Wood Street Opticians
(https://www.woodstreetopticians.com) 📸 Data Snapshot: May 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through detailed staff bios for Naveen, Umarah, and Natasha. A minor gap exists because professional registration numbers (GOC numbers) are not listed next to the practitioners, and there are no sameAs links in the schema connecting the individuals to their professional registries. The technical implementation is strong, with valid LocalBusiness and MedicalBusiness schema.
There is a minor disconnect regarding the ‘Specialist Dry Eye Clinic’ claims. While the site names specific treatments like IPL and NuLids, it claims ‘exceptional results’ without providing specific success rates or clinical case studies. However, the inclusion of a transparent fee for the Dry Eye Assessment (£40) grounds the marketing in reality.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": [
"Optician",
"MedicalBusiness"
],
"@id": "https://www.woodstreetopticians.co.uk/#optician",
"name": "Wood Street Opticians",
"url": "https://www.woodstreetopticians.co.uk/",
"logo": "https://cdn.prod.website-files.com/685cf786908f3916c5286771/6977307b8a5d6eca2fb7ec97_wood-st_logo_rgb.png",
"image": "https://cdn.prod.website-files.com/685cf786908f3916c5286771/",
"description": "Independent opticians in Walthamstow, London providing NHS and private eye tests, OCT scans, eyewear and personalised eyecare since 1982.",
"telephone": "+442085203769",
"email": "info@woodstreetopticians.co.uk",
"address": {
"@type": "PostalAddress",
"streetAddress": "153 Wood Street",
"addressLocality": "Walthamstow",
"addressRegion": "London",
"postalCode": "E17 3LX",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "51.586",
"longitude": "-0.020"
},
"areaServed": {
"@type": "City",
"name": "Walthamstow"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Tuesday",
"opens": "09:00",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Wednesday",
"opens": "09:00",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Thursday",
"opens": "09:00",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Friday",
"opens": "09:00",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "09:00",
"closes": "14:00"
}
],
"priceRange": "££",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "499"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Optical Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Eye Examinations"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "OCT Eye Scan"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Children's Eye Care"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Dry Eye Treatment"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Eyewear & Glasses"
}
}
]
},
"sameAs": [
"https://maps.google.com/?cid=5798734604620129383"
]
}
/contact-us/
{
"@context": "https://schema.org",
"@type": [
"Optician",
"MedicalBusiness"
],
"@id": "https://www.woodstreetopticians.co.uk/#optician",
"name": "Wood Street Opticians",
"url": "https://www.woodstreetopticians.co.uk/",
"logo": "https://cdn.prod.website-files.com/685cf786908f3916c5286771/6977307b8a5d6eca2fb7ec97_wood-st_logo_rgb.png",
"image": "https://cdn.prod.website-files.com/685cf786908f3916c5286771/",
"description": "Independent opticians in Walthamstow, London providing NHS and private eye tests, OCT scans, eyewear and personalised eyecare since 1982.",
"telephone": "+442085203769",
"email": "info@woodstreetopticians.co.uk",
"address": {
"@type": "PostalAddress",
"streetAddress": "153 Wood Street",
"addressLocality": "Walthamstow",
"addressRegion": "London",
"postalCode": "E17 3LX",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "51.586",
"longitude": "-0.020"
},
"areaServed": {
"@type": "City",
"name": "Walthamstow"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Tuesday",
"opens": "09:00",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Wednesday",
"opens": "09:00",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Thursday",
"opens": "09:00",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Friday",
"opens": "09:00",
"closes": "17:30"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "09:00",
"closes": "14:00"
}
],
"priceRange": "££",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "499"
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Optical Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Eye Examinations"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "OCT Eye Scan"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Children's Eye Care"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Dry Eye Treatment"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Eyewear & Glasses"
}
}
]
},
"sameAs": [
"https://maps.google.com/?cid=5798734604620129383"
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 10 | 1 |
| /book-online/ | 0 | 1 |
| /eyecare/ | 0 | 1 |
| /eyewear/ | 6 | 1 |
| /contact-us/ | 4 | 1 |
| /about/ | 6 | 1 |
This page presents a snapshot of public data from Wood Street Opticians, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Wood Street Opticians: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.woodstreetopticians.com to view the most current version of its content and see directly what this company is about and what it offers.