
Having issues? Use these promo codes
40% off prescription glasses
[IMG: copy-icon]
20% off frame only
[IMG: copy-icon]
Lenses
[IMG: success-icon]
Benefits
available
[IMG: fail-icon]
Benefits
unavailable
Contact lenses
[IMG: success-icon]
Benefits
available
[IMG: fail-icon]
Benefits
unavailable
Eye exam
[IMG: success-icon]
Benefits
available
[IMG: fail-icon]
Benefits
unavailable
Continue ShoppingRemove insurance benefitsTry again in [xx:xx] minutes.For your security, we've temporarily blocked your insurance look-up function.We also accept out-of-network plans
If your plan is not in-network, you can submit a claim form directly
to your insurance company and receive a reimbursement after
purchase. Download
FormNeed help?
[IMG: phone-icon]
Give us a call at
1-877-848-8476
[IMG: chat-icon]
Chat with us
[IMG: question-icon]
or check out our FAQs×
[H2]
We're having trouble finding you
Make sure what you entered matches the insurance information on file.
For your security, you will have
to look up your insurance benefits. For help call, 1-877-848-8476
Check again
[H4] Need help?
Give us a call at 1-877-848-8476Chat with us
or check out our FAQs
Discover all our accepted vision plans online and in store.
Discover moreWe're having some technical issues and aren't able to retrieve your insurance benefits right now. We suggest trying again in a few minutes.
Try AgainNeed help?
[IMG: phone-icon]
Give us a call at
1-877-848-8476
[IMG: chat-icon]
Chat with us
[IMG: question-icon]
Check out our FAQs
[H2] Sign in to your account
[H2] Create an account
Don't have an account yet? Sign up here to manage all your vision care needs and get exclusive offers.Already have an account? Sign in.or fast login withFacebookGoogleYou have almost finished setting up your account!
Please check your email for a message from us asking you to confirm your account. If you have not receive anything after 5 minutes, please click on button below for another email.
RESEND EMAILRequest another email in 5 minutesIt looks like you've never purchased contacts before or you still have an order in progress.shop contacts nowgo to my accountIt looks like the products you've purchased have been discontinued and cannot be added to your order.shop alternativesstay in my accountemsName: X_HP_RowUtilitiesemsName: X_HP_Row1
[IMG: skeleton]
[IMG: banner]
Welcome back, {{userName}}!
[H1] Get a fresh start!
Get up toyour first purchase of contact lenses.Get startedLog in to reorderemsName: X_HP_Row2All insurancewelcomeLearn moreBuy online, pick up in storeLearn moreFree shipping and returnsLearn moreOur Worry-Free Protection PlanLearn moreShop now,pay laterLearn moreemsName: X_HP_Row3
[H2] More savings to love
[IMG: Up to 25% off your first purchase]
Receive 20% off sun frames. Can be combined with Package Pricing. Cannot be combined with vision insurance benefits, other offers, or previous purchases. Discount off tag price. No cash value. Void where prohibited by law. Oakley Meta and Ray-Ban Meta frames excluded. Offer valid online only. Additional restrictions and exclusions may apply. See TargetOptical.com for details. Offer valid through 6/21/2026.
Save on sunglasses
Get 20% off your next favorite pair.
Exclusions apply.
[IMG: Up to 25% off your first purchase]
Spend $100 at Target Optical® and receive up to 50% off an additional complete pair (frame and lenses). Items must be purchased for the same customer on the same day. Additional pair must be a complete pair. $100 minimum spend required (total before tax), after applicable offers are applied. If using vision insurance on qualifying purchase, $100 minimum spend reflects total retail price before vision insurance is applied, regardless of final out-of-pocket amount due. Offer valid on additional multiple pair. When purchasing eyewear, the complete pair of equal or lesser value will receive discount. Offer is not available with any variation of the $79 frame and lens package offer. Savings may not be combined with vision insurance benefits, other offers, or previous purchases. For qualifying Oakley and Ray-Ban complete pairs, savings applied to lenses; Nuance Audio, Oakley Meta and Ray-Ban Meta frames excluded. Stellest lenses excluded. When using insurance on primary pair, customer must contact customer service to redeem offer on additional pair online. Valid in-store and online. Discount off tag price. No cash value. Void where prohibited by law. Complete pair purchase required. Additional frame and lens exclusions may apply, see store associate for details.
Half price on a second pair!
Get 50% off additional prescription glasses.
with a Target Optical purchase of $100 or more. Exclusions apply.
[IMG: Experience personalized eye care with frames + lenses from top brands at great prices.]
Promotion is valid until stock is unavailable on targetoptical.com and in Target Optical stores. Choose from select designer frames and receive 40% off a complete pair (frame and lenses) or 50% off a frame only purchase. Frame selection varies, exclusions apply. Limited quantities available, while supplies last. Cannot be combined with vision insurance benefits, other offers, or previous purchases. Valid on multiple pairs. Valid prescription required. Additional lens exclusions may apply. Void where prohibited. Discounts are off tag price. No cash value. 50% off frame only valid online only. Valid at participating locations. While supplies last. Standard returns and warranty terms apply. See store associate for details and expiration date.
Designer clearance
Get 40% off prescription glasses
and up to 50% off frames.
On select styles.Shop deals
[H2] See what's trending
Contact lensesEyeglasses
Sunglasses
AI Glasses
View all contacts
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View all sunglasses
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Save ${{-DISCOUNTS.findLastUnitPrice('8056597933988')[2]}}
with annual supply
[H3] Vogue Eyewear
0VO5522
$155.00
$139including lensesSave ${{-DISCOUNTS.findLastUnitPrice('8056262849651')[2]}}
with annual supply
[H3] Emporio Armani
0EA3276U
$183.00
Save ${{-DISCOUNTS.findLastUnitPrice('8056262034163')[2]}}
with annual supply
[H3]
0RX5430
$210.00
$199including lensesSave ${{-DISCOUNTS.findLastUnitPrice('8056597905398')[2]}}
with annual supply
[H3] Ralph by Ralph Lauren
0RA7158U
$141.00
$139including lensesSave ${{-DISCOUNTS.findLastUnitPrice('725125535991')[2]}}
with annual supply
[H3] Coach
0HC6275U
$255.00
Save ${{-DISCOUNTS.findLastUnitPrice('888392662262')[2]}}
with annual supply
[H3] Oakley
0OX8192D
$227.00
$199including lensesSave ${{-DISCOUNTS.findLastUnitPrice('8056262099049')[2]}}
with annual supply
[H3] Ray-Ban
0RX4340V
$268.00
Save ${{-DISCOUNTS.findLastUnitPrice('8053672463309')[2]}}
with annual supply
[H3] Armani Exchange
0AX1017
$138.00
$139including lensesSave ${{-DISCOUNTS.findLastUnitPrice('97963989695')[2]}}
with annual supply
[H3] Costa
06S9123
$249.00
$199.20
20% Off
Save ${{-DISCOUNTS.findLastUnitPrice('8056597919029')[2]}}
with annual supply
[H3] Ray-Ban
0RBR0101S
$215.00
$150.50
30% Off
Save ${{-DISCOUNTS.findLastUnitPrice('8056262077047')[2]}}
with annual supply
[H3] Scuderia Ferrari
0FZ6001
$164.00
$114.80
30% Off
Save ${{-DISCOUNTS.findLastUnitPrice('8056262599877')[2]}}
with annual supply
[H3] Emporio Armani
0EA4262U
$206.00
$164.80
20% Off
Save ${{-DISCOUNTS.findLastUnitPrice('8056262552629')[2]}}
with annual supply
[H3] Swarovski
0SK6047
$307.00
$245.60
20% Off
Save ${{-DISCOUNTS.findLastUnitPrice('8056262595121')[2]}}
with annual supply
[H3] Ralph by Ralph Lauren
0RA5338U
$96.00
$76.80
20% Off
Save ${{-DISCOUNTS.findLastUnitPrice('725125541473')[2]}}
with annual supply
[H3] Coach
0HC7186
$190.00
$152.00
20% Off
Save ${{-DISCOUNTS.findLastUnitPrice('jjjjacos024')[2]}}
with annual supply
[H3] ACUVUE® OASYS with HYDRACLEAR® PLUS Technology 24
Johnson And Johnson Vision${{listPrice}}${{annualSupplyPrice}}per box{{badgeSymbol}}{{badgeAmount}} offUp to {{badgeAmount}}{{badgeSymbol}} offSave ${{-DISCOUNTS.findLastUnitPrice('cvcvup1dspspn090')[2]}}
with annual supply
[H3] Up&Up 1-Day 90
CooperVision${{listPrice}}${{annualSupplyPrice}}per box{{badgeSymbol}}{{badgeAmount}} offUp to {{badgeAmount}}{{badgeSymbol}} offSave ${{-DISCOUNTS.findLastUnitPrice('jjjjaco1dhxs090')[2]}}
with annual supply
[H3] ACUVUE® OASYS 1-Day with HydraLuxe™ Technology 90
Johnson And Johnson Vision${{listPrice}}${{annualSupplyPrice}}per box{{badgeSymbol}}{{badgeAmount}} offUp to {{badgeAmount}}{{badgeSymbol}} offSave ${{-DISCOUNTS.findLastUnitPrice('alalp1s090')[2]}}
with annual supply
[H3] PRECISION1® 90
Alcon${{listPrice}}${{annualSupplyPrice}}per box{{badgeSymbol}}{{badgeAmount}} offUp to {{badgeAmount}}{{badgeSymbol}} offSave ${{-DISCOUNTS.findLastUnitPrice('alalfdt1s090')[2]}}
with annual supply
[H3] DAILIES TOTAL1® 90
Alcon${{listPrice}}${{annualSupplyPrice}}per box{{badgeSymbol}}{{badgeAmount}} offUp to {{badgeAmount}}{{badgeSymbol}} offSave ${{-DISCOUNTS.findLastUnitPrice('cvcvbfa06')[2]}}
with annual supply
[H3] Biofinity® 6
CooperVision${{listPrice}}${{annualSupplyPrice}}per box{{badgeSymbol}}{{badgeAmount}} offUp to {{badgeAmount}}{{badgeSymbol}} offSave ${{-DISCOUNTS.findLastUnitPrice('8056262909805')[2]}}
with annual supply
[H3] Ray-Ban
0RW4013
$459.00
Save ${{-DISCOUNTS.findLastUnitPrice('8056262721391')[2]}}
with annual supply
[H3] Ray-Ban
0RW4012
$379.00
Save ${{-DISCOUNTS.findLastUnitPrice('888392698162')[2]}}
with annual supply
[H3] Oakley
0OW8002
$479.00
Save ${{-DISCOUNTS.findLastUnitPrice('8056262909874')[2]}}
with annual supply
[H3] Ray-Ban
0RW4014
$459.00
Save ${{-DISCOUNTS.findLastUnitPrice('8056262721247')[2]}}
with annual supply
[H3] Ray-Ban
0RW4014
$459.00
Save ${{-DISCOUNTS.findLastUnitPrice('8056262721292')[2]}}
with annual supply
[H3] Ray-Ban
0RW4012
$459.00
Save ${{-DISCOUNTS.findLastUnitPrice('8056262721421')[2]}}
with annual supply
[H3] Ray-Ban
0RW4012
$409.00
Save ${{-DISCOUNTS.findLastUnitPrice('8056262721438')[2]}}
with annual supply
[H3] Ray-Ban
0RW4012
$459.00
emsName: X_HP_Row5
[IMG: secondary banner]
[H2] Keep moving
With ultra-dynamic lenses that rapidly adapt to all conditions.
SHOP OAKLEY METADISCOVER MORE
[IMG: secondary banner]
[H2] Our sleekest frames yet
AI glasses, made for prescriptions.SHOP RAY-BAN METADISCOVER
MOREemsName: X_HP_Row9
[H2]
Time for an eye exam? Use your benefits!
We've partnered with trusted optometrists to provide friendly and professional eyecare for the whole family. Discover more
[IMG: Dr. Ryan Smedley]
[H5] Dr. Ryan Smedley
An Independent Optometrist discussing contact lenses and the importance of annual eye exams.
[IMG: Dr. Shannon Joseph]
[H5] Dr. Shannon Joseph
An Independent Optometrist discussing the need for sun protection and how to find the right lenses.
[IMG: Dr. Hiba Dahdouli]
[H5] Hiba Dahdouli
A Licensed Optician explaining the patient care process and how to use existing prescriptions.emsName: X_HP_Row6
[H2]
Save big on eyewear with 20% off sunglasses!
1
[H3] Choose your brand
Pick your favorite frame from our wide selection - perfect for every style and budget.
2
[H3] Select your
lenses
Choose from a variety of lens packages which include
different lens thickness, treatments, and add-ons.3
[H3] Proceed to
checkout
Complete your purchase, and see your savings! Finding
your perfect pair for less has never been easier.Prescription glassesstarting at
$79Prescription glasses
Upgrade your everyday look with our range of prescription glasses starting from just
$79.
shop nowKids’ prescription glassesstarting at$59Kids’ prescription glasses
Check out our collection of prescription glasses built to keep up with every adventure
from just $59.
shop nowemsName: X_HP_Row11
[IMG: secondary banner]
[H2] A lens that manages their myopia
Introducing Essilor® Stellest® lenses, the first and only FDA market authorized spectacle lens to slow the progression of nearsightedness in children.*1
Now available at Target Optical.
BOOK AN EYE EXAMlearn more
*Compared to single vision lenses. Results from a prospective, randomized, double-masked, multicenter U.S. clinical trial in myopic children aged 6–12 years at initiation of treatment. 1 Essilor International, data on file (2025)
emsName: X_HP_Row12
[H2] Our categories
Women’s eyewear
[IMG: ALT]
Contacts
[IMG: ALT]
Responsible eyewear
[IMG: ALT]
AI glasses
[IMG: ALT]
Men’seyewear
[IMG: Men’s eyewear]
emsName: X_HP_Row13
[H2] Our lenses
Level up your lenses based on your lifestyle needs.
Discover more
[IMG: Blue-Violet lens icon]
[IMG: Prescription sun icon]
[IMG: Light responsive sun icon]
[H2] Blue-Violet light filtering
Clear lenses with blue-violet light filtering technology that filters light from the sun (the primary source of blue light) and artificial sources, like digital devices.Discover our lenses
[H2] Prescription sun
Classic sun lenses are perfect for those who want
iconic style and vision.Discover our lenses
[H2] Light responsive
Lenses that adapt to changing light conditions,
darkening outdoors and fading back to clear
indoors.Discover our lenses
[IMG: Structure Image]
[IMG: secondary banner]
[H2] Ray-Ban Authentic Lenses
Discover high-quality lenses that protect and enhance your vision.
SHOP RAY-BANDISCOVER MOREemsName: X_HP_Row16
[H2] Still looking?
Discover more below
virtual try on
Our shopping guide
our services
FAQs
Responsible shipping
LoadingHELP?
[H2] what's your face shape?
[H3] oval
Features nicely balanced with chin slightly narrower than your forehead.Best frames: any shape (lucky you), dark or light colors.
[H3] round
A sof
SUB-PAGE (https://targetoptical.com/to-us/privacy-policy/) Privacy & Security – TargetOptical.com
Your session timed outYou're being logged out due to inactivity.Stay logged inClose sessionSTEP 1 / 2
Select your carrierWe also accept out-of-network plans
If your plan is not in-network, you can submit a claim form directly
to your insurance company and receive a reimbursement after
purchase. Download FormNeed help?
[IMG: phone-icon]
Give us a call at
1-877-848-8476
[IMG: chat-icon]
Chat with Us
[IMG: question-icon]
Check out our FAQs
[H2]
We also accept out-of-networks plans
You may also use out-of-network benefits at Targetoptical.com for most other vision insurance companies, like VSP.
You can submit the claim form directly to your insurance company.
Download
the formfinale:
[IMG: submit-loader]
Frames
[IMG: success-icon]
Benefits
available:
[IMG: fail-icon]
Benefits
unavailable
Good news, you can still save!Get 40% off prescription glasses or 20% off frame only applied automatically at checkout.
Having issues? Use these promo codes
40% off prescription glasses
[IMG: copy-icon]
20% off frame only
[IMG: copy-icon]
Lenses
[IMG: success-icon]
Benefits
available:
[IMG: fail-icon]
Benefits
unavailable
Contact lenses
[IMG: success-icon]
Benefits
available:
[IMG: fail-icon]
Benefits
unavailable
Eye exam
[IMG: success-icon]
Benefits
available:
[IMG: fail-icon]
Benefits
unavailable
Frames
[IMG: success-icon]
Benefits
available
[IMG: fail-icon]
Benefits
unavailable
Good news, you can still save!Get 40% off prescription glasses or 20% off frame only applied automatically at checkout.
Having issues? Use these promo codes
40% off prescription glasses
[IMG: copy-icon]
20% off frame only
[IMG: copy-icon]
Lenses
[IMG: success-icon]
Benefits
available
[IMG: fail-icon]
Benefits
unavailable
Contact lenses
[IMG: success-icon]
Benefits
available
[IMG: fail-icon]
Benefits
unavailable
Eye exam
[IMG: success-icon]
Benefits
available
[IMG: fail-icon]
Benefits
unavailable
Continue ShoppingRemove insurance benefitsTry again in [xx:xx] minutes.For your security, we've temporarily blocked your insurance look-up function.We also accept out-of-network plans
If your plan is not in-network, you can submit a claim form directly
to your insurance company and receive a reimbursement after
purchase. Download
FormNeed help?
[IMG: phone-icon]
Give us a call at
1-877-848-8476
[IMG: chat-icon]
Chat with us
[IMG: question-icon]
or check out our FAQs×
[H2]
We're having trouble finding you
Make sure what you entered matches the insurance information on file.
For your security, you will have
to look up your insurance benefits. For help call, 1-877-848-8476
Check again
[H4] Need help?
Give us a call at 1-877-848-8476Chat with us
or check out our FAQs
Discover all our accepted vision plans online and in store.
Discover moreWe're having some technical issues and aren't able to retrieve your insurance benefits right now. We suggest trying again in a few minutes.
Try AgainNeed help?
[IMG: phone-icon]
Give us a call at
1-877-848-8476
[IMG: chat-icon]
Chat with us
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Check out our FAQs
[H2] Sign in to your account
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Don't have an account yet? Sign up here to manage all your vision care needs and get exclusive offers.Already have an account? Sign in.or fast login withFacebookGoogleYou have almost finished setting up your account!
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RESEND EMAILRequest another email in 5 minutesIt looks like you've never purchased contacts before or you still have an order in progress.shop contacts nowgo to my accountIt looks like the products you've purchased have been discontinued and cannot be added to your order.shop alternativesstay in my accountClose
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[H2] PRIVACY POLICY
For more information on Interest-based Advertising and your choices regarding it click
here.To submit a Data Subject Access or Deletion Request, click
here.
This Privacy Policy (“Policy”) is effective as of 06/15/2026.This Policy describes how Luxottica of America Inc., including all direct and indirect
subsidiaries
(collectively “Luxottica,” “we,” “our,” or “us”),
collect, use, disclose and safeguard your information.
This Policy applies to individuals who access this website and any other websites that link to
this
Policy
(collectively “Sites”),
our Face Scanning App (“FSA”), or our in-store Face Scanning Kiosk (“Kiosk”) and
certain other services
as described below (collectively, the “Platforms”). Other Luxottica websites, products, and
services may
have their own
privacy policies. This Policy, together with our Terms of Use, collectively govern your use of our
Sites.
This Policy
applies to our Platforms that link to this Policy.
From time to time, we may change this Policy. If we do, we will post an amended version on this
webpage.
Please review this Policy periodically.
You may submit a request to exercise rights you may have under applicable state law through our
interactive webform available here
or by calling us toll free at 1-877-848-8476.
The Privacy Policy covers the following topics:
Top
[H3] THE INFORMATION WE COLLECT
For the purpose of this policy, personal information is any information about an
identifiable
individual.
We collect the following types of personal information:
Information You Provide
We may collect the following personal information that you voluntarily provide us in
using
our
Platforms:
Create an Account.
If you create an account with us, you will provide us with your name, email
address,
birth
date, and you will create a password for future logins
Create a MyAccount ("OmniChannel").
If you create a combined retail and online account (which can join in-person
exams and purchases as well as online purchases and activity), the following
information will be collected: appointment scheduling and history, prescription
added by you in the account and prescriptions used for eyewear, purchase
history, past and current orders, first and last name, email address, opt-in
preferences for marketing emails and SMS, password, payment method, mailing
address, past and current retail orders and online orders, product wish list,
insurance, and your favorite retail locations.
Subscribe to Our Newsletter.
If you subscribe to our newsletter, you will provide us with your email address.
Customer Service.
If you contact our customer service department, you may need to provide us with
additional
information so that we can respond to your questions or concerns as completely
and
thoroughly as possible.
Purchases.
When you make a purchase, you will provide us with your name, email address,
phone
number,
physical address, and credit card or gift card information. We also will collect
your
payment card, gift card, or other payment information. For in-store purchases we
may also collect your signature.
Prescriptions.
If you purchase prescription products, you will provide us with your eye
prescription
information and insurance information.
Register Products.
If you decide to register your product(s), you may choose to voluntarily provide
the
date of
your last eye exam, the type(s) of products to register, the purchase date of
the
products,
and the reason(s) why you decided to buy our products.
Find Your Match.
If you use our Frame Advisor Technology, you will either upload a photograph of
your
face or
you will allow the technology to take a scan of your face.
Book an Appointment.
If you book a store appointment, you will provide us with your name, email
address,
birth
date, physical address, and phone number.
Loyalty Program.
If you sign up for our loyalty program, you will provide us with your name,
email
address,
birth date, and you may choose to provide us with your gender.
Track and Return Orders.
If you check your order status or start a return, you will provide us with your
order
number
and email address.
Refer a Friend.
To refer a friend, you will provide us with your name and email address, and the
email
address of the friend you are referring.
Promotions.
If you enter a sweepstakes, contest, giveaway, or other promotion (each a
“Promotion”),
you
will provide us with your age or birth date.
Apply for a Job.
If you apply for a job through one of our Platforms, we will collect any
information you
provide in your application, including, but not limited to, work authorization
information,
visa status, desired salary, language proficiency, educational background,
employment
history, and references. You may also choose to voluntarily provide optional
information
such as race, gender, or whether you are disabled.
Survey.
If you are participating in a survey, you may provide your gender and age,
income,
ethnicity, family size, and marital status.
Business Information.
We may collect personal information from business clients or vendors, including
company
name, physical address, phone number, email address, and credit card
information.
HIPAA.
Some of the affiliates and brands covered by this Policy are subject to the
Health
Insurance
Portability and Accountability Act of 1996 (“HIPAA”). These affiliates and
brands may
collect additional information that is considered “protected health information”
(“PHI”)
as
defined by HIPAA. When the information that we collect is considered PHI, we
will handle
that information in accordance with our Notice of
Privacy Practices. Please visit that
notice for information on our privacy practices, our legal duties, and your
rights
concerning your PHI.
Biometric Information.
We may collect biometric information to provide you with certain services. See
the "BIOMETRIC INFORMATION" section of this
Policy to learn
more
about how this information is collected, used, disclosed and stored.
Visual footage.
When you visit one of our store locations, you can expect that
we will collect CCTV footage.
Eyewear Protection Plan.
If you choose to enroll in the eyewear protection plan, you are directing Target Optical to disclose the personal information in the application to the company that manages the eyewear protection plan.
Information as You Navigate Our Platforms
We automatically collect certain personal information through your use of the
Platforms,
such as
the following:
Usage Information.
For example, the pages on the Platforms you access, the frequency of access, and
what
you
click on while on the Platforms.
Device Information.
For example, hardware model, operating system, application version number, and
browser.
Mobile Device Information.
Aggregated information about whether the Platforms are accessed via a mobile
device or
tablet, the device type, and the carrier.
Location Information.
Location information from Platform visitors on a city-regional basis.
Third Party Information
In some cases, we may receive certain personal information from you about a third
party including receiving personal information from data brokers. Additionally, the
receipt of information from third parties may also include, when you refer a friend
and provide the email address, or other contact information, of a third party. If
you submit any personal information about another individual to us, you are
responsible for making sure you have the authority to do so and to allow us to use
their personal information in accordance with this Policy.
Ray-Ban Meta Glasses
Luxottica is the manufacturer of Ray-Ban Meta Glasses and any information you provide to Luxottica in connection with your purchase of Ray-Ban Meta Glasses is subject to Luxottica’s terms and policies.
Luxottica shares information with Meta and receives information from Meta to manage your customer service requests related to Ray-Ban Meta Glasses. For example, Luxottica may share, with Meta, your name, email address and information about the issue you are experiencing, and in turn, Meta may share information, with Luxottica, to help resolve the issue.
Luxottica does not collect information directly from your use of Ray-Ban Meta Glasses or the App.
Top
[H3] HOW DO WE USE YOUR INFORMATION
We use the personal information we collect to improve our Platforms and to protect our
legal
rights.
In addition, we may use the personal information we collect to:
Process and fulfill your order, including sending you emails to confirm your order
status
and
shipment, and to provide other related communications;
Process your account registration;
Send you our newsletter;
Sign you up for our loyalty program;
Identify your preferences to customize our communications and marketing;
Manage and record your settings, consents, communications and opt-out choices;
Provide information regarding vision, vision care, and vision correction;
Administer a Promotion;
Review your job application;
Communicate with you about our Platforms or to inform you of any changes to our
Platforms;
Allow you to find an eyecare professional or doctor, distributor, store or sales
consultant
in
your area and schedule eye exams or similar appointments with such persons;
Operate and improve the Platforms, including to analyze visits to the Platforms and
learn
about
our visitors so we can operate the Platforms and improve our products and services
and
deliver
the best user experience;
Create audiences for our advertisements, target our advertisements, and generate
reports
about
the performance of our advertisements;
Communicate with you, including responding to your inquiries;
Comply with the law and to maintain the integrity and security of our Platforms;
Defend our legal rights and the rights of others;
Investigate, prevent, or take action regarding illegal activities, suspected fraud,
situations
involving potential threats to the physical safety of any person, or violations of
our Terms
of
Us and to otherwise fulfill our legal obligations; and
Fulfill any other purposes for which you provide it, or any other purpose we deem
necessary
or
appropriate.
Top
[H3] SHARING INFORMATION WITH THIRD PARTIES
We may share the personal information that we collect about you in the following ways:
We engage service providers to perform services in connection with the operation of our
business. We
may share personal information with service providers to the extent necessary for them
to
provide
services to you or us that are aligned with the purposes outlined above. Examples of
these
services
include payment processing and authorization, text messaging services, fraud protection
and
credit
risk reduction, product customization, order fulfillment and shipping, marketing and
promotional
material distribution, website evaluation, data analysis and, where applicable, data
enrichment and/or cleansing.
In proceeding with your online order, you agree that any information associated with the
order,
such
as the delivery name and address (if different from yours), will be processed using
service
providers.
Personal information collected through our Platforms may be shared between the brands
and
affiliates, including future affiliates that are owned or operated by Luxott
SUB-PAGE (https://targetoptical.com/to-us/contact-lenses/) Order Contact Lenses Online | Target Optical
Your session timed outYou're being logged out due to inactivity.Stay logged inClose sessionSTEP 1 / 2
Select your carrierWe also accept out-of-network plans
If your plan is not in-network, you can submit a claim form directly
to your insurance company and receive a reimbursement after
purchase. Download FormNeed help?
[IMG: phone-icon]
Give us a call at
1-877-848-8476
[IMG: chat-icon]
Chat with Us
[IMG: question-icon]
Check out our FAQs
[H2]
We also accept out-of-networks plans
You may also use out-of-network benefits at Targetoptical.com for most other vision insurance companies, like VSP.
You can submit the claim form directly to your insurance company.
Download
the formfinale:
[IMG: submit-loader]
Frames
[IMG: success-icon]
Benefits
available:
[IMG: fail-icon]
Benefits
unavailable
Good news, you can still save!Get 40% off prescription glasses or 20% off frame only applied automatically at checkout.
Having issues? Use these promo codes
40% off prescription glasses
[IMG: copy-icon]
20% off frame only
[IMG: copy-icon]
Lenses
[IMG: success-icon]
Benefits
available:
[IMG: fail-icon]
Benefits
unavailable
Contact lenses
[IMG: success-icon]
Benefits
available:
[IMG: fail-icon]
Benefits
unavailable
Eye exam
[IMG: success-icon]
Benefits
available:
[IMG: fail-icon]
Benefits
unavailable
Frames
[IMG: success-icon]
Benefits
available
[IMG: fail-icon]
Benefits
unavailable
Good news, you can still save!Get 40% off prescription glasses or 20% off frame only applied automatically at checkout.
Having issues? Use these promo codes
40% off prescription glasses
[IMG: copy-icon]
20% off frame only
[IMG: copy-icon]
Lenses
[IMG: success-icon]
Benefits
available
[IMG: fail-icon]
Benefits
unavailable
Contact lenses
[IMG: success-icon]
Benefits
available
[IMG: fail-icon]
Benefits
unavailable
Eye exam
[IMG: success-icon]
Benefits
available
[IMG: fail-icon]
Benefits
unavailable
Continue ShoppingRemove insurance benefitsTry again in [xx:xx] minutes.For your security, we've temporarily blocked your insurance look-up function.We also accept out-of-network plans
If your plan is not in-network, you can submit a claim form directly
to your insurance company and receive a reimbursement after
purchase. Download
FormNeed help?
[IMG: phone-icon]
Give us a call at
1-877-848-8476
[IMG: chat-icon]
Chat with us
[IMG: question-icon]
or check out our FAQs×
[H2]
We're having trouble finding you
Make sure what you entered matches the insurance information on file.
For your security, you will have
to look up your insurance benefits. For help call, 1-877-848-8476
Check again
[H4] Need help?
Give us a call at 1-877-848-8476Chat with us
or check out our FAQs
Discover all our accepted vision plans online and in store.
Discover moreWe're having some technical issues and aren't able to retrieve your insurance benefits right now. We suggest trying again in a few minutes.
Try AgainNeed help?
[IMG: phone-icon]
Give us a call at
1-877-848-8476
[IMG: chat-icon]
Chat with us
[IMG: question-icon]
Check out our FAQs
[H2] Sign in to your account
[H2] Create an account
Don't have an account yet? Sign up here to manage all your vision care needs and get exclusive offers.Already have an account? Sign in.or fast login withFacebookGoogleYou have almost finished setting up your account!
Please check your email for a message from us asking you to confirm your account. If you have not receive anything after 5 minutes, please click on button below for another email.
RESEND EMAILRequest another email in 5 minutesIt looks like you've never purchased contacts before or you still have an order in progress.shop contacts nowgo to my accountIt looks like the products you've purchased have been discontinued and cannot be added to your order.shop alternativesstay in my account
[H1]
Contact Lenses
Terms and Conditions
Offer valid for new contact lens customers at Target Optical®. Receive 20% off a 6-month or less supply or 25% off an annual supply of contact lenses. A new contact lens customer is any Guest who has not purchased contact lenses at Target Optical® previously. Can be combined with vision insurance, in-store only. Cannot be combined with other contact lens offers, in-store instant savings, or previous purchases. Valid contact lens prescription required. All boxes must be from same prescription. Discounts are off tag price. No cash value. Valid in-store and online at targetoptical.com. Void where prohibited by law. See Target Optical® employee for details.
ONLINE &
IN-STORE
Get up to 25% off your first purchase of contact lenses
See details
Offer valid for new contact lens customers at Target Optical®. Receive 20% off a 6-month or less supply or 25% off an annual supply of contact lenses. A new contact lens customer is any Guest who has not purchased contact lenses at Target Optical® previously. Can be combined with vision insurance, in-store only. Cannot be combined with other contact lens offers, in-store instant savings, or previous purchases. Valid contact lens prescription required. All boxes must be from same prescription. Discounts are off tag price. No cash value. Valid in-store and online at targetoptical.com. Void where prohibited by law. See Target Optical® employee for details. Online Code: NEWCONTACTS.
Shop now, pay later
Free shipping and returns
*Offers combinable with insurance
Extra 5% off for Target Circle Card holders
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Insurance benefits won't be applied to the prescription glasses promotion.
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[IMG: CVCVUP1DSPSPN090 $76.99]
90 packUp to{{badgeSymbol}}{{badgeAmount}}off{{badgeAmount}}{{badgeSymbol}}off90 packUp&Up 1-Day 90$76.99{{annualSupplyPrice}}/ Boxwith an annual supply
$76.99
/ Box
[IMG: JJJJACO1DHXS090 $126.99]
90 packUp to{{badgeSymbol}}{{badgeAmount}}off{{badgeAmount}}{{badgeSymbol}}off90 packACUVUE® OASYS 1-Day with HydraLuxe™ Technology 90$126.99{{annualSupplyPrice}}/ Boxwith an annual supply
$126.99
/ Box
[IMG: ALALP1S090 $98.99]
90 packUp to{{badgeSymbol}}{{badgeAmount}}off{{badgeAmount}}{{badgeSymbol}}off90 packPRECISION1® 90$98.99{{annualSupplyPrice}}/ Boxwith an annual supply
$98.99
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[IMG: JJJJ1DMOS090 $127.99]
90 packUp to{{badgeSymbol}}{{badgeAmount}}off{{badgeAmount}}{{badgeSymbol}}off90 pack1-Day ACUVUE® Moist 90$127.99{{annualSupplyPrice}}/ Boxwith an annual supply
$127.99
/ Box
[IMG: JJJJACOT06 $76.99]
6 packUp to{{badgeSymbol}}{{badgeAmount}}off{{badgeAmount}}{{badgeSymbol}}off6 packACUVUE® OASYS for Astigmatism 6$76.99{{annualSupplyPrice}}/ Boxwith an annual supply
$76.99
/ Box
[IMG: CVCVUP1DTOTON090 $95.99]
90 packUp to{{badgeSymbol}}{{badgeAmount}}off{{badgeAmount}}{{badgeSymbol}}off90 packUp&Up 1-Day for Astigmatism 90$95.99{{annualSupplyPrice}}/ Boxwith an annual supply
$95.99
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[IMG: ALALP1TC90 $122.99]
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$122.99
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[IMG: CVCVBFT06 $80.99]
6 packUp to{{badgeSymbol}}{{badgeAmount}}off{{badgeAmount}}{{badgeSymbol}}off6 packBiofinity® Toric 6$80.99{{annualSupplyPrice}}/ Boxwith an annual supply
$80.99
/ Box
[IMG: ALALFDT1S090 $141.99]
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$141.99
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[IMG: CVCVBFA06 $63.99]
6 packUp to{{badgeSymbol}}{{badgeAmount}}off{{badgeAmount}}{{badgeSymbol}}off6 packBiofinity® 6$63.99{{annualSupplyPrice}}/ Boxwith an annual supply
$63.99
/ Box
[IMG: BLBLBT1DS090 $87.99]
90 packUp to{{badgeSymbol}}{{badgeAmount}}off{{badgeAmount}}{{badgeSymbol}}off90 packBiotrue ONEday 90$87.99{{annualSupplyPrice}}/ Boxwith an annual supply
$87.99
/ Box
[IMG: JJJJACOS024 $218.99]
24 packUp to{{badgeSymbol}}{{badgeAmount}}off{{badgeAmount}}{{badgeSymbol}}off24 packACUVUE® OASYS with HYDRACLEAR® PLUS Technology 24$218.99{{annualSupplyPrice}}/ Boxwith an annual supply
$218.99
/ Box
[IMG: JJJJACOT090 $151.99]
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$151.99
/ Box
[IMG: JJJJ1DMOT090 $146.99]
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$146.99
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[IMG: CVCVUP1DPFSPN090 $92.99]
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$92.99
/ Box
[IMG: Contact lenses on display]
Get up to25% off
[H3]
your first purchase.
[H4]
Save on contacts when you buy an
annual supply.
*Can be combined with insurance benefits See details Offer valid for new contact lens customers at Target Optical®. Receive 20% off a 6-month or less
supply or 25% off an annual supply of contact lenses. A new contact lens customer is any Guest who
has not purchased contact lenses at Target Optical® previously. Can be combined with vision
insurance, in-store only. Cannot be combined with other contact lens offers, in-store instant
savings, or previous purchases. Valid contact lens prescription required. All boxes must be from
same prescription. Discounts are off tag price. No cash value. Valid in-store and online at
targetoptical.com. Void where prohibited by law. See Target Optical® employee for details.
[IMG: Contact lenses on display]
[H2] 50% prescription glasses
[H4]
when you spend $100 or more at Target Optical.
Exclusions apply. See details
Spend $100 at Target Optical® and receive 50% off an additional complete pair (frame and lenses). Items must be purchased for the same customer on the same day. Additional pair must be a complete pair. $100 minimum spend required (total before tax), after applicable offers are applied. If using vision insurance on qualifying purchase, $100 minimum spend reflects total retail price before vision insurance is applied, regardless of final out-of-pocket amount due. Offer valid on additional multiple pair. When purchasing eyewear, the complete pair of equal or lesser value will receive 50% off. Offer is not available with any variation of the $59 frame and lens package offer. 50% off savings may not be combined with vision insurance benefits, other offers, or previous purchases. For qualifying Michael Kors, Oakley and Ray-Ban complete pairs, savings applied to lenses; Nuance Audio, Oakley Meta and Ray-Ban Meta frames excluded. When using insurance on primary pair, customer must contact customer service to redeem 50% off on additional pair online. Valid in-store and online. Discount off tag price. No cash value. Void where prohibited by law. Complete pair purchase require.
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[H3] Discover more
[IMG: AI glasses category]
AI glasses
[IMG: Contact lenses category]
Contact Lenses
[IMG: New arrivals category]
New Arrivals
[H2] Contacts Online
Whether you're looking to stock up on contact lenses or try them for the first time, Target Optical is your
go-to destination. Buying contact lenses online has never been easier or more convenient. Explore our selection
of the best contact lenses from trusted brands like Acuvue, Biofinity, and Air Optix. We offer a comprehensive
range of options, including dailies, monthlies, multifocal, and single vision lenses. For new guests, enjoy a
special offer on your first order. If you're new to contact lenses, book a comprehensive eye exam with our
trusted eye doctors, who will guide you through the wide range of options to find the perfect solution for your
vision needs.
[H2] FAQ
[H3]
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[H4] 500+ stores
With a dedicated team of specialists & store associates.
[H4] FREE FITTING & ADJUSTMENTS
Come in store for cleanings
or adjustments anytime!
[H4] Pick up in store
Order online and pick it up
at your local store.
[H4] Protection plan
Additional one-year protection plan.
[H4] Free shipping & returns
Delivery on us and a 90-day
return period.HELP?
[H2] what's your face shape?
[H3] oval
Features nicely balanced with chin slightly narrower than your forehead.Best frames: any shape (lucky you), dark or light colors.
[H3] round
A soft, circular shape with equal width and length.Best frames: strong angular shapes for contrast
[H3] heart
A broader forehead and narrower jawline and chin.Best frames: ovals, rounds in thin, light colors
[H3] square
Nice strong, distinct angles in your forehead, cheeks and jawline.Best frames: rounds, ovals in dark or bold colors for contrast.
[H2] pupillary distance
[H3] what is it?
Pupillary distance measures the space (in millimeters) between the pupils of your eyes.
[H3] where can I find it?
On previous eyewear receipts or your prescription. Or measu
SUB-PAGE (https://targetoptical.com/to-us/discover-ray-ban-meta-smart-glasses/) Discover Ray-Ban Meta Glasses | Target Optical
Your session timed outYou're being logged out due to inactivity.Stay logged inClose sessionSTEP 1 / 2 Select your carrierWe also accept out-of-network plans If your plan is not in-network, you can submit a claim form directly to your insurance company and receive a reimbursement after purchase. Download FormNeed help? [IMG: phone-icon] Give us a call at 1-877-848-8476 [IMG: chat-icon] Chat with Us [IMG: question-icon] Check out our FAQs [H2] We also accept out-of-networks plans You may also use out-of-network benefits at Targetoptical.com for most other vision insurance companies, like VSP. You can submit the claim form directly to your insurance company. Download the formfinale: [IMG: submit-loader] Frames [IMG: success-icon] Benefits available: [IMG: fail-icon] Benefits unavailable Good news, you can still save!Get 40% off prescription glasses or 20% off frame only applied automatically at checkout. Having issues? Use these promo codes 40% off prescription glasses [IMG: copy-icon] 20% off frame only [IMG: copy-icon] Lenses [IMG: success-icon] Benefits available: [IMG: fail-icon] Benefits unavailable Contact lenses [IMG: success-icon] Benefits available: [IMG: fail-icon] Benefits unavailable Eye exam [IMG: success-icon] Benefits available: [IMG: fail-icon] Benefits unavailable Frames [IMG: success-icon] Benefits available [IMG: fail-icon] Benefits unavailable Good news, you can still save!Get 40% off prescription glasses or 20% off frame only applied automatically at checkout. Having issues? Use these promo codes 40% off prescription glasses [IMG: copy-icon] 20% off frame only [IMG: copy-icon] Lenses [IMG: success-icon] Benefits available [IMG: fail-icon] Benefits unavailable Contact lenses [IMG: success-icon] Benefits available [IMG: fail-icon] Benefits unavailable Eye exam [IMG: success-icon] Benefits available [IMG: fail-icon] Benefits unavailable Continue ShoppingRemove insurance benefitsTry again in [xx:xx] minutes.For your security, we've temporarily blocked your insurance look-up function.We also accept out-of-network plans If your plan is not in-network, you can submit a claim form directly to your insurance company and receive a reimbursement after purchase. Download FormNeed help? [IMG: phone-icon] Give us a call at 1-877-848-8476 [IMG: chat-icon] Chat with us [IMG: question-icon] or check out our FAQs× [H2] We're having trouble finding you Make sure what you entered matches the insurance information on file. For your security, you will have to look up your insurance benefits. For help call, 1-877-848-8476 Check again [H4] Need help? Give us a call at 1-877-848-8476Chat with us or check out our FAQs Discover all our accepted vision plans online and in store. Discover moreWe're having some technical issues and aren't able to retrieve your insurance benefits right now. We suggest trying again in a few minutes. Try AgainNeed help? [IMG: phone-icon] Give us a call at 1-877-848-8476 [IMG: chat-icon] Chat with us [IMG: question-icon] Check out our FAQs [H2] Sign in to your account [H2] Create an account Don't have an account yet? Sign up here to manage all your vision care needs and get exclusive offers.Already have an account? Sign in.or fast login withFacebookGoogleYou have almost finished setting up your account! Please check your email for a message from us asking you to confirm your account. If you have not receive anything after 5 minutes, please click on button below for another email. RESEND EMAILRequest another email in 5 minutesIt looks like you've never purchased contacts before or you still have an order in progress.shop contacts nowgo to my accountIt looks like the products you've purchased have been discontinued and cannot be added to your order.shop alternativesstay in my accountClose [IMG: Close] [IMG: Video cover] [H1] AI GLASSES FOR LIVING ALL IN The Ray-Ban Meta collection combines iconic design with cutting-edge, AI enhanced technology. [IMG: Brands Logo] [H1] Our sleekest frame yet Introducing new Ray Ban Meta styles, designed specifically for prescription wearers. With a slimmer, more comfortable fit that looks and feels like regular glasses, they support most prescriptions. Advanced AI Get on-the-go suggestions, answers, reminders, and control features right from your glasses.Learn moreEnhanced Capture With improved video quality you can record sharp, vibrant memories while staying in the moment. More Battery Spend more time living and less time charging with longer battery life. Learn moreBest paired with Transitions® lenses Get the best of both worlds with Transitions® lenses that seamlessly adapt to changing light conditions. Learn more [H2] Discover Ray-Ban | Meta Gen 2 Choose from the iconic Ray-Ban Meta Wayfarer, Ray-Ban Meta Headliner, and Ray-Ban Meta Skyler in a range of colors. Also available with prescription. Best paired with Transitions® lenses. View all [IMG: View all icon] OPTICSWAYFARERHEADLINERSKYLER View all [IMG: View all icon] View all [IMG: View all icon] Online & in-store [H3] Extra 10% off prescription lenses Discover your favorite style, customize your lenses and save on your next pair of Ray-Ban Meta eyewear. Shop now [IMG: Video cover] [H2] Feature highlights [IMG: Video cover] [H3] Meta AI Ask your glasses anything with Meta AI Chat with Meta AI to get on-the-go suggestions, answers and reminders. Simply ask your AI glasses to brainstorm for tonight’s dinner, or remind you where you parked. You can even learn more about landmarks as you travel or use live translations to have back-and-forth conversations in 6 languages and counting, without wifi. [IMG: Video cover] [H3] Capture(Built in HD camera) Capture what you see and hear hands-free, in HD Capture what you see and hear without taking out your phone. Say “Hey Meta, take a photo” to capture vivid photos while keeping your hands free to walk the dog. For life’s important moments, the ultra wide 12 MP camera and five mic system captures even higher quality videos, with precision and clarity. [IMG: Video cover] [H3] Live translation Translate conversations in other languages in real-time With live translation, seamlessly explore new countries or connect with people who speak different languages. Converse in real-time between French, Italian, Spanish, English, Portuguese, German, and more. Translations are audible through your glasses and visible as transcript on the Meta AI app, helping you connect effortlessly. [IMG: Video cover] [H3] Listen (Open air audio) Tune in without tuning out Speakers built into the arms of the glasses deliver a sound only you can hear, while 5 built-in microphones pick up crisp audio for calls. Listen to music and more with discreet open-ear speakers that deliver rich, quality audio without blocking out conversations or the ambient noises around you. [IMG: Video cover] [H3] Hands-free comms Effortlessly connect hands-free Send texts or voice messages, make phone calls, and take video calls hands-free - all from your AI glasses. It's great for work calls on the go, sharing epic views while on vacation, or video calling your parents to make sure you're getting that family recipe just right. [IMG: Video cover] [H3] Best paired with Transitions® lenses Simplify your day-to-day with Transitions® lenses that seamlessly adapt to changing light conditions. With 100% UV protection and stylish new lens colors, you can feel confident in your AI glasses all day long. [H3] Shop your Ray-Ban Meta glasses in 4 easy steps 1 | Find your perfect pairDiscover our range of Ray-Ban Meta frames and select your favorite.2 | Select your lensesChoose your lenses, add your prescription, and sync your insurance anytime.3 | Personalize your lensesSelect lens type and thickness, and add lens treatments like Transitions® lenses.4 | Complete your purchaseWe ensure 100% satisfaction with our 30 day happiness guarantee. SHOP RAY-BAN | META [H2] Ask Meta AI Chat with Meta AI to get on-the-go suggestions, answers, reminders and more. [IMG: Video cover] [IMG: Video cover] [IMG: Video cover] [IMG: Video cover] [H2] Controls & Choices [IMG: Video cover] Customizable fit with new optical stylesNew slimmer design for lightweight comfort and style. Experience our most customizable fit yet, with over-extension hinges with 10 degrees of extra rotation, flexible nose pads and adjustable temple tips. [IMG: Video cover] Changing the game with AI glassesCapture every play with hands-free livestreaming, powered by Ray-Ban Meta. [IMG: Video cover] Better charge and battery lifeFocus on your day without interruption thanks to four hours of battery life, plus a portable charging case*, now with up to eight charges.*To reduce waste, we ship the Ray-Ban Meta collection without a charging cable. Visit our FAQ for cable and adapter information. [IMG: Video cover] ColorsChoose from an original frame and lens palette featuring timeless classics and bold new tints exclusive to the Ray-Ban Meta collection. [IMG: Video cover] Voice commandUnlock a range of hands-free possibilities and stay connected to what matters. Call and message, capture content, and manage media settings – with your phone in your pocket. Voice features available in English, Italian and French. [IMG: Video cover] Touch controlPlay your music, activate the camera, or connect with someone – all in a single touch with the hyper-responsive touchpad and capture button. [H2] Tech highlights See what's been added and enhanced in the new collection.GEN 1GEN 2 [H3] STYLES WayfarerHeadlinerSkylerPrescription available [H3] FIT - [H3] HD 1080 PXVideo resolution1080 px + Adjustable stabilization for1080p+ 30fps videos Up to 60fps at 1080p [H3] 12 MP ULTRA WIDEDefault portrait capture(social upload friendly)3024 x 4032 px [IMG: Meta AI] Meta AI2,3Voice responsesLive AI (US/CA)Text translationLive translation [IMG: Battery] 133 grUp to 4 hours of use on a single charge4,5Additional 32 hours with charging case [IMG: Speaker] 2 custom-built speakers (open ear)Custom 5-mic array withimmersive audio recording3.5 hours continuous audio4 hours continuous phone calls [H3] 32 GB 100+ videos (30s)500+ photos (3 frame burst)Bluetooth 5.3WiFi 6Water resistance IPX4 [H3] STYLES WayfarerHeadlinerSkylerPrescription available [H3] FIT - [H3] ULTRA HD 3KVideo resolutionUp to 3K at 30 FPSAdjustable stabilization for1080p+ 30fps videosUp to 60fps at 1080p [H3] 12 MP ULTRA WIDEDefault portrait capture(social upload friendly)3024 x 4032 px10% faster transfer time from glasses to phone [IMG: Meta AI] Meta AI2,3Voice responsesLive AI (US/CA)Text translationLive translation [IMG: Battery] 133 grUp to 8 hours of use on a single charge4,5Additional 48 hours with charging case [IMG: Speaker] 2 custom-built speakers (open ear)Custom 5-mic array with immersive audio recordingUp to 5 hours continuous audio5.5 hours continuous phone calls [H3] 32 GB 100+ videos (30s)1000+ photos (3 frame burst)Bluetooth 5.3WiFi 6Water resistance IPX4NEW [H3] STYLES Blayzer OpticsScriber OpticsOptimized for prescription [H3] FIT Over-extension hingesInterchangeable nosepads (3 sets)Adjustable temple tips [H3] ULTRA HD 3KVideo resolutionUp to 3K at 30 FPSAdjustable stabilization for1080p+ 30fps videosUp to 60fps at 1080p [H3] 12 MP ULTRA WIDEDefault portrait capture(social upload friendly)3024 x 4032 px10% faster transfer time from glasses to phone [IMG: Meta AI] Meta AI is always evolvingVoice responsesLive AI (US/CA)Text translationLive translation [IMG: Battery] 133 grUp to 8 hours of use on a single charge4,5Additional 48 hours with charging case [IMG: Speaker] 2 custom-built speakers (open ear)Custom 5-mic array with immersive audio recording and reduced background noiseUp to 5 hours continuous audio5.5 hours continuous phone calls [H3] 32 GB 100+ videos (30s)1000+ photos (3 frame burst)Bluetooth 5.3WiFi 6Water resistance IPX4 [H2] Explore the last of Ray-Ban Meta Gen1 Discover the legendary styles before they’re gone. Also available in prescription. Best paired with Transitions® lenses. View all [IMG: View all icon] View all [IMG: View all icon] View all [IMG: View all icon] [H2] Meta AI app Manage your glasses and customize settings, import and share photos, and interact with your personalized Meta AI* assistant seamlessly across your glasses and the app. Learn about features and see how others are getting the most out of Meta AI through the feed. *Certain Meta AI features only available in select countries and languages. [IMG: QR Code] download the app [IMG: Donwoload App Mockup] [H2] Get support [IMG: Support Logo] Pickup in storeShop online and pick up for free at your nearest store. You can select this shipping method at checkout. [IMG: Support Logo] Help getting startedOur expert team will set up your glasses for you and provide free aftercare in store.Find a store [IMG: Support Logo] Demo glasses in storeWe’ll guide you through all the latest features with our dedicated interactive app.See more details (1) Voice commands available only in selected countries and languages. Please check local availability. (2) Certain Meta AI features available only in selected countries and languages. Please check local availability. (3) Low or high-temperature conditions may impact device behavior or performance. Using the device in very hot/cold conditions can permanently shorten battery life. Performance varies based on user location, device battery, temperature, internet connectivity and interference from other devices, and many other factors. (4) Up to 8 hours on single charge plus up to additional 40 hours of charge time per fully charged case. Battery life varies by use, configuration, settings and many other factors. Actual results will vary. Visit our FAQ for more details. (5) To reduce waste, we ship the Ray-Ban Meta collection without a charging cable. Visit our FAQ for cable and adapter information. Meta account and Meta AI app required. For ages 13+ only. Requires compatible phone with Android or iOS operating system plus wireless internet access. Certain Meta AI features only in select countries and languages. Please check local availability. For ages 13+ only. Software updates required for optimum performance. Check Safety & Warranty Guide and FAQ for more product information. [H2] Faq How do I pair my glasses with the Meta AI app? To pair your glasses, open the Meta AI app and make sure you're logged in to your Meta account. If you already have glasses paired to the Meta AI app, go to Settings and tap the ""Add Device"" button on the top right. Then: 1. Select either Ray-Ban Stories or Ray-Ban Meta and proceed until you reach bluetooth pairing (bluetooth permissions must be granted) stage. 2. Make sure your glasses are turned on and placed in the case. 3. Press and hold the pairing button on the back of the case for 5 or more seconds. Release when the case LED pulses a blue light. 4. Your glasses should automatically appear in the app when they're ready to pair." What shippin
This page presents a snapshot of public data from Target Optical, captured on June 19, 2026, to show how machine logic reads Semantic Coherence signals into an AI reputation evaluation.
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